PhorestFM: Building a Stronger Industry, Together

[335] Jordan White, known on Instagram as The Murse Injector, is a pioneering leader in aesthetic medicine and the founder and owner of URBAN Medical, a practice that has earned an impeccable reputation for delivering safe, natural, and effective results.
A highly sought-after provider with a celebrity clientele, Jordan is renowned for his expertise in advanced injectable techniques and cutting‐edge laser modalities. He serves as an international trainer and speaker, sharing his innovative approach with aesthetic professionals around the globe. 
Through the lens of his background in critical care and trauma, and his holistic approach to medical aesthetics, this conversation explores what med spas must get right to build high-patient-satisfaction, sustainable businesses that deliver on trust, safety and results. Jordan also shares candid reflections on navigating unrealistic expectations in the age of social media and AI, raising industry standards through education and mentorship, and reveals what he loves most about the sector.
Connect with Jordan White BSN, RN, LSO, CNI
Click here to submit a provider training request.
Follow Jordan @the_murse_injector and URBAN Medical @urbanmedicalgroup on Instagram.
All things Phorest
Find out how Phorest helps top salons & aesthetic clinics steer their businesses toward happier clients, more productive teams, and greater growth. Say hello to life with Phorest!
Learn more about the Phorest Summit & secure your tickets: https://www.phorestsummit.com/
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This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[334] Ildi Arlette is a business consultant, certified coach, and former clinic owner with 24 years of experience working with over 450 medical aesthetics clinics, spas, salons and wellness businesses across Canada and the US. She's known for helping owners go from second-guessing and making it up as they go to building profitable, in-demand businesses with strong systems and confident, service-driven teams.
In this conversation, we explore the quiet erosion of trust that’s changing how people make decisions, the danger of all-or-nothing thinking, the power of simple human gestures, and what it actually looks like to build capacity — for uncertainty, discomfort, leadership, service, and growth. 
Connect with Ildi Arlette
Learn more about Results Continuum Inc: https://www.resultscontinuum.com/
Connect with Ildi on Instagram @ildi_arlette and/or book your 30-Minute Clarity call with her: https://calendly.com/ildi-arlette/30-min-clarity-call
All things Phorest
Find out how Phorest helps top salons & aesthetic clinics steer their businesses toward happier clients, more productive teams, and greater growth. Say hello to life with Phorest!
Learn more about the Phorest Summit & secure your tickets: https://www.phorestsummit.com/
Enjoyed the episode?
Leave a rating and review on Apple Podcasts!
Click here to subscribe to the PhorestFM email newsletter.
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[333] Hair, beauty and aesthetics businesses are built on the promise of transformation, and today, the industry at large is being asked to evolve in ways that more than just grit, demand creativity, collaboration, community and intention.
In this episode, we explore the foundational shifts occurring across hair, beauty, and aesthetics in the UK and Ireland. Together with industry voices Nicky Pope (@nickytribute), Ellen Cummings (@ellen_cummings), Jennifer Paxton (@jenpaxtonevo), and Sophia-Fai Roche (click here to reach out), we unpack the challenges facing our markets today. But more than just a breakdown, I hope it feels like an invitation: to lean into collaboration, to expand our horizons, redefine what growth and success look like, to trust the unknown and what we weave into it!
We can choose to live in someone else's vision of the future or take an active role in shaping it. What role, in this changing landscape, are you feeling called to step into?
Stay up to date (and/or subscribe) with the industry bodies/magazines/media mentioned in this episode:
Professional Beauty Group
Aesthetics Journal
Salon EVO & Barber EVO
Tribu-te Magazine
British Beauty Council
All things Phorest
For all sources that made this episode possible, click here.
To watch the Lessons From the Salon Floor video series, click here.
Find out how Phorest helps top salons & aesthetic clinics steer their businesses toward happier clients, more productive teams, and greater growth. Say hello to life with Phorest!
Learn more about the Phorest Summit & secure your tickets: https://www.phorestsummit.com/
Enjoyed the episode?
Leave a rating and review on Apple Podcasts!
Click here to subscribe to the PhorestFM email newsletter.
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[332] Jules Molina — Guest Experience Team Leader, Consultant, and Shareholder — and Ashley Prowell — Phorest North America Education Specialist — share a deep passion for operational systems developed over years of hands-on experience in the hair and beauty sector. In this episode, they stand united in a philosophy that treats this part of a business’s operations as a high-value, dedicated profit center with its own distinct goals, KPIs, and clear career trajectories.
If the conversation begins with the early-2020s deskless salon trend, it moves through time, addressing common myths that keep business owners stuck, touching on coaching, verbiage and accountability, and lands on present-day realities and shifts, exploring how AI is beginning to impact this area of business.
This is a passionate, gracious, no-BS conversation meant to propel you forward with confidence, levity, clarity, and momentum for what’s next in this part of your business operations.
Connect with Jules Molina
Learn more about The Summit Immersive & reserve your spot: https://summitsalon.com/the-summit-immersive
Connect with Jules on Instagram @molina.jules or set up time with her: https://calendly.com/jmolinassbc
Get your complimentary diagnostic here and connect with the Summit Salon Business Center on Instagram @summitsalon
Connect with Ashley Prowell
Connect with Ashley on Instagram @_lady_ashley_
Learn more about Ashley’s Phorest-related education sessions & save your spot here
All things Phorest
Find out how Phorest helps top salons & aesthetic clinics steer their businesses toward happier clients, more productive teams, and greater growth. Say hello to life with Phorest!
Learn more about the Phorest Summit & secure your tickets: https://www.phorestsummit.com/
Enjoyed the episode?
Leave a rating and review on Apple Podcasts!
Click here to subscribe to the PhorestFM email newsletter.
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[331] Raquel Merlini is the founder of R SKIN Aesthetics in Michigan. As a seasoned Registered Nurse and Certified Aesthetic Nurse Specialist with over 14 years of experience in the plastics industry, she offers a real-world model of collaborative care and ethical practice for those who, like her, seek to educate, listen to, and guide patients toward treatments that transcend fleeting trends and instead align closely with their most authentic self-expression goals.
In the context of rising calls for tighter regulation, greater transparency, and stronger safety standards, this episode is a warm, grounding conversation about Raquel’s philosophy and approach, as much as it is about what it takes to build trust and one’s responsibility as a practitioner. Her insights cover what a consultation informed by her worldview and life experience entails, how she holds patient vulnerability with integrity as people face increasingly unrealistic standards, and how she balances it all with business growth.
Connect with Raquel Merlini (RN-CANS)
Learn more about Raquel and R SKIN here and apply or contribute to the Raquel Merlini Pay it Forward Scholarship here.
TikTok: @rskinaesthetics
Instagram: @rskinnurseraquel, @rskinadmission, @rskinaesthetics
LinkedIn: https://www.linkedin.com/in/raquel-m-14947b21/
All things Phorest
Find out how Phorest helps the top salons & aesthetic clinics steer their business toward happier clients, productive teams and bigger growth. Say hello to life with Phorest!
Learn more about the Phorest Summit & secure your tickets: https://www.phorestsummit.com/
Enjoyed the episode?
Leave a rating and review on Apple Podcasts!
Click here to subscribe to the PhorestFM email newsletter.
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Connect with Joanne Starkman and Innersense Organic Beauty
For Joanne’s podcast, check out Trust Your Innersense with Joanne Starkman, and EP58 for her interview with Louise Keane or EP59 for her solo cast unpacking her experience at the Sacred Spiral Retreat.
For Innersense Organic Beauty, learn more about the brand and mission here and here (salon pros)
Connect with both Joanne and Innersense on Instagram @trustyourinnersense, @joannestarkman, @innersensepro, @innersenseorganicbeauty
All things Phorest
Learn more about the Phorest Summit & secure your tickets for 2027: https://www.phorestsummit.com/
Learn more about Phorest Software.
Enjoyed the episode?
Leave a rating and review on Apple Podcasts!
Click here to subscribe to the PhorestFM email newsletter.
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.