PhorestFM: Stories From the Salon Floor
The salon industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Being a business owner takes courage, but it can sometimes become an isolating, all-consuming reality. Amidst the daily whirlwind of tasks, there’s still the challenge of thinking ahead, of carving a path forward. The PhorestFM podcast celebrates innovative ideas, methods, and perspectives on business management and growth, marketing, leadership, and building great teams and cultures. Launched in 2017, it is hosted by Alex Bélisle-Springer (he/they), Global Education Content Lead at Phorest Salon Software. As of Season 9 (2025), new episodes air every second week, with occasional bonus drops on ”off” weeks.
Episodes

Monday Feb 20, 2017
Michelle Bolger on the Ins & Outs of Online Defamation
Monday Feb 20, 2017
Monday Feb 20, 2017
[015] This week on your Salon Owner's Podcast, Killian and Zoe bring kick off the show with a discussion about online defamation with guest blogger Michelle Bolger from ESA Consultants.
Then, the duo welcomes Phorest's Head of Product Patrick Monaghan to talk about a brand new feature being added to Phorest Salon Software. Finally, the show is topped off with the listing of upcoming webinars.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday Feb 13, 2017
Valerie Delforge on Managing Employees Dating in the Workplace
Monday Feb 13, 2017
Monday Feb 13, 2017
[014] This week on your Salon Owner's Podcast, Killian and Zoe bring kick off the show with Sinead Caroll, giving some pointers on hosting salon events for your clients. Then, for all the Casanovas out there, the duo welcomes back Phorest Blog contributor Valerie Delforge to talk about a Valentine's Day related topic: employees dating in the workplace, and the show is topped off with the listing of upcoming Phorest Academy Webinars!
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday Feb 06, 2017
Barry Quinn on Tips for Building a Successful Loyalty Program
Monday Feb 06, 2017
Monday Feb 06, 2017
[013] This week on your Phorest FM, Killian and Zoe kick off the show with some hair removal marketing campaign ideas. Then, the duo invites Barry Quinn, Phorest's Head of Grow Team, to talk about how to build a successful loyalty program in your business, and Luke Doolin, SMS Advisor, to discuss some Valentine's Day marketing ideas for your salon or spa.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday Jan 30, 2017
January Monthly Round-up
Monday Jan 30, 2017
Monday Jan 30, 2017
[012] This week on Phorest FM, Killian and Zoe discuss everything that's happened within the last month and interview special guest Christopher Brennan about online reputation and its impact on your salon/spa, only to top off the show with the listing of upcoming Phorest Academy Webinars!
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday Jan 23, 2017
Helen Devenney on How Salon Meetings Impact Staff Motivation
Monday Jan 23, 2017
Monday Jan 23, 2017
[011] This week on Phorest FM, Killian and Zoe bring kick off the show with some pointers on how to get more reviews on your salon/spa's Facebook page and ready-to-go February marketing ideas. Then, the duo brings invites special guest Helen Devenney to talk about salon meetings and her experience of them working in the industry and the show is topped off with the listing of upcoming Phorest Academy Webinars!
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday Jan 16, 2017
Salon Marketing: The Importance of Monitoring Your Online Reputation
Monday Jan 16, 2017
Monday Jan 16, 2017
[010] This week on Phorest FM, Killian and Zoe discuss the ins and outs of monitoring and managing your salon's online reputation. The show is topped off with the listing of upcoming Phorest Academy Webinars, as per usual.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Wednesday Jan 11, 2017
Andy Bounds on Communication and Caring for the “Afters” (Live From the Summit)
Wednesday Jan 11, 2017
Wednesday Jan 11, 2017
[009] This week on Phorest FM, Killian and Zoe are live from the Salon Owners Summit 2017 at The Shelbourne, in Dublin City Center. Expect a recap of the event, interviews with speakers and attendees and much more!
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Friday Dec 16, 2016
Friday Dec 16, 2016
[008] For 2016's last episode, Killian and Zoe go through this week's blogs, starting off with how to 'Add Fizz To Your Marketing With A Festive Salon Drinks Menu', followed by 'How To Go About Grooming Policies In Your Salon or Spa'.
This week’s special guest is a pre-recorded interview with Search Engine Optimisation experts Wolfgang Digital. They’ll be giving out some tips and tricks to get you ranked higher on Google. Finally, the podcast gets a special Christmas sign off from our Phorest Salon Software CEO - Ronan Perceval.
*** Disclaimer: Licensing laws differ from city to city, and from a country another. For instance, according to the documentation provided by the National Hairdressers’ Federation, you would need two different licenses in the UK, while in the US, laws and licenses can vary from state to state. It’s your responsibility to get in contact with your local, city or state council if you’re thinking about pampering your clients with a fancy glass of prosecco or mulled wine.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Thursday Dec 08, 2016
Alex Quinn on the Salon Owners Summit 2017, This Year’s Most Anticipated Events
Thursday Dec 08, 2016
Thursday Dec 08, 2016
[007] In this episode of Phorest FM Killian and Zoe go through the week's blogs, starting off with 'Tips To Raise Your Salon Prices Without Losing Clients', followed by 'Simple And Creative Christmas Competition Ideas' you should check out. Finally, this week’s special guest is Phorest's events manager Alex Quinn, for she unveils the agenda for one next year’s most anticipated salon events - the Salon Owner's Summit 2017.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Tuesday Dec 06, 2016
December Monthly Round-up
Tuesday Dec 06, 2016
Tuesday Dec 06, 2016
[006] This week on Phorest FM, Killian and Zoe recap on everything that went on throughout the month. They go through this week's blogs, 'Which Call-To-Action Words Will Grow Your Salon Client List?' & 'The Best Holiday Send Times For Salon Email Campaigns' and wrap up the podcast with Siobhan McCaffrey (Customer Support Technician & part of the Phorest Social Team) to talk about some really cool goings here at Phorest and how your salon might benefit.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.