PhorestFM: Building a Stronger Industry, Together

Katie Godfrey on Franchising as a Strategy for Growth (Rerun)

Through a candid conversation highlighting some of the complexities of growing a business in the salon industry, discover why franchising might be the growth strategy you need.
Contrasting the traditional method of opening multiple locations with real-life examples and Katie's own experiences, this episode rerun digs into the specifics of what makes a business franchise-ready, from having an autonomous operational model to owning a magnetic brand that draws interested entrepreneurs to your doorstep.
Hear salon owner, business mentor, author, and podcaster Katie Godfrey (KG Professional, The Life of KG) breaks down the importance of brand consistency and the delicate dance of balancing centralized control with the unique flair of individual franchisees.
This conversation with Katie Godfrey was originally released in March 2021 as part of Season 5.
Links:
Learn more about KG Professional: https://kgprofessional.com
Get your tickets to the Salon Owners Summit: https://www.salonownersummit.com/tickets
Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Erin Raber on Pin-Up Curls’ Transformative Journey From Slow to Flywheel Growth (Rerun)

[286] In this episode rerun, salon owner & educator Erin Raber (@theculturecurl) walks us through the evolution of her salon's brand identity, how she redefined her marketing strategy to attract her ideal clientele and the clarity that comes with a focused marketing vision.
Pin-Up Curls' transformative journey from slow to flywheel growth is a powerful reminder of the importance of embracing innovation and striving for continuous improvement in business. By adopting the principles of flywheel growth, any company—big or small—can unleash its full potential and achieve sustainable success in the long run.
This conversation with Erin Raber was originally released in October 2022 as part of Season 6.
Links:
Learn more about Pin-Up Curls: https://www.pin-upcurls.com
Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Katie Lowndes & Rowena Doyle on Boosting Retail Sales with Salon Events & Visual Merchandising (Rerun)

[285] How might we increase salon retail sales outside of the often go-to opportunities that are upselling clients while they're in the chair and building an online store? From strategies for creating events that don't just charm but convert to finessing product placement through visual merchandising, we explore an array of techniques to not only captivate clients' attention but also significantly boost your bottom line. With another two reruns in one, we're dishing out all the secrets to capture your clients' senses and keep them coming back for more.
The episode rerun featuring Rowena Doyle was originally released in April 2018 as part of Season 2, and Katie Lowndes' episode was originally released in April 2019 as part of Season 3.
Links:
Connect with Katie Lowndes on LinkedIn: https://www.linkedin.com/in/katie-lowndes-6211b812/
Connect with Rowena Doyle on LinkedIn: https://www.linkedin.com/in/rowena-doyle-31a00718/
Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

David Barnett on Charging What You’re Worth (Rerun)

[284] Ever wonder why some salons can charge the big bucks while others struggle to make ends meet? This episode rerun, featuring salon industry coach David Barnett (High Performance Stylist), is a goldmine for owners looking to nail their pricing strategies.
We discuss the elusive balance between cost and value, break down how understanding your break-even point can lead to a thriving, profitable business model, and share wisdom on identifying when your salon (or staff) is ready for a price increase. Plus, learn effective ways to communicate said increases to your clientele, turning the process into a celebration of your stylists' success and smoothing the transition.
Originally released in April of 2018, as part of Season 2.
Links:
Connect with David Barnett on LinkedIn: https://www.linkedin.com/in/highperformancestylist/
Read Vish's Whitepaper: https://shorturl.at/zLQW3
Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Hellen Ward on Using KPI Data to Assess Staff Performance (Rerun)

[283] Although numbers can provide valuable insights into an employee's performance, relying solely on figures can be misleading. Without context, numbers are just numbers. In this episode rerun, hear Hellen Ward (@hellenward), industry-renowned hair and beauty consultant and co-founder of Richard Ward Hair and Metrospa, discuss the power of a lean KPI approach, the importance of team ownership over these metrics, and the need for recognizing achievements beyond the numbers, ensuring your staff feels valued and aligned with your business objectives.
Originally released in November of 2020, as part of Season 4.
Links:
Learn more about Hellen, her coaching and consultancy services: https://www.hellenward.com 
Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Michael Yost, Dennis Gullo & Neil Ducoff on Purposeful Leadership and Planning Profit by Design (Rerun)

[282] For thirty years, Strategies has set the paradigm for what it means to build a true "Team-Based" salon, spa, medspa, barbershop, or lash studio. They have helped thousands of owners transition from being reactionary and fearful to confident and thriving business leaders. In this 2-in-1 episode rerun, you'll first hear Michael Yost (President) and Dennis Gullo (Certified Coach) share a "road trip essentials" analogy they use to talk about salon finances and numbers, discuss what it takes to drive your business to both excellence and success & share the three fundamental financial statements you'll need in the process. The second conversation, with Neil Ducoff (Founder), focuses on leadership and resolutions you should make if you’re looking to shift from being a reactionary and fearful owner to being a confident and thriving leader.
Originally released in September and November of 2021, as part of Season 5.
Links:
Schedule a free consultation call with the Strategies team: https://strategies.com/memberships
Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Sonia Magnier on Making Wellbeing a Priority, a Leader's Duty of Care (Rerun)

[281] Employees all over the world are craving better wellbeing, making it a non-negotiable for businesses to tend to. In this episode rerun, you'll hear Life & Business Wellbeing Coach Sonia Magnier's (@soulfully_sonia) take on how wellbeing and wellness play into how we show up at work, how energy doesn't lie, the importance of holding space for one another, how we "should" on ourselves way too much and her tips for inspiring salon teams while fostering introspection and self-care as essential to personal and professional growth.
Originally released in June of 2022, as part of Season 6.
Links:
Book a discovery call with Sonia Magnier: https://soniamagniercoaching.com/
Read Gympass' "The State of Work-Life Wellness 2024" report:
https://gympass.com/en-us/resources/research/work-life-wellness-report-2024/
Watch Travis Heath's TEDx Talk "Self Care to Communities of Care": https://shorturl.at/mrNU9
Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Britt Seva on Balancing Vulnerability and Self-Disclosure on Social Media (Rerun)

[280] Consumers are looking for two-way dialogues and relationships with brands. Still, scaling real-life relationship qualities within vast online communities remains full of complexity.
Through the storytelling of personal experiences, this discussion with industry-renowned expert business coach Britt Seva (@brittseva) explores the essence of authenticity, vulnerability, the delicate equilibrium between private life and public persona and the implications of presenting a filtered version of ourselves to the world.
Originally released in October of 2022, as part of Season 6.
Links:
Hear more of Britt Seva's thoughts on vulnerability and social media: https://thethrivingstylist.com/podcast/254
Learn more about Britt Seva's business-building strategies & educational offerings: https://thrivingstylist.com
Access the Thriving Stylist podcast's full directory: https://thethrivingstylist.com/full-podcast-episode-directory
Check out the Harvard Business Review's "When — and when not — to share" assessment: https://hbr.org/web/2013/09/assessment/when-and-when-not-to-share
Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Live From the Salon Owners Summit 2024 With Nina Tulio

Nina Tulio — industry-leading salon mentor — joins podcast host Alex Bélisle-Springer on the day before her keynote at the Salon Owners Summit 2024, which was all about the highs and lows of her career and the five steps leaders need to take to move from a fearful mindset to a confident mindset.
Get your tickets to the next Salon Owners Summit now: https://www.salonownersummit.com/tickets
Learn more about Nina Tulio: https://ninatulio.com/
@ninatulio
Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Live From the Salon Owners Summit 2024 With Tom Bentley-Taylor

Vish, the cutting-edge colour management software, was back as an event partner for the Salon Owners Summit 2024, showcasing how salons can revolutionize colour services in their salon and exhibiting their incredible technology.
In this Live From... bonus episode, Tom Bentley-Taylor — Managing Director EMEA (Europe, Middle East & Africa) at Vish — joins podcast host Alex Bélisle-Springer to discuss exciting updates coming to Vish in 2024.
Get your tickets to the next Salon Owners Summit now: https://www.salonownersummit.com/tickets
Learn more about Vish: https://getvish.com/
@vishsalons
Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.