026 | Phil Jackson On Using Email Marketing In The Hair, Beauty & Spa Industry

May 22, 2017
00:0000:00

On this week's Phorest FM episode, Killian and Zoe interview Phil Jackson, an award-winning salon owner, industry mentor, speaker and author of The Hairy Book of Email to get some insight on using email marketing in the hair, beauty and spa industry.

As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)
Special guest: Phil Jackson (Award-winning salon owner, industry mentor and speaker)

www.phorest.com/blog

025 | Up For Discussion: Marketing Techniques, Layoff Rumours And Loyalty Programs

May 15, 2017
00:0000:00

This week on Phorest FM, Killian and Zoe take a mid-month break of interviews to discuss a few blog topics. On the agenda, '7 Ways To Help Your Clients Spend More, More Often', 'How To Handle Salon Layoff Rumours And Avoid A Catastrophe' and finally, 'What Types Of Salon Loyalty Programs Actually Add Value?'

As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

www.phorest.com/blog

 

024 | Louis Grenier On The Art Of Effective Marketing Focus

May 9, 2017
00:0000:00

New format! Based on recent recommendations, Phorest FM is now going to focus on interviewing different personalities every week and keep the blog chats for the Monthly Round-Up episodes.

So this week, Killian and Zoe welcome Louis Grenier, a digital marketing consultant and podcaster in chief for EveryoneHatesMarketers.com, to get some insight on cutting through the noise and focusing on only a certain few marketing channels.

As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)
Special guest: Louis Grenier (Digital Marketing Consultant)

www.phorest.com/blog

023 | Marketing To A Mature Audience, Providing Access To Clients With Disabilities & Interview With Graham Kent From FHC For Hair

April 25, 2017
00:0000:00

After a well-deserved Easter Holiday break, Killian and Zoe make a powerful comeback on Phorest FM. On the show this week, the duo discusses two recent topics from the Phorest Blog: Marketing To Mature Hair And Beauty Clients In The Digital Age and Providing Access To Salon & Spa Services For Clients With Disabilities. Following up on that, your co-hosts interview Graham Kent from FHC For Hair (UK) on the success of their Annual Hair Show, which has raised of £30,000.00 for their local hospice over the last 12 years. Finally, Phorest's newest eBook - The Salon Owner's First Steps To Online Reputation - is given an overview and the show is topped off with the announcement of the next Phorest Academy Webinars!

As always, the show is done for you, feel free to let us know what you want to hear in the next episodes!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)
Special guests: Graham Kent (FHC For Hair Ltd.)

www.phorest.com/blog

022 | Discussing Work Experiences In Salons, Improving Team Morale and Tips For Selling More Retail

April 10, 2017
00:0000:00

On this week's Phorest FM episode, Killian and Zoe bring in Alex Quinn & Aoife Kelly-Cooney from the Phorest marketing team to discuss the day they each spent working in a salon. Then, the most recent articles on the Phorest Blog are flipped inside out and finally, the show is topped off with the announcement of the next Phorest Academy Webinars! As always, the show is done for you, feel free to let us know what you want to hear in the next episodes!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)
Special guests: Aoife Kelly-Cooney (Marketing Assistant & Cultural Officer at Phorest Salon Software), Alex Quinn (PR & Events Manager at Phorest Salon Software)

www.phorest.com/blog

021 | March Monthly Round-Up

April 3, 2017
00:0000:00

This week on your Salon Owner's Podcast, Killian and Zoe discuss everything that's happened within the last month and present some fun and lively Spring and Easter SMS templates. Finally, the show is topped off with the upcoming Phorest Academy Webinars.

As always, the show is done for you, feel free to let us know what you want to hear in the next episodes!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

www.phorest.com/blog

020 | Client Data Protection, One-To-One Staff Meetings & The Phorest Salon Owners Bootcamp

March 27, 2017
00:0000:00

On Phorest FM this week, your co-hosting duo is back. Killian and Zoe kick off the show by discussing three surefire ways to prevent staff from stealing salon client details and tips on how to conduct effective one-to-one staff meetings.

Then, just like last week, some Phorest Subscriber Mail is answered on air and finally, just before heading off to the Phorest Academy webinars segment, Chris Brennan (content manager here at Phorest) calls in from The Salon Owners Bootcamp event in Edinburgh.

As always, the show is done for you, feel free to leave a review and suggest upcoming guests!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Special Guest: Christopher Brennan (Content Manager at Phorest Salon Software)


www.phorest.com/blog

019 | Phorest Subscriber Mail & April Salon Marketing Ideas

March 20, 2017
00:0000:00

This week on the show, Zoe improvises herself as host while Killian enjoys the beautiful city of Brussels. For the occasion, Phorest subscriber mail is read out and engaging April marketing ideas are shared.

As always, to make sure you know about everything coming up here in Phorest, the show is topped off with our upcoming Phorest Academy Webinars.

Leave a Rating & Review: http://bit.ly/phorestfm

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Hosted by Zoe Belisle-Springer (Phorest Salon Software)

www.phorest.com/blog

018 | Tips To Boost Your Instagram’s Engagement Rate & Phorest’s New SMS Marketing eBook

March 13, 2017
00:0000:00

On Phorest FM this week, your co-hosting duo is on a shorter episode. Zoe chats about 10 ways to boost social engagement on Instagram while Killian introduces Phorest's brand new eBook: the Salon Owner's SMS Marketing Gameplan!

As always, the show is done for you, feel free to leave us a review & let us know what (or who) you would like to hear on the upcoming episodes!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

www.phorest.com/blog

017 | How To Win Friends And Influence People, Salon Music And Buying Behavior & Salon Management Sessions

March 6, 2017
00:0000:00

On Phorest FM this week, your usual co-hosting duo discusses Dale Carnegie's classic book: 'How To Win Friends & Influence People' and how salon music can influence buying behavior. Then, Pr & Events Manager Alex Quinn makes a return on the show to chat about a new non-client salon event in association with Phorest Salon Software: the Salon Management Sessions.

As always, the show is done for you, feel free to leave us a review & let us know what you would like to hear in the upcoming episodes!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Special guest: Alex Quinn (PR & Events Manager at Phorest Salon Software)

Salon Management Sessions - Links
General Public Event: Get Tickets Here

Phorest Client Event: Get Tickets Here

www.phorest.com/blog

016 | Monthly Round-Up, Recap On The Day We Walked In Your Shoes & Discussing Phorest Training

February 27, 2017
00:0000:00

In this week's episode of your Salon Owner's Podcast, Killian and Zoe bring back Phorest's CEO Ronan Perceval to chat about his one-day salon working experience. Then, the duo discusses February's most popular blogs, and finally, senior trainer Declan Kehoe is brought on the show to talk about the Phorest Training modules and team.

As always, the show is done for you, feel free to let us know what you want to hear in the upcoming episodes!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Special guests: Ronan Perceval (CEO Phorest Salon Software) & Declan Kehoe (Senior Trainer at Phorest Salon Software)

www.phorest.com/blog

015 | Discussing Online Defamation & New Phorest Feature Announcement

February 20, 2017
00:0000:00

This week on your Salon Owner's Podcast, Killian and Zoe bring kick off the show with a discussion about online defamation with guest blogger Michelle Bolger from ESA Consultants.

Then, the duo welcomes Phorest's Head of Product Patrick Monaghan to talk about a brand new feature being added to Phorest Salon Software. Finally, the show is topped off with the listing of upcoming webinars.

As always, the show is done for you, feel free to let us know what you want to hear in the upcoming episodes!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Special guests: Michelle Bolger (Employment Law Consultant at ESA Consultants) & Patrick Monaghan (Head of Product at Phorest Salon Software)

www.phorest.com/blog

014 | Hosting Salon Events & Discussing Dating In The Workplace

February 13, 2017
00:0000:00

This week on your Salon Owner's Podcast, Killian and Zoe bring kick off the show with some pointers on hosting salon events for your clients.

Then, for all the Casanovas out there, the duo brings back a special guest blogger to talk about a Valentine's Day related topic: Employees Dating in the Workplace, and the show is topped off with the listing of upcoming Phorest Academy Webinars! 

As always, the show is done for you, feel free to let us know what you want to hear in the upcoming episodes!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Special guests: Sinead Carroll (Events Executive at Phorest Salon Software) & Valerie Delforge (Founder & CEO at Delforge & Co.)

www.phorest.com/blog

013 | Building A Succesful Loyalty Program & Valentine’s Day Marketing Ideas

February 6, 2017
00:0000:00

This week on your Salon Owner's Podcast, Killian and Zoe kick off the show with some hair removal marketing campaign ideas.

Then, the duo invites a first special guest to talk about how to build a successful loyalty program in your business, and a second to discuss some Valentine's Day marketing ideas for your salon or spa.

Finally, the show is topped off with the listing of upcoming Phorest Academy Webinars.

As always, the show is done for you, feel free to let us know what you want to hear in the upcoming episodes!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Special guests: Barry Quinn (Head of Grow Team at Phorest Salon Software) & Luke Doolin (SMS Advisor at Phorest Salon Software)

www.phorest.com/blog

012 | Phorest Monthly Round-Up

January 30, 2017
00:0000:00

This week on your Salon Owner's Podcast, Killian and Zoe discuss everything that's happened within the last month and interview special guest Christopher Brennan about online reputation and its impact on your salon/spa, only to top off the show with the listing of upcoming Phorest Academy Webinars! 

As always, the show is done for you, feel free to let us know what you want to hear in the upcoming episodes!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Special guest: Christopher Brennan (Content Manager at Phorest Salon Software)

www.phorest.com/blog

011 | February Marketing Ideas And Salon Meetings’ Effects On Staff Motivation

January 23, 2017
00:0000:00

This week on your Salon Owner's Podcast, Killian and Zoe bring kick off the show with some pointers on how to get more reviews on your salon/spa's Facebook page. Then, Zoe moves on with a few ready-to-go February marketing ideas.

Next, the duo brings invites special guest Helen Devenney to talk about salon meetings and her experience of them working in the industry and the show is topped off with the listing of upcoming Phorest Academy Webinars! 

As always, the show is done for you, feel free to let us know what you want to hear in the upcoming episodes!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Special guest: Helen Devenney (Trainer at Phorest Salon Software)

www.phorest.com/blog

010 | Understanding The Importance Of Monitoring Your Online Reputation

January 16, 2017
00:0000:00

This week on your Salon Owner's Podcast, Killian and Zoe dedicate an entire episode to the topic that is online reputation. The show is topped off with the listing of upcoming Phorest Academy Webinars, as per usual.

As always, the show is done for you, feel free to let us know what you want to hear in the upcoming episodes!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

www.phorest.com/blog

009 | Live From The 2017 Salon Owner’s Summit

January 11, 2017
00:0000:00

This week on your Salon Owner's Podcast, Killian and Zoe are live from the Salon Owners Summit 2017 at The Shelbourne, in Dublin City Center. Expect a recap of the event, interviews with speakers and attendees and much more!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Special guests: Andy Bounds (Salon Owners Summit Speaker), Connor Keppel (Marketing Team Lead at Phorest), Ronan Perceval (CEO of Phorest Salon Software), Alex Quinn (PR & Events Manager)

www.phorest.com/blog

008 | Alcohol Licenses, Grooming Policies & Salon Websites

December 16, 2016
00:0000:00

For 2016's last episode, Killian and Zoe go through this week's blogs, starting off with how to 'Add Fizz To Your Marketing With A Festive Salon Drinks Menu', followed by 'How To Go About Grooming Policies In Your Salon or Spa'.

This week’s special guest is a pre-recorded interview with Search Engine Optimisation experts Wolfgang Digital. They’ll be giving out some tips and tricks to get you ranked higher on Google. Finally, the podcast gets a special Christmas sign off from our Phorest Salon Software CEO - Ronan Perceval.

As always, the show is done for you, feel free to let us know what you want to hear in the upcoming episodes!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Special guests: Luke Fitzgerald (Wolfgang Digital), Connor Keppel (Marketing Team Lead at Phorest) & Ronan Perceval (CEO of Phorest Salon Software)

www.phorest.com/blog

007 | Salon Pricing Increase, XMas Social Media Competitions & Salon Owners Summit 2017!

December 8, 2016
00:0000:00

In this episode of your Salon Owner's Podcast, Killian and Zoe go through this week's blogs, starting off with 'Tips To Raise Your Salon Prices Without Losing Clients', followed by 'Simple And Creative Christmas Competition Ideas' you should check out. Finally, this week’s special guest is Phorest's events manager Alex Quinn, for she unveils the agenda for one next year’s most anticipated salon events - the Salon Owner's Summit 2017.

As always, the show is done for you, feel free to let us know what you want to hear in the upcoming episodes!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Special guest: Alex Quinn (PR & Events Manager at Phorest Salon Software)

www.phorest.com/blog

006 | Monthly Round-Up & Best Holiday Email Marketing Send Times

December 6, 2016
00:0000:00

This week on your Salon Owner's Podcast, Killian and Zoe recap on everything that went on throughout the month. They go through this week's blogs - 'Which Call-To-Action Words Will Grow Your Salon Client List?' & 'The Best Holiday Send Times For Salon Email Campaigns' and wrap up the podcast with a special guest to talk about some really cool goings here at Phorest and how your salon might benefit.

As always, the show is done for you, feel free to let us know what you want to hear in the upcoming episodes!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Special guest: Siobhan McCaffrey (Customer Support Technician & part of the Phorest Social Team)

www.phorest.com/blog

005 | Salon Apps, December Marketing Ideas & Writing An SOP Manual

December 6, 2016
00:0000:00

This week, your co-hosting duo brings in Phorest's main Salon Smartphone App Man Shane Dolan to answer some unanswered questions about the differents Apps available in Phorest.

December salon marketing ideas to get you over the January slump will be discussed and a special guest blogger makes her way on the show to go through 'The Ins and Outs of Writing A Salon / Spa Procedure Manual', and the show is wrapped up with the listing of upcoming webinars in the Phorest Academy Series.

As always, the show is done for you, feel free to let us know what you want to hear in the upcoming episodes!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Special guests: Shane Dolan (Business Development Manager at Phorest Salon Software) & Valerie Delforge (Salon Consultant, Founder & CEO Delforge + Co.)

www.phorest.com/blog

004 | SMS Marketing, The Beauty Habits Of New Yorkers & XMAS Decor Ideas

December 6, 2016
00:0000:00

In this week's episode of your Salon Owner's Podcast, Killian & Zoe go through a few blogs: 'Demystifying SMS Salon Advertising & Transactional Texts', 'The Beauty Habits of New Yorkers' and '12 Jolly Christmas Salon Decor Ideas To Create Moments of Magic'.

The show also covers The Latest Phorest Salon Software SMS Updates and it's all wrapped up with the upcoming webinars in the Phorest Academy Series.

As always, the show is done for you, feel free to let us know what you want to hear in the upcoming episodes!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Special guests: Niamh Greaney (SMS Advisor at Phorest Salon Software) & Luke Doolin (SMS Advisor at Phorest Salon Software)

www.phorest.com/blog

003 | Salon Marketing Mistakes & Black Friday Campaign Ideas

December 6, 2016
00:0000:00

This week on the show, the co-hosting duo invites a special guest to talk about common salon marketing mistakes and also discuss some Black Friday marketing campaign ideas.

Finally, the show is topped off with the listing of upcoming Phorest Academy Webinars.

As always, the show is done for you, feel free to let us know what you want to hear in the upcoming episodes!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Special guest: Connor Keppel (Marketing Team Manager at Phorest Salon Software)

www.phorest.com/blog

002 | Visual Marketing, Discussing The Attitude of Gratitude Loyalty Scheme & The Art of Writing Press Releases

December 5, 2016
00:0000:00

On this episode of Phorest FM, topics discussed are salon visual marketing and the golden rules to stand out, the return of Phorests Attitude of Gratitude loyalty scheme and effective salon press release tips to get the bets exposure.

To wrap up the show, Killian & Zoe announce the upcoming webinars in the Phorest Academy Series.

As always, the show is done for you, feel free to let us know what you want to hear in the upcoming episodes!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Special guests: Justin Fiddy (Loyalty Manager at Phorest Salon Software)

www.phorest.com/blog

001 | Discussing Salon Employee Theft, Snapchat & Different Marketing Ideas

December 5, 2016
00:0000:00

Welcome to Phorest FM, the Salon Owner's Podcast.A weekly roundup of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what new & upcoming webinars you can expect to see. Produced every Monday morning for your enjoyment with a cup of coffee on your day off. Killian and Zoe kick off the show with some hair removal marketing campaign ideas.

This show is a weekly roundup of the most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what new & upcoming webinars you can expect to see. The show is produced every Monday morning for your enjoyment with a cup of coffee on your day off.

As always, the show is done for you, feel free to let us know what you want to hear in the upcoming episodes!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Special guests: Michelle Bolger (Employment Law Consultant at ESA Consultants)

www.phorest.com/blog