Phorest FM
Gavin Hoare On Customer Experience & Acting Like The Expert You Are

Gavin Hoare On Customer Experience & Acting Like The Expert You Are

April 18, 2018

[071] For the third instalment of the special #30Days2Grow interview series, Killian and Zoe are joined by Salon Maitre D’ Gavin Hoare, or as described by some, the 'master of all salon managers'. As a vital part of the management structure at the London-based salon Richard Ward Hair & Metrospa, Gavin runs the ultimate super salon with 90 staff, 1,200 clients per week and 250 innovative hair and beauty treatments and services. His unique and unrivalled talents as a leader and a ‘people person’ coupled to his background in hairdressing make him the ideal guest to not only discuss how to define and deliver the ultimate client experience, but also touch upon staff empowerment.

Links:

About Gavin Hoare

Follow Gavin On Twitter

Top Insights For Salon Success From The Phorest Salon Owners Summit 2018

Join The #30Days2Grow Salon Challenge (from April 1st to 30th, 2018)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Aaron Carroll On Healthy Lifestyles & Work-Life Balance

Aaron Carroll On Healthy Lifestyles & Work-Life Balance

April 10, 2018

[070] We’re in the second week of #30Days2Grow, a salon challenge that aims to banish the stigma around having to heavily discount to get more clients in. Last week was a very busy week for all of our 30Days2Grow participants, especially for anyone who had signed up for their first year and had no idea of what to expect.

With this in mind, this week on the show, Killian and Zoe are joined by Personal Trainer and Health Coach Aaron Carroll to go through some tips to not only keep everyone fuelled throughout the 30-day challenge, but also ensure that anyone who isn't taking part also avails of professional advice on how to juggle the demands of your salon work and the rest of your life.

Get in touch with Aaron Carroll:

On Facebook

On YouTube

On Instagram

Through His Website

Join The #30Days2Grow Salon Challenge (from April 1st to 30th, 2018)

MyFitnessPal App

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Rowena Doyle On Visual Merchandising In The Hair & Beauty Industry

Rowena Doyle On Visual Merchandising In The Hair & Beauty Industry

April 2, 2018

[069] Happy Easter Monday! The #30Days2Grow challenge has finally kicked off last Sunday (April 1st - not an April fool's joke) and this first week is all about retail. What better way to kick off our exclusive interview series this month than by inviting Summit workshop speaker and Founder of Visual Sense, Rowena Doyle, to discuss all things visual merchandising. Is there a theory behind displaying products? What are the best ways to get retail displays to stand out? What strategies tend to be most useful when you want to announce special offers and promotions? All this and more in this week's Phorest FM episode.

Links:

Visual Sense, Website

Top Insights For Salon Success From The Phorest Salon Owners Summit 2018

Join The #30Days2Grow Salon Challenge (from April 1st to 30th, 2018)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

March Monthly Round-Up

March Monthly Round-Up

March 26, 2018

[068] Before they kick off their special #30Days2Grow episodes this coming April, Killian and Zoe dedicate this episode to the most popular blogs in March, new contests and upcoming Phorest Academy Webinars.

Links:

Enter for a chance to win 1 of 2 KINGA Essential Oil Diffusers (comes with a fragrant oil starter pack)! Click here for more details & entry form.

Preparing For The Worse With An Extreme Weather Salon Policy

How To Get The Most Out Of Your Salon Vouchers

Are You Ready For The 2018 #30Days2Grow Salon Challenge?

Sign Up For #30Days2Grow (Before March 31st, 2018) 

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Nicola Sharp On Salon Experience & Preparing For GDPR In The UK

Nicola Sharp On Salon Experience & Preparing For GDPR In The UK

March 19, 2018

[067] The closer in time we get to May 25th, the higher the chances that businesses will be facing a much more GDPR-concerned and ‘private’ customer. For a salon who prides itself on delivering a standout salon experience, could GDPR turn into an opportunity to build even more trust with existing and potential clients? And for salons based in the UK, also in the midst of dealing with Brexit, is GDPR taken just as seriously as it is within the EU? 

On this week's episode of Phorest FM, Killian and Zoe take the pulse of the situation as they are joined by Nicola Sharp, owner of award-winning salon Enhance Beauty & Spa, in Penicuik, and whose mission is all about providing the best salon experience.

Links:

Enhance Beauty & Spa, Website

4 Minute Intro, GDPR For Your Salon

Salon GDPR Explained With Emojis, In Under Three Minutes

How To Use GDPR To Build Trust And Show Clients You Care

The Salon Owner’s Guide To GDPR eBook (free download)

The Phorest Academy Salon GDPR Masterclass

Join The #30Days2Grow Salon Challenge (from April 1st to 30th, 2018)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Salon Marketing & Design Tips: Lighting, Online Education And March Promos

Salon Marketing & Design Tips: Lighting, Online Education And March Promos

March 12, 2018

[066] On this episode of Phorest FM, Killian and Zoe take their usual mid-month break from interviews to discuss recent Phorest Salon Software blogs.

Links:

Top Salon Lighting Tips To Complement Your Interior Design

10 Alternative Online Salon Courses That Will Help You Grow

Salon Marketing Opportunities To Avail Of This Coming March

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Aoife Kelly-Cooney & Elaine Heyes On Company Culture And Managing Conflict

Aoife Kelly-Cooney & Elaine Heyes On Company Culture And Managing Conflict

March 7, 2018

[065] On this week's episode of Phorest FM, Killian and Zoe are joined by Phorest Salon Software's Culture Officer, Aoife Kelly-Cooney and Product Tester, Elaine Heyes, to get a better understanding of two different, yet somewhat intertwined topics: defining culture in the workplace and navigating conflict. Because let's face it, no matter how much you hire for a culture fit and work to keep it alive and well, wherever you have people with different needs and expectations, there is potential for conflict. The key therein lies in making teams understand why there is conflict and how to use it as a springboard for success.

Links:

7 Concrete Salon Interview Techniques To Ensure You Hire The Best-Of-The-Best

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

February Monthly Round-Up

February Monthly Round-Up

February 27, 2018

[064] After a month of podcast interviews on employee retention, GDPR and leadership in the salon, Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened on the Phorest Blog during the month of February. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links:

Enter for a chance to win 1 of 3 Remax M9 Fabric Bluetooth Speakers! Click here for more details & entry form.

10 Salon Business Mistakes That Hurt Your Bottom Line

How To Get Your Salon Facebook Business Page To Rank High On Google

The True Costs Of Opening A Salon That Will Thrive

Traditional vs Digital Marketing: The Pros And Cons For Salons

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

David Barnett On Inspired Leadership And Shaping The Dream Workplace

David Barnett On Inspired Leadership And Shaping The Dream Workplace

February 20, 2018

[063] The concept of leadership has been around for generations. Today, leaders come in all shapes and sizes. But what are the universal principles behind what we deem as good leadership? How can we bridge the gap between generations and create the one business everyone wants to work for?

Stephen R. Covey once said, “To change ourselves effectively, we first had to change our perceptions.” And that’s precisely salon coach David Barnett of The High Performance Stylist's point of view on things as well. On the show this week, he joins Killian and Zoe to discuss inspired leadership and ways to shape the dream workplace.

Links:

High Performance Stylist (Website)

High Performance Stylist (Facebook Page)

David Barnett is offering free 30-minute consultations for anyone looking for some advice or help with an aspect of their business. Pick a date and time that works for you - it's fast and easy: https://meetme.so/DavidBarnett

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

* Apologies for the 'clicks' you may hear during this episode. We had a few technical difficulties recording overseas & are working on a fix for future episodes.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Connor Keppel On Understanding & Preparing For GDPR In The Hair & Beauty Industry

Connor Keppel On Understanding & Preparing For GDPR In The Hair & Beauty Industry

February 12, 2018

[062] By May 25th, 2018, it is going to be mandatory for salons within the EU to collect, house and protect clients’ personal data and information in a secure manner. But also, to be uber-transparent about how it was collected. Salons will be required to provide a clear audit trail as to how the information was collected. Failure to comply with this governmental requirement could cost your business thousands — or worse, you could lose it altogether.

On this episode of Phorest FM, Killian and Zoe are joined by Phorest Salon Software's Head of Marketing, Connor Keppel, to get a better understanding of what exactly is GDPR and how salon owners can prepare for it.

Links:

Phorest Academy GPDR Webinar

The Salon Owner's Guide To Understanding And Preparing For GDPR (eBook)

Visit salongdpr.com and book an appointment with an advisor to talk about a GDPR compliant salon software solution.

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

Saad Aslam On Strategies For Retaining Employees And Minimising Turnover

Saad Aslam On Strategies For Retaining Employees And Minimising Turnover

February 5, 2018

[061] People quit their jobs for various reasons: some leave because of a work-life imbalance, others for lack of growth opportunities or for feeling undervalued. But for the sake of one's business and customer experience, the goal is to maintain consistency within staff teams and develop employees skilled beyond measure. On this week's episode, Killian and Zoe welcome to the show Saad Aslam, CEO of HC MedSpa, an award-winning chain of Luxury Beauty Clinics in North London and Hertfordshire.

Set out to raise standards and redefine the client experience, the ambitious entrepreneur discusses the cost of high staff turnover rates and shares some of the strategies he considers crucial to keeping those numbers at their lowest. 

Links:

HC MedSpa (Website)

HC MedSpa (Instagram)

Saad Aslam (Instagram)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

January Monthly Round-Up

January Monthly Round-Up

January 29, 2018

[060] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened in the month of January. Also on the show today are Phorest's CEO, Ronan Perceval, and Product Director, Paddy Monaghan to discuss 2018 plans for the Phorest Salon Software product. And of course, from the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links:

Enter for a chance to win 1 of 4 exclusive Salon Owners Summit 2018 Goodie Bags! Click here for more details & entry form.

7 Wellness Practices To Add To Your Salon Resolutions 

Keeping Staff Engagement High In An Operational Industry

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Reviewing Your Salon’s Business Strategy: From Reports To Results (Live Panel Discussion)

Reviewing Your Salon’s Business Strategy: From Reports To Results (Live Panel Discussion)

January 23, 2018

[059] For the very first time in Phorest FM’s history, today’s episode is a pre-recorded show which took place in front of a live audience on the day of Inside Phorest, a Summit attendees exclusive event hosted at Phorest Salon Software HQ.

The idea for this episode was to identify common areas of struggle when reviewing a past year’s business strategy, while also sharing knowledge on what industry experts know works.

To discuss this, Killian and Zoe were joined by Jennie Lawson (Mimosa Beauty, UK), who has successfully rebranded her business to be 100% eco-friendly, Paul Davey (Davey Davey & Hairdressing Live), reputed for his creative craft as well as his online training Academy, and last but not least, Sean O’Sullivan, from Phorest’s very own Customer Success Team for his expertise in business and data analytics.

Links:

Davey Davey, Dublin, Ireland

Hairdressing Live

Coffee For Lunch | Interview With Salon Co-Owner Paul Davey

Mimosa Beauty, Chelmsford, UK

Jennie Lawson On Building The UK’s First Eco-Innovative Salon

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

MJ Deziel On Building A Mobile B2B2C Business In The Hair & Beauty Industry

MJ Deziel On Building A Mobile B2B2C Business In The Hair & Beauty Industry

January 15, 2018

[058] On this week's episode, Killian and Zoe welcome Montreal-based hairstylist MJ Déziel to the show. Since graduating from "L'école des métiers des Faubourgs-de-Montréal" in 2012, MJ Déziel has been keeping herself very busy. She was recruited by the RedKen Canada Art Team, travelled the country to offer development classes, perfected her own training in London, Dublin, Tokyo and Las Vegas and has even launched her own business after spending some time working for other salon owners under commission-based business models.

In this episode, she discusses her business model for The Regulars, a company she co-founded in 2015, with her partner Philippe Bélanger, and which provides mobile B2B2C lifestyle and wellbeing services.

Links:

MJ Déziel (Instagram)

Redken (Instagram)

Redken Barbers And Brews (Instagram)

The Regulars (Website)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Steve Martin And Tabatha Coffey On Salon Success (Live From The Summit)

Steve Martin And Tabatha Coffey On Salon Success (Live From The Summit)

January 11, 2018

[057] Now in its fourth year, the Salon Owners Summit has become one of the most talked about event in the hair and beauty industries in Europe as well as further afield. Last year's event attracted salon owners, therapists and stylists from the USA, Finland, Sweden, Ireland, Scotland and England. This year, the Summit's theme was 'Great Starts Here' and starred speakers Gavin Hoare, Steve Martin, Valerie Delforge and Tabatha Coffey.

To kick off the year in style, Killian and Zoe headed over to the event for exclusive interviews with both Steve Martin (Science of Persuasion) and Tabatha Coffey (Tabatha Takes Over on Bravo TV), gather vox pops, thoughts and reflexions, and generally speaking, cover the day!

Links:

Official Summit Website

Steve Martin (Twitter)

Tabatha Coffey (Twitter)

Valerie Delforge (Twitter)

Gavin Hoare (Twitter)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

December Monthly Round-Up

December Monthly Round-Up

December 18, 2017

[056] Typically, every last episode of the month is dedicated to a round-up of what's happened in the previous 30 odd days. However, this week's episode happens to be the very last one of 2017, so things are a little different.

For one last time in 2017, join Killian and Zoe on Phorest FM as they discuss some of their favourite episodes, give one final overview of the upcoming Phorest Salon Owners Summit, share Phorest's support opening hours over the festive holidays, and lastly, discuss what’s coming for the show in 2018!

Links:

026 | Phil Jackson On Using Email Marketing In The Hair, Beauty & Spa Industry

039 | Richard McCabe On Building A Salon Culture & Systemising Business Operations

043 | Alan Stewart On The Importance Of Online Bookings And Embracing Technology

052 | David Barnett On Setting Yourself Up For A Successful Retail Holiday Season

The Phorest 2018 Salon Owners Summit Is Sold Out & Here’s The Agenda

Official Summit Website

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Helen Devenney On Salon No-Shows And Customer Service Standards

Helen Devenney On Salon No-Shows And Customer Service Standards

December 12, 2017

[055] This week on the show, Killian and Zoe invite industry expert Helen Devenney to discuss the frustration caused by no-shows at this time of the year and how to protect your business from them. Helen will also share her experience on ways to keep the highest customer service standards during the manic period. As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Links:

5 Concrete Ways to ‘End It’ With Salon No-Shows

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Chris Brennan On Last-Minute Christmas Marketing For Salons And Spas

Chris Brennan On Last-Minute Christmas Marketing For Salons And Spas

December 4, 2017

[054] It's that time of the year again! Say hello to the first week of December and the final stretch for Christmas marketing. This week, Killian and Zoe welcome back Phorest Salon Software's content manager Chris Brennan on the show to discuss some festive ideas you can implement in your business this year.

Links:

The Ultimate Bundle Full Of Christmas Salon Marketing Ideas

David Barnett’s Proven To Work 3-Step Retail Selling Technique

And don't forget to join Jennie Lawson and her team at Mimosa Beauty in the 25 Days Of Gratitude email advent

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

November Monthly Round-Up

November Monthly Round-Up

November 28, 2017

[053] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened in the month of November. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links:

Enter for a chance to win 1 of 2 Polaroid Snap Instant Digital Cameras! Click here for more details & entry form.

24 Key Client Notes For Delivering Memorable Customer Service

7 Concrete Salon Interview Techniques To Ensure You Hire The Best-Of-The-Best

The Ultimate Bundle Full Of Christmas Salon Marketing Ideas

Tried And Tested Salon Black Friday Campaigns You Can Steal

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

David Barnett On Setting Yourself Up For A Successful Retail Holiday Season

David Barnett On Setting Yourself Up For A Successful Retail Holiday Season

November 20, 2017

[052] On this week's episode, Killian and Zoe welcome salon coach David Barnett of The High Performance Stylist to the show. Very passionate about growth and customer service, he strives to share his secrets to successfulness, inherently creating success and freedom for stylists and salon owners.

In this episode, he discusses his tried and tested three-step technique to selling retail, and suggests a few ideas to make sure you come out on top of the holiday season!

Links:

High Performance Stylist (Website)

High Performance Stylist (Facebook Page)

David Barnett was kind enough to open up his schedule for the next few weeks and is offering free 30-minute consultations for anyone looking for some advice or help with an aspect of their business. Pick a date and time that works for you - it's fast and easy: https://meetme.so/DavidBarnett

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Salon Marketing & Finances: Black Friday Campaigns, Social Media Tools And Tax Inspections

Salon Marketing & Finances: Black Friday Campaigns, Social Media Tools And Tax Inspections

November 13, 2017

[051] On this episode of Phorest FM, Killian and Zoe take their usual mid-month break from interviews to discuss recent Phorest Salon Software blogs.

Links:

Tried And Tested Salon Black Friday Campaigns You Can Steal

The Best Social Media Automation Tools For Salons & Spas

The Salon Insider’s Guide To Surviving A Tax Inspection

To join Gloria Murray's "Knowing Your Numbers" Facebook Group, click here.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Michelle Bolger On Maternity Leave, Holiday Entitlement & Social Media

Michelle Bolger On Maternity Leave, Holiday Entitlement & Social Media

November 7, 2017

[050] For the 50th episode of Phorest FM, Killian and Zoe welcome back to the show a regular Phorest Blog contributor who was also featured on the very first episode of the podcast. With her experience and knowledge in Employment Law, Michelle Bolger from ESA Consultants also works with Phorest Salon Software to provide HR blogs that are relevant and most importantly, helpful to the salon and spa industry.

On this episode, she discusses three topics with the co-hosting duo: the legalities around maternity leave, holiday entitlement and social media in the business. As always, we top off the show with our upcoming Phorest Academy Webinars!

Links:

ESA Consultants 

Pregnant at Work Frequently Asked Questions (Health And Safety Authority)

Legal Rights for Pregnant Workers under U.S. Federal Law

Citizens Information (IE)

Workplace Relations Commission (IE)

Citizens Advice (UK)

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

October Monthly Round-Up

October Monthly Round-Up

October 30, 2017

[049] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened in the month of October, while also taking the time to have a look back at the past year. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links:

Enter for a chance to win a one-year industry magazine subscription! Click here for more details & entry form.

If We Had To Run A Salon Or Spa As Of Today, We Would…

There Are No Shortcuts To Building A Successful Salon Or Spa

Expanding With A Second Location: Is Your Salon Truly Ready?

100 Extra Salon Owners Summit 2018 Tickets Released! 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Jennie Lawson On Building The UK’s First Eco-Innovative Salon

Jennie Lawson On Building The UK’s First Eco-Innovative Salon

October 23, 2017

[048] This week on Phorest FM, Killian and Zoe interview salon owner Jennie Lawson from Mimosa Beauty, in Chelmsford, UK. Scuba diver on her days off, Jennie has committed herself to helping save the planet and our oceans from the plastic crisis we have happening all around us. In this episode, she discusses the idea of eco-innovation, why she holds the matter close to her heart and what it involves business-wise, apart from well... money, of course!

With her eco-friendly salon, Jennie Lawson is on a mission to help save this planet. What are you doing to help the environment?

Links:

[Free Download] Tiny Beautiful Moments: 5 Simple Self-Care Rituals for Beautiful Days eBook

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Scaling Up: Building A Successful Salon & Opening A Second Location

Scaling Up: Building A Successful Salon & Opening A Second Location

October 16, 2017

[047] On this episode of Phorest FM, Zoe takes over the hosting duty as Killian is off for the week. As it's a mid-month blog episode, she will tackle these three topics, all of them related to salon growth.

Links:

There Are No Shortcuts To Building A Successful Salon Or Spa

How Watching Netflix Can Help You Grow Your Salon Business

Expanding With A Second Location: Is Your Salon Truly Ready?

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Sam Pearce On The Current Recruitment Crisis In The Hair And Beauty Industry

Sam Pearce On The Current Recruitment Crisis In The Hair And Beauty Industry

October 9, 2017

[046] On this week’s Phorest FM episode, Killian and Zoe interview salon owner Sam Pearce from The Potting Shed Spa in Batley, West Yorkshire. Sam shares her views on the causes behind the current recruitment crisis in the hair and beauty industry as well as how businesses and graduating students are affected by it, and discusses how she plans to work on changing this reality with a brand new training academy which will also be part of the big family that is The Potting Shed Spa.

Links:

Professional Beauty Guest Blog: Where have all the good therapists gone?

Interview with Lynda Tarpey in The Salon Owner's Ultimate Guide To Shaping a Retail Culture

Salon Growth Series: Get More Bookings & Work Less

Phorest Salon Software at Salon International ExCeL London

Phorest Academy: 'How To Manage Your Staff' w/Valerie Delforge

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Valerie Delforge On The Salon Manager Development Webinar Series

Valerie Delforge On The Salon Manager Development Webinar Series

October 2, 2017

[045] This week on Phorest FM it's all about announcements, keeping you updated with the tradeshows Phorest Salon Software will be at, new releases, etc. We'll also introduce the new Salon Manager Development Series kicking off soon with Valerie Delforge in collaboration with Phorest Academy. Take notes! Loads of dates and things to remember in this episode.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

September Monthly Round-Up

September Monthly Round-Up

September 25, 2017

[044] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened in the month of September. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links:

Enter for a chance to win 1 of 3 portable mini photo studios! Click here for more details & entry form.

The 7 Wonders Of The Perfect Salon Phone Manner

Top 2017 Design Trends And Inspiration For Your Salon Logo

15 Spa Quotes To Use In Your Salon Marketing And Displays

5 Ways To Get More Comfortable Giving Employee Feedback 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Alan Stewart On The Importance Of Online Bookings And Embracing Technology

Alan Stewart On The Importance Of Online Bookings And Embracing Technology

September 18, 2017

[043] On this week’s Phorest FM episode, Killian and Zoe interview salon owner Alan Stewart, from Rainbow Room International; Scotland’s largest salon group of 12 branches. Alan talks about how to identify and grasp opportunities, why salon owners need to embrace innovation and technology, and how online bookings play an important part of his business.

N.B. Phorest Salon Software clients can activate their free online booking widget today by emailing <onlinebooking@phorest.com>.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Salon Marketing & Customer Service: Ways To Save Money & Wow Clients Over The Phone

Salon Marketing & Customer Service: Ways To Save Money & Wow Clients Over The Phone

September 11, 2017

[042] This week on Phorest FM, Killian and Zoe take a mid-month break of interviews to discuss recent blog topics! They'll also announce Phorest Salon Software's most recent eBook release: The Salon Owner's Email Marketing Gameplan. As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Links:

How To Save Money In 6 Key Areas Of Your Salon Or Spa

The 7 Wonders Of The Perfect Salon Phone Manner

5 Ways A Brand New Salon Or Spa Can Look Established

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

 
#30Days2Grow: Lilac Miller On Her Salon’s Experience & Results

#30Days2Grow: Lilac Miller On Her Salon’s Experience & Results

September 5, 2017

[041] On this week’s Phorest FM episode, Killian and Zoe interview #30Days2Grow participant and winner of the 'Share Your Experience' contest Lilac Miller, salon owner and managing director of Sleeping Beauty Salon, a family business founded in 1999, in Lerwick Shetland.

As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

August Monthly Round-Up

August Monthly Round-Up

August 28, 2017

[040] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened throughout the month. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed. As always, the show is made for you, so feel free to let us know what you'd like to hear in the next episodes!

Links:

Enter for a chance to win a bundle of business books including 'Get Sh*t Done' by Niall Harbison, 'The Customer Service Revolution' by John Di Julius and 'Good To Great' by Jim Collins: https://phorestsweepstakes.pgtb.me/M3k6QR

The Dark Truth Of Salon Marketplaces & Salon Directories

7 Daily Habits Of Happy And Successful Salon Owners

How To Charge A Premium Amount For Your Salon's Services

How To Build Trust As A Leader In The Salon And Spa Industry

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Richard McCabe On Building A Salon Culture & Systemising Business Operations

Richard McCabe On Building A Salon Culture & Systemising Business Operations

August 21, 2017

[039] On this week's Phorest FM episode, Killian and Zoe interview iSalon Coach Richard McCabe, a highly motivated salon business coach who has a proven track record in providing exemplary levels of service to salons. He has been a salon owner for over 25 years, and also built three salons from scratch in two different countries. His passion to deliver value-focused solutions whilst beating expectations is based on the idea of working smarter and leaving the harder for others. On this episode of Phorest FM, he discusses building a salon culture and systemising the operations.

Links:

Join the 'Tribe of Revolutionary Salon Owners' Facebook Group

Subscribe to the iSalon Coaching YouTube channel

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Salon Success: Daily Habits For A Happier Life & Charging A Premium For Your Services

Salon Success: Daily Habits For A Happier Life & Charging A Premium For Your Services

August 14, 2017

[038] This week on Phorest FM, Killian and Zoe take a mid-month break from interviews to discuss recent blog topics!

As usual, the show is topped off with the upcoming Phorest Academy Webinars.

Links:

7 Daily Habits Of Happy And Successful Salon Owners

The Phorest Salon Book Club: Show Your Work! by Austin Kleon

How To Charge A Premium Amount For Your Salon's Services

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Frank Di Lusso On The Benefits Of Having An Effective Salon Loyalty System

Frank Di Lusso On The Benefits Of Having An Effective Salon Loyalty System

August 8, 2017

[037] On this week's Phorest FM episode, Killian and Zoe interview Frank Di Lusso of Frank Di Lusso Hair, a multi-award winning hair salon for creative styles and colour. Up for discussion? The importance of rewarding salon and spa clients by implementing an efficient salon loyalty system. As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

July Monthly Round-Up

July Monthly Round-Up

July 31, 2017

[036] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened throughout the course of the month. From the most popular blogs to new industry initiatives and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed. They'll also give a final update on the #30Days2Grow salon challenge that comes to an end today, July 31st, 2017.

Links:

Enter for a chance to win an hour-long salon social media consultation with Content Manager Chris Brennan: https://phorestsalonsoftware.pgtb.me/tsd0F0

August Salon Promotional Ideas To Boost Online Bookings

Creating Your Salon Mission Statement

Top 10 Need-To-Know Tips For The First-Time Salon Manager

Tabatha Coffey Announced For The Salon Owners Summit 2018!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Salon Marketing: Using The Client Experience Award To Increase Bookings & The Importance Of Storytelling

Salon Marketing: Using The Client Experience Award To Increase Bookings & The Importance Of Storytelling

July 24, 2017

[035] This week on Phorest FM, Killian and Zoe take a mid-month break from interviews to discuss blog topics and welcome Phorest Salon Software's Content Manager Chris Brennan on the show! On the agenda today: the importance of writing good content through storytelling, leveraging the Client Experience Award to increase bookings and August salon promotional ideas! As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

John DiJulius On Delivering Outstanding Customer Service In Salons & Spas

John DiJulius On Delivering Outstanding Customer Service In Salons & Spas

July 17, 2017

On this week’s Phorest FM episode, Killian and Zoe welcome back Ronan Perceval, CEO of Phorest Salon Software to lead an insightful interview with keynote speaker, international customer service experience consultant and best-selling author John DiJulius. This special interview is part of the #30Days2Grow Interview Series.

As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Sarah McEvoy & Aoife Kelly-Cooney On Charity Initiatives And Giving Back To The Community

Sarah McEvoy & Aoife Kelly-Cooney On Charity Initiatives And Giving Back To The Community

July 10, 2017

[033] This week's episode of Phorest FM is all about giving back to your community. Killian and Zoe are joined by the Phorest Salon Software’s Charity Team Leads - Sarah McEvoy & Aoife Kelly-Cooney and will discuss this year's initiative, and more. As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Links:

3 Messaging Tools To Improve Internal Salon Communication

Keynote Speaker Announcement For The Salon Owners Summit 2018

Top Tips for Creating Your Salon Mission Statement.

Support The Friends Of The Elderly (Donation Link)

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

 

#30Days2Grow: Interview With Ellen Kavanagh (Live Video Commentary)

#30Days2Grow: Interview With Ellen Kavanagh (Live Video Commentary)

July 3, 2017

[032] On this week’s Phorest FM episode, Killian and Zoe go back on a video interview led by Phorest Salon Software CEO Ronan Perceval with guest Ellen Kavanagh, salon owner of award-winning waxing salon Waxperts. This special interview is part of the #30Days2Grow Interview Series.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

June Monthly Round-Up

June Monthly Round-Up

June 26, 2017

[031] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened throughout the course of the month. From the most popular blogs to new industry initiatives and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links:

Register for the #30Days2Grow Salon Challenge

Join the #30Days2Grow Facebook Group

Enter The Salon Print Giveaway

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Louis Grenier On Humanising Your Brand Through Marketing

Louis Grenier On Humanising Your Brand Through Marketing

June 19, 2017

[030] On this week's Phorest FM episode, Killian and Zoe once again welcome Louis Grenier, who was also on the show for episode 24. Louis Grenier is a digital marketing consultant and podcaster in chief for EveryoneHatesMarketers.com and today, he's going to discuss humanising brands through marketing.

As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Industry Announcements: The Phorest Client Experience Award & The #30Days2Grow Salon Challenge

Industry Announcements: The Phorest Client Experience Award & The #30Days2Grow Salon Challenge

June 12, 2017

[029] This week on Phorest FM, Killian and Zoe take a mid-month break of interviews to discuss blog topics and announce some great news! Guests include Alex Quinn (PR Manager at Phorest Salon Software) and Aoife Kelly-Cooney (Cultural Officer at Phorest Salon Software).

Links:

Phorest Client Experience Award 2017

The #30Days2Grow Salon Challenge

3 Tips That Will Make Your Salon Employee Bios Stand Out.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

 
Kristina Malone On Delivering Excellent Customer Service & Experience

Kristina Malone On Delivering Excellent Customer Service & Experience

June 6, 2017

[028] On this week's Phorest FM episode, Killian and Zoe interview Kristina Malone, Salon Manager at WaxpertsDublin's multi-award winning, most luxurious boudoir style waxing salon - on putting back the 'treat' into treatments. More specifically, how to provide customers and prospective clients with the best possible customer service and experience before, during and after their appointments.

As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

May Monthly Round-Up

May Monthly Round-Up

May 31, 2017

[027] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened throughout the course of the month. From the most popular blogs to product updates on the software and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed. 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Phil Jackson On Using Email Marketing In The Hair, Beauty & Spa Industry

Phil Jackson On Using Email Marketing In The Hair, Beauty & Spa Industry

May 22, 2017

[026] On this week's Phorest FM episode, Killian and Zoe interview Phil Jackson, an award-winning salon owner, industry mentor, speaker and author of The Hairy Book of Email to get some insight on using email marketing in the hair, beauty and spa industry.

As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Salon Marketing & Management: Loyalty Programs That Actually Add Value And Handling Layoff Rumours
Louis Grenier On The Art Of Effective Marketing Focus

Louis Grenier On The Art Of Effective Marketing Focus

May 9, 2017

[024] New format! Based on recent recommendations, Phorest FM is now going to focus on interviewing different personalities every week and keep the blog chats for the Monthly Round-Up episodes. This week, Killian and Zoe welcome Louis Grenier, a digital marketing consultant and podcaster in chief for EveryoneHatesMarketers.com, to get some insight on cutting through the noise and focusing on only a certain few marketing channels.

As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Graham Kent On Giving Back To The Community & Raising Money With Hair Shows

Graham Kent On Giving Back To The Community & Raising Money With Hair Shows

April 25, 2017

[023] After a well-deserved Easter Holiday break, Killian and Zoe discuss two recent topics from the Phorest Blog: Marketing To Mature Hair And Beauty Clients In The Digital Age and Providing Access To Salon & Spa Services For Clients With Disabilities. Following up on that interview Graham Kent from FHC For Hair (UK) on the success of their Annual Hair Show, which has raised of £30,000.00 for their local hospice over the last 12 years. Finally, Phorest's newest eBook, The Salon Owner's First Steps To Online Reputation, is given an overview and the show is topped off with the announcement of the next Phorest Academy Webinars!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Alex Quinn & Aoife Kelly-Cooney On Their Experiences Working In A Salon For A Day

Alex Quinn & Aoife Kelly-Cooney On Their Experiences Working In A Salon For A Day

April 10, 2017

[022] On this week's Phorest FM episode, Killian and Zoe bring in Alex Quinn & Aoife Kelly-Cooney from the Phorest Marketing team to discuss the day they each spent working in a salon. Then, the most recent articles on the Phorest Blog are flipped inside out and finally, the show is topped off with the announcement of the next Phorest Academy Webinars! As always, the show is done for you, feel free to let us know what you want to hear in the next episodes!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.