PhorestFM: Stories From the Salon Floor
The professional hair, beauty, and medi-aesthetics industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Being a business owner takes courage, but it can sometimes become an isolating, all-consuming reality. Amidst the daily whirlwind of tasks, there’s still the challenge of thinking ahead, of carving a path forward.
The PhorestFM podcast celebrates innovative ideas, methods, and bold perspectives on business management and growth, marketing, leadership, and building great teams and cultures. Launched in 2017, it is hosted by Alex Bélisle-Springer (he/they), Global Education Content Lead at Phorest Salon Software. New episodes every second week, with occasional bonus drops on ”off” weeks.
Episodes

Monday Jul 10, 2017
Monday Jul 10, 2017
[033] This week's episode of Phorest FM is all about giving back to your community. Killian and Zoe are joined by the Phorest Salon Software’s Charity Team Leads - Sarah McEvoy & Aoife Kelly-Cooney and will discuss this year's initiative, and more. As usual, the show is topped off with the upcoming Phorest Academy Webinars!
Links:
3 Messaging Tools To Improve Internal Salon Communication
Keynote Speaker Announcement For The Salon Owners Summit 2018
Top Tips for Creating Your Salon Mission Statement.
Support The Friends Of The Elderly (Donation Link)
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday Jul 03, 2017
#30Days2Grow: Interview With Ellen Kavanagh (Live Video Commentary)
Monday Jul 03, 2017
Monday Jul 03, 2017
[032] On this week’s Phorest FM episode, Killian and Zoe go back on a video interview led by Phorest Salon Software CEO Ronan Perceval with guest Ellen Kavanagh, salon owner of award-winning waxing salon Waxperts. This special interview is part of the #30Days2Grow Interview Series.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday Jun 26, 2017
June Monthly Round-up
Monday Jun 26, 2017
Monday Jun 26, 2017
[031] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened throughout the course of the month. From the most popular blogs to new industry initiatives and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.
Links:
Register for the #30Days2Grow Salon Challenge
Join the #30Days2Grow Facebook Group
Enter The Salon Print Giveaway
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday Jun 19, 2017
Louis Grenier on Humanising Your Brand Through Marketing
Monday Jun 19, 2017
Monday Jun 19, 2017
[030] On this week's Phorest FM episode, Killian and Zoe once again welcome Louis Grenier, who was also on the show for episode 24. Louis Grenier is a digital marketing consultant and podcaster in chief for EveryoneHatesMarketers.com and today, he's going to discuss humanising brands through marketing.
As usual, the show is topped off with the upcoming Phorest Academy Webinars!
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday Jun 12, 2017
Monday Jun 12, 2017
[029] This week on Phorest FM, Killian and Zoe take a mid-month break of interviews to discuss blog topics and announce some great news! Guests include Alex Quinn (PR Manager at Phorest Salon Software) and Aoife Kelly-Cooney (Cultural Officer at Phorest Salon Software).
Links:
Phorest Client Experience Award 2017
The #30Days2Grow Salon Challenge
3 Tips That Will Make Your Salon Employee Bios Stand Out.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Tuesday Jun 06, 2017
Kristina Malone on Delivering Excellent Customer Service & Experience
Tuesday Jun 06, 2017
Tuesday Jun 06, 2017
[028] On this week's Phorest FM episode, Killian and Zoe interview Kristina Malone, Salon Manager at Waxperts - Dublin's multi-award winning, most luxurious boudoir style waxing salon - on putting back the 'treat' into treatments. More specifically, how to provide customers and prospective clients with the best possible customer service and experience before, during and after their appointments.
As usual, the show is topped off with the upcoming Phorest Academy Webinars!
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Wednesday May 31, 2017
May Monthly Round-up
Wednesday May 31, 2017
Wednesday May 31, 2017
[027] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened throughout the course of the month. From the most popular blogs to product updates on the software and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday May 22, 2017
Phil Jackson on Using Email Marketing in the Hair, Beauty & Spa Industry
Monday May 22, 2017
Monday May 22, 2017
[026] On this week's Phorest FM episode, Killian and Zoe interview Phil Jackson, an award-winning salon owner, industry mentor, speaker and author of The Hairy Book of Email to get some insight on using email marketing in the hair, beauty and spa industry.
As usual, the show is topped off with the upcoming Phorest Academy Webinars!
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday May 15, 2017
Monday May 15, 2017
[025] This week on Phorest FM, Killian and Zoe take a mid-month break from interviews to discuss a few blog topics. As usual, the show is topped off with the upcoming Phorest Academy Webinars!
Links:
7 Ways To Help Your Clients Spend More, More Often
How To Handle Salon Layoff Rumours And Avoid A Catastrophe
What Types Of Salon Loyalty Programs Actually Add Value?
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Tuesday May 09, 2017
Louis Grenier on the Art of Effective Marketing Focus
Tuesday May 09, 2017
Tuesday May 09, 2017
[024] New format! Based on recent recommendations, Phorest FM is now going to focus on interviewing different personalities every week and keep the blog chats for the Monthly Round-Up episodes. This week, Killian and Zoe welcome Louis Grenier, a digital marketing consultant and podcaster in chief for EveryoneHatesMarketers.com, to get some insight on cutting through the noise and focusing on only a certain few marketing channels.
As usual, the show is topped off with the upcoming Phorest Academy Webinars!
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.










