PhorestFM: Stories From the Salon Floor
The salon industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Being a business owner takes courage, but it can sometimes become an isolating, all-consuming reality. Amidst the daily whirlwind of tasks, there’s still the challenge of thinking ahead, of carving a path forward. The PhorestFM podcast celebrates innovative ideas, methods, and perspectives on business management and growth, marketing, leadership, and building great teams and cultures. Launched in 2017, it is hosted by Alex Bélisle-Springer (he/they), Global Education Content Lead at Phorest Salon Software. As of Season 9 (2025), new episodes air every second week, with occasional bonus drops on ”off” weeks.
Episodes

Thursday Oct 12, 2023
Live From Strategies TBX23 With Neil Ducoff
Thursday Oct 12, 2023
Thursday Oct 12, 2023
Neil Ducoff — founder of Strategies, guru of team-based compensation, author and named one of 12 business "Legends and Icons" by the annual Serious Business Conference in New Orleans in 2006, amongst many other industry awards & recognitions — joins podcast host Zoé Bélisle-Springer to reflect on 30 years in business and share his thoughts on the Strategies Team-Based Experience 2023 event.
Also featured in this episode are Dana Broslovsky, Ellie Mowbray & Alyssa Breault from @ALDAAesthetics.
Find out more about Strategies: https://strategies.com/ @strategies4biz
Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1
Leave a rating & review: http://bit.ly/phorestfm
This "Live From..." bonus episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Monday Aug 14, 2023
Monday Aug 14, 2023
[269] Hether Florman, the owner of Salon Hether's (@salonhethers) located in Arvada, Colorado, stands out as one of the many professionals in the industry who consistently strive to make a meaningful impact. Not only has she dedicated her entire career to doing hair and making people feel beautiful, but her unwavering dedication to personal growth and learning has also served as an inspirational force, leaving a profound mark on the lives of those fortunate enough to meet her.
In this episode, listen to Hether candidly share and reflect on her early career aspirations, her journey within the salon industry, the transformative experience of her volunteering work in Guatemala through her involvement with the Global Stylist Scholarship non-profit organization, and her ongoing commitments to leadership and impact.
Links:
Learn more about Salon Hether's: https://www.hethers.com/
Learn more about the Global Stylist Scholarship: https://www.globalstylistscholarship.com/
Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1
Leave a rating & review: http://bit.ly/phorestfm
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Monday Aug 07, 2023
Monday Aug 07, 2023
[268] People don't leave companies; they leave leadership. If you agree, you already have one point in common with Zazou Salon and Academy's leadership team. Established by Bruce Peters in 1992, the salon's dedication to providing outstanding customer service, fostering a positive and fun work environment and giving back to the community has yet to fail its team and, therefore, the business's success. That's not to say that they didn't face various challenges throughout their journey, but from the opening of the salon in 1992 to the expansion of their flagship salon in 2008, they've never been afraid to try new things, never shied away from learning and have always strived to innovate and provide exceptional experiences for their clients.
In this episode, hear Janine Cannon @beauty.industry.expert, Brand and Business Development Lead at Zazou Salon and Academy, discuss the milestones and challenges the business has faced over the past 30 years as well as her insights on leadership, recruitment, retention, and personal growth within the company.
Links:
Learn more about Zazou Salon & Academy: www.zazou.ca
Follow the team on Instagram @zazousalonandacademy, Facebook Zazou Salon and Academy & TikTok @zazousalon
Reach out to Zazou's team: careers@zazou.ca or to Janine Cannon directly: janine@zazou.ca
Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1
Leave a rating & review: http://bit.ly/phorestfm
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Monday Jul 24, 2023
You Asked, We Listened: Get Ready for the Phorest Summer Collection
Monday Jul 24, 2023
Monday Jul 24, 2023
[267] The Summer Collection, like everything else at Phorest, was designed to better help you manage your business with Phorest and started from conversations with real business owners and their teams. To celebrate this release and its transformational updates, this hourlong episode focuses on four specific features: the Phorest Ads Manager, PhorestGo 2.0, Expert Recommendations and Premium Consultations.
Featured in this episode:
Ronan Perceval, Founder & CEO at Phorest Salon Software
Patrick Monaghan, CPO at Phorest Salon Software
Edyta Laveryd, Senior Product Manager at Phorest Salon Software
Brian Finnegan, Product Lead at Phorest Salon Software
Rich Cullen, Lead Product Designer at Phorest Salon Software
Cillian Moloney, Product Lead at Phorest Salon Software
Jackie O'Brien, Body Connection Spa @bodyconnection1, Ireland
Tracey Tognini, Togninis Hair @togninis, Australia
Karen Thompson, Beauty Secrets Spa @beautysecretssalonandspa, UK
Lilac Miller, Sleeping Beauty Salons @sleepingbeautysalon, UK
Anechka Spaddy, [salon]718 @salon718, USA
Dr Brian Cotter, Sisu Aesthetic Clinic @sisuclinic, Ireland
Links:
Watch the Salon Floor Series videos: Tracey Tognini (EP1), Anechka Spaddy (EP2), Karen Thompson (EP3), Dr Brian Cotter (EP4), Pat Phelan (EP5)
Get your Salon Owners Summit 2024 tickets now: https://www.salonownersummit.com/tickets
Read the blog (Get Noticed. Get Booked. Phorest Ads Manager): https://tinyurl.com/2f7a2brc
Read the blog (You Asked. We Listened. Get Ready for PhorestGo 2.0): https://tinyurl.com/4pjb28az
Read the blog (Give Your Clients Product Recommendations from the Experts They Trust…You!): https://tinyurl.com/25eu3d2m
Read the blog (Your Expertise. Our Tech. Give Your Clients a Premium Consultation.): https://tinyurl.com/26mfwpsx
Read the blog (Phorest Reports. Now With More Dashboards for Even More Insight): https://tinyurl.com/2kx6u8k6
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.

Monday May 01, 2023
Monday May 01, 2023
[266] Every salon owner has a different story. Different perspectives, values and influences that all shape the type of business they run. In this episode, we sit down with a long-time PhorestFM listener and owner based out of South London. Meet Peter Borg, Salon Founder & Managing Director of Queen B Luxury Nail & Beauty Lounge.
Peter shares his entrepreneurial journey from managing a car wash operation when he was just 8 or 9 years old to having an international DJing career to then running a salon, with the stories and challenges that came with it. For the astute businessman, the key to success boils down to first-class customer experiences, hard work, resiliency, and community care.
Links:
Learn more about Queen B Luxury Nail and Beauty Lounge: https://queenb.london/
Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1
Leave a rating & review: http://bit.ly/phorestfm
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Monday Apr 24, 2023
Monday Apr 24, 2023
[265] Hair3Rs exists under the parent organisation FVREE, which supports Victim Survivors and works on breaking the cycle of family violence. Launched in 2018 as a pilot program for Melbourne salon professionals, the training was so successful that HaiR-3Rs is now available to salon professionals across Australia. On this week's episode, Program Manager Brianna Myors joins PhorestFM to discuss the program and how they support salon professionals to be champions of change.
Trigger Warning: This podcast contains discussions about sensitive topics that may be distressing to some listeners. These topics include but are not limited to family violence and abuse in their various forms.
We understand and respect that this subject may be difficult for some individuals and bring up all sorts of feelings, so please prioritize your well-being and feel free to pause or skip this episode if you believe it may affect you negatively. Listener discretion is advised.
If you or someone you know needs support or resources for any of the discussed topics, please reach out to local support services or crisis helplines. Remember, you are not alone, and asking for help is always okay.
Find family violence resources and services in your area:
Australia: https://www.fvree.org.au/contact/
Canada: https://shorturl.at/bdotJ
USA: https://shorturl.at/aoPY1
UK: https://shorturl.at/tvFJS
Ireland: https://shorturl.at/altx6
UAE: https://shorturl.at/atxY6
Links:
Visit HaiR-3Rs' website: https://www.hair3rs.org.au/
Follow HaiR-3Rs on Instagram (@hair3rs) & on Facebook
Watch SBS The Feed's 8-min documentary on HaiR-3Rs' services: https://tinyurl.com/2jrrhffk
Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1
Leave a rating & review: http://bit.ly/phorestfm
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Monday Apr 17, 2023
Greg Clarke on Releasing Our Resistance to Change
Monday Apr 17, 2023
Monday Apr 17, 2023
[264]
Links:
Follow Greg on Instagram: @greg_clarke_gc
Learn more about Amica Eco Hairdressing: https://amicaecohairdressing.ie/
Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1
Leave a rating & review: http://bit.ly/phorestfm
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Monday Apr 10, 2023
Verna Wall on Research at Phorest and Success Stories From the Salon Floor
Monday Apr 10, 2023
Monday Apr 10, 2023
[263] For the past 12 months, Verna Wall (Research Manager), Rich Cullen (Lead Product Designer) and the Phorest Research Team have been on the road visiting salons and on Zoom, starting conversations with business owners all over the world. They've been looking at the data and asking questions, all with a simple motive: to find out what the best salons are doing to be successful.
Featuring Verna Wall, this episode explores what the role of a researcher entails and what research looks like at Phorest, all the while discussing specific data points and insights.
Also featured in this episode:
Maggie Di Falco, Maggie The Salon @maggiethesalon, USA
Sarah Doyle, Templeogue Beauty Clinic @templeoguebeauty, Ireland
Patrick Monaghan, Phorest Salon Software
Erin Jones, Urban Evolution Salon @urbanevolutionsalon, USA
Sheri Hancock, Fine Bella Salon @finebellasalon, USA
Stacey Holmes, Steel Blade Men's Salon @steelbladebadassleader, USA
Mary Camille King, The Ritz Inc @theritzinc, USA
Bonnie Conte, Avalon Salon Spa @avalonsalonspas + Vibe Salon @vibesalonlakezurich, USA
Erin Raber, Pin-Up Curls @pinupcurlssalon, USA
Links:
Get your Salon Owners Summit 2024 tickets now: https://www.salonownersummit.com/tickets
Read the blog (Verna Wall & Rich Cullen on Success Stories from the Salon Floor – Salon Owners Summit 2023 Recap): https://shorturl.at/fsJM1
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.

Monday Apr 03, 2023
Monday Apr 03, 2023
[262] Global Director of Education at BosleyMD, Colleen Camp (@thinninghairexpertstylist), is an education authority in the hair loss community and a sought-after expert regarding COVID hair loss in women, PCOS, postpartum, Anagen Eluvium, including treatment and prevention.
In this episode, Colleen shares her valuable insights on the various causes of hair loss and the best ways to support those affected. A must-listen for anyone in the hair & beauty industry looking to approach hair loss conversations with knowledge, empathy and care, she also gives an overview of BosleyMD's Thinning Hair Expert Program, which provides helpful tips for salon industry professionals on navigating the complex world of hair loss prevention and restoration.
Links:
Learn more about BosleyMD: https://bosleymd.com/
Become certified as a thinning hair expert: https://pro.bosleymd.com/pages/education
Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1
Leave a rating & review: http://bit.ly/phorestfm
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Monday Mar 13, 2023
Frank Di Lusso on the Gambles You Can’t Afford Not to Take
Monday Mar 13, 2023
Monday Mar 13, 2023
[261]
Links:
Follow Frank on Instagram: @frankdilusso
Learn more about Frank Di Lusso Hair: https://www.frankdilusso.com/
Get your Salon Owners Summit 2024 tickets now: https://www.salonownersummit.com/tickets
Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1
Leave a rating & review: http://bit.ly/phorestfm
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.