Phorest FM
Christopher Aaron On Walking The Talk Of Inclusion & Catering For All Types Of Hair

Christopher Aaron On Walking The Talk Of Inclusion & Catering For All Types Of Hair

July 19, 2021

[215] We often talk about creating and fostering welcoming salon spaces for all clients, but are we truly walking the talk if some clients have to travel outside of their neighbourhood to get even just a simple cut and style?

Featuring Christopher Aaron (@christopheraaronstudio on Instagram), Advanced Healing Artist for L'ANZA and Salon Centric influencer, this week's episode explores the relationship between hair and identity, the barriers to catering for all types of hair, and discusses fostering inclusion both from an individual and industry-wide perspective.

Offering an inclusive experience in your salon doesn't necessarily mean completely changing your setup or services. However, it at least means outgrowing our comfort zone as hairstylists, and to that, there are plenty of benefits.

Links:

Learn more about Christopher Aaron: https://www.christopheraaronstyling.com/christopher-aaron/

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Inside Phorest: Dedicated To Your Salon’s Growth And Success

Inside Phorest: Dedicated To Your Salon’s Growth And Success

June 28, 2021

[214] Leading with innovation and bringing teams together to drive business success, Phorest Salon Software is used by 100,000+ salon and spa professionals worldwide.

Founded as a technology company, today, it represents a dedication to being the partner that helps salon owners achieve their dreams. In 2021, Phorest empowers salons, spas, and aesthetic businesses to manage, market, and grow their business through innovation in technology, personal growth, mentoring and support. 

And this week on the show, USA Key Salon Success Manager Siobhan McCaffrey joins us to discuss how the Success Manager role in Phorest is different to one of a Support role, and how it is there every step of the way to help salons strategically grow over time.

Links:

Watch this episode on YouTube: 

Take the 30Days2Grow challenge, Thrive Edition for free, at your own pace: https://bit.ly/36hNdBO

Take the Online Health Score assessment for free: https://bit.ly/3xoS5kh

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Alena Brown On Embracing The Opportunities That Can Help You Grow

Alena Brown On Embracing The Opportunities That Can Help You Grow

June 21, 2021

[213] Are you on the fence about taking on the 30Days2Grow salon challenge, Thrive Edition? In this week's episode, hear from Alena Brown, the proud owner of both the St.Albert and Windermere Eye Candy Lash Extensions salons (@eye_candy_lash_extensions_yeg), as we explore the idea of embracing new opportunities as they come, the impacts of the challenge on her business, and more!

It's not too late to join! You can take the Thrive Edition of the challenge at your own pace. Every day for 30 days, we'll deliver easy daily tasks that will help you to supercharge your marketing, boost your team's performance, improve your salon's digital presence and put your self-care at the centre of your success.

Links:

Take the 30Days2Grow challenge at your own pace: http://www.phorest.com/30days2grow

Learn more about Alena Brown & Eye Candy Las Extensions: https://www.eyecandylashextensions.com/our-story

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

30Days2Grow: Insights To Help You Thrive (Second Half Of The Challenge)

30Days2Grow: Insights To Help You Thrive (Second Half Of The Challenge)

June 14, 2021

[212] Still working your way through this year's edition of the 30Days2Grow challenge? The Thrive Edition officially kicked off on June 1st, but registration remains open at www.phorest.com/30days2grow. Bringing together all aspects of running a salon business, the free 30-day challenge is now in its fifth year and has built momentum from a small campaign to a much anticipated global digital challenge for thousands of salons taking part every year.

In this week's episode, we once again dig out key insights from the archives — past Phorest FM conversations — and present them in a way that helps you work on, review or prepare for the second half of the challenge.

Links:

Access the Post-Lockdown Revenue Calculator: https://www.phorest.com/salon-calculator/

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

30Days2Grow: Insights To Help You Thrive (First Half Of The Challenge)

30Days2Grow: Insights To Help You Thrive (First Half Of The Challenge)

June 7, 2021

[211] How are you getting on with this year's edition of the 30Days2Grow challenge? The Thrive Edition officially kicked off on June 1st, but registration remains open at www.phorest.com/30days2grow. Bringing together all aspects of running a salon business, the free 30-day challenge is now in its fifth year and has built momentum from a small campaign to a much anticipated global digital challenge for thousands of salons taking part every year.

In this week's episode, we dig out key insights from the archives — past Phorest FM conversations — and present them in a way that helps you work on, review or prepare for the first half of the challenge.

Links:

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Inside Phorest: 30Days2Grow Is Back With A New Upbeat Spin For The Summer

Inside Phorest: 30Days2Grow Is Back With A New Upbeat Spin For The Summer

May 31, 2021

[210] Building on the success of last year’s 30Days2Grow QuaranTEAM Edition which saw thousands of salons globally take part in daily tasks, this year’s challenge has been reimagined for the new era as the Thrive Edition! With a distinct lack of Covid-related tasks or pandemic talk, the theme is centred around positivity, wellness and brings together all aspects of running a salon business in a free 30-day challenge.

On the show with us this week to discuss the ins and outs of the challenge is no other than Shauna O'Halloran, Head of Brand & Global Content at Phorest, who you might remember from Episode 137.

30Days2Grow is now in its fourth year and has built momentum from a small campaign to a much anticipated global digital challenge for thousands of salons taking part every year. The Thrive Edition will officially be kicking off on Tuesday, June 1st, with registration now open and free to all at www.phorest.com/30days2grow.

Links:

Watch this episode on YouTube: https://youtu.be/Bcc5J8QiuXg

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Janna Ronert On The Need To Embrace Digital Innovation

Janna Ronert On The Need To Embrace Digital Innovation

May 24, 2021

[209] Just weeks after announcing the major appointment of former Davines CEO Paolo Braguzzi to its board of directors, Phorest has proudly revealed that the beauty powerhouse Janna Ronert, CEO and Founder of IMAGE Skincare, is also joining the board, bringing further expertise and kudos to the brand.

Speaking of her newest undertaking, sitting on the board at Phorest, she shares her intention of putting her industry expertise to good use to help salon owners thrive and discusses the need for the industry to embrace technology.

Links:

Follow Janna on Instagram: https://www.instagram.com/jannaronert/

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Richard Kavanagh On Using Visual Communication To Enhance The Salon Experience

Richard Kavanagh On Using Visual Communication To Enhance The Salon Experience

May 17, 2021

[208] Communication can make or break a salon's customer experience. Yet, words often fail even the best of us. For the hair & beauty industry, making people feel good about themselves can come quite naturally. Selling products and additional treatments, not so much. Why?

Praised by Tabatha Coffey and described by Global President l'Oréal Professional Products Nathalie Boos as "a great way to help 'Amazon proof' the salon business," the multi-dimensional experience and magic mirror that is Piiq Digital all started with a salon client wondering why he couldn't buy his regular product from his regular stylist. The goal? To create a way for salon professionals to showcase their superpowers and hit their KPIs without having to sell. But also, to create a way for a salon's customers to feel more seen, heard, understood than ever before. 

Featuring Richard Kavanagh, co-founder of Piiq Digital, 5x Australian Session Stylist of the year, and Redken Global Artist, this week's episode explores the "why" by examining the communication gaps within the salon client experience. Also up for discussion, of course, how augmented reality and artificial intelligence can help plug those gaps and the impacts of the Amazon Salon on the industry.

Links:

Follow Richard Kavanagh on Instagram: https://www.instagram.com/richardkavanagh/

Piiq Digital creates advanced visual tools that improve the communication between hair professionals and their clients. Learn more: https://www.piiqdigital.com/

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Paolo Braguzzi On Servicing & Supporting The Professional Salon Industry

Paolo Braguzzi On Servicing & Supporting The Professional Salon Industry

May 10, 2021

[207] After 17 years as CEO of the Davines Group, fearless pioneer and compassionate leader Paolo Braguzzi brings his expertise and leadership to Phorest's Board of Directors.

This week on the show, we celebrate Paolo's recent appointment by sharing his devotion to the hair and beauty industry. Join us in welcoming him to Phorest as we discuss the importance of sharing knowledge, building a strong brand and reflect on significant industry challenges such as the recruitment crisis and the reduced frequency of visits salons have been and still are currently experiencing.

Links:

Read more about Paolo Braguzzi's appointment: https://bit.ly/3vPenuf

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Alain Audet On Appreciating The Salon Industry’s Authenticity, Creativity & Resilience

Alain Audet On Appreciating The Salon Industry’s Authenticity, Creativity & Resilience

May 3, 2021

[206] With more than 20 years of industry experience, knowledge and professional beauty expertise, Alain Audet — former executive director of the Allied Beauty Association (ABA Canada) & director of salon development for L'Oréal Canada Professional Products Division — joins Phorest as the newly appointed General Manager for Canada. In his new position with Phorest, Audet will support the company's organic growth within the market and develop it with a more Canadian focus.

In this week’s episode, we first take some time to discuss overcoming self-doubt and using transferable knowledge and creativity to overcome challenges. Then, we discuss Alain’s deep appreciation for the professional salon industry, his thoughts on what its biggest challenges are as well as his hopes for the future. Join us in welcoming Alain to Phorest, and let us know what you appreciate most about being a part of the industry!

Links:

Read the news on Salon Magazine: shorturl.at/bekEH

Follow Alain on Instagram: https://www.instagram.com/alainaudet

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Inside Phorest: Committed Clients Every Time, With Online Deposits

Inside Phorest: Committed Clients Every Time, With Online Deposits

April 26, 2021

[205] With social distancing and capacity restrictions still in place, cutting down on no-shows has never been more important. Online Deposits allow salons to take an upfront deposit from clients when they make their online booking, guaranteeing a better commitment from clients.

This week, Head of Phorest Pay Europe Niamh Greaney joins the show to discuss how Online Deposits can help your salon and simple steps to set them up in Phorest.

Links:

Watch this episode on YouTube: https://youtu.be/t2wG_Yyr7LI

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

James Alba On How To Be A More Sustainability-Conscious Salon

James Alba On How To Be A More Sustainability-Conscious Salon

April 19, 2021

[204] When running a salon, gaining new clients, saving money and generating more revenue tend to be top priorities. But as the world faces a global climate change crisis, clients want to contribute their dollars to businesses making a change and giving back to the earth — not contribute to 877 pounds of waste being created every single minute*.

Just in time for Earth Day on April 22nd, this week's episode features co-founder of The Salon Movement (@salonmovement), James Alba, who also runs the B Hive (@bhiveorganic), a one of a kind salon focused on sustainable beauty for the industry and the environment. Certified Gold with Green America, Platinum with the Green Business Bureau and Winner of the International Eco Salon Contest, it has grown an international reputation for its leadership in organic beauty. Get insights into the grassroots movement of sustainability-conscious Davines stylists and salon ownersthe benefits of going green and what sustainable practices you can integrate into your salon's business model as of today. See how you can grow your business while being an industry leader and making a difference.

* Statistic source: Green Circle Salons.

Links:

Become a Green Circle Salons member: https://greencirclesalons.com/

Join the Salon Movement: http://thesalonmovement.com

Learn more about the Beauty Business Reset: https://beautybizreset.com

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Kristin Rankin & Lauren Wilde On Running Gender-Affirming Salon Spaces

Kristin Rankin & Lauren Wilde On Running Gender-Affirming Salon Spaces

April 12, 2021

[203] What does the power of a haircut mean to you?⁣ For many, going to a salon is a wonderful experience. Unfortunately, though, it is still a scary and challenging experience for quite a few others. While the professional beauty industry has always been considered a safer space for people within the LGBTQ2S+ communities, we still have a long way to go with education, acceptance and understanding.

And because learning through community, asking questions and sharing experiences is so powerful, The Dresscode Project (@thedresscodeproject) has become the number one resource to turn to within the industry.

Working to eradicate homophobia, transphobia and discrimination according to race, sex and gender in salons worldwide, Kristin Rankin has made it a huge part of their career ⁣to teach business owners and hairstylists how to create a space that feels safe and welcoming to everyone. In this episode, we discuss the birth of their initiative — The Dresscode Project — explore the ins and out of creating safer spaces for all clients and chat with salon owner & educator Lauren Wilde on the importance, meaning and day-to-day of running a gender-affirming salon space.

Links:

Learn more or become a part of The Dresscode Project Salon Alliance: https://www.dresscodeproject.com

Reach out to Kristin Rankin (they/them) @kristinrankinhair or on www.foxandjanesalon.com

Reach out to Lauren Wilde (she/her) @wildehairday, @frizz.and.fantasy or on www.roseandonyx.com

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Jill Higginbotham On Management Fundamentals That Drive Salon Success

Jill Higginbotham On Management Fundamentals That Drive Salon Success

April 5, 2021

[202] Today, Eufora International and Phorest Salon Software announced an official partnership, aligning their core values around education, growth, and caring for the planet, bringing salons the ultimate experience in integrated technology and product offering. The collaboration will see the teams work together to provide top quality resources and tools to help salons grow all aspects of their business, from marketing skills to retail sales, e-commerce and more.

In that spirit, this week's episode features Jill Higginbotham, owner and founder of J Michael's Spa & Salon in Louisville, Kentucky (@jmichaelsspasalon) and Eufora International Business Educator (@euforainternational). Passionate about leadership and education, she helps stylists and salon owners realize the importance of their profession, their creativity, and their business. In this conversation she aims to do precisely that, as she discusses management fundamentals and pressure points, the six key drivers of salon success, the "Rule of 3," delegation and staff development.

Links:

Get more information on Eufora International's educational offering: https://eufora.net/pages/education

Follow Jill on Instagram: https://www.instagram.com/jill_higginbotham_style

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Inside Phorest: Check Your Salon Online Health Score & Find New Avenues For Digital Growth

Inside Phorest: Check Your Salon Online Health Score & Find New Avenues For Digital Growth

March 29, 2021

[201] The COVID-19 global pandemic has accelerated the need for all businesses to connect, sell and communicate online. Now more than ever, businesses that capitalise on social media, digital advertising and e-commerce not only survive, but thrive. If 2020 was the year of change, perhaps 2021 can become the year of opportunity: how well has your salon adapted to consumer behaviour changes?

This week, Head of Phorest Pay Europe Niamh Greaney joins the show to talk through how salons can get a personalised report on their business' Online Health Score and identify the triggers they can pull to up their game.

Links:

Watch this episode on YouTube: https://youtu.be/qYM8gIbIoTw

Check your salon's Online Health Score: https://bit.ly/2PGxEym

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Rachel Paige On Self-Discovery & Finding Rhythm After Traumatic Loss

Rachel Paige On Self-Discovery & Finding Rhythm After Traumatic Loss

March 22, 2021

[200] Content warning: This conversation contains a segment depicting an episode of domestic violence, and mentions of death and suicide, from 3:30 to 21:30 and from 31:15 to 35:15. Listener discretion is advised.

This week's episode features Rachel Paige (@rachelpaigexo), Founder & CEO of The Beauty Lounge in Texas, Global educator for LACED, and business coach for salon owners as she tells her story of survival and how she reframed her experience into a deeper understanding of herself, her purpose, and her world.

We have done our best to hold this conversation with intention and sincerity, and we encourage you to listen to it without judgement but rather with a compassionate ear. Thank you for listening, and please take care of yourself. If you need to, don't be afraid to reach out and ask for help. You can find resources on your local governing sites.

Links:

Book your Business Strategy Session with Rachel: https://rachelpaigexo.as.me/coachingcall

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Kate Lynch & Eimear Morris On How And Why You Should Do A Social Media Spring Clean

Kate Lynch & Eimear Morris On How And Why You Should Do A Social Media Spring Clean

March 15, 2021

[199] Whether you're open for business or in the UK/Ireland and getting ready to reopen your salon, the first quarter of the year is always a good time to put on your spring cleaning outfit and have a closer look at your social media presence. In other words, a time to take stock of your accounts' strengths and weaknesses, make sure that you aren't missing opportunities, and are representing your brand appropriately.

Co-founders of The Creative Society (@thecreativesociety.ie) — a social media and branding agency — Kate Lynch & Eimear Morris are both passionate about empowering business owners to control their brand's online presence. Therefore, while this week's episode will discuss why it's so important to understand your salon's positioning within the social sphere, it will also cover practical tips and provide information on tools you can use to assess your current performance and improve your strategy.

Doing a social media self-audit is like doing a big house-cleaning project. It'll take some work, but by the time you're done, you'll be happier and get better results.

Links:

Get more information on The Creative Society's workshops: https://thecreativesociety.ie/events/

Get 4 free Social Media Weekly Planners (1 per week) to help reopen your salon: https://bit.ly/38MqUWf

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Katie Godfrey On Franchising As A Strategy For Growth

Katie Godfrey On Franchising As A Strategy For Growth

March 8, 2021

[198] Opening a second salon or spa involves more than meets the eye, and many salon owners, unfortunately, get too excited too quickly. Is your salon truly ready to expand? And if it is, what business model best fits you?

Owner of a multi-award-winning salon, business mentor, author, and podcaster, Katie Godfrey (KG Professional, The Life of KG) has conducted various talks and mentoring sessions at colleges and events about her story and is passionate about motivating others in building their careers. One topic she’s very passionate about is franchising, a common business model in various industries, however not as well known within the hair and beauty industry.

To better understand how it can be a successful strategy for salon growth, this episode explores the structures and knowledge you need to franchise successfully, the pros and cons of this alternative business model, and what you can do to ensure standards are met across the different franchises.

Links:

Learn more about KG Professional: https://kgprofessional.com

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Richard Gibbons On Generating Substantial ROI With Paid Social Advertising

Richard Gibbons On Generating Substantial ROI With Paid Social Advertising

March 1, 2021

[197] With many people now working from home, there has been an accelerated need for all businesses to connect, sell and communicate online. This year onward, having a paid social media advertising strategy to work along the organic one will be a must for salons to attract clients & generate substantial ROI.

Founder of Boost My Customers, a UK-based company with a vision to help clinic owners get the freedom they want and make an impact in their local community, Richard Gibbons has worked with 50+ clinics, including some on the verge of closing — which he's helped turn around and become fully booked in just 45 days!

In this episode, we discuss how to scale profitably with no capital, ways to know if your social media advertising campaign will succeed before spending a penny on ads, how to craft the perfect online advertising offer and, of course, also share some success stories from owners who would have worked with Richard in the past!

Links:

Follow Richard Gibbons on Instagram: https://www.instagram.com/boostmycustomers

Learn more about Boost My Customers: www.boostmycustomers.com

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

 

Inside Phorest: Unleash The Power Of Staff Performance

Inside Phorest: Unleash The Power Of Staff Performance

February 22, 2021

[196] Working in a super-engaged, high-performance environment can be one of the most rewarding goals for all salon teams today. Salon managers want to keep staff motivated, engaged and focused on their performance metrics. In turn, their team members want to be challenged, empowered and inspired to achieve their potential. Yet, one of this year's biggest challenges will be motivating staff and teams on furlough, part furlough, disengaged, bored, scared or struggling with their own mental health.

The staff feedback process just got so much easier. Your team can now check on their key performance metrics, such as revenue and transactions for services, product retail and client booking numbers in their PhorestGo app — at any time, anywhere. Spend your time coaching and empowering your team instead of reading through long reports and big data tables.

On this week's episode, we're joined by Phorest Product Lead Cillian Moloney to discuss the latest Staff Performance feature release. Are you ready to get your team to peak performance?

Links:

Watch this episode on YouTube & get more visual insights into the Staff Performance feature: https://youtu.be/mGBvST_4MVU

Learn more about the feature: https://bit.ly/3uA8Hoi

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Stefanie Fox On Leadership & What Staff Want From Their Salon

Stefanie Fox On Leadership & What Staff Want From Their Salon

February 15, 2021

[195] When running a business, the need to drive both performance and business often comes with thinking that dangling a carrot or motivating somebody to do something is the way we're going to get there fastest. Yet when you look at human psychology, and you understand what makes people feel both interested and capable of doing something different, it requires that they work hand-in-hand with someone that's going to help them.

Founder of Talent Match, a recruitment and team building agency specialising in the beauty industry workforce, Stefanie Fox is a generational leadership expert whose work is rooted in research. She believes that speaking directly to the beauty industry's workforce is the only way to move forward and build teams that thrive. Therefore, she regularly surveys today's talent to understand what they want and then acts as the liaison between salon owners and salon talent to discuss and navigate hard conversations.

In this episode, we look at the differences between leadership & motivation, dive into Stefanie's recent research on staff's wants and needs, and discuss what responsibilities a great leader has in today's industry & workforce changing landscape.

Links:

Follow Stefanie Fox on Instagram: https://www.instagram.com/stef_fox_jaxn

Learn more about Talent Match: https://talentmatch.biz

US/CA "Charging Your Worth" On-Demand Webinar: https://bit.ly/3aN21de

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

April & Nikki Dominguez On Growth, Community & Chasing Your Dream Career

April & Nikki Dominguez On Growth, Community & Chasing Your Dream Career

February 8, 2021

[194] Beauty professionals and beauty careers are highly impactful industries. Yet, what's not talked about is that beauty service careers are often seen as frivolous — and not taken seriously. They've been underrepresented in professional advancement and career tools.

April and Nikki Dominguez, respectively CEO & President of Handsome, share the same vision and values: to provide resources and tools to an industry and community of people who've been overlooked. As such, in this episode, we discuss community and networking, the industry's current need for connection, what all people with successful careers have in common, and of course, Handsome — a platform supporting barber & beauty professionals in charting a course for themselves, challenging norms, and reclaiming a term of authority.

Links:

Follow Handsome on Instagram: https://www.instagram.com/handsome_app

US/CA "Charging Your Worth" Webinar Registration: https://bit.ly/3aN21de

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Ashleigh Hodges On Navigating Wellness, Career Goals & Salon Life

Ashleigh Hodges On Navigating Wellness, Career Goals & Salon Life

February 1, 2021

[193] For many of us, 2021 will be a year of rebirth — a year in which we find new ways to connect and take care of both ourselves and our communities after grief and loss left several of our wellbeing spheres in distress. The hard thing about wellness is that we must find what works for us and our journey.

Whether that's making our routine more like self-care, getting better sleep, prioritising our happiness, eating cleaner, or learning how to wind down, we need to accept that we might not always get it right (at least not at first).

Davines Global colour ambassador, director of the HAIRDOTCOM Art Team, and Chancellor of The Fellowship for British Hairdressing, Ashleigh Hodges, is sought after the world over. In this episode, we dive into how she's dealt with wellness throughout her life and career, discuss how it can look different for each of us, the implicit weight of the word "should," and question whether salons do enough to support staff wellbeing.

Links:

Follow Ashleigh Hodges on Instagram: https://www.instagram.com/ashleigh_hodges_hair/

Learn more about UpLift! powered by Phorest: https://bit.ly/2YxEDuv

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

S05 Launches On February 1st, 2021

S05 Launches On February 1st, 2021

January 25, 2021

Learning how to grow and develop your salon business shouldn't feel like a chore but a process that blends into your day-to-day. That's why Phorest FM, co-hosted by Zoé Bélisle-Springer & Killian Vigna, aims to answer all of your most pressing business, marketing, and growth questions by sharing insightful and inspiring conversations with salon business leaders and experts. Tune in for the fifth season of the show, which launches on Monday, February 1st. We're ready to make 2021 a year of choice, passion, readiness, and determination. Are you?

The Most Popular Phorest FM Episodes Of 2020

The Most Popular Phorest FM Episodes Of 2020

December 21, 2020

[192] Season 4 is officially a wrap with 1587 minutes of inspiring stories and conversations you can now catch up on! A massive thanks to all of the wonderful guests worldwide, giving their take on topics that can help the industry shine and grow, but also to every one of you who's tune in this year. In this very last episode of the season, we give you the top ten most downloaded episodes of the year!

Support Closing Days:

USA: December 25th and January 1st 

IRE/UK: December 25th, 26th, and January 1st

Links:

Get your ticket for UpLift! our Virtual Event on January 25th, 2021: https://linktr.ee/phorest_uplift

Click here to subscribe to the weekly Phorest FM email newsletter

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Phorest’s 2020 Year In Retrospect With Ronan Perceval & John Doran

Phorest’s 2020 Year In Retrospect With Ronan Perceval & John Doran

December 14, 2020

[191] This week on Phorest FM, Killian and Zoe welcome back to the show Phorest Salon Software CEO Ronan Perceval and CTO John Doran for the annual "year in review" episode. Expect discussions around resilience, feature releases, and more importantly, things to look forward to in the coming year.

Links:

Get your ticket for the UpLift! Virtual Event on January 25th, 2021: https://linktr.ee/phorest_uplift

Click here to subscribe to the weekly Phorest FM email newsletter

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Beat 2020: Strategies For Salon Success In December & Beyond

Beat 2020: Strategies For Salon Success In December & Beyond

December 7, 2020

[190] James Davis, Sara Cheeny, Hellen Ward, Gavin Hoare, Jen Baudier, James Alba, and Stefanie Fox Jackson know that sharing is caring and that there's nothing easy about building, owning, and growing a salon. Invited to feature in Phorest's most recent educational series on Facebook, they each shared some of their key strategies, tools, and tactics going into December.

Featuring highlights from the Beat 2020 conversations hosted over the past month, this week's episode aims to provide you with the inspiration and motivation to max out the last of this year's opportunities and start 2021 with a new mindset.

Links:

Watch the Beat 2020 UK/IE episodes in full: https://bit.ly/3ovpLYx

Watch the Beat 2020 US/CA episodes in full: https://bit.ly/3lXRiAi

Click here to subscribe to the weekly Phorest FM email newsletter

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Inside Phorest: Embracing The New Virtual Reality With Video Consultations

Inside Phorest: Embracing The New Virtual Reality With Video Consultations

November 30, 2020

[189] COVID-19 has created a considerable shift in consumer behaviour, forcing salons and spas around the world to adapt quickly. Whether you're facing a temporary closure or not, there are various ways video consultations can help you stay connected with clients and generate revenue. This week's episode features recent podcast recaps and an interview segment with Aisling Scolard, Product Owner at Phorest, discussing the latest Video Consultations integration and how some salons have embraced the new virtual reality so far.

Links:

Beat 2020 Educational Series (UK/IE): https://bit.ly/38YuiOX

Beat 2020 Educational Series (US/CA): https://bit.ly/2UGX2Dx

Watch the US "This vs. That: A Leadership Conversation" on-demand: https://bit.ly/2JDLw9K

Click here to subscribe to the weekly Phorest FM email newsletter

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Jen Baudier On Operating Salons With A Profit-First Mindset

Jen Baudier On Operating Salons With A Profit-First Mindset

November 23, 2020

[188] Pre-COVID-19, it was estimated that seventy-five percent of businesses had less than a month of money in the bank. Wild and scary, right?

What if your business served you, not the other way around? What if you knew exactly what you could spend and when? Or had the power to guarantee profitability?

Following the principles of Mike Michalowicz's Profit First system, Jen Baudier (@jenbaudier), Phorest US Brand Ambassador, Owner of Bella Style Salon, and PIP University Professor, was able to transform her business and help peers do the same through the Rich Life CEO graduate program. Get insights into the required methods to achieve such results and take your shot at long-term growth and sustainability.

Links:

Learn more about Bella Style Salon: https://www.mybellastyle.com

Learn more about PIP University: https://pip-university.com

Get Mike Michalowicz's Profit First free resources: https://profitfirstbook.com

Beat 2020 Educational Series (UK/IE): https://bit.ly/38YuiOX

Beat 2020 Educational Series (US/CA): https://bit.ly/2UGX2Dx

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Kristina Russell On Consultations & Creating Bespoke Colour Journeys

Kristina Russell On Consultations & Creating Bespoke Colour Journeys

November 16, 2020

[187] It's safe to say we've come a long way since the first synthesised dye in 1863: products have evolved a great deal, and so have application techniques. Currently, you could probably list over 50 colour trends travelling back and forth across the globe, with some going viral overnight.

For a first-time colour client, it's easy to think that anything is possible — after all, social media does make us feel like the sky is the limit in terms of creative colour. However, not everything is always possible, and most definitely not in one appointment. If you truly care for the result, you never just get a colour. You commit to one. That means agreeing to consultations, multiple appointments, home care, maintenance, being patient, and of course, being conscious it will require a certain budget.

Featuring Kristina Russell (@colourkristina), salon owner, multiple award-winning hair colour specialist, educator, and podcaster herself, this week's episode explores what her bespoke colour journeys look like for both her and her clients.

Links:

Learn more about the education offered by Kristina Russell: https://kristinarussell.com.au/

Listen to the Colour Kristina Talks podcast: https://apple.co/35QP9Sg

Beat 2020 Educational Series (UK/IE): https://bit.ly/38YuiOX

Beat 2020 Educational Series (US/CA): https://bit.ly/2UGX2Dx

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Hellen Ward On Using KPI Data To Assess Staff Performance

Hellen Ward On Using KPI Data To Assess Staff Performance

November 9, 2020

[186] Assessing staff performance is often a threatening process for both managers and employees. However, when you put in place clear KPIs, agree on a plan of action, and put your staff in control of their performance, you provide an opportunity to discuss progress and make aligning employee and company goals easier.

The problem with statistics isn't the data itself; it's how you interpret it. Looking at figures alone to get an unbiased picture of an employee's performance might feel logical, but in the end, it will give you the wrong overview or assessment. Numbers without context are just that: numbers.

Featuring Hellen Ward (@hellenwardltd), co-founder and managing director of Richard Ward Hair & Metrospa (@richardwardhair), this week's episode dives into her approach to KPI management, interpreting data, assessing staff performance, and so much more.

Links:

Learn more about Hellen & her coaching/consultancy services: https://www.hellenward.com 

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Joshua Howard & Britni Volkman On Benchmarking As A Tool For Continued Salon Growth

Joshua Howard & Britni Volkman On Benchmarking As A Tool For Continued Salon Growth

November 2, 2020

[185] When we talk about benchmarking, we talk about identifying opportunities for improvement within a business. On paper, that's simple enough... but what does that look like within the hair & beauty industry?

Featuring Data-Driven Salon Experience speakers Joshua Howard (Vish Co-Founder & CEO) and Britni Volkman (Phorest Salon Success Manager), this week's episode dives right into the topic. Bringing to light industry experience and insights throughout, we discuss benchmarking's purpose and importance, talk about salon business metrics, solutions to major industry pain points, and so much more.

As platinum sponsors of the month-long look at metrics proposed by Salon Today's Data-Driven Salon Experience, Phorest is proud to say that all sessions are now available to watch on-demand (at no cost) — click here to register!

Links:

Watch Joshua Howard's DDSE session: https://bit.ly/2HXBJug

Watch Britni Volkman's DDSE session: https://bit.ly/3kUdD1X

Access our secondary lockdown resources: https://bit.ly/385UiaE

Click here to subscribe to the weekly Phorest FM email newsletter

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Inside Phorest: Text Conversations With Your Clients, At Your Fingertips

Inside Phorest: Text Conversations With Your Clients, At Your Fingertips

October 26, 2020

[184] In a post-COVID world, less waiting time for clients inside the salon is essential. This week's episode features recent podcast recaps in addition to an interview with Rob Hewitt, Head of Product Marketing & Retention at Phorest. In said interview, he’ll be discussing Phorest’s latest US feature, Phorest Chat. Bringing the human touch to your clients will never have been easier with one-to-one text conversations with your clients from your dedicated salon SMS number.

Links:

Watch the US “Lifestyle Recruiting” webinar on-demand: https://bit.ly/2GcUWHO

Watch the UK/IE “Back On Track” webinar on-demand: https://bit.ly/34EdHNB

Watch the AUS “Booking Policy” webinar on-demand: https://bit.ly/34DXZCb

Click here to subscribe to the weekly Phorest FM email newsletter

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

#CEA2020: Celebrating Excellence In Service

#CEA2020: Celebrating Excellence In Service

October 19, 2020

[183] This episode is dedicated to the hard-working, busy salon professionals. The ones who commit each day of their professional lives to make their clients look and feel amazing. It aims to celebrate excellence in service, how much salons care for their clients, and how hard they work to gain an excellent reputation.

Featuring feel-good stories, reflections, and tips from Phorest Client Experience Award recipients in both the UK and the US, we hope to make you smile, perhaps even pick up the phone and check-in on some of those wonderful clients of yours who always seem to make your day shine brighter.

More specifically, you’ll first hear from Robbie Ellis, Sales Director at the Beauty Temple Group, Sophie Hare, Owner of HARE, and Beauty — both in the UK. Following suit, you’ll hear from Cynthia Perry, Owner of Cynergy Color Bar, Marcia Mehrali, Owner of Beneath The Surface Spa and Heather Spath, Owner of Mod Hair Color Salon & Beauty Store — all three in the US.

Links:

Watch the UK/IE “Back On Track” webinar on-demand: https://bit.ly/3e5oBiJ

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Georgia Bell On Mentoring, Commitment & Investing In Yourself

Georgia Bell On Mentoring, Commitment & Investing In Yourself

October 12, 2020

[182] If you don't already meet someone like a salon coach or a mentor to discuss your career or business setbacks or to plan for the future, then you should. Having a few people in your corner is one of the most invaluable things. However, finding a mentor doesn't happen overnight, and for it to be a successful arrangement, you'll need to show up and put the relationship before the mentorship.

Featuring salon owner, educator and celebrity stylist Georgia Bell (@georgiabellhair, @societybygeorgiabell), this week's episode discusses the right and wrong ways to approach people who inspire you, why mentors look for commitment, investing in yourself & paying it forward, as well as Georgia's education programs.

Links:

Learn more about Georgia, her salon and education: www.societygeorgiabell.co.uk

Register for the Data Driven Salon Experience: https://www.datadrivensalon.com/experience

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Karan Burke On Leading With Humility & Drive

Karan Burke On Leading With Humility & Drive

October 5, 2020

[181] When you think of great leadership, the words that come to mind might be accountability, confidence, passion, empathy, transparency, self-awareness and integrity. Rarely do we think about humility first. Yet, leading with humility can have profound and positive impacts on one's inner circle and peers.

Featuring Karan Burke, Director of Ebano Ballinteer, Myskincare.ie, and Co-Founder of The Beauty Managers, this week's episode discusses facing adversity with leadership, drive & a positive outlook, finding stillness through change, building security for yourself & others, and much more.

Links:

Register for the Data Driven Salon Experience: https://www.datadrivensalon.com/experience

Register for the "Back On Track" Live Webinar: https://bit.ly/36Ig2IH

Learn more about The Beauty Managers: https://thebeautymanagers.com/

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Inside Phorest: Your 5-Star Fan Club Is Waiting

Inside Phorest: Your 5-Star Fan Club Is Waiting

September 28, 2020

[180] September: less episodes, lots of planning! We're headed into the last quarter of the year and preparing the 13 remaining episodes to Season 4. This week on the show, we talk about online reputation with Salon Business Advisor Sinéad Norman, discuss our recent episode on community, announce a few upcoming blogs, webinars and everything else in between.

Links:

[Blog] The Importance Of Reviews & Getting To The Top Of Google With The Phorest Online Reputation Manager: https://bit.ly/3jltypm

[Webinar] Lifestyle Recruiting, Building A Salon Team That Helps You Scale: https://bit.ly/3n71Vmb

[Online Event] Data Driven Salon Experience Free Registration, from Sept.28 to Oct.30: https://www.datadrivensalon.com/experience

Click here to subscribe to the weekly Phorest FM email newsletter

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Alison Alhamed On The Life-Changing Power Of Community

Alison Alhamed On The Life-Changing Power Of Community

September 14, 2020

[179] Suppose life longevity can be rooted in our level of connection to others. Would it be such a great leap to think that career longevity might have its roots in connection too? What if the story we made ourselves about successful people and success too often failed us; made us doubt our worth, skills, knowledge, experiences? What if support from like-minded people and professionals was at times all we needed to keep going?

Featuring Alison Alhamed, Vice President of Social Media & Community at R+Co, this week's episode takes a look into the meaning of "community," and discusses how brand-engineered ones can positively impact businesses, careers and lives altogether.

Links:

Learn more about R+Co: https://www.randco.com

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Inside Phorest: Slicker Than Ever Marketing To Help Fill Your Calendar

Inside Phorest: Slicker Than Ever Marketing To Help Fill Your Calendar

August 31, 2020

[178] This ‘new normal’ definitely hasn’t come without its challenges, but the good news is Phorest is here to help. Catch up on everything that's happened in August! This week's episode features recent blog and podcast recaps in addition to an interview with Product Manager Aisling Scolard on Phorest Salon Software's new and improved Email Editor.

Links:

[Blog] Digital Consultation Forms, A Step Closer To Your Safe & Paperless Salon: https://bit.ly/2ED7qYa

[Blog] Taking Control Of Your Colour Business With Vish: https://bit.ly/3gF2NtD

[Blog] Life Beyond COVID-19, Your Have 3 Types Of Salon Customers: https://bit.ly/34VCOMz

Click here to subscribe to the weekly Phorest FM email newsletter

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

A Trip Down Memory Lane: Sarah Doyle On Two Decades Of Phorest Features

A Trip Down Memory Lane: Sarah Doyle On Two Decades Of Phorest Features

August 24, 2020

[177] This week's conversation is more like a story, a trip down memory lane, as the title suggests. On the show, we welcome Sarah Doyle, owner of Templeogue Beauty Clinic (@templeoguebeauty) in Dublin — one of Phorest Salon Software's first clients, going back 17 years ago. We discuss her journey with Phorest, what it was like back in the days, the features she's adopted over time, and how from listening to clients, she's gained insights into what they look for in a salon; what's important to them.
Links:
Visit Templeogue Beauty Clinic's website: https://templeoguebeautyclinic.ie/index.html
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Derek Anthony On Growing A Seven-Figure Business Using Mobile Technology

Derek Anthony On Growing A Seven-Figure Business Using Mobile Technology

August 17, 2020

[176] Reaching the $1+ million in revenue mark in business doesn't mean everything is smooth sailing or running at its peak performance; growing pains are still very much part of the process. And while they can be challenging in the moment, overcoming them can create competitive advantage opportunities.

A little over a year ago, NYC-based salon D Anthony (@d_anthonyhair) underwent a culture reset led by entrepreneur, salon owner and master stylist Derek Anthony (@derek__anthony_), for which the central theme was modernization.

Featuring the man himself, this week's episode discusses what rethinking the D Anthony brand and its operations both required, as well as how communication and mobile technology usage — among other things — were vital pieces to the salon's next stage of business growth.

Links:

Visit the DAnthony salon website: http://danthony.com/

Schedule a complimentary call on Culture Curators: https://www.myculturecurators.com/bookings/

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

James Davis On Leading Through Change & Becoming A Community Linchpin

James Davis On Leading Through Change & Becoming A Community Linchpin

August 10, 2020

[175] When the coronavirus pandemic hit earlier this year, James Davis went back to digging deep, working 16-hour days, and thinking outside the box to figure out what he could do to keep his various business operations alive and lead positively through change and uncertainty.

Enabling his salon, Clay, to financially evolve while supporting the team with a new work platform as they returned, his 'thinking outside the box' mindset also led to a village togetherness featured in national newspapers and magazines. Inspired by the "Pay It Forward" mentality and determined to give back to the very people who had contributed to his entrepreneurial success over the years, James Davis pulled together volunteers from all fields and launched Oxshott Delivery. 

In this episode, hear Phorest's CEO Ronan Perceval and entrepreneur James Davis discuss recent projects, what changes both lockdown and reopening have brought to his salon, and how leading positively through change positioned him and his local businesses as community linchpins.

Links:

Visit Clay Salon's website: https://clayhairsalon.com

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

#BackInBusiness: Irish Salons Share Their Reopening Experiences

#BackInBusiness: Irish Salons Share Their Reopening Experiences

August 3, 2020

[174] Life beyond COVID-19 is having salon owners around the world think differently about their business. From cleanliness procedures to staff rosters, booking appointments and selling retail, various processes are undergoing considerable changes. Featuring salon owner Greg Clarke (Collage Hair Group, Hairbrush.ie) and Operations Director John Hickey (The Green Room), this week's episode takes a look at what reopening has been like for Irish salons after weeks of lockdown.

Links:

Click here to subscribe to the weekly Phorest FM email newsletter

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Inside Phorest: Prepare And Protect With Pre-Send Consultation Forms

Inside Phorest: Prepare And Protect With Pre-Send Consultation Forms

July 27, 2020

[173] Catch up on everything that's happened in July! This week's episode features recent blog and podcast recaps in addition to an interview with Product Designer Mikey Cannon on one of Phorest Salon Software's many features keeping your salon staff and clients safe: pre-send consultation forms.

Links:

[Blog] How To Maintain A Post-Lockdown, Top-Quality Salon Experience: https://bit.ly/304c0GU

[Blog] US Beauty Booking Habits Post-Lockdown: https://bit.ly/2CMO42h

Click here to subscribe to the weekly Phorest FM email newsletter

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

David Campbell On Growing Your Own Timber

David Campbell On Growing Your Own Timber

July 20, 2020

[172] How many business owners do you know today that can proudly say their employees spend, on average, ten years within the organisation? Probably not many.

Welcome to House of Colour (@houseofcolour): the biggest award-winning salon group in Ireland, with six salons, one academy, and impressive staff retention statistics.

Featuring David Campbell, owner of House of Colour group and current President of the Irish Hairdressers Federation, this week's episode discusses apprenticeships' value. David is also an international educator, platform artist, business advisor, stage presenter, a two-time IHF Icon award winner, and an IHF Lifetime achievement award recipient.

Links:

Visit House of Colour's website: https://www.houseofcolour.ie/

Access the Back In Business, With Phorest information page at www.phorest.com/c19

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Meabh Quoirin On Consumer Trends & Insights To Shape The Industry’s Future

Meabh Quoirin On Consumer Trends & Insights To Shape The Industry’s Future

July 13, 2020

[171] The industry is likely never to go back to the way it operated before COVID-19. As salons and spas progressively reopen, they are also shaping a new normal.

Before the pandemic, people conceived of beauty experiences in four main ways: convenience, skills, pampering and an indulgent experience, and finally, a sense of connection and community, visiting the same beautician every single time and being able to talk about personal and beauty-related issues. Will that remain true for years to come? That's what companies like Foresight Factory are in the business of predicting.

Featuring CEO and co-owner of Foresight Factory, Meabh Quoirin, this week's episode discusses consumer trends and insights that are changing the hair & beauty industry's foreseeable future.

Links:

Visit Foresight Factory's website: https://www.foresightfactory.co

Access the Back In Business, With Phorest information page at www.phorest.com/c19

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Stacie Collier On The Inspiriting Aspect Of The #30Day2Grow Challenge

Stacie Collier On The Inspiriting Aspect Of The #30Day2Grow Challenge

July 6, 2020

[170] #30Days2Grow is a unique business growth challenge designed to help salons build both team spirit and revenue. This year's challenge launched on April 20th — about a month into lockdown for many countries around the world — making it a quaranTEAM edition focused on helping salon owners and their teams plan their reopening strategy and put their brand at the forefront of their clients' minds.

Featuring salon owner Stacie Collier of MANE Salon Basingstoke Ltd (@mane.salon.basingstoke), this week's episode revisits her first weeks of lockdown and discusses her thoughts on the challenge.

Links:

Visit MANE Salon Basingstoke Ltd's website: http://manesalonbasingstoke.co.uk

Access the Back In Business, With Phorest information page at www.phorest.com/c19

Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Inside Phorest: Support For Your Salon’s Reopening Strategy

Inside Phorest: Support For Your Salon’s Reopening Strategy

June 29, 2020

[169] Catch up on everything that's happened in June! Featuring recent blog and podcast recaps as well as interviews with Phorest Salon Software CEO Ronan Perceval, Education Trainer Rachel McAdam and Product Designer Richard Cullen, this week's episode is all about supporting your reopening strategy.

Links:

[Blog] The 3 Marketing Emails You’ll Need for A Successful Salon Reopening: https://bit.ly/2YIuMmP

[Blog] Salons Reopening: Survey Reveals That Main Concern Is Safety Of Staff: https://bit.ly/2BaRxH3

Access the Back In Business, With Phorest information page at www.phorest.com/c19

Click here to download the Back In Business playbook

Click here to subscribe to the weekly Phorest FM email newsletter

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

#BackInBusiness: Salon Owners Share Their Reopening Experiences

#BackInBusiness: Salon Owners Share Their Reopening Experiences

June 22, 2020

[168] For the past few months, salons around the world closed their doors to help manage and contain the COVID-19 pandemic. We are now starting to see hair, beauty, barber and spa businesses in various countries getting back in business as restrictions are lifted across Europe and the US.

Featuring salon owners Amber Pope (Salon 27 in Arizona, USA) and Amanda Baer (Something You Salon & Spa in Illinois, USA), this week's episode sheds light on what getting back in business after weeks of lockdown really looks like.

Links:

Save your spot on Gloria Murray's UK/IE Salon Finance Recovery Plan webinar: https://bit.ly/3hO5WJv

Access the Back In Business, With Phorest information and downloadable resources at www.phorest.com/c19

Click here to subscribe to the weekly Phorest FM email newsletter

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

Michaella Blissett Williams On Working Towards Financial Independence

Michaella Blissett Williams On Working Towards Financial Independence

June 8, 2020

[167] Living beneath your means, paying off debt, defining long-term financial goals and saving money: just a few of the steps needed to achieve financial freedom. As author Robert Kiyosaki said in his influential book Rich Dad, Poor Dad: "Intelligence solves problems and produces money. Money without financial intelligence is money soon gone."

Featuring Michaella Blissett Williams, the visionary behind [salon]718 @salon718, this week's conversation explores some of her personal stories, financial literacy in the hair and beauty industry, the practice of setting goals and much more. 

Links:

Visit salon[718]'s website: salon718.com/

Access the Back In Business, With Phorest information page at www.phorest.com/c19

Click here to subscribe to the weekly Phorest FM email newsletter

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to learn more about Phorest Salon Software.

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