Phorest FM
Sean O’Sullivan On Setting & Managing Salon Staff Targets

Sean O’Sullivan On Setting & Managing Salon Staff Targets

August 19, 2019

[130] While some are born to take on challenges and go for gold at every given opportunity, most people will do their best to perform but need guidance and defined goals. Despite this well-known fact, staff targets get a bad rap: they don't work, or they're too much effort to manage. Even from the employee's perspective, there's often a pushback. A shift in how to approach them can solve all of that. If what you're saying to your staff looks anything like this: "I need you to do this and reach these numbers by x, without any support whatsoever," it's no wonder things aren't working.

Featuring Sean O'Sullivan (Phorest Education Manager), this week's episode focuses on all things staff targets: how to set and manage them, get employee buy-in as well as encourage team collaboration.

Links:

Sign up for #SalonRetailWeek, a free 7-day challenge to help you boost your retail sales

Save your spot on David Barnett's three-step salon retail technique webinar (September 2nd, 2019)

Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)

Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Tamara Shaw On The 7 Steps Of Highly Effective Salon & Spa Customer Journeys

Tamara Shaw On The 7 Steps Of Highly Effective Salon & Spa Customer Journeys

August 12, 2019

[129] If you were asked to detail the seven crucial steps in a salon or spa's customer journey, would you be able to nail all of them down? Are you solely focused on the quality of your treatments and services? Taking clients through a journey enriches their relationships with your brand while providing a safe space for you and your clients to discuss their worries and come up with tailored solutions. Optimising this can often make the difference between your salon or spa and the one across the street.

Featuring Beaute Industrie's Founding Director & Community Creator Tamara Shaw, this week's episode explores what successful customer journeys are made of, other than being a planned combination of activities, preferences and paths a client can take within your business.

Links:

Beaute Industrie, Australia's first online support community for the professional beauty industry

Listen to the Beaute Industrie Podcast (new episode weekly)

Sign up for #SalonRetailWeek, a free 7-day challenge to help you boost your retail sales

Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland

Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

The #SalonSummit Roadshow To Stop In Philly: Chats With Ashley Toliver-Williams & Sinead Carroll

The #SalonSummit Roadshow To Stop In Philly: Chats With Ashley Toliver-Williams & Sinead Carroll

August 5, 2019

[128] Earlier this year, the Salon Owners Summit Roadshow saw its official United States debut in Chicago, Illinois. Following its massive success, we are bringing the event back, only this time, in Philadelphia, Pennsylvania! To discuss the details and lineup, you'll first hear from regular contributor Sinead Carroll (PR & Events USA, Phorest Salon Software). Then joining Killian, Zoe and Sinead on the show, you'll be introduced to Ashley Toliver-Williams, salon owner, co-founder of Fuse Republic, Eufora International Business Team Chairman and speaker at the Salon Owners Summit Roadshow's second instalment. She'll discuss her topic, "Go For Broke! How to Eradicate Average, Set Your Team on FIRE, and Hit Industry-Defying Targets."

Tickets for the event are now on sale! Secure your spot and join us for a day of business, brand & personal growth on October 21st, 2019. Order your ticket before August 31st using the code "EARLYBIRD" and receive 15% OFF your ticket price!

Links:

Salon Owners Summit: The Roadshow, Philadelphia

Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)

Check out Fuse Republic (@fuserepublic on Facebook and Instagram) and Eufora International online

Follow Fringe Salon and Color Bar on Instagram

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

July Monthly Round-Up

July Monthly Round-Up

July 29, 2019

[127] Did you miss an episode this month? Catch up on everything that's happened in July with Killian and Zoe's round-up. On the agenda: a look into the new Salon Branded Apps with Phorest Product Manager Enda Glacken, upcoming webinars you can join and snippets from previous interviews with David Linde & Gayle Fulbright, Rachel Ringwood and Billy Rickman.

Links:

Register for the UK/IRE Financial Success Webinar with award-winning accountant Gloria Murray

Register for the US Financial Fitness Webinar with business coach Steve Gomez

Register for the AUS Stock Management & Budget Webinar with Carl Keeley (Chumba Concepts Hair Salon)

Request a callback for Salon Owners Summit 2020 tickets!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Billy Rickman On The Mindset Of The New Age Salonpreneur

Billy Rickman On The Mindset Of The New Age Salonpreneur

July 22, 2019

[126] You have two salon owners. One who works 40 hrs/week in the salon, servicing clients, trying to look after the team as well as all the other internal operations. She's tired, stressed & frustrated by the slow growth and always running flat out just to stay ahead. The other salon owner works 40 hrs/week on the business, but away from the salon. She is motivated each day by the results she is seeing from driving people into the business and having happy and motivated staff.

Fundamentally, why are their results so different? And more importantly, which one of the two types of owners are you? Featuring Australia-based business coach Billy Rickman, also the franchisor of XY Skin and Body Specialists and founder of SalonGrowthCon, this week’s episode explores the future of salon ownership. Be ready for a pinch of tough love and a shift in mindset.

Links:

Download 'The Dawn of the New Age Salonpreneur' ebook (free)

Listen to the Billy Rickman Show: Success Sessions (Podcast)

Book a free 15-30 minute consultation on The Salon Mentorship Hub 

Vote For Phorest FM At The Podcast Awards 2019

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Prof. Denise Baden On Sustainability & Motivating Eco-Friendly Behaviours In The Salon Industry

Prof. Denise Baden On Sustainability & Motivating Eco-Friendly Behaviours In The Salon Industry

July 15, 2019

[125] With the damage to our environment and the increase of plastic waste an ever growing concern, becoming more knowledgeable about the products we use, our actions and habits is key in discovering how we can make friendlier choices for both the environment as well as for ourselves.

In 2012, Professor Denise Baden from the Southampton Business School was awarded funds from the ESRC (Economic and Social Research Council) to engage with hairdressers and their clients to establish more sustainable practices. Following the success of this project, she has since been working with awarding organisations to further embed sustainability into the industry’s practices. A couple of weeks out of Conscious Hair & Beauty taking place in London at which Professor Denise Baden will be speaking, this episode explores ways to motivate eco-friendly behaviours and sustainable solutions in the salon industry.

Links:

Eco Hair and Beauty: Get your eco salon or stylist certification here!

Watch Prof. Denise Baden's TEDxSouthamptonUniversity: "What Hairdressers Can Tell Us About Sustainability"

Get your tickets for the Conscious Hair & Beauty Event (London, August 18, 2019)

Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Rachel Ringwood On Breaking The Barrier Of Mental, Physical & Spiritual Health As A Hairstylist

Rachel Ringwood On Breaking The Barrier Of Mental, Physical & Spiritual Health As A Hairstylist

July 8, 2019

[124] According to Gary Vaynerchuk’s definition of the word, hustling is putting every minute and all your effort into achieving the goal at hand. Every minute needs to count. But what happens when you forget to take care of yourself? When you’re so caught up in the hustling, that you ignore the signs your body sends you?

Hairstylists are often so busy they tend to put their own health aside for their clients. Back to back bookings may prevent many from eating, hydrating or even stopping to stretch. Featuring Miami-based hairstylist, owner, entrepreneur and mental health advocate Rachel Ringwood, this week's episode brings to light her struggles with the hustling, how a traumatic brain injury made her reevaluate her health and lifestyle & what she’s now doing to raise awareness to the matter.

Links:

Get in touch with Rachel Ringwood via her website, or follow her on Instagram!

Get your tickets for the Conscious Hair & Beauty Event (London, August 18, 2019)

Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

David Linde & Gayle Fulbright On Online Reputation Management & Playing Nice With Yelp!

David Linde & Gayle Fulbright On Online Reputation Management & Playing Nice With Yelp!

July 1, 2019

[123] Reviews on Facebook, Google and Yelp! can be your salon’s best friend or worst nightmare. Featuring guests Gayle Fulbright and David Linde from Headlines the Salon, this week's episode highlights their experiences with online reputation management while also outlining tips for attracting new clients and getting existing fans to leave more reviews.

Based out of Encinitas, California, Headlines The Salon was founded in 1986. David and Gayle are strong believers in two things, specifically: education & extraordinary experiences at every visit. Headlines The Salon has been ranked as one of the top 200 salons in America for 12 years.

Links:

Headlines, The Salon (Website)

Save your spot on the Online Reputation Management webinar (July 8, 2019 @ 10am US Eastern Time or 3pm UK/IRE Time)

Get your tickets for the Conscious Hair & Beauty Event (London, August 18, 2019)

Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge

Book a free 15-30 minute consultation on The Salon Mentorship Hub 

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

June Monthly Round-Up

June Monthly Round-Up

June 24, 2019

[122] Did you miss an episode this month? Catch up on everything that's happened in June with Killian and Zoe's round-up. On the agenda: Phorest Salon Software's product updates, highlights from recent online booking survey findings and snippets from previous interviews with Amanda Olusanya, Paul Kiersey, Will Hulihan, James Mulcahy & Denise Gill.

Links:

Your Customers Tell Us Exactly What They Want To See On A Salon or Spa Website

Get your tickets for the Conscious Hair & Beauty Event (London, August 18, 2019)

Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Workforce Ready: Defining Your Career Path

Workforce Ready: Defining Your Career Path

June 17, 2019

[121] When you're out of school and ready to tackle the world of employment, it can be hard to make sense of the path ahead. Eventually, things do fall into place, but it requires patience and hard work.

Featuring Phorest guests James Mulcahy (Software Engineer) and Denise Gill (Online Trainer), this week's episode is all about the post-graduation blur, navigating job interviews and defining your career path... everyone has to start somewhere!

Links:

Life after college: Transition from student to software developer (by James Mulcahy on Nothing Ventured)

Landing your first software developer job (by James Mulcahy on Nothing Ventured)

Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Switching Salon Software: Insider Tips For A Seamless Transition

Switching Salon Software: Insider Tips For A Seamless Transition

June 10, 2019

[120] For many, opening a salon is a thrilling, yet scary experience. After a while though, once the wheels are in motion, habits start forming. After a couple years, the salon runs things a certain way, and the thought of changing that up by switching salon software, for instance, is likely to trigger some fear.

Fear for creating a short period of instability; that it won’t work out the way you imagined it would. Fear that you’ll lose data or that your staff won’t get it. Fear of leaving a comfort zone.

Our brains consider what is known to be far safer. The only way past this is to some research, plan things as best as you can and make educated decisions. Featuring Paul Kiersey (Phorest Onboarding Team Lead) and Will Hulihan (Phorest Brand Ambassador), this week’s episode focuses on insider tips for a seamless transition from one salon software company to another.

Links:

Switching Software, Salon Today Article

Phorest Studios, Salons Discuss Switching Software

Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Amanda Olusanya On Developing Individual Greatness & Retaining Top Performers

Amanda Olusanya On Developing Individual Greatness & Retaining Top Performers

June 3, 2019

[119] Top performers: you can always count on them to get things done and exceed expectations. Unfortunately, they also tend to be the first to walk out the door. For salons and spas, the idea of losing them is terrifying.

However, there's a lot to be said about developing individual greatness. A lot of, no pun intended, great things to say. Sports, for instance, provide several key lessons on the matter. In episode 119, Aveda educator and salon owner Amanda Olusanya (Allen Ray Salon) discusses her research findings and ideas on the topic.

Links:

Amanda Olusanya: Don't Build Teams, Build Individuals

Click to download both the 80% and 20% Ad Copy

Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge

Book a free 15-30 minute consultation on The Salon Mentorship Hub 

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

May Monthly Round-Up

May Monthly Round-Up

May 27, 2019

[118] Did you miss an episode this month? Catch up on everything that's happened in May with Killian and Zoe's round-up. On the agenda: Phorest Salon Software's new and free 6-week Salon Management Course in collaboration with Business Strategist Valerie Delforge, highlights from popular articles published on the Phorest Blog and snippets from previous interviews with Charlotte Bradshaw & Leslie Healy, Jay Williams and Emma Simmons.

Links:

3 Tips That Will Make Your Salon Employee Bios Stand Out

The Beast Of Beauty: Diversifying Your Salon Service Offerings

Eat This Not That: Satisfied vs Loyal

Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Emma Simmons On Teamwork As A Key Factor For Success In Salon 54’s #30Days2Grow Results

Emma Simmons On Teamwork As A Key Factor For Success In Salon 54’s #30Days2Grow Results

May 20, 2019

[117] This week on the show, Killian and Zoe discuss the power of teamwork with Emma Simmons, owner of multi-award winning Salon 54 in Thirsk, North Yorkshire, UK. Taking part in the #30Days2Grow salon challenge both in 2018 and 2019, Emma was amazed by this year's increased results. This episode looks into the team's accomplishments, figures, success factors and key takeaways.

#30Days2Grow is a fun and unique challenge designed to help salons build team spirit and grow revenue. Every day for 30 days, starting on April 1st, participants were provided with impactful, yet easy-to-execute challenges that helped them put their brand at the forefront of their clients' minds. 

Links:

Salon 54, Website

Register today and take the #30Days2Grow Salon Challenge in your own time

Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Jay Williams On The Difference Between Satisfied & Loyal Clients, And Why It Matters

Jay Williams On The Difference Between Satisfied & Loyal Clients, And Why It Matters

May 13, 2019

[116] When we frame an idea, a problem, or an opportunity, we are choosing our perspective. Look at a "glass as half-empty," and we start conserving and protecting. Seeing the same glass as "half-full" and opportunity and growth emerge. Our thinking shifts simply by how we choose to look at or "frame" something. Jay Williams's latest video series "Eat This, Not That… A Leader's List Of Ingredients To Create Better Communication" is essentially a guide to reframing our perspective on various concepts and situations.

Discussing a topic from his series, this week's episode focuses on satisfaction and loyalty: what makes both concepts different, why it matters and most importantly, what makes loyalty more valuable in the long run.

Links:

Jay Williams, Speaker, Author & Coach (Website)

Jay Williams, Leave Your Mark

Eat This Not That: Expectations vs Agreements

Eat This Not That: Courtesy vs Curiosity

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Charlotte Bradshaw & Leslie Healy On The Power Of Networking

Charlotte Bradshaw & Leslie Healy On The Power Of Networking

May 6, 2019

[115] Networking has long been recognised for its many benefits in the business world. It has the power to help you build awareness of your products or services, learn about people you might never have known otherwise and/or meet potential future employers or employees. Knowing more people is usually an advantage: it's easier to share information and when your network comes together, the power of influence of said group is redoubtable.

To discuss the power of networking in the hair and beauty industry specifically, this week's episode features two women with years of experience in the trade: Salonetwork founders Charlotte Bradshaw, who has worked in the industry for the past ten years and Leslie Healy, who hails from a twelve year background in the corporate world.

Links:

Salonetwork: a free social networking platform that connects professionals from the hair and beauty world with creative and likeminded people

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

April Monthly Round-Up

April Monthly Round-Up

April 29, 2019

[114] Did you miss an episode this month? Catch up on everything that's happened in April with Killian and Zoe's round-up. On the agenda: Phorest's latest product update, highlights from popular articles published on the Phorest Blog and snippets from previous interviews with Katie Lowndes, Kati Whitledge and Steve Gomez.

Links:

What To Consider Before Setting Software Staff Access Levels

Eat This Not That: Expectations vs Agreements

Eat This Not That: Courtesy vs Curiosity

Jay Williams, Leave Your Mark

Book a free 15-30 minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Live from the #SalonSummit Roadshow: Building Sustainable Businesses

Live from the #SalonSummit Roadshow: Building Sustainable Businesses

April 22, 2019

[113] Known as one of the most prestigious and talked about events in the hair & beauty industry for bringing salon owners and their teams together with the greatest minds in the world in business, customer service, marketing and management, the Salon Owners Summit recently left its home in Dublin for a first Roadshow stop in the United States.

Straight from the Dalcy at Aba in downtown Chicago, this week's episode gives you a taste of what it was like to be there on the day. On the agenda: discussions with your co-hosts Killian and Zoe, an interview with salon owner and speaker Stefanie Jackson, vox pops and a few more surprises!

Links:

Salon Owners Summit: The Roadshow

Book a free 15 to 30-minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Steve Gomez On Interdependent Leadership & Holding Empowering Meetings

Steve Gomez On Interdependent Leadership & Holding Empowering Meetings

April 15, 2019

[112] Steve Gomez is recognised as one of the top business systems experts in the beauty and wellness industry. With over 24 years of business coaching experience combined with a background in marketing, communication and operations, he has personally supported hundreds of salons and spa businesses throughout his career. On episode 107 of the Phorest FM podcast, he discussed how to put emotions aside to coach based on data-backed decisions. Today, he's back with one simple goal: to make every staff, salon owner and leader feel empowered by the meetings they attend and hold.

Links:

Steve Gomez, Salon/Spa Business Coaching, Trainings & Seminars

Interdependent Leadership To Improve Team Culture & Profits

Book a free 15 to 30-minute consultation on The Salon Mentorship Hub

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software. 

Kati Whitledge On Creating Digital Sales Funnels To Drive New Clients To Your Salon

Kati Whitledge On Creating Digital Sales Funnels To Drive New Clients To Your Salon

April 8, 2019

[111] Companies outside of the beauty industry are spending millions of dollars on digital sales funnel processes to capture new leads that will turn into lifelong clients. Who is doing this for the beauty industry? This week, entrepreneur, speaker, author, and podcaster Kati Whitledge joins Phorest FM's co-hosting duo to share insights on how to create salon digital sales funnels without increasing your marketing spend! They'll discuss what sales funnels involve, why they're the most effective digital marketing strategy, how to create them and will give real examples of some that you can use right away for your salon.

Kati is the Creator and CEO of the Beyond The Technique podcast, the award-winning marketing tool, Meet Your Stylist, and award-winning Be Inspired Salon, located in Madison, Wisconsin. She was recently named one of Madison’s “40 under 40” professionals and is eager to move the industry in a positive, progressive direction. Her mission is to equip salon owners and their teams with the most innovative business and marketing strategies.

Links:

Book a free 15 to 30-minute consultation on The Salon Mentorship Hub

Salon Owners Summit: The Roadshow, April 15, 2019

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Katie Lowndes On The ABC’s Of Hosting A Successful Salon Retail Event

Katie Lowndes On The ABC’s Of Hosting A Successful Salon Retail Event

April 1, 2019

[110] When it comes to hosting a salon retail demo we picture incredibly well-displayed merchandise accompanied by free wine, canapés, live music and a big budget; a very, very big budget.

Yes, retail events are a fantastic way of showcasing your salons inventory and for your team to demonstrate their expertise when it comes to products used in treatments. However, a no expenses spared approach isn't always the best way to go about rocking a successful retail demo. In fact, it could do more damage than you think. In this episode, Katie Lowndes, founder of Beauty Sale Mate and Katie’s Beauty Kitchen, will take you through the pros and cons of hosting a retail demo and more importantly, how it can be done on a shoestring budget.

Links:

Beauty Sale Mate, Training & Business Development for Clinics, Spas & Salons

Book a consultation with Katie Lowndes on The Salon Mentorship Hub

Salon Owners Summit: The Roadshow, April 15, 2019

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

March Monthly Round-Up

March Monthly Round-Up

March 25, 2019

[109] Did you miss an episode this month? Catch up on everything that's happened in March with Killian and Zoe's round-up. On the agenda: Phorest's latest feature releases, bits from the Thrive Session workshop in Seattle, highlights from the some of the popular articles published in March and snippets from our previous interviews with salon coaches Steve Gomez and Ryan Power.

Links:

Good, Better, Best: Introducing The Predictive Rebooking SMS Feature

3 Female Bosses From The Salon Industry Discuss Leadership

Top 10 Rules For Creating An Efficient Salon Staff Rota

Steve Gomez, Business Coaching

Ryan Power, Salon Business Superstars

Join the #30Days2Grow Salon Challenge (Starts April 1st, 2019)

Book a consultation on The Salon Mentorship Hub

Salon Owners Summit: The Roadshow, April 15, 2019

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Ryan Power On Using The Blurred Lines Between Personal & Business Personas As A Marketing Advantage

Ryan Power On Using The Blurred Lines Between Personal & Business Personas As A Marketing Advantage

March 18, 2019

[108] Just as the world wide web celebrates its 30th birthday, we, as users, are becoming more aware of online privacy. We're also increasingly wary of the impact that social media can have on our professional lives. But the reality is, the lines between online personal and professional personas have never been so blurred, which is causing a lot of headaches in the entrepreneurial world. As a small business owner, can you use those blurred lines to your advantage?

To discuss the matter and some specific Facebook salon/spa marketing tactics, Killian and Zoe have a sit down with UK-based coach, speaker, author and co-founder of Salonology, Ryan Power.

Links:

Salonology - Coaching For Beauty Businesses

Book a consultation on The Salon Mentorship Hub

Thrive Sessions Seattle, March 24-25, 2019

Salon Owners Summit: The Roadshow, April 15, 2019

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Steve Gomez On Listening To What Your Salon’s Numbers Are Telling You & Coaching Accordingly

Steve Gomez On Listening To What Your Salon’s Numbers Are Telling You & Coaching Accordingly

March 11, 2019

[107] As a coach, Steve Gomez supports salon professionals to create breakthrough results when it comes to growing their sales, client base and profits. To do this, he is committed to helping the industry recognise that how you view yourself and your business more often than not dictates personal and professional results. On this episode, he joins Killian and Zoe to discuss interdependent leadership and how to put emotions aside to coach based on data-backed decisions.

Links:

Steve Gomez, Salon/Spa Business Coaching, Trainings & Seminars

Interdependent Leadership To Improve Team Culture & Profits

Book a consultation on The Salon Mentorship Hub

Thrive Sessions Seattle, March 24-25, 2019

Salon Owners Summit: The Roadshow, April 15, 2019

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

February Monthly Round-Up

February Monthly Round-Up

February 25, 2019

[106] Did you miss an episode this month? Catch up on everything that's happened in February with Killian and Zoe's round-up. Expect an exciting announcement about Phorest's channel on YouTube, discussions around the most popular articles published recently and snippets from Phorest FM episodes 103, 104 and 105!

Links:

The Phorest Salon Success Plan (Phorest Studios, YouTube series)

Book a consultation on The Salon Mentorship Hub

Making Charity & The Act Of Giving Your Salon Business Culture

Making Tax Digital: Important Informations For Salons & Spas

Making Tax Digital For UK Salons: Helping You Prepare

Save your spot on the Making Tax Digital Salon Masterclass, March 4, 2019

Thrive Sessions Seattle, March 24-25, 2019

Salon Owners Summit: The Roadshow, April 15, 2019

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Ronan Perceval & Nuala Maguire On How Rebooking SMS Prompts Help Retain An Extra 6% Clients

Ronan Perceval & Nuala Maguire On How Rebooking SMS Prompts Help Retain An Extra 6% Clients

February 18, 2019

[105] Rebooking has a massive impact on salons and spas’ client loyalty. Unfortunately, not every client is always ready to pencil in a new appointment while they're at the til. More even, it can be challenging to get your staff in the habit of asking people to rebook, and well maybe you don’t have a receptionist, so you’re relying on your team when they’re busy getting ready for their next client.

Phorest's new predictive rebooking SMS feature is geared towards clients who, based on their individual history with your salon, are due to come back to the salon soon. It's pre-emptive: you're offering these clients the chance to book maybe before they've even realised they need to. And from over 400 salons trialling this feature in February 2019, a total of €2,000 worth of rebooking SMS has been sent, resulting in over €93,000 salon revenue from the appointments booked as a result of those texts. Nearly a 50:1 return there, and on average an extra 6% clients retained against salons who hadn't been using the feature. On the show to discuss these findings and more, Killian and Zoe are joined by Phorest CEO, Ronan Perceval, and Product Data Analyst, Nuala Maguire!

Links:

Introducing The Predictive Rebooking SMS Feature

25 Reasons That Will Make You Value Rebooking Clients

Making Tax Digital Salon Masterclass, March 4, 2019

Salon Owners Summit: The Roadshow, Website

Thrive Sessions Seattle, March 24-25, 2019

If you have any questions or are a Phorest Salon Software client and would like help getting this feature set up on your system, send us an email at <letsgrow@phorest.com>.

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Sinead Carroll & Jay Williams On The Salon Owners Summit Roadshow, Building Trust & Leaving Your Mark

Sinead Carroll & Jay Williams On The Salon Owners Summit Roadshow, Building Trust & Leaving Your Mark

February 11, 2019

[104] Known as one of the most prestigious and talked about events in the hair & beauty industry in Europe, the Salon Owners Summit will leave its home in Dublin this coming April to embark on its first roadshow... destination: Chicago! The objective? To bring salon owners and their teams together with the greatest minds in the world in business, customer service, marketing and management.

To discuss the reasons behind the tour, the logistics and lineup, you'll hear from regular contributor Sinead Carroll (PR & Events, Phorest Salon Software). Then, joining Killian, Zoe and Sinead on the show, you will be introduced to Jay Williams, a 25 year veteran of the Salon Industry, author, educator and speaker at the Salon Owners Summit Roadshow stop in Chicago.

Links:

Salon Owners Summit: The Roadshow, Website

Thrive Sessions Seattle, March 24-25, 2019

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Phil Jackson On Using Facebook Messenger To Drive Conversations With Salon Clients

Phil Jackson On Using Facebook Messenger To Drive Conversations With Salon Clients

February 4, 2019

[103] It was the year 2008 when Facebook introduced instant messaging. Today, 60 million businesses use Facebook Messenger to connect with their clients and potential clients in a much more personable way. In fact, it is said that monthly, 8 million messages are exchanged between users and businesses on the feature. How can salons take advantage of Messenger? Why is it now another business essential?

To discuss the topic, Killian & Zoe welcome back award-winning salon owner, industry mentor, speaker and author of The Hairy Book of Email Phil Jackson! Also, stay tuned as we have a few announcements you don't want to miss towards the end of the show.

Links:

Facebook Messenger Help

3 Ways To Stay Responsive To Salon Facebook Messages

Phorest presents... Salon Spark, a 7-week group coaching programme to put the SPARK back into your business! Strickly limited to 100 salon owners who are serious about growth in 2019. Sign up here!

Topics include:

  • Reducing overwhelm
  • Your 3-month marketing plan
  • Social media marketing
  • Salon recruitment in a tough recruitment market
  • Setting effective targets
  • ... and MUCH more!

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

January Monthly Round-Up

January Monthly Round-Up

January 28, 2019

[102] Did you miss an episode this month? Catch up on everything that's happened in January with Killian and Zoe's round-up. Expect exciting announcements, discussions around the most popular articles of the month and snippets from Phorest FM episodes 100 & 101!

Links:

Heather Yurko: Building A Great Salon Team Of Elite Performers

Melanie Icke: ‘Getting To Know You’ Workshop, Using The DiSC Method

Steve Gomez: Interdependent Leadership To Improve Team Culture & Profits

The Salon Mentorship Hub

Digital Media Awards: Best Podcast Finalist

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Lessons From Over 20 Years Of Salon Marketing (Live Panel Discussion)

Lessons From Over 20 Years Of Salon Marketing (Live Panel Discussion)

January 21, 2019

[101] After last year's hugely successful live recording of a Phorest FM episode at "Inside Phorest" (a Summit attendees exclusive event hosted at Phorest Salon Software HQ), Killian and Zoe are back in front of an audience, only this time to discuss lessons learned from over 20 years of salon marketing.

On this episode, the co-hosting duo is joined by Kristian Tognini (TOGNINI's Hair Skin Body, Brisbane), David Linde (Headlines The Salon, Encinitas), and last but not least, Connor Keppel (Phorest Salon Software VP of Marketing).

Links:

TOGNINI'S Hair Skin Body, Brisbane

Headlines The Salon, Encinitas

Salon Owners Summit Website

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
 
Leave a Rating & Review: http://bit.ly/phorestfm
 
Jo Fairley, Ryan Holiday & Christina Kreitel On Powering Up (Live From The Summit)

Jo Fairley, Ryan Holiday & Christina Kreitel On Powering Up (Live From The Summit)

January 14, 2019

[100] To quote Stacey Soble of Salon Today magazine"approximately 600 salon owners and managers kicked off the New Year with a powerful day of business education at the 2019 Phorest Salon Owners Summit at the Convention Centre in Dublin, Ireland, on January 7."

Now in its fifth year, the Salon Owners Summit has become one of the most talked about event in the hair & beauty industry - in Europe and further afield. Tune in for this week's celebratory 100th episode as Killian and Zoe put on their journalistic hats to deliver exclusive interviews and vox pops!

Links:

Jo Fairley On Building A Beautiful Business: Top Insights

Ryan Holiday On Stoïcism & Working Through Obstacles: Top Insights

Christina Kreitel On Building A 'Personal' Brand: Top Insights

Albie X Cortes On The Future Of Retail In Salons: Top Insights

David Barnett On Salon Culture & Recruitment: Top Insights

Heather Yurko: Building A Great Salon Team Of Elite Performers

Melanie Icke: 'Getting To Know You' Workshop, Using The DiSC Method

Steve Gomez: Interdependent Leadership To Improve Team Culture & Profits

Salon Owners Summit Website

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
 
Leave a Rating & Review: http://bit.ly/phorestfm
 
The Most Popular Phorest FM Episodes Of 2018

The Most Popular Phorest FM Episodes Of 2018

December 31, 2018

[099] The year 2018, done & dusted! What a year full of surprises and good news. It started strong with the podcast getting nominated and winning Silver in the category ‘Best Podcast’ at the 2017 Digital Media Awards! Then, Phorest FM got shortlisted another two times throughout the year, at the Sockies Irish Social Media Awards and the Podcast Awards (supported by iTunes’ Podcast Connect).

All in all, Killian & Zoe produced about 18 hours of discussions, hosted live recordings, went out for interviews, had guests from all around the world connect and really refined the show’s mission statement. Based on what you’ve listened to this year, here’s the best of 2018: Phorest FM’s ten most popular and downloaded episodes of the year!

Links:

Phorest FM, The Salon Owners Podcast: The Best Of 2018

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

The Most Popular Phorest Blog Articles Of 2018

The Most Popular Phorest Blog Articles Of 2018

December 24, 2018

[098] The Phorest Blog: your trusted resources for all the latest salon marketing & management tips, trends & best practices. This week on the show, Killian and Zoe discuss the top 10 most popular Phorest Blog articles published in 2018, based on how much traffic each post got over time. Cheers to another great year ahead!

Links:

The Most Popular Phorest Blog Articles Of 2018

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Phorest’s 2018 Year In Retrospect: A Discussion With Ronan Perceval & Rob Norton

Phorest’s 2018 Year In Retrospect: A Discussion With Ronan Perceval & Rob Norton

December 24, 2018

[097] Another year essentially done and dusted! It feels like 2018 has come and gone in the blink of an eye. What a year it's been. In this episode, Killian and Zoe welcome Phorest Salon Software CEO, Ronan Perceval, and Head of Operations, Rob Norton, to discuss what has gone on in and around the company, what new features were released and more importantly, what’s in store for the company and product in 2019.

Links:

Phorest Salon Software, Software Updates

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Louis Grenier On Using Customer Feedback As An Opportunity For Growth

Louis Grenier On Using Customer Feedback As An Opportunity For Growth

December 17, 2018

[096] "At the heart of receiving feedback is a clash of two core human needs. We’re wired to enjoy learning and growing [...] but human beings also need to feel accepted, respected, and safe -- just the way we are now. And that’s why feedback is such a conundrum." - Douglas Stone and Sheila Heen, Q&A on Feedback

You might remember Louis Grenier from past Phorest FM episodes "The Art Of Effective Marketing Focusand "Humanising Your Brand Through Marketing." Back on the show for episode 96, Louis discusses customer feedback: how to get it, use it, but more importantly, what to ask and not to ask. TL;DR, you cannot afford not asking for feedback. The more the feedback, the better the client experience.

Louis Grenier also hosts a podcast of his own, Everyone Hates Marketers, which you can check out here.

Links:

Survey questions 101: the ultimate guide with 50+ survey question examples for you

The beginner’s guide to website feedback with 10 practical use cases

Customer experience guide: trends, strategies and examples for improving your customer experience in 2019

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Bríd O’ Meara On The Importance Of Workplace Wellbeing

Bríd O’ Meara On The Importance Of Workplace Wellbeing

December 10, 2018

[095] More than 450,000 people in Ireland experience depression (1 in 10) at any one time but many hide their condition and never get help. Aware’s message is one of hope: recovery is possible. Early intervention, as well as ongoing support, are very important.

Recently, a few employees in Phorest arranged for a speaker from Irish charity AWARE to walk the company through the importance of looking after your wellbeing in work. Off the back of that, this episode features AWARE Director of Services, Bríd O' Meara, to discuss the topic of mental health and wellbeing in the workplace, but also, in life in general.

Links:

Aware.ie

F.E.S.T.I.V.A.L Acronym (Depression Information)

Aware Adult Programmes

About Aware

Aware (Support)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

John Doran On Understanding Software Outages & Managing The Downtime

John Doran On Understanding Software Outages & Managing The Downtime

December 3, 2018

[094] Just because everything we know is taking a digital turn, it doesn’t mean that technology is infallible. Sometimes, outages happen. As a consumer, it’s important to know what causes these disruptions and what you can do to protect your business when a system you rely on temporarily fails.

This week on the show, Killian and Zoe sit down with John Doran, Director of Engineering at Phorest Salon Software. You'll get a better understanding of what outages are, their possible causes and what happens behind the scenes when a system goes down.

Links:

Phorest Salon Software, The leading appointment and CRM software company according to Forbes

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

November Monthly Round-Up

November Monthly Round-Up

November 26, 2018

[093] This week's episode discusses everything that's happened on the Phorest Blog and Phorest FM over the previous 30 days. From the most popular blogs to snippets from previous Phorest FM episodes and announcements in regards to Phorest's Salon Owners Summit, you're sure to get all the marketing advice you might have missed.

Links:

Introducing Phorest’s Email Marketing Editor Complete Redesign

Failing Salons: 5 Warning Signs & Fixes For Continued Success

7 Tips To Increase Profits In Your Salon Or Spa This Winter

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Nadine Quinn & Carla McQuillan On How Salon Culture Drives Success

Nadine Quinn & Carla McQuillan On How Salon Culture Drives Success

November 19, 2018

[092] A few months ago, Phorest Salon Software's CEO, Ronan Perceval, and Director of Product, Paddy Monaghan, spent a day working in The Space salon in Dublin, co-owned Nadine Quinn and Carla McQuillan. This week on the show, Killian and Zoe welcome both Nadine and Carla to discuss salon culture.

The Space hosts regular soulful events like yoga workshops, art classes, poetry reading, movie nights and all things good for the soul. With their wealth of experience from the industry, Nadine & Carla have been leveraging their salon culture to elevate their staff and create a positive work environment. Building a strong company culture isn't an easy feat though. So the question is, should we be investing more time into developing a ‘salon culture’? What impacts can it have on a salon or spa?

Links:

The Space, Dublin (Website)

Register for the SMS Money-Back Campaign Here (Phorest Clients Only)

Contact Phorest's Grow Team at <grow@phorest.com>

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Katt Philipps On Being Booked 12 Months In Advance With A 600$ Yearly Marketing Budget

Katt Philipps On Being Booked 12 Months In Advance With A 600$ Yearly Marketing Budget

November 12, 2018

[091] Wouldn't it be great to wake up one morning and know exactly what your appointment book looks like 12 months in advance? Having clients fly across borders to get 90-minute facials?

On Phorest FM this week, Killian and Zoe welcome Katt Philipps, owner of Grafin Skin & Beauty, to talk about turning unmanageable appointment books into more than manageable - with little to no marketing budget.

Links:

Grafin Skin & Beauty (Website)

Technicians, owners! Get off the hamster wheel: build a velvet rope beauty business that advertises itself, build and manage an overflowing appointment book that is stress-free, and live the life you love. Sign up to Beta Test thebeautyeducator.com

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

October Monthly Round-Up

October Monthly Round-Up

October 29, 2018

[090] This week's episode discusses everything that's happened on the Phorest Blog and Phorest FM over the previous 30 days. From the most popular blogs to snippets from previous Phorest FM episodes, announcements in regards to Modern Salon's Salon Digital Summit and Phorest's Salon Owners Summit, you're sure to get all the marketing advice you might have missed.

Links:

3 Tips To Strengthen Your Salon Retail Sales Rep Relationship

Get Your Copy: The Salon Owner's Ultimate Guide To Instagram eBook 

Increased Retail Sales of 78% in One Week? #SalonRetailWeek Proves It Can Be Done

How Much Salon Retail Products Should You Stock

What You Need To Know About Salon Mystery Shopping Visits

Salon Digital Summit (Registration)

Salon Digital Summit, Advanced Education Session w/ Ronan Perceval & Paddy Monaghan (Registration)

Salon Owners Summit (Website)

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Retain The 9%: The Impacts Of The Irish Government VAT Increase On Hairdressing

Retain The 9%: The Impacts Of The Irish Government VAT Increase On Hairdressing

October 22, 2018

[089] Unwelcome news in the Irish hairdressing industry this month. On October 9th, 2018, the Irish Minister for Finance announced a VAT (Value Added Tax) increase for hairdressing services along with a rise in National Minimum Wage and employers PRSI contribution, resulting in an industry call-to-action held on October 23rd, 2018.

To take the pulse on the matter, Killian and Zoe are bringing you straight into the action of the Hairdressing Council of Ireland's Protest March to gather clips from the protest, interviews featuring Bridget Haren and Sean Taaffe, President and Vice President of the Hairdressing Council of Ireland as well as a discussion with Phorest's very own Declan Kehoe and Lisa O'Brien.

Disclaimer: VAT & Beauty Salons

Phorest Salon Software's stance: Beauty salons have always been on the 13.5% VAT rate. However, we strongly believe VAT rates for both should be reduced to 9%, given as both types of salons face similar challenges. Read more in CEO Ronan Perceval's letter to the industry here.

Links:

Hairdressing Council of Ireland (Protest March)

Register for the Salon Digital Summit, Los Angeles (Nov. 4-6, 2018)

Register for Phorest's Advanced Education Session at the Salon Digital Summit (Take Your Instagram To The Next Level)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Luke Doolin & Helen Devenney On Reaching 68% More Of Your Client Marketing Database

Luke Doolin & Helen Devenney On Reaching 68% More Of Your Client Marketing Database

October 8, 2018

[088] The facts: a lot of clients don't have an email address on file, emails take on average 48 hours to be opened/read, and their open rate is around 23%. The truth? Chances are you're missing out on marketing to at least 68% of your client database. Not to say that you shouldn't be doing email marketing. You should. But what if there was a way to get a hold of all those clients who didn't have an email on file?

If aligned with existing email campaigns, SMS marketing becomes a direct and invaluable tool to get your clients back in salons and spas more often. To discuss this whole 'SMS in support of Email' concept, Killian and Zoe welcome back two Phorest in-house guests to the show: Luke Doolin and Helen Devenney, from the Grow and Education teams respectively. For this episode of Phorest FM, expect some in-depth explanations about what works best for the hair and beauty industry, some laughs and a few announcements!

Links:

PHOREST CLIENTS ONLY - Automated SMS Online Training

PHOREST CLIENTS ONLY - Money-Back SMS Marketing Campaign

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

September Monthly Round-Up

September Monthly Round-Up

September 24, 2018

[087] September: back-to-school, warm winds from the last bits of summer. Another month, another round-up. This week's episode discusses everything that's happened on the Phorest Blog and Phorest FM over the previous 30 days. From the most popular blogs to snippets from previous Phorest FM episodes, announcements in regards to the Salon Owners Summit as well as upcoming Phorest Academy Webinars and trade shows, you're sure to get all the marketing advice you might have missed.

Links:

Get Your Copy: The Salon Owner's Ultimate Guide To Instagram eBook 

Increased Retail Sales of 78% in One Week? #SalonRetailWeek Proves It Can Be Done

Behind The Scenes Of The Thrive Sessions Denver Workshop

How To Stop A Salon Employee From Always “Getting Away With It”

The Importance & Benefits Of Having A Salon/Spa Business Plan

Salon Email Masterclass, October 15th at 3:00pm UK/IRE Time or 10:00am US Eastern Time

Phorest Salon Software at Olympia Beauty, Sept. 30/Oct.1 (RSVP)

Phorest Salon Software at Professional Beauty Ireland, Oct.7-8 (RSVP)

Phorest Salon Software at Salon International, Oct. 13-15 (RSVP)

Phorest Salon Software at Professional Beauty North, Oct. 21-22 (RSVP)

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Melanie Icke On DiSC, Communication Styles & Buying Behaviours

Melanie Icke On DiSC, Communication Styles & Buying Behaviours

September 17, 2018

[086] We all have our go-to ways of doing and saying things in the salon, but what if everyone wasn’t the same? What if they had a secret profile that described how they behaved, reacted, communicated?

In the spirit of the upcoming Salon Owners Summit 2019, Killian & Zoe welcome Melanie Icke to the show to get some insights on the workshop she'll be leading, "Getting To Know You," a session on DiSC, buying behaviours and how you can influence people based on their communication styles. Melanie Icke is the Head of People & Education at Phorest Salon Software, has over 25 years experience in the Beauty Business and specialises in the design and delivery of bespoke development workshops and materials.

Links:

“Getting To Know You,” A #SalonSummit Workshop By Melanie Icke

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

James Parnell On Managing Your Energy & Getting Stuff Done

James Parnell On Managing Your Energy & Getting Stuff Done

September 10, 2018

[085] There are two types of people in the world: those who never seem to have enough time on their hands, and those who always seem to achieve so much more than everyone else in the space of the same 24 hours.

In which category do you fit? Are you the type to think: "Wouldn't it be amazing if I could get an extra hour or two a day?"

You're not alone. A whole lot of people feel the same way.

This week on Phorest FM, Killian & Zoe are joined by James Parnell, Founder and Lead Coach at The WellBeing Gym. James is known to create sustainable performance improvements and increase creativity, clarity of thinking and decision making. Time management is merely a new concept. But this episode isn't just about time. It's about energy, daily routines, timeboxing, efficiency versus productivity, and so much more.

Ready to find those 1-2 extra hours in your day?

Links:

The WellBeing Gym

This One Question Decides Everything + Free Goal Planner

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

August Monthly Round-Up

August Monthly Round-Up

August 27, 2018

[084] End of August. End of the #SalonRetailWeek. Killian and Zoe dedicate this week's episode to a round-up of everything that's happened on the Phorest Blog and Phorest FM in August. From the most popular blogs to snippets from previous podcast episodes and announcements in regards to upcoming webinars, trade shows we're going to be at and more, you're sure to get all the marketing advice you might have missed.

Links:

Top 3 Reasons Why Salons And Spas Should Adopt Tiered Pricing

Everything Your Salon Needs To Know About Instagram’s IGTV App

The Hedgehog Concept: What Will Your Salon Be Known For?

Enter To Win Our Latest Phorest Blog Sweepstakes Bundle! (Ends September 6th, 2018)

Save Your Spot: Phorest Academy Salon Email Masterclass (September 17th, 2018)

Phorest Salon Software at Olympia Beauty (September 30th, October 1st, 2018)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Pamela Laird On Ditching Your Betty & Finding Your Bernie

Pamela Laird On Ditching Your Betty & Finding Your Bernie

August 20, 2018

[083] For anyone running a salon or spa, one of your main objectives is figuring out how to build your client base. Obviously, I mean more clients means more business. But what if it wasn’t just about building a client base, but more about building the right client base?

In this episode of Phorest FM, salon owner, hairdresser & speaker Pamela Laird discusses the getting rid of the Bettys and attracting more of the Bernies. She explains: "We all have a Betty. You know the type – she’s booked for a full cut and colour, the last time she was in she was 25 minutes late, and the time before that she didn’t turn up. She never listens and always moans about her colour fading. But what does she expect? She’s using some crappy store-bought products that you wouldn’t use on your daughter’s dolls. The pain of working with these clients is not worth the return – instead, working with the right clients will bring you joy, motivation and it will grow your business."

If your salon/spa is struggling with attracting the right type of clients, then this episode is for you!

Links:

Fin & Co. | Website

Fin & Co. | Instagram

Fin & Co. | Facebook

Pamela Laird | Instagram

Content Marketing Academy

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Jennifer Swaine On The Importance Of Social Media In The Salon Industry

Jennifer Swaine On The Importance Of Social Media In The Salon Industry

August 13, 2018

[082] As with any form of advertising, businesses want to be seen everywhere to maximise every opportunity to reach their target market. Whether it be Facebook, Instagram, Twitter or LinkedIn, it has now become the norm for businesses to be on at the very least one channel. But how do you pick the good one to be on? And from there, how do you connect with your audience?

With 20 years in the beauty industry owning and managing salons on top of getting certified in digital marketing, Jennifer Swaine knows well about creating a brand narrative and promoting beauty services online. So much so that she's caught TV3 Xpose's attention in Dublin with her latest business venture Leeson Beauty Lounge, where she and her team provide high quality express beauty treatments (nails, brows, lashes) for busy women on the go! 

This week on the show, Jennifer joins Killian and Zoe to discuss the role and the importance of social media in the hair and beauty industry.

Links:

Leeson Beauty Lounge, Facebook Page

Style Media, Website

Sign Up For #SalonRetailWeek! Starts August 20th, 2018

Social Media Today, Website

Social Media Examiner, Website

Digital Marketing Institute, Website

Buffer Blog, Website

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Sinead Carroll On The Latest Salon Owners Summit 2019 Announcements

Sinead Carroll On The Latest Salon Owners Summit 2019 Announcements

August 6, 2018

[081] Don't miss the industry event of the year! Phorest’s Salon Owner's Summit 2019 is Europe's largest and most prestigious milestone on that very adventure for salon owners who share one common purpose - to lead and evolve an industry that makes everyone feel and look like the superstars they were born to be.

In this episode of Phorest FM, Killian and Zoe are joined by Sinead Carroll to discuss the latest Salon Owners Summit 2019 announcements, as well as chat format, speakers and Inside Phorest.

Links:

Power Up For The 2019 Phorest Salon Owners Summit!

Salon Owners Summit 2019: Second Speaker Announcement!

Christina Kreitel To Speak At The Salon Owners Summit 2019!

Visit www.salonownersummit.com for more information or request a callback.

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.