PhorestFM: Building a Stronger Industry, Together
The professional hair, beauty, and medi-aesthetics industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Being a business owner takes courage, but it can sometimes become an isolating, all-consuming reality. Amidst the daily whirlwind of tasks, there’s still the challenge of thinking ahead, of carving a path forward.
The PhorestFM podcast celebrates innovative ideas, methods, and bold perspectives on business management and growth, marketing, leadership, and building great teams and cultures. Launched in 2017, it is hosted by Alex Bélisle-Springer (he/they), Global Education Content Lead at Phorest Salon Software. New episodes every second week, with occasional bonus drops on ”off” weeks.
Listen on:
Episodes
Monday Feb 21, 2022
Monday Feb 21, 2022
[235] In CEO Ronan Perceval’s words: “We have taken the next step in our growth journey with a brand new look, but it means nothing unless our salons are on that journey beside us.”
It’s what comes with our new look that matters most to us and this industry, our industry.
Introducing the Phorest Growth Fund: a new initiative announced by Phorest Salon Software and our commitment to helping salons worldwide reach their growth potential by providing a financial boost to their growth plans. In this episode, hear Sian Gray, Director of Global Marketing at Phorest, discuss the initiative's "why," share its exciting details and answer some of the most frequently asked questions!
Links:
Learn more about the Phorest Growth Fund at this link: https://www.phorest.com/resources/the-phorest-growth-fund/ or reach out by email at growthfund@phorest.com
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal’s cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.
Monday Feb 14, 2022
Monday Feb 14, 2022
[234] It’s 2004. Phorest’s Founder & CEO Ronan Perceval is hunched underneath the salon reception desk, troubleshooting a hardware issue in the first infant version of Phorest’s Software.
“I wondered if I would ever truly delight the salon owner waiting in front of me. I can barely remember what else happened that day, but I remember this very clearly. It was my goal to make sure that everything in her growing business was working smoothly and I knew if I got it right, together we could bring more revenue in through her door.”
Of course, we now know that he did. Fast forward to 2022, and Phorest has become a global success story with over 8,500 businesses using its products and services. With each new business that joins, Phorest is inspired to be better.
In this episode, hear Ronan Perceval on what makes the hair & beauty industry so unique, how a small idea grew to a global software company with salon professionals at the heart of it, the various lightbulb moments and key milestones that make the story of Phorest, and so much more.
Links:
Read the Story of Phorest: https://bit.ly/3HM4Nik
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal’s cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.
Monday Feb 07, 2022
Monday Feb 07, 2022
The salon industry has a lot to be proud of. Phorest has always been in awe of it.
The energy. The camaraderie. The creativity.
Phorest FM celebrates fresh perspectives and ideas on topics such as business management, marketing, retaining and motivating teams and generating new revenue streams.
Tune in for the sixth season of the show, launching Monday, February 14th, 2022. Phorest FM episodes air weekly, sharing inspiring stories from the salon floor and amplifying community voices all over the globe.
In your salon, we’re at the heart of it.
Watch the video version of this trailer: https://youtu.be/B9hbS0MtEOo
This trailer was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Monday Jan 24, 2022
Monday Jan 24, 2022
[233] Season 5 is officially a wrap with over 1570 minutes of inspiring stories and conversations you can now catch up on! In this very last episode of the season, we give you the top ten most downloaded episodes of the year. Which one was your favourite?
Links:
Click here to subscribe to the weekly Phorest FM email newsletter
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.
Monday Dec 13, 2021
Monday Dec 13, 2021
[232] Another year, another retrospect! For the second to last episode of Phorest FM's fifth season, Phorest CEO Ronan Perceval and COO Sylvie McDermott recall and discuss 2021's highs, feature releases, and more!
Links:
Book your tickets for the Brave New World Gala Dinner:
IE — https://www.phorest.com/brave-new-world/
UK — https://www.phorest.com/gb/brave-new-world/
USA — https://www.phorest.com/us/gala-dinner-california/
CA — https://www.phorest.com/ca/gala-dinner-california/
Click here to subscribe to the weekly Phorest FM email newsletter
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.
Monday Dec 06, 2021
Monday Dec 06, 2021
[231] There is no secret to happiness, but there is a science to it. In this third to last episode of 2021, Dr. Gillian Mandich — top-rated speaker and founder of The International Happiness Institute — discusses happiness and health under the scope of practical, evidence-based solutions.
Links:
Learn more about The International Happiness Institute of Health Science Research: https://www.internationalhappinessinstitute.com
Learn more about Dr. Gillian Mandich: https://www.gillianmandich.com/about
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.
Monday Nov 22, 2021
Monday Nov 22, 2021
[230] 'Tis the time of year we all start thinking: "What would have to happen to make next year matter?" Taking some time to step back, think and ask the hard questions allows space for change and growth. Challenges and failures are often what help us shift.
On this episode, hear Strategies' founder Neil Ducoff on purposeful planning advice for the new year, leadership resolutions and what he wishes to see more (and less) of in 2022 when it comes to salon management.
Links:
Learn more about Strategies and schedule a free coaching call: https://strategies.com
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.
Monday Nov 15, 2021
Monday Nov 15, 2021
[229] The salon industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Salons play a vital role in communities.
Unfortunately, even with the best intentions, the typical salon is often a recycling nightmare, where most of the waste ultimately ends up in landfills. Discover Green Salon Collective's circular solutions for salon waste with co-founder and GM Fry Taylor and become a more ethical business today!
Links:
Learn more about Green Salon Collective: https://www.greensaloncollective.com
Learn more about the partnership between Phorest & Green Salon Collective: https://bit.ly/30t6lxi
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.
Monday Nov 08, 2021
Monday Nov 08, 2021
[228] Running a successful salon or spa business involves way more than just providing a service: creating an excellent customer experience is an art. From forming personal connections with guests to keeping your environment clean and inviting, many factors make up the total package. And no matter how many industry awards you win, nothing tops what your clients have to say about you.
That's why in early November, we shun a light on the profound impact that hair and beauty professionals can have on people's lives with a week of celebration and storytelling. In this episode, hear stories from clients and staff that encapsulate what makes this industry unique.
Links:
Learn more about Salon Appreciation Week: https://bit.ly/3oTdaS7
Watch Bernadette & Tara's story: https://bit.ly/31Puxe4
Watch Christian & Julie's story: https://bit.ly/3dWJxZH
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.
Monday Oct 11, 2021
Monday Oct 11, 2021
[227] For the less tech-savvy, learning about how to market a website can seem daunting and feel like another task on the endless to-do list that comes with running and managing a salon. But the higher you rank on search engines such as Google, the better (and more) traffic you'll get, which, of course, increases the possibilities for bookings. That, in turn, increases your chances of getting more reviews, which will bump you up higher again.
This week's episode features Eric Seropyan (@thisismysouthbay), SEO specialist and the President of LA-based digital marketing agency This Is My South Bay. Explore what SEO is, why it's essential to your marketing strategy, and how you can leverage its power to grow your salon business.
Links:
Get a free SEO reading of your website: https://www.thisismysouthbay.com
Book a consultation with Eric Seropyan: https://calendly.com/thisismysouthbay
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.