PhorestFM: Stories From the Salon Floor
The salon industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Being a business owner takes courage, but it can sometimes become an isolating, all-consuming reality. Amidst the daily whirlwind of tasks, there’s still the challenge of thinking ahead, of carving a path forward. The PhorestFM podcast celebrates innovative ideas, methods, and perspectives on business management and growth, marketing, leadership, and building great teams and cultures. Launched in 2017, it is hosted by Alex Bélisle-Springer (he/they), Global Education Content Lead at Phorest Salon Software. As of Season 9 (2025), new episodes air every second week, with occasional bonus drops on ”off” weeks.
Listen on:
Episodes
Tuesday Dec 06, 2016
Tuesday Dec 06, 2016
[005] This week, your co-hosting duo brings in Phorest's main Salon Smartphone App Man Shane Dolan to answer some unanswered questions about the different apps available in Phorest. December salon marketing ideas to get you over the January slump will also be discussed and last but not least, Valerie Delforge calls in to discuss what goes into writing a salon or spa procedure manual.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Tuesday Dec 06, 2016
Tuesday Dec 06, 2016
[004] This week's episode covers the latest Phorest Salon Software SMS Updates with SMS advisors Niamh Greaney & Luke Doolin, and looks at a few more recent blogs in the run up to Christmas.
Links:
Demystifying SMS Salon Advertising & Transactional Texts
The Beauty Habits of New Yorkers
12 Jolly Christmas Salon Decor Ideas To Create Moments of Magic
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Tuesday Dec 06, 2016
Tuesday Dec 06, 2016
[003] With Black Friday just around the corner, this week's episode features Phorest Salon Software VP of Marketing Connor Keppel to discuss common salon marketing mistakes and how to avoid them.
Links:
5 Common Salon Marketing Mistakes Every Salon Owner Can Avoid
Fun Marketing Ideas To Boost Black Friday Retail Sales
Tried And Tested Salon Black Friday Campaigns You Can Steal
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday Dec 05, 2016
Monday Dec 05, 2016
[002] Phorest's Attitude of Gratitude loyalty scheme is back and to discuss it more detail, this week's episode features Loyalty Manager, Justin Fiddy. More, Killian and Zoe will also be discussing the golden rules to stand out with visual marketing and effective salon press release writing tips.
Links:
The 'Attitude Of Gratitude' Phorest Loyalty Scheme Is Back!
Salon Visual Marketing: The Golden Rules To Stand Out
How To Write Irresistible And Simple Salon Press Releases
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday Dec 05, 2016
Monday Dec 05, 2016
[001] Welcome to Phorest FM, the Salon Owner's Podcast! We're so glad you're here for the start of this show. To kick things off, this week's episode features Employment Law Consultant Michelle Bolger, who also works with Phorest Salon Software to provide HR blogs that are relevant and helpful to the hair and beauty industry.
Links:
How To Handle (And Prevent) Salon Employee Theft
ESA Consultants Ltd.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.