104 | Sinead Carroll & Jay Williams On The Salon Owners Summit Roadshow, Building Trust & Leaving Your Mark

February 11, 2019
00:0000:00

Known as one of the most prestigious and talked about events in the hair & beauty industry in Europe, the Salon Owners Summit will leave its home in Dublin this coming April to embark on its first roadshow... destination: Chicago! The objective? To bring salon owners and their teams together with the greatest minds in the world in business, customer service, marketing and management.

To discuss the reasons behind the tour, the logistics and lineup, you'll hear from regular contributor Sinead Carroll (PR & Events, Phorest Salon Software). Then, joining Killian, Zoe and Sinead on the show, you will be introduced to Jay Williams, a 25 year veteran of the Salon Industry, author, educator and speaker at the Salon Owners Summit Roadshow stop in Chicago.

Links:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

103 | Phil Jackson On Using Facebook Messenger To Drive Conversations With Salon Clients

February 4, 2019
00:0000:00

It was the year 2008 when Facebook introduced instant messaging. Today, 60 million businesses use Facebook Messenger to connect with their clients and potential clients in a much more personable way. In fact, it is said that monthly, 8 million messages are exchanged between users and businesses on the feature. How can salons take advantage of Messenger? Why is it now another business essential?

To discuss the topic, Killian & Zoe welcome back award-winning salon owner, industry mentor, speaker and author of The Hairy Book of Email Phil Jackson! Also, stay tuned as we have a few announcements you don't want to miss towards the end of the show.

Links:

Phorest presents... Salon Spark, a 7-week group coaching programme to put the SPARK back into your business! Strickly limited to 100 salon owners who are serious about growth in 2019. Sign up here!

Topics include:

  • Reducing overwhelm
  • Your 3-month marketing plan
  • Social media marketing
  • Salon recruitment in a tough recruitment market
  • Setting effective targets
  • ... and MUCH more!

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

 

102 | January Monthly Round-Up

February 1, 2019
00:0000:00

Have you missed an episode this month? Catch up on everything that's happened on the Phorest Blog and Phorest FM over the previous 30 days. Expect exciting announcements, discussions around the most popular articles published in January and snippets from Phorest FM episodes 100 & 101!

Links:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

101 | Lessons From Over 20 Years Of Salon Marketing (Live Panel Discussion)

January 31, 2019
00:0000:00

After last year's hugely successful live recording of a Phorest FM episode at "Inside Phorest" (a Summit attendees exclusive event hosted at Phorest Salon Software HQ), Killian and Zoe are back in front of an audience, only this time to discuss lessons learned from over 20 years of salon marketing.

On this episode, the co-hosting duo is joined by Kristian Tognini (TOGNINI's Hair Skin Body, Brisbane), David Linde (Headlines The Salon, Encinitas), and last but not least, Connor Keppel (Phorest Salon Software VP of Marketing).

Links:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
 
Leave a Rating & Review: http://bit.ly/phorestfm
 

100 | Jo Fairley, Ryan Holiday & Christina Kreitel On Powering Up (Live From The Summit)

January 30, 2019
00:0000:00

To quote Stacey Soble of Salon Today magazine"approximately 600 salon owners and managers kicked off the New Year with a powerful day of business education at the 2019 Phorest Salon Owners Summit at the Convention Centre in Dublin, Ireland, on January 7."

Now in its fifth year, the Salon Owners Summit has become one of the most talked about event in the hair & beauty industry - in Europe and further afield. Tune in for this week's celebratory 100th episode as Killian and Zoe put on their journalistic hats to deliver exclusive interviews and vox pops!

Links:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
 
Leave a Rating & Review: http://bit.ly/phorestfm
 

099 | The Most Popular Phorest FM Episodes Of 2018

January 30, 2019
00:0000:00

The year 2018, done & dusted! What a year full of surprises and good news. It started strong with the podcast getting nominated and winning Silver in the category ‘Best Podcast’ at the 2017 Digital Media Awards! Then, Phorest FM got shortlisted another two times throughout the year, at the Sockies Irish Social Media Awards and the Podcast Awards (supported by iTunes’ Podcast Connect).

All in all, Killian & Zoe produced about 18 hours of discussions, hosted live recordings, went out for interviews, had guests from all around the world connect and really refined the show’s mission statement. Based on what you’ve listened to this year, here’s the best of 2018: Phorest FM’s ten most popular and downloaded episodes of the year!

Links:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

098 | The Most Popular Phorest Blog Articles Of 2018

January 22, 2019
00:0000:00

 

The Phorest Blog: your trusted resources for all the latest salon marketing & management tips, trends & best practices. This week on the show, Killian and Zoe discuss the top 10 most popular Phorest Blog articles published in 2018, based on how much traffic each post got over time. Cheers to another great year ahead!

Links:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

097 | Phorest’s 2018 Year In Retrospect: A Discussion With Ronan Perceval & Rob Norton

January 17, 2019
00:0000:00

 

Another year essentially done and dusted! It feels like 2018 has come and gone in the blink of an eye. What a year it's been. In this episode, Killian and Zoe welcome Phorest Salon Software CEO, Ronan Perceval, and Head of Operations, Rob Norton, to discuss what has gone on in and around the company, what new features were released and more importantly, what’s in store for the company and product in 2019.

Links:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

096 | Louis Grenier On Using Customer Feedback As An Opportunity For Growth

January 17, 2019
00:0000:00

"At the heart of receiving feedback is a clash of two core human needs. We’re wired to enjoy learning and growing [...] but human beings also need to feel accepted, respected, and safe -- just the way we are now. And that’s why feedback is such a conundrum." - Douglas Stone and Sheila Heen, Q&A on Feedback

You might remember Louis Grenier from past Phorest FM episodes "The Art Of Effective Marketing Focusand "Humanising Your Brand Through Marketing." Back on the show for episode 96, Louis discusses customer feedback: how to get it, use it, but more importantly, what to ask and not to ask. TL;DR, you cannot afford not asking for feedback. The more the feedback, the better the client experience.

Louis Grenier also hosts a podcast of his own, Everyone Hates Marketers, which you can check out here.

Links:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

095 | Bríd O’ Meara On The Importance Of Workplace Wellbeing

December 31, 2018
00:0000:00

More than 450,000 people in Ireland experience depression (1 in 10) at any one time but many hide their condition and never get help. Aware’s message is one of hope: recovery is possible. Early intervention, as well as ongoing support, are very important.

Recently, a few employees in Phorest arranged for a speaker from Irish charity AWARE to walk the company through the importance of looking after your wellbeing in work. Off the back of that, this episode features AWARE Director of Services, Bríd O' Meara, to discuss the topic of mental health and wellbeing in the workplace, but also, in life in general.

Links:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

094 | John Doran On Understanding Software Outages & Managing The Downtime

December 30, 2018
00:0000:00

Just because everything we know is taking a digital turn, it doesn’t mean that technology is infallible. Sometimes, outages happen. As a consumer, it’s important to know what causes these disruptions and what you can do to protect your business when a system you rely on temporarily fails.

This week on the show, Killian and Zoe sit down with John Doran, Director of Engineering at Phorest Salon Software. You'll get a better understanding of what outages are, their possible causes and what happens behind the scenes when a system goes down.

Links:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

-

Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

093 | November Monthly Round-Up

November 29, 2018
00:0000:00

This week's episode discusses everything that's happened on the Phorest Blog and Phorest FM over the previous 30 days. From the most popular blogs to snippets from previous Phorest FM episodes, announcements in regards to Phorest's Salon Owners Summit, you're sure to get all the marketing advice you might have missed.

Popular Blogs of the Month

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

092 | Nadine Quinn & Carla McQuillan On How Salon Culture Drives Success

November 20, 2018
00:0000:00

 

A few months ago, Phorest Salon Software's CEO, Ronan Perceval, and Director of Product, Paddy Monaghan, spent a day working in The Space salon in Dublin, co-owned Nadine Quinn and Carla McQuillan. This week on the show, Killian and Zoe welcome both Nadine and Carla to discuss salon culture.

The Space hosts regular soulful events like yoga workshops, art classes, poetry reading, movie nights and all things good for the soul. With their wealth of experience from the industry, Nadine & Carla have been leveraging their salon culture to elevate their staff and create a positive work environment. Building a strong company culture isn't an easy feat though. So the question is, should we be investing more time into developing a ‘salon culture’? What impacts can it have on a salon or spa?

Links:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

091 | Katt Philipps On Being Booked 12 Months In Advance With A 600$ Yearly Marketing Budget

November 15, 2018
00:0000:00

Wouldn't it be great to wake up one morning and know exactly what your appointment book looks like 12 months in advance? Having clients fly across borders to get 90-minute facials?

On Phorest FM this week, Killian and Zoe welcome Katt Philipps, owner of Grafin Skin & Beauty, to talk about turning unmanageable appointment books into more than manageable - with little to no marketing budget.

Links:

  • Grafin Skin & Beauty (Website)
  • Technicians, owners! Get off the hamster wheel: build a velvet rope beauty business that advertises itself, build and manage an overflowing appointment book that is stress-free, and live the life you love. Sign up to Beta Test thebeautyeducator.com

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

090 | October Monthly Round-Up

November 4, 2018
00:0000:00

This week's episode discusses everything that's happened on the Phorest Blog and Phorest FM over the previous 30 days. From the most popular blogs to snippets from previous Phorest FM episodes, announcements in regards to Modern Salon's Salon Digital Summit and Phorest's Salon Owners Summit, you're sure to get all the marketing advice you might have missed.

Links

Popular Blogs of the Month

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

089 | Retain The 9%: The Impacts Of The Irish Government VAT Increase On Hairdressing

October 24, 2018
00:0000:00

Unwelcome news in the Irish hairdressing industry this month. On October 9th, 2018, the Irish Minister for Finance announced a VAT (Value Added Tax) increase for hairdressing services along with a rise in National Minimum Wage and employers PRSI contribution, resulting in an industry call-to-action held on October 23rd, 2018.

To take the pulse on the matter, Killian and Zoe are bringing you straight into the action of the Hairdressing Council of Ireland's Protest March to gather clips from the protest, interviews featuring Bridget Haren and Sean Taaffe, President and Vice President of the Hairdressing Council of Ireland as well as a discussion with Phorest's very own Declan Kehoe and Lisa O'Brien.

Disclaimer: VAT & Beauty Salons

Phorest Salon Software's stance: Beauty salons have always been on the 13.5% VAT rate. However, we strongly believe VAT rates for both should be reduced to 9%, given as both types of salons face similar challenges. Read more in CEO Ronan Perceval's letter to the industry here.

Links:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

088 | Luke Doolin & Helen Devenney On Reaching 68% More Of Your Client Marketing Database

October 9, 2018
00:0000:00

 

The facts: a lot of clients don't have an email address on file, emails take on average 48 hours to be opened/read, and their open rate is around 23%. The truth? Chances are you're missing out on marketing to at least 68% of your client database. Not to say that you shouldn't be doing email marketing. You should. But what if there was a way to get a hold of all those clients who didn't have an email on file?

If aligned with existing email campaigns, SMS marketing becomes a direct and invaluable tool to get your clients back in salons and spas more often. To discuss this whole 'SMS in support of Email' concept, Killian and Zoe welcome back two Phorest in-house guests to the show: Luke Doolin and Helen Devenney, from the Grow and Education teams respectively. For this episode of Phorest FM, expect some in-depth explanations about what works best for the hair and beauty industry, some laughs and a few announcements!

Links:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

087 | September Monthly Round-Up

October 2, 2018
00:0000:00

September: back-to-school, warm winds from the last bits of summer. Another month, another round-up. This week's episode discusses everything that's happened on the Phorest Blog and Phorest FM over the previous 30 days. From the most popular blogs to snippets from previous Phorest FM episodes, announcements in regards to the Salon Owners Summit as well as upcoming Phorest Academy Webinars and trade shows, you're sure to get all the marketing advice you might have missed.

Links

Popular Blogs of the Month

Upcoming Webinars & Trade Shows

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

086 | Melanie Icke On DiSC, Communication Styles & Buying Behaviours

September 29, 2018
00:0000:00

We all have our go-to ways of doing and saying things in the salon, but what if everyone wasn’t the same? What if they had a secret profile that described how they behaved, reacted, communicated?

In the spirit of the upcoming Salon Owners Summit 2019, Killian & Zoe welcome Melanie Icke to the show to get some insights on the workshop she'll be leading, "Getting To Know You," a session on DiSC, buying behaviours and how you can influence people based on their communication styles. Melanie Icke is the Head of People & Education at Phorest Salon Software, has over 25 years experience in the Beauty Business and specialises in the design and delivery of bespoke development workshops and materials.

Links:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

085 | James Parnell On Managing Your Energy & Getting Stuff Done

September 28, 2018
00:0000:00

There are two types of people in the world: those who never seem to have enough time on their hands, and those who always seem to achieve so much more than everyone else in the space of the same 24 hours.

In which category do you fit? Are you the type to think: "Wouldn't it be amazing if I could get an extra hour or two a day?"

You're not alone. A whole lot of people feel the same way.

This week on Phorest FM, Killian & Zoe are joined by James Parnell, Founder and Lead Coach at The WellBeing Gym. James is known to create sustainable performance improvements and increase creativity, clarity of thinking and decision making. Time management is merely a new concept. But this episode isn't just about time. It's about energy, daily routines, timeboxing, efficiency versus productivity, and so much more.

Ready to find those 1-2 extra hours in your day?

Links:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

084 | August Monthly Round-Up

August 31, 2018
00:0000:00

End of August. End of the #SalonRetailWeek. Killian and Zoe dedicate this week's episode to a round-up of everything that's happened on the Phorest Blog and Phorest FM in August. From the most popular blogs to snippets from previous podcast episodes and announcements in regards to upcoming webinars, trade shows we're going to be at and more, you're sure to get all the marketing advice you might have missed.

Popular Blogs of the Month

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

 

083 | Pamela Laird On Ditching Your Betty & Finding Your Bernie

August 28, 2018
00:0000:00

For anyone running a salon or spa, one of your main objectives is figuring out how to build your client base. Obviously, I mean more clients means more business. But what if it wasn’t just about building a client base, but more about building the right client base?

In this episode of Phorest FM, salon owner, hairdresser & speaker Pamela Laird discusses the getting rid of the Bettys and attracting more of the Bernies. She explains: "We all have a Betty. You know the type – she’s booked for a full cut and colour, the last time she was in she was 25 minutes late, and the time before that she didn’t turn up. She never listens and always moans about her colour fading. But what does she expect? She’s using some crappy store-bought products that you wouldn’t use on your daughter’s dolls. The pain of working with these clients is not worth the return – instead, working with the right clients will bring you joy, motivation and it will grow your business."

If your salon/spa is struggling with attracting the right type of clients, then this episode is for you!

Links:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

082 | Jennifer Swaine On The Importance Of Social Media In The Salon Industry

August 14, 2018
00:0000:00

As with any form of advertising, businesses want to be seen everywhere to maximise every opportunity to reach their target market. Whether it be Facebook, Instagram, Twitter or LinkedIn, it has now become the norm for businesses to be on at the very least one channel. But how do you pick the good one to be on? And from there, how do you connect with your audience?

With 20 years in the beauty industry owning and managing salons on top of getting certified in digital marketing, Jennifer Swaine knows well about creating a brand narrative and promoting beauty services online. So much so that she's caught TV3 Xpose's attention in Dublin with her latest business venture Leeson Beauty Lounge, where she and her team provide high quality express beauty treatments (nails, brows, lashes) for busy women on the go! 

This week on the show, Jennifer joins Killian and Zoe to discuss the role and the importance of social media in the hair and beauty industry.

Links:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

081 | Sinead Carroll On The Latest Salon Owners Summit 2019 Announcements

August 8, 2018
00:0000:00

Don't miss the industry event of the year! Phorest’s Salon Owner's Summit 2019 is Europe's largest and most prestigious milestone on that very adventure for salon owners who share one common purpose - to lead and evolve an industry that makes everyone feel and look like the superstars they were born to be.

In this episode of Phorest FM, Killian and Zoe are joined by Sinead Carroll to discuss the latest Salon Owners Summit 2019 announcements, as well as chat format, speakers and Inside Phorest.

Links:

 

Visit www.salonownersummit.com for more information or request a callback.

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here.

080 | Jerrod Roberts On His Journey As A Hairstylist & Working At Fashion Week Events

July 13, 2018
00:0000:00

Ever wonder how some people end up where they are in their careers? So do we. This week on the show, Killian and Zoe welcome NYC-based hairstylist and global artist for R+Co, also represented by The Wall Group, Jerrod Roberts. Discover how he went from studying sports medicine to working in a salon and having a full book, to then working at Fashion Week events and landing a solo editorial cover shoot with Naomi Campbell. Get yourself a cup of tea or coffee, because you're in for a unique life story and an episode full of advice for anyone wanting to go down that same road.

Links:

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

079 | June Monthly Round-Up

June 30, 2018
00:0000:00

After another short podcasting month, Killian and Zoe dedicate this week's episode to a round-up of everything that's happened on the Phorest Blog and Phorest FM in June. From the most popular blogs to snippets from previous Phorest FM episodes and announcements in regards to upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links

Enter for a chance to win a Tabitha Wilde Weekly Planner Calendar + A Copy Of The Five-Minute Journal! Click here for more details & entry form.

Popular Blogs of the Month

Salon Owners Summit 2019

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

078 | Stephanie Fox Jackson On Millennials And Salon Compensation & Benefits

June 22, 2018
00:0000:00

Recently a panelist on the Data-Driven Salon Summit's The Three Rs: Retention, Recruitment & Rental, Stephanie Fox Jackson joins Killian and Zoé on Phorest FM to further the discussion around understanding what today’s young stylists are looking for when searching for and deciding to stay with a salon. Put more simply, what are Millennials looking for in their work? Does it have an impact on recruitment and strategies owners would have used to retain staff? If so, how? 

Links:

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

-

Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

077 | Heather Yurko On Determining The Health Of Your Salon/Spa With KPIs

June 18, 2018
00:0000:00

If you looked into it deep enough, any business could come up with hundreds of performance indicators. How do you narrow them down to the certain few that positively impact your salon’s financial health? What makes a good KPI versus one that just takes up space and doesn’t require as much focus? On this week's episode, Killian & Zoé are joined by salon owner and Founder of PIP University, Heather Yurko to discuss how to determine the heath of a salon or spa business, KPIs and how to get staff onboard with the vision.

Links:

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

-

Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

076 | May Monthly Round-Up

May 30, 2018
00:0000:00

After a short podcasting month due to an Irish bank holiday, Killian and Zoe dedicate this week's episode to a round-up of everything that's happened on the Phorest Blog and Phorest FM in May. From the most popular blogs to snippets from previous Phorest FM episodes and announcements in regards to upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links

Enter for a chance to win an HP Sprocket Portable Printer! Click here for more details & entry form.

Popular Blogs of the Month

Salon Owners Summit 2019

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

075 | Niamh Greaney On Last Minute Best Practices For GDPR Compliance

May 25, 2018
00:0000:00

May 25th. For countries in the EU, this means GDPR has officially come into effect. As of today, mandatory for salons within the EU to collect, house and protect clients’ personal data and information securely, on top of being uber-transparent about how it was collected.

On this episode of Phorest FM, Killian and Zoe are joined by one of Phorest Salon Software's salon business advisors, Niamh Greaney, who will shed light on some last-minute best practices for GDPR compliance and examples of a few real-life "don't-do's."

Links:

Visit salongdpr.com and book an appointment with an advisor to talk about a GDPR compliant salon software solution.

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

- 

Read the transcript here.

074 | #30Days2Grow Special Interview With Katrina Sutherland

May 15, 2018
00:0000:00

On this week’s Phorest FM episode, Killian and Zoe interview #30Days2Grow participant and winner of the 'Share Your Experience' contest Katrina Sutherland, salon owner and founder of Katrina Sutherland Country Spa, opened in July 2007 and the first beauty spa north of Inverness. 

Katrina, who hails from Occumster, Caithness, trained as a beauty therapist in 1988 at the Clydebank College in Dunbartonshire. During her time there she gained The Confederation of International Beauty Therapy and Cosmetology Diploma and The Public Institute Health and Hygiene in Beauty Therapy Certificate. She was also awarded prizes for Best Electrologist and Best Body Therapist for the year.

Links

 

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

073 | April Monthly Round-Up

May 2, 2018
00:0000:00

After a month of interviews with industry thought leaders on various topics, Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened during the #30Days2Grow salon challenge that took place in April.

Links

 

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

-

Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

072 | David Barnett On Charging What You’re Worth

April 23, 2018
00:0000:00

You have the technical skills, but you are still frustrated with a mediocre paycheck? You seem pretty busy but your income is nowhere near what you need it to be? For the fourth and final interview of this year's special #30Days2Grow series, Killian and Zoe welcome back salon coach and industry expert David Barnett (High Performance Stylist) to the show. Known for taking salons and stylists to 7 figures, he'll discuss his tried-and-tested formula & techniques for increasing prices and charging what you're truly worth.

Links:

David Barnett is offering free 30-minute consultations for anyone looking for some advice or help with an aspect of their business. Pick a date and time that works for you - it's fast and easy: https://meetme.so/DavidBarnett

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

-

Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

071 | Gavin Hoare On Customer Experience & Acting Like The Expert You Are

April 18, 2018
00:0000:00

For the third instalment of the special #30Days2Grow interview series, Killian and Zoe are joined by Salon Maitre D’ Gavin Hoare, or as described by some, the 'master of all salon managers'. As a vital part of the management structure at the London-based salon Richard Ward Hair & Metrospa, Gavin runs the ultimate super salon with 90 staff, 1,200 clients per week and 250 innovative hair and beauty treatments and services. His unique and unrivalled talents as a leader and a ‘people person’ coupled to his background in hairdressing make him the ideal guest to not only discuss how to define and deliver the ultimate client experience, but also touch upon staff empowerment.

Links:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

-

Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

070 | Aaron Carroll On Healthy Lifestyles & Work-Life Balance

April 10, 2018
00:0000:00

We’re in the second week of #30Days2Grow, a salon challenge that aims to banish the stigma around having to heavily discount to get more clients in. Last week was a very busy week for all of our 30Days2Grow participants, especially for anyone who had signed up for their first year and had no idea of what to expect.

With this in mind, this week on the show, Killian and Zoe are joined by Personal Trainer and Health Coach Aaron Carroll to go through some tips to not only keep everyone fuelled throughout the 30-day challenge, but also ensure that anyone who isn't taking part also avails of professional advice on how to juggle the demands of your salon work and the rest of your life.

Get in touch with Aaron Carroll:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

-

Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

069 | Rowena Doyle On Visual Merchandising In The Hair & Beauty Industry

April 2, 2018
00:0000:00

Happy Easter Monday! The #30Days2Grow challenge has finally kicked off last Sunday (April 1st - not an April fool's joke) and this first week is all about retail. What better way to kick off our exclusive interview series this month than by inviting Summit workshop speaker and Founder of Visual Sense, Rowena Doyle, to discuss all things visual merchandising. Is there a theory behind displaying products? What are the best ways to get retail displays to stand out? What strategies tend to be most useful when you want to announce special offers and promotions? All this and more in this week's Phorest FM episode.

Links:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

-

Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

 

068 | March Monthly Round-Up

March 26, 2018
00:0000:00

Before they kick off their special #30Days2Grow episodes this coming April, Killian and Zoe dedicate this episode to the most popular blogs in March, new contests and upcoming Phorest Academy Webinars.

Links

Enter for a chance to win 1 of 2 KINGA Essential Oil Diffusers (comes with a fragrant oil starter pack)! Click here for more details & entry form.

Popular Blogs of the Month

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

-

Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

067 | Nicola Sharp On Salon Experience & Preparing For GDPR In The UK

March 19, 2018
00:0000:00

The closer in time we get to May 25th, the higher the chances that businesses will be facing a much more GDPR-concerned and ‘private’ customer. For a salon who prides itself on delivering a standout salon experience, could GDPR turn into an opportunity to build even more trust with existing and potential clients? And for salons based in the UK, also in the midst of dealing with Brexit, is GDPR taken just as seriously as it is within the EU? 

On this week's episode of Phorest FM, Killian and Zoe take the pulse of the situation as they are joined by Nicola Sharp, owner of award-winning salon Enhance Beauty & Spa, in Penicuik, and whose mission is all about providing the best salon experience.

Links:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

-

Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

066 | Up For Discussion: Salon & Spa Lighting Tips, Online Education & March Marketing Ideas

March 12, 2018
00:0000:00

On this episode of Phorest FM, Killian and Zoe take their usual mid-month break from interviews to discuss recent Phorest Salon Software blogs. They will tackle three topics:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

065 | Aoife Kelly-Cooney & Elaine Heyes On Company Culture And Managing Conflict

March 7, 2018
00:0000:00

On this week's episode of Phorest FM, Killian and Zoe are joined by Phorest Salon Software's Culture Officer, Aoife Kelly-Cooney and Product Tester, Elaine Heyes, to get a better understanding of two different, yet somewhat intertwined topics: defining culture in the workplace and navigating conflict. Because let's face it, no matter how much you hire for a culture fit and work to keep it alive and well, wherever you have people with different needs and expectations, there is potential for conflict. The key therein lies in making teams understand why there is conflict and how to use it as a springboard for success.

Links:

 Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

-

Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

064 | February Monthly Round-Up

February 27, 2018
00:0000:00

After a month of podcast interviews on employee retention, GDPR and leadership in the salon, Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened on the Phorest Blog during the month of February. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links

Enter for a chance to win 1 of 3 Remax M9 Fabric Bluetooth Speakers! Click here for more details & entry form.

Popular Blogs of the Month

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

-

Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

063 | David Barnett On Inspired Leadership And Shaping The Dream Workplace

February 20, 2018
00:0000:00

The concept of leadership has been around for generations. Today, leaders come in all shapes and sizes. But what are the universal principles behind what we deem as good leadership? How can we bridge the gap between generations and create the one business everyone wants to work for?

Stephen R. Covey once said, “To change ourselves effectively, we first had to change our perceptions.” And that’s precisely salon coach David Barnett of The High Performance Stylist's point of view on things as well. On the show this week, he joins Killian and Zoe to discuss inspired leadership and ways to shape the dream workplace.

Links:

David Barnett is offering free 30-minute consultations for anyone looking for some advice or help with an aspect of their business. Pick a date and time that works for you - it's fast and easy: https://meetme.so/DavidBarnett

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

* Apologies for the 'clicks' you may hear during this episode. We had a few technical difficulties recording overseas & are working on a fix for future episodes.

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

062 | Up For Discussion: What Is GDPR And How Can You Prepare For It?

February 12, 2018
00:0000:00

By May 25th, 2018, it is going to be mandatory for salons within the EU to collect, house and protect clients’ personal data and information in a secure manner. But also, to be uber-transparent about how it was collected. Salons will be required to provide a clear audit trail as to how the information was collected. Failure to comply with this governmental requirement could cost your business thousands — or worse, you could lose it altogether.

On this episode of Phorest FM, Killian and Zoe are joined by Phorest Salon Software's Head of Marketing, Connor Keppel, to get a better understanding of what exactly is GDPR and how salon owners can prepare for it.

Links:

Visit salongdpr.com and book an appointment with an advisor to talk about a GDPR compliant salon software solution.

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

-

 

Read the transcript here.

061 | Saad Aslam On Strategies For Retaining Employees And Minimising Turnover

February 5, 2018
00:0000:00

People quit their jobs for various reasons: some leave because of a work-life imbalance, others for lack of growth opportunities or for feeling undervalued. But for the sake of one's business and customer experience, the goal is to maintain consistency within staff teams and develop employees skilled beyond measure. On this week's episode, Killian and Zoe welcome to the show Saad Aslam, CEO of HC MedSpa, an award-winning chain of Luxury Beauty Clinics in North London and Hertfordshire.

Set out to raise standards and redefine the client experience, the ambitious entrepreneur discusses the cost of high staff turnover rates and shares some of the strategies he considers crucial to keeping those numbers at their lowest. 

Links:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

060 | January Monthly Round-Up

January 29, 2018
00:0000:00

Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened in the month of January. Also on the show today are Phorest's CEO, Ronan Perceval, and Product Director, Paddy Monaghan to discuss 2018 plans for the Phorest Salon Software product. And of course, from the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links

Enter for a chance to win 1 of 4 exclusive Salon Owners Summit 2018 Goodie Bags! Click here for more details & entry form.

Popular Blogs of the Month

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

059 | Reviewing Your Salon’s Business Strategy: From Reports To Results (Live Panel Discussion)

January 23, 2018
00:0000:00

For the very first time in Phorest FM’s history, today’s episode is a pre-recorded show which took place in front of a live audience on the day of Inside Phorest, a Summit attendees exclusive event hosted at Phorest Salon Software HQ.

The idea for this episode was to identify common areas of struggle when reviewing a past year’s business strategy, while also sharing knowledge on what industry experts know works.

To discuss this, Killian and Zoe were joined by Jennie Lawson (Mimosa Beauty, UK), who has successfully rebranded her business to be 100% eco-friendly, Paul Davey (Davey Davey & Hairdressing Live), reputed for his creative craft as well as his online training Academy, and last but not least, Sean O’Sullivan, from Phorest’s very own Customer Success Team for his expertise in business and data analytics.

Links:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

058 | MJ Deziel On Building A Mobile B2B2C Business In The Hair & Beauty Industry

January 15, 2018
00:0000:00

On this week's episode, Killian and Zoe welcome Montreal-based hairstylist MJ Déziel to the show. Since graduating from "L'école des métiers des Faubourgs-de-Montréal" in 2012, MJ Déziel has been keeping herself very busy. She was recruited by the RedKen Canada Art Team, travelled the country to offer development classes, perfected her own training in London, Dublin, Tokyo and Las Vegas and has even launched her own business after spending some time working for other salon owners under commission-based business models.

In this episode, she discusses her business model for The Regulars, a company she co-founded in 2015, with her partner Philippe Bélanger, and which provides mobile B2B2C lifestyle and wellbeing services.

Links:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

057 | Steve Martin And Tabatha Coffey On Salon Success (Live From The Summit)

January 11, 2018
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Now in its fourth year, the Salon Owners Summit has become one of the most talked about event in the hair and beauty industries in Europe as well as further afield. Last year's event attracted salon owners, therapists and stylists from the USA, Finland, Sweden, Ireland, Scotland and England. This year, the Summit's theme was 'Great Starts Here' and starred speakers Gavin Hoare, Steve Martin, Valerie Delforge and Tabatha Coffey.

To kick off the year in style, Killian and Zoe headed over to the event for exclusive interviews with both Steve Martin (Science of Persuasion) and Tabatha Coffey (Tabatha Takes Over on Bravo TV), gather vox pops, thoughts and reflexions, and generally speaking, cover the day!

Links:

Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

056 | December Monthly Round-Up

December 18, 2017
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Typically, every last episode of the month is dedicated to a round-up of what's happened in the previous 30 odd days. However, this week's episode happens to be the very last one of 2017, so things are a little different.

For one last time in 2017, join Killian and Zoe on Phorest FM as they discuss some of their favourite episodes, give one final overview of the upcoming Phorest Salon Owners Summit, share Phorest's support opening hours over the festive holidays, and lastly, discuss what’s coming for the show in 2018!

Highlighted Episodes

Salon Owners Summit 2018:

As always, the show is made for you, so feel free to let us know what you'd like to hear in 2018! Thank you for a fantastic first year with us!

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

055 | Up For Discussion: Salon No-Shows And Customer Service Standards

December 12, 2017
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This week on the show, Killian and Zoe invite industry expert Helen Devenney to discuss the frustration caused by no-shows at this time of the year and how to protect your business from them. Helen will also share her experience on ways to keep the highest customer service standards during the manic period. As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Links:

Leave a Rating & Review: http://bit.ly/phorestfm

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Co-hosted by Killian Vigna and Zoe Belisle-Springer (Phorest Salon Software)

Special Guest: Helen Devenney (Phorest Salon Software)

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Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.