Phorest FM
Retain The 9%: The Impacts Of The Irish Government VAT Increase On Hairdressing

Retain The 9%: The Impacts Of The Irish Government VAT Increase On Hairdressing

October 22, 2018

[089] Unwelcome news in the Irish hairdressing industry this month. On October 9th, 2018, the Irish Minister for Finance announced a VAT (Value Added Tax) increase for hairdressing services along with a rise in National Minimum Wage and employers PRSI contribution, resulting in an industry call-to-action held on October 23rd, 2018.

To take the pulse on the matter, Killian and Zoe are bringing you straight into the action of the Hairdressing Council of Ireland's Protest March to gather clips from the protest, interviews featuring Bridget Haren and Sean Taaffe, President and Vice President of the Hairdressing Council of Ireland as well as a discussion with Phorest's very own Declan Kehoe and Lisa O'Brien.

Disclaimer: VAT & Beauty Salons

Phorest Salon Software's stance: Beauty salons have always been on the 13.5% VAT rate. However, we strongly believe VAT rates for both should be reduced to 9%, given as both types of salons face similar challenges. Read more in CEO Ronan Perceval's letter to the industry here.

Links:

Hairdressing Council of Ireland (Protest March)

Register for the Salon Digital Summit, Los Angeles (Nov. 4-6, 2018)

Register for Phorest's Advanced Education Session at the Salon Digital Summit (Take Your Instagram To The Next Level)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Luke Doolin & Helen Devenney On Reaching 68% More Of Your Client Marketing Database

Luke Doolin & Helen Devenney On Reaching 68% More Of Your Client Marketing Database

October 8, 2018

[088] The facts: a lot of clients don't have an email address on file, emails take on average 48 hours to be opened/read, and their open rate is around 23%. The truth? Chances are you're missing out on marketing to at least 68% of your client database. Not to say that you shouldn't be doing email marketing. You should. But what if there was a way to get a hold of all those clients who didn't have an email on file?

If aligned with existing email campaigns, SMS marketing becomes a direct and invaluable tool to get your clients back in salons and spas more often. To discuss this whole 'SMS in support of Email' concept, Killian and Zoe welcome back two Phorest in-house guests to the show: Luke Doolin and Helen Devenney, from the Grow and Education teams respectively. For this episode of Phorest FM, expect some in-depth explanations about what works best for the hair and beauty industry, some laughs and a few announcements!

Links:

PHOREST CLIENTS ONLY - Automated SMS Online Training

PHOREST CLIENTS ONLY - Money-Back SMS Marketing Campaign

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

September Monthly Round-Up

September Monthly Round-Up

September 24, 2018

[087] September: back-to-school, warm winds from the last bits of summer. Another month, another round-up. This week's episode discusses everything that's happened on the Phorest Blog and Phorest FM over the previous 30 days. From the most popular blogs to snippets from previous Phorest FM episodes, announcements in regards to the Salon Owners Summit as well as upcoming Phorest Academy Webinars and trade shows, you're sure to get all the marketing advice you might have missed.

Links:

Get Your Copy: The Salon Owner's Ultimate Guide To Instagram eBook 

Increased Retail Sales of 78% in One Week? #SalonRetailWeek Proves It Can Be Done

Behind The Scenes Of The Thrive Sessions Denver Workshop

How To Stop A Salon Employee From Always “Getting Away With It”

The Importance & Benefits Of Having A Salon/Spa Business Plan

Salon Email Masterclass, October 15th at 3:00pm UK/IRE Time or 10:00am US Eastern Time

Phorest Salon Software at Olympia Beauty, Sept. 30/Oct.1 (RSVP)

Phorest Salon Software at Professional Beauty Ireland, Oct.7-8 (RSVP)

Phorest Salon Software at Salon International, Oct. 13-15 (RSVP)

Phorest Salon Software at Professional Beauty North, Oct. 21-22 (RSVP)

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Melanie Icke On DiSC, Communication Styles & Buying Behaviours

Melanie Icke On DiSC, Communication Styles & Buying Behaviours

September 17, 2018

[086] We all have our go-to ways of doing and saying things in the salon, but what if everyone wasn’t the same? What if they had a secret profile that described how they behaved, reacted, communicated?

In the spirit of the upcoming Salon Owners Summit 2019, Killian & Zoe welcome Melanie Icke to the show to get some insights on the workshop she'll be leading, "Getting To Know You," a session on DiSC, buying behaviours and how you can influence people based on their communication styles. Melanie Icke is the Head of People & Education at Phorest Salon Software, has over 25 years experience in the Beauty Business and specialises in the design and delivery of bespoke development workshops and materials.

Links:

“Getting To Know You,” A #SalonSummit Workshop By Melanie Icke

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

James Parnell On Managing Your Energy & Getting Stuff Done

James Parnell On Managing Your Energy & Getting Stuff Done

September 10, 2018

[085] There are two types of people in the world: those who never seem to have enough time on their hands, and those who always seem to achieve so much more than everyone else in the space of the same 24 hours.

In which category do you fit? Are you the type to think: "Wouldn't it be amazing if I could get an extra hour or two a day?"

You're not alone. A whole lot of people feel the same way.

This week on Phorest FM, Killian & Zoe are joined by James Parnell, Founder and Lead Coach at The WellBeing Gym. James is known to create sustainable performance improvements and increase creativity, clarity of thinking and decision making. Time management is merely a new concept. But this episode isn't just about time. It's about energy, daily routines, timeboxing, efficiency versus productivity, and so much more.

Ready to find those 1-2 extra hours in your day?

Links:

The WellBeing Gym

This One Question Decides Everything + Free Goal Planner

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

August Monthly Round-Up

August Monthly Round-Up

August 27, 2018

[084] End of August. End of the #SalonRetailWeek. Killian and Zoe dedicate this week's episode to a round-up of everything that's happened on the Phorest Blog and Phorest FM in August. From the most popular blogs to snippets from previous podcast episodes and announcements in regards to upcoming webinars, trade shows we're going to be at and more, you're sure to get all the marketing advice you might have missed.

Links:

Top 3 Reasons Why Salons And Spas Should Adopt Tiered Pricing

Everything Your Salon Needs To Know About Instagram’s IGTV App

The Hedgehog Concept: What Will Your Salon Be Known For?

Enter To Win Our Latest Phorest Blog Sweepstakes Bundle! (Ends September 6th, 2018)

Save Your Spot: Phorest Academy Salon Email Masterclass (September 17th, 2018)

Phorest Salon Software at Olympia Beauty (September 30th, October 1st, 2018)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Pamela Laird On Ditching Your Betty & Finding Your Bernie

Pamela Laird On Ditching Your Betty & Finding Your Bernie

August 20, 2018

[083] For anyone running a salon or spa, one of your main objectives is figuring out how to build your client base. Obviously, I mean more clients means more business. But what if it wasn’t just about building a client base, but more about building the right client base?

In this episode of Phorest FM, salon owner, hairdresser & speaker Pamela Laird discusses the getting rid of the Bettys and attracting more of the Bernies. She explains: "We all have a Betty. You know the type – she’s booked for a full cut and colour, the last time she was in she was 25 minutes late, and the time before that she didn’t turn up. She never listens and always moans about her colour fading. But what does she expect? She’s using some crappy store-bought products that you wouldn’t use on your daughter’s dolls. The pain of working with these clients is not worth the return – instead, working with the right clients will bring you joy, motivation and it will grow your business."

If your salon/spa is struggling with attracting the right type of clients, then this episode is for you!

Links:

Fin & Co. | Website

Fin & Co. | Instagram

Fin & Co. | Facebook

Pamela Laird | Instagram

Content Marketing Academy

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Jennifer Swaine On The Importance Of Social Media In The Salon Industry

Jennifer Swaine On The Importance Of Social Media In The Salon Industry

August 13, 2018

[082] As with any form of advertising, businesses want to be seen everywhere to maximise every opportunity to reach their target market. Whether it be Facebook, Instagram, Twitter or LinkedIn, it has now become the norm for businesses to be on at the very least one channel. But how do you pick the good one to be on? And from there, how do you connect with your audience?

With 20 years in the beauty industry owning and managing salons on top of getting certified in digital marketing, Jennifer Swaine knows well about creating a brand narrative and promoting beauty services online. So much so that she's caught TV3 Xpose's attention in Dublin with her latest business venture Leeson Beauty Lounge, where she and her team provide high quality express beauty treatments (nails, brows, lashes) for busy women on the go! 

This week on the show, Jennifer joins Killian and Zoe to discuss the role and the importance of social media in the hair and beauty industry.

Links:

Leeson Beauty Lounge, Facebook Page

Style Media, Website

Sign Up For #SalonRetailWeek! Starts August 20th, 2018

Social Media Today, Website

Social Media Examiner, Website

Digital Marketing Institute, Website

Buffer Blog, Website

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Sinead Carroll On The Latest Salon Owners Summit 2019 Announcements

Sinead Carroll On The Latest Salon Owners Summit 2019 Announcements

August 6, 2018

[081] Don't miss the industry event of the year! Phorest’s Salon Owner's Summit 2019 is Europe's largest and most prestigious milestone on that very adventure for salon owners who share one common purpose - to lead and evolve an industry that makes everyone feel and look like the superstars they were born to be.

In this episode of Phorest FM, Killian and Zoe are joined by Sinead Carroll to discuss the latest Salon Owners Summit 2019 announcements, as well as chat format, speakers and Inside Phorest.

Links:

Power Up For The 2019 Phorest Salon Owners Summit!

Salon Owners Summit 2019: Second Speaker Announcement!

Christina Kreitel To Speak At The Salon Owners Summit 2019!

Visit www.salonownersummit.com for more information or request a callback.

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Jerrod Roberts On His Journey As A Hairstylist & Working At Fashion Week Events

Jerrod Roberts On His Journey As A Hairstylist & Working At Fashion Week Events

July 9, 2018

[080] Ever wonder how some people end up where they are in their careers? So do we. This week on the show, Killian and Zoe welcome NYC-based hairstylist and global artist for R+Co, also represented by The Wall Group, Jerrod Roberts. Discover how he went from studying sports medicine to working in a salon and having a full book, to then working at Fashion Week events and landing a solo editorial cover shoot with Naomi Campbell. Get yourself a cup of tea or coffee, because you're in for a unique life story and an episode full of advice for anyone wanting to go down that same road.

Links:

Jerrod Roberts on Instagram

Jerrod Roberts Website

R+Co Official Website

The Wall Group

Watch The "I am redCHOCOLATE" Video

Phorest FM On Spotify & Nominated At The Podcast Awards People’s Choice 2018

Vote For Phorest FM At The Podcast Awards (Voting ends July 31st, 2018)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

June Monthly Round-Up

June Monthly Round-Up

June 25, 2018

[070] After another short podcasting month, Killian and Zoe dedicate this week's episode to a round-up of everything that's happened on the Phorest Blog and Phorest FM in June. From the most popular blogs to snippets from previous Phorest FM episodes and announcements in regards to upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links:

Enter for a chance to win a Tabitha Wilde Weekly Planner Calendar + A Copy Of The Five-Minute Journal! Click here for more details & entry form.

Get Long Lost Clients Back With These SMS Message Templates

It’s Time To Celebrate The Client Experience Award 2018!

Behind The Scenes Of Modern Salon’s Artist Session ‘Influencer Series’

Power Up For The 2019 Phorest Salon Owners Summit!

Salon Owners Summit 2019: Second Speaker Announcement!

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Stefanie Fox Jackson On Millennials And Salon Compensation & Benefits

Stefanie Fox Jackson On Millennials And Salon Compensation & Benefits

June 18, 2018

[078] Recently a panelist on the Data-Driven Salon Summit's The Three Rs: Retention, Recruitment & Rental, Stefanie Fox Jackson joins Killian and Zoé on Phorest FM to further the discussion around understanding what today’s young stylists are looking for when searching for and deciding to stay with a salon. Put more simply, what are Millennials looking for in their work? Does it have an impact on recruitment and strategies owners would have used to retain staff? If so, how? 

Links:

Canvas Salon & Skin Bar

Data-Driven Salon Summit

Phorest Academy's Salon Instagram Masterclass

Phorest Academy's Salon Reception Masterclass

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Heather Yurko On Determining The Health Of Your Salon/Spa With KPIs

Heather Yurko On Determining The Health Of Your Salon/Spa With KPIs

June 18, 2018

[077] If you looked into it deep enough, any business could come up with hundreds of performance indicators. How do you narrow them down to the certain few that positively impact your salon’s financial health? What makes a good KPI versus one that just takes up space and doesn’t require as much focus? On this week's episode, Killian & Zoé are joined by salon owner and Founder of PIP University, Heather Yurko to discuss how to determine the heath of a salon or spa business, KPIs and how to get staff onboard with the vision.

Links:

PIP University (Positively Impacting People) Facebook Page

PIP University Facebook Group

Neatbeat Salon

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

May Monthly Round-Up

May Monthly Round-Up

May 28, 2018

[076] After a short podcasting month due to an Irish bank holiday, Killian and Zoe dedicate this week's episode to a round-up of everything that's happened on the Phorest Blog and Phorest FM in May. From the most popular blogs to snippets from previous Phorest FM episodes and announcements in regards to upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links:

Enter for a chance to win an HP Sprocket Portable Printer! Click here for more details & entry form.

When Is It Time To Hire An Assistant Salon Manager?

New Feature: Introducing Phorest’s Digital Consultation Forms

Power Up For The 2019 Phorest Salon Owners Summit!

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Niamh Greaney On Last Minute Best Practices For GDPR Compliance

Niamh Greaney On Last Minute Best Practices For GDPR Compliance

May 21, 2018

[075] May 25th. For countries in the EU, this means GDPR has officially come into effect. As of today, mandatory for salons within the EU to collect, house and protect clients’ personal data and information securely, on top of being uber-transparent about how it was collected.

On this episode of Phorest FM, Killian and Zoe are joined by one of Phorest Salon Software's salon business advisors, Niamh Greaney, who will shed light on some last-minute best practices for GDPR compliance and examples of a few real-life "don't-do's."

Links:

Phorest Academy GPDR Webinar

The Salon Owner's Guide To Understanding And Preparing For GDPR (eBook)

Visit salongdpr.com and book an appointment with an advisor to talk about a GDPR compliant salon software solution.

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

#30Days2Grow: Katrina Sutherland On Her Salon’s Experience & Results

#30Days2Grow: Katrina Sutherland On Her Salon’s Experience & Results

May 14, 2018

[074] On this week’s Phorest FM episode, Killian and Zoe interview #30Days2Grow participant and winner of the 'Share Your Experience' contest Katrina Sutherland, salon owner and founder of Katrina Sutherland Country Spa, opened in July 2007 and the first beauty spa north of Inverness. 

Katrina, who hails from Occumster, Caithness, trained as a beauty therapist in 1988 at the Clydebank College in Dunbartonshire. During her time there she gained The Confederation of International Beauty Therapy and Cosmetology Diploma and The Public Institute Health and Hygiene in Beauty Therapy Certificate. She was also awarded prizes for Best Electrologist and Best Body Therapist for the year.

Links

Katrina Sutherland Country Spa, Website

Didn't take part in the #30Days2Grow salon challenge in April? Sign up for it here.

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

April Monthly Round-Up

April Monthly Round-Up

April 30, 2018

[073] After a month of interviews with industry thought leaders on various topics, Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened during the #30Days2Grow salon challenge that took place in April.

Links

Enter for a chance to win 1 of 2 StarQ Wireless Phone Chargers! Click here for more details & entry form.

Download your free May salon marketing toolkit. Click here.

Sign up for the Phorest Academy Instagram Masterclass (May 21st, 3PM GMT). Click here.

Didn't take part in the #30Days2Grow salon challenge in April? Sign up for it here.

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

David Barnett On Charging What You’re Worth

David Barnett On Charging What You’re Worth

April 23, 2018

[072] You have the technical skills, but you are still frustrated with a mediocre paycheck? You seem pretty busy but your income is nowhere near what you need it to be? For the fourth and final interview of this year's special #30Days2Grow series, Killian and Zoe welcome back salon coach and industry expert David Barnett (High Performance Stylist) to the show. Known for taking salons and stylists to 7 figures, he'll discuss his tried-and-tested formula & techniques for increasing prices and charging what you're truly worth.

Links:

High Performance Stylist (Website)

High Performance Stylist (Facebook Page)

David Barnett is offering free 30-minute consultations for anyone looking for some advice or help with an aspect of their business. Pick a date and time that works for you - it's fast and easy: https://meetme.so/DavidBarnett

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Gavin Hoare On Customer Experience & Acting Like The Expert You Are

Gavin Hoare On Customer Experience & Acting Like The Expert You Are

April 16, 2018

[071] For the third instalment of the special #30Days2Grow interview series, Killian and Zoe are joined by Salon Maitre D’ Gavin Hoare, or as described by some, the 'master of all salon managers'. As a vital part of the management structure at the London-based salon Richard Ward Hair & Metrospa, Gavin runs the ultimate super salon with 90 staff, 1,200 clients per week and 250 innovative hair and beauty treatments and services. His unique and unrivalled talents as a leader and a ‘people person’ coupled to his background in hairdressing make him the ideal guest to not only discuss how to define and deliver the ultimate client experience, but also touch upon staff empowerment.

Links:

About Gavin Hoare

Follow Gavin On Twitter

Top Insights For Salon Success From The Phorest Salon Owners Summit 2018

Join The #30Days2Grow Salon Challenge (from April 1st to 30th, 2018)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Aaron Carroll On Healthy Lifestyles & Work-Life Balance

Aaron Carroll On Healthy Lifestyles & Work-Life Balance

April 9, 2018

[070] We’re in the second week of #30Days2Grow, a salon challenge that aims to banish the stigma around having to heavily discount to get more clients in. Last week was a very busy week for all of our 30Days2Grow participants, especially for anyone who had signed up for their first year and had no idea of what to expect.

With this in mind, this week on the show, Killian and Zoe are joined by Personal Trainer and Health Coach Aaron Carroll to go through some tips to not only keep everyone fuelled throughout the 30-day challenge, but also ensure that anyone who isn't taking part also avails of professional advice on how to juggle the demands of your salon work and the rest of your life.

Get in touch with Aaron Carroll:

On Facebook

On YouTube

On Instagram

Through His Website

Join The #30Days2Grow Salon Challenge (from April 1st to 30th, 2018)

MyFitnessPal App

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Rowena Doyle On Visual Merchandising In The Hair & Beauty Industry

Rowena Doyle On Visual Merchandising In The Hair & Beauty Industry

April 2, 2018

[069] Happy Easter Monday! The #30Days2Grow challenge has finally kicked off last Sunday (April 1st - not an April fool's joke) and this first week is all about retail. What better way to kick off our exclusive interview series this month than by inviting Summit workshop speaker and Founder of Visual Sense, Rowena Doyle, to discuss all things visual merchandising. Is there a theory behind displaying products? What are the best ways to get retail displays to stand out? What strategies tend to be most useful when you want to announce special offers and promotions? All this and more in this week's Phorest FM episode.

Links:

Visual Sense, Website

Top Insights For Salon Success From The Phorest Salon Owners Summit 2018

Join The #30Days2Grow Salon Challenge (from April 1st to 30th, 2018)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

March Monthly Round-Up

March Monthly Round-Up

March 26, 2018

[068] Before they kick off their special #30Days2Grow episodes this coming April, Killian and Zoe dedicate this episode to the most popular blogs in March, new contests and upcoming Phorest Academy Webinars.

Links:

Enter for a chance to win 1 of 2 KINGA Essential Oil Diffusers (comes with a fragrant oil starter pack)! Click here for more details & entry form.

Preparing For The Worse With An Extreme Weather Salon Policy

How To Get The Most Out Of Your Salon Vouchers

Are You Ready For The 2018 #30Days2Grow Salon Challenge?

Sign Up For #30Days2Grow (Before March 31st, 2018) 

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Nicola Sharp On Salon Experience & Preparing For GDPR In The UK

Nicola Sharp On Salon Experience & Preparing For GDPR In The UK

March 19, 2018

[067] The closer in time we get to May 25th, the higher the chances that businesses will be facing a much more GDPR-concerned and ‘private’ customer. For a salon who prides itself on delivering a standout salon experience, could GDPR turn into an opportunity to build even more trust with existing and potential clients? And for salons based in the UK, also in the midst of dealing with Brexit, is GDPR taken just as seriously as it is within the EU? 

On this week's episode of Phorest FM, Killian and Zoe take the pulse of the situation as they are joined by Nicola Sharp, owner of award-winning salon Enhance Beauty & Spa, in Penicuik, and whose mission is all about providing the best salon experience.

Links:

Enhance Beauty & Spa, Website

4 Minute Intro, GDPR For Your Salon

Salon GDPR Explained With Emojis, In Under Three Minutes

How To Use GDPR To Build Trust And Show Clients You Care

The Salon Owner’s Guide To GDPR eBook (free download)

The Phorest Academy Salon GDPR Masterclass

Join The #30Days2Grow Salon Challenge (from April 1st to 30th, 2018)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Salon Marketing & Design Tips: Lighting, Online Education And March Promos

Salon Marketing & Design Tips: Lighting, Online Education And March Promos

March 12, 2018

[066] On this episode of Phorest FM, Killian and Zoe take their usual mid-month break from interviews to discuss recent Phorest Salon Software blogs.

Links:

Top Salon Lighting Tips To Complement Your Interior Design

10 Alternative Online Salon Courses That Will Help You Grow

Salon Marketing Opportunities To Avail Of This Coming March

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Aoife Kelly-Cooney & Elaine Heyes On Company Culture And Managing Conflict

Aoife Kelly-Cooney & Elaine Heyes On Company Culture And Managing Conflict

March 5, 2018

[065] On this week's episode of Phorest FM, Killian and Zoe are joined by Phorest Salon Software's Culture Officer, Aoife Kelly-Cooney and Product Tester, Elaine Heyes, to get a better understanding of two different, yet somewhat intertwined topics: defining culture in the workplace and navigating conflict. Because let's face it, no matter how much you hire for a culture fit and work to keep it alive and well, wherever you have people with different needs and expectations, there is potential for conflict. The key therein lies in making teams understand why there is conflict and how to use it as a springboard for success.

Links:

7 Concrete Salon Interview Techniques To Ensure You Hire The Best-Of-The-Best

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

February Monthly Round-Up

February Monthly Round-Up

February 26, 2018

[064] After a month of podcast interviews on employee retention, GDPR and leadership in the salon, Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened on the Phorest Blog during the month of February. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links:

Enter for a chance to win 1 of 3 Remax M9 Fabric Bluetooth Speakers! Click here for more details & entry form.

10 Salon Business Mistakes That Hurt Your Bottom Line

How To Get Your Salon Facebook Business Page To Rank High On Google

The True Costs Of Opening A Salon That Will Thrive

Traditional vs Digital Marketing: The Pros And Cons For Salons

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

David Barnett On Inspired Leadership And Shaping The Dream Workplace

David Barnett On Inspired Leadership And Shaping The Dream Workplace

February 19, 2018

[063] The concept of leadership has been around for generations. Today, leaders come in all shapes and sizes. But what are the universal principles behind what we deem as good leadership? How can we bridge the gap between generations and create the one business everyone wants to work for?

Stephen R. Covey once said, “To change ourselves effectively, we first had to change our perceptions.” And that’s precisely salon coach David Barnett of The High Performance Stylist's point of view on things as well. On the show this week, he joins Killian and Zoe to discuss inspired leadership and ways to shape the dream workplace.

Links:

High Performance Stylist (Website)

High Performance Stylist (Facebook Page)

David Barnett is offering free 30-minute consultations for anyone looking for some advice or help with an aspect of their business. Pick a date and time that works for you - it's fast and easy: https://meetme.so/DavidBarnett

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

* Apologies for the 'clicks' you may hear during this episode. We had a few technical difficulties recording overseas & are working on a fix for future episodes.

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Connor Keppel On Understanding & Preparing For GDPR In The Hair & Beauty Industry

Connor Keppel On Understanding & Preparing For GDPR In The Hair & Beauty Industry

February 12, 2018

[062] By May 25th, 2018, it is going to be mandatory for salons within the EU to collect, house and protect clients’ personal data and information in a secure manner. But also, to be uber-transparent about how it was collected. Salons will be required to provide a clear audit trail as to how the information was collected. Failure to comply with this governmental requirement could cost your business thousands — or worse, you could lose it altogether.

On this episode of Phorest FM, Killian and Zoe are joined by Phorest Salon Software's Head of Marketing, Connor Keppel, to get a better understanding of what exactly is GDPR and how salon owners can prepare for it.

Links:

Phorest Academy GPDR Webinar

The Salon Owner's Guide To Understanding And Preparing For GDPR (eBook)

Visit salongdpr.com and book an appointment with an advisor to talk about a GDPR compliant salon software solution.

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

Saad Aslam On Strategies For Retaining Employees And Minimising Turnover

Saad Aslam On Strategies For Retaining Employees And Minimising Turnover

February 5, 2018

[061] People quit their jobs for various reasons: some leave because of a work-life imbalance, others for lack of growth opportunities or for feeling undervalued. But for the sake of one's business and customer experience, the goal is to maintain consistency within staff teams and develop employees skilled beyond measure. On this week's episode, Killian and Zoe welcome to the show Saad Aslam, CEO of HC MedSpa, an award-winning chain of Luxury Beauty Clinics in North London and Hertfordshire.

Set out to raise standards and redefine the client experience, the ambitious entrepreneur discusses the cost of high staff turnover rates and shares some of the strategies he considers crucial to keeping those numbers at their lowest. 

Links:

HC MedSpa (Website)

HC MedSpa (Instagram)

Saad Aslam (Instagram)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

January Monthly Round-Up

January Monthly Round-Up

January 29, 2018

[060] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened in the month of January. Also on the show today are Phorest's CEO, Ronan Perceval, and Product Director, Paddy Monaghan to discuss 2018 plans for the Phorest Salon Software product. And of course, from the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links:

Enter for a chance to win 1 of 4 exclusive Salon Owners Summit 2018 Goodie Bags! Click here for more details & entry form.

7 Wellness Practices To Add To Your Salon Resolutions 

Keeping Staff Engagement High In An Operational Industry

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Reviewing Your Salon’s Business Strategy: From Reports To Results (Live Panel Discussion)

Reviewing Your Salon’s Business Strategy: From Reports To Results (Live Panel Discussion)

January 22, 2018

[059] For the very first time in Phorest FM’s history, today’s episode is a pre-recorded show which took place in front of a live audience on the day of Inside Phorest, a Summit attendees exclusive event hosted at Phorest Salon Software HQ.

The idea for this episode was to identify common areas of struggle when reviewing a past year’s business strategy, while also sharing knowledge on what industry experts know works.

To discuss this, Killian and Zoe were joined by Jennie Lawson (Mimosa Beauty, UK), who has successfully rebranded her business to be 100% eco-friendly, Paul Davey (Davey Davey & Hairdressing Live), reputed for his creative craft as well as his online training Academy, and last but not least, Sean O’Sullivan, from Phorest’s very own Customer Success Team for his expertise in business and data analytics.

Links:

Davey Davey, Dublin, Ireland

Hairdressing Live

Coffee For Lunch | Interview With Salon Co-Owner Paul Davey

Mimosa Beauty, Chelmsford, UK

Jennie Lawson On Building The UK’s First Eco-Innovative Salon

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Steve Martin And Tabatha Coffey On Salon Success (Live From The Summit)

Steve Martin And Tabatha Coffey On Salon Success (Live From The Summit)

January 15, 2018

[057] Now in its fourth year, the Salon Owners Summit has become one of the most talked about event in the hair and beauty industries in Europe as well as further afield. Last year's event attracted salon owners, therapists and stylists from the USA, Finland, Sweden, Ireland, Scotland and England. This year, the Summit's theme was 'Great Starts Here' and starred speakers Gavin Hoare, Steve Martin, Valerie Delforge and Tabatha Coffey.

To kick off the year in style, Killian and Zoe headed over to the event for exclusive interviews with both Steve Martin (Science of Persuasion) and Tabatha Coffey (Tabatha Takes Over on Bravo TV), gather vox pops, thoughts and reflexions, and generally speaking, cover the day!

Links:

Official Summit Website

Steve Martin (Twitter)

Tabatha Coffey (Twitter)

Valerie Delforge (Twitter)

Gavin Hoare (Twitter)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

MJ Deziel On Building A Mobile B2B2C Business In The Hair & Beauty Industry

MJ Deziel On Building A Mobile B2B2C Business In The Hair & Beauty Industry

January 8, 2018

[058] On this week's episode, Killian and Zoe welcome Montreal-based hairstylist MJ Déziel to the show. Since graduating from "L'école des métiers des Faubourgs-de-Montréal" in 2012, MJ Déziel has been keeping herself very busy. She was recruited by the RedKen Canada Art Team, travelled the country to offer development classes, perfected her own training in London, Dublin, Tokyo and Las Vegas and has even launched her own business after spending some time working for other salon owners under commission-based business models.

In this episode, she discusses her business model for The Regulars, a company she co-founded in 2015, with her partner Philippe Bélanger, and which provides mobile B2B2C lifestyle and wellbeing services.

Links:

MJ Déziel (Instagram)

Redken (Instagram)

Redken Barbers And Brews (Instagram)

The Regulars (Website)

Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

December Monthly Round-Up

December Monthly Round-Up

December 18, 2017

[056] Typically, every last episode of the month is dedicated to a round-up of what's happened in the previous 30 odd days. However, this week's episode happens to be the very last one of 2017, so things are a little different.

For one last time in 2017, join Killian and Zoe on Phorest FM as they discuss some of their favourite episodes, give one final overview of the upcoming Phorest Salon Owners Summit, share Phorest's support opening hours over the festive holidays, and lastly, discuss what’s coming for the show in 2018!

Links:

026 | Phil Jackson On Using Email Marketing In The Hair, Beauty & Spa Industry

039 | Richard McCabe On Building A Salon Culture & Systemising Business Operations

043 | Alan Stewart On The Importance Of Online Bookings And Embracing Technology

052 | David Barnett On Setting Yourself Up For A Successful Retail Holiday Season

The Phorest 2018 Salon Owners Summit Is Sold Out & Here’s The Agenda

Official Summit Website

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Helen Devenney On Salon No-Shows And Customer Service Standards

Helen Devenney On Salon No-Shows And Customer Service Standards

December 12, 2017

[055] This week on the show, Killian and Zoe invite industry expert Helen Devenney to discuss the frustration caused by no-shows at this time of the year and how to protect your business from them. Helen will also share her experience on ways to keep the highest customer service standards during the manic period. As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Links:

5 Concrete Ways to ‘End It’ With Salon No-Shows

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Chris Brennan On Last-Minute Christmas Marketing For Salons And Spas

Chris Brennan On Last-Minute Christmas Marketing For Salons And Spas

December 4, 2017

[054] It's that time of the year again! Say hello to the first week of December and the final stretch for Christmas marketing. This week, Killian and Zoe welcome back Phorest Salon Software's content manager Chris Brennan on the show to discuss some festive ideas you can implement in your business this year.

Links:

The Ultimate Bundle Full Of Christmas Salon Marketing Ideas

David Barnett’s Proven To Work 3-Step Retail Selling Technique

And don't forget to join Jennie Lawson and her team at Mimosa Beauty in the 25 Days Of Gratitude email advent

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

November Monthly Round-Up

November Monthly Round-Up

November 28, 2017

[053] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened in the month of November. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links:

Enter for a chance to win 1 of 2 Polaroid Snap Instant Digital Cameras! Click here for more details & entry form.

24 Key Client Notes For Delivering Memorable Customer Service

7 Concrete Salon Interview Techniques To Ensure You Hire The Best-Of-The-Best

The Ultimate Bundle Full Of Christmas Salon Marketing Ideas

Tried And Tested Salon Black Friday Campaigns You Can Steal

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

David Barnett On Setting Yourself Up For A Successful Retail Holiday Season

David Barnett On Setting Yourself Up For A Successful Retail Holiday Season

November 20, 2017

[052] On this week's episode, Killian and Zoe welcome salon coach David Barnett of The High Performance Stylist to the show. Very passionate about growth and customer service, he strives to share his secrets to successfulness, inherently creating success and freedom for stylists and salon owners.

In this episode, he discusses his tried and tested three-step technique to selling retail, and suggests a few ideas to make sure you come out on top of the holiday season!

Links:

High Performance Stylist (Website)

High Performance Stylist (Facebook Page)

David Barnett was kind enough to open up his schedule for the next few weeks and is offering free 30-minute consultations for anyone looking for some advice or help with an aspect of their business. Pick a date and time that works for you - it's fast and easy: https://meetme.so/DavidBarnett

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Salon Marketing & Finances: Black Friday Campaigns, Social Media Tools And Tax Inspections

Salon Marketing & Finances: Black Friday Campaigns, Social Media Tools And Tax Inspections

November 13, 2017

[051] On this episode of Phorest FM, Killian and Zoe take their usual mid-month break from interviews to discuss recent Phorest Salon Software blogs.

Links:

Tried And Tested Salon Black Friday Campaigns You Can Steal

The Best Social Media Automation Tools For Salons & Spas

The Salon Insider’s Guide To Surviving A Tax Inspection

To join Gloria Murray's "Knowing Your Numbers" Facebook Group, click here.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Michelle Bolger On Maternity Leave, Holiday Entitlement & Social Media

Michelle Bolger On Maternity Leave, Holiday Entitlement & Social Media

November 7, 2017

[050] For the 50th episode of Phorest FM, Killian and Zoe welcome back to the show a regular Phorest Blog contributor who was also featured on the very first episode of the podcast. With her experience and knowledge in Employment Law, Michelle Bolger from ESA Consultants also works with Phorest Salon Software to provide HR blogs that are relevant and most importantly, helpful to the salon and spa industry.

On this episode, she discusses three topics with the co-hosting duo: the legalities around maternity leave, holiday entitlement and social media in the business. As always, we top off the show with our upcoming Phorest Academy Webinars!

Links:

ESA Consultants 

Pregnant at Work Frequently Asked Questions (Health And Safety Authority)

Legal Rights for Pregnant Workers under U.S. Federal Law

Citizens Information (IE)

Workplace Relations Commission (IE)

Citizens Advice (UK)

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

October Monthly Round-Up

October Monthly Round-Up

October 30, 2017

[049] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened in the month of October, while also taking the time to have a look back at the past year. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links:

Enter for a chance to win a one-year industry magazine subscription! Click here for more details & entry form.

If We Had To Run A Salon Or Spa As Of Today, We Would…

There Are No Shortcuts To Building A Successful Salon Or Spa

Expanding With A Second Location: Is Your Salon Truly Ready?

100 Extra Salon Owners Summit 2018 Tickets Released! 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Jennie Lawson On Building The UK’s First Eco-Innovative Salon

Jennie Lawson On Building The UK’s First Eco-Innovative Salon

October 23, 2017

[048] This week on Phorest FM, Killian and Zoe interview salon owner Jennie Lawson from Mimosa Beauty, in Chelmsford, UK. Scuba diver on her days off, Jennie has committed herself to helping save the planet and our oceans from the plastic crisis we have happening all around us. In this episode, she discusses the idea of eco-innovation, why she holds the matter close to her heart and what it involves business-wise, apart from well... money, of course!

With her eco-friendly salon, Jennie Lawson is on a mission to help save this planet. What are you doing to help the environment?

Links:

[Free Download] Tiny Beautiful Moments: 5 Simple Self-Care Rituals for Beautiful Days eBook

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Scaling Up: Building A Successful Salon & Opening A Second Location

Scaling Up: Building A Successful Salon & Opening A Second Location

October 16, 2017

[047] On this episode of Phorest FM, Zoe takes over the hosting duty as Killian is off for the week. As it's a mid-month blog episode, she will tackle these three topics, all of them related to salon growth.

Links:

There Are No Shortcuts To Building A Successful Salon Or Spa

How Watching Netflix Can Help You Grow Your Salon Business

Expanding With A Second Location: Is Your Salon Truly Ready?

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Sam Pearce On The Current Recruitment Crisis In The Hair And Beauty Industry

Sam Pearce On The Current Recruitment Crisis In The Hair And Beauty Industry

October 9, 2017

[046] On this week’s Phorest FM episode, Killian and Zoe interview salon owner Sam Pearce from The Potting Shed Spa in Batley, West Yorkshire. Sam shares her views on the causes behind the current recruitment crisis in the hair and beauty industry as well as how businesses and graduating students are affected by it, and discusses how she plans to work on changing this reality with a brand new training academy which will also be part of the big family that is The Potting Shed Spa.

Links:

Professional Beauty Guest Blog: Where have all the good therapists gone?

Interview with Lynda Tarpey in The Salon Owner's Ultimate Guide To Shaping a Retail Culture

Salon Growth Series: Get More Bookings & Work Less

Phorest Salon Software at Salon International ExCeL London

Phorest Academy: 'How To Manage Your Staff' w/Valerie Delforge

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Valerie Delforge On The Salon Manager Development Webinar Series

Valerie Delforge On The Salon Manager Development Webinar Series

October 2, 2017

[045] This week on Phorest FM it's all about announcements, keeping you updated with the tradeshows Phorest Salon Software will be at, new releases, etc. We'll also introduce the new Salon Manager Development Series kicking off soon with Valerie Delforge in collaboration with Phorest Academy. Take notes! Loads of dates and things to remember in this episode.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

September Monthly Round-Up

September Monthly Round-Up

September 25, 2017

[044] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened in the month of September. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.

Links:

Enter for a chance to win 1 of 3 portable mini photo studios! Click here for more details & entry form.

The 7 Wonders Of The Perfect Salon Phone Manner

Top 2017 Design Trends And Inspiration For Your Salon Logo

15 Spa Quotes To Use In Your Salon Marketing And Displays

5 Ways To Get More Comfortable Giving Employee Feedback 

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Alan Stewart On The Importance Of Online Bookings And Embracing Technology

Alan Stewart On The Importance Of Online Bookings And Embracing Technology

September 18, 2017

[043] On this week’s Phorest FM episode, Killian and Zoe interview salon owner Alan Stewart, from Rainbow Room International; Scotland’s largest salon group of 12 branches. Alan talks about how to identify and grasp opportunities, why salon owners need to embrace innovation and technology, and how online bookings play an important part of his business.

N.B. Phorest Salon Software clients can activate their free online booking widget today by emailing <onlinebooking@phorest.com>.

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Salon Marketing & Customer Service: Ways To Save Money & Wow Clients Over The Phone

Salon Marketing & Customer Service: Ways To Save Money & Wow Clients Over The Phone

September 11, 2017

[042] This week on Phorest FM, Killian and Zoe take a mid-month break of interviews to discuss recent blog topics! They'll also announce Phorest Salon Software's most recent eBook release: The Salon Owner's Email Marketing Gameplan. As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Links:

How To Save Money In 6 Key Areas Of Your Salon Or Spa

The 7 Wonders Of The Perfect Salon Phone Manner

5 Ways A Brand New Salon Or Spa Can Look Established

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

#30Days2Grow: Lilac Miller On Her Salon’s Experience & Results

#30Days2Grow: Lilac Miller On Her Salon’s Experience & Results

September 5, 2017

[041] On this week’s Phorest FM episode, Killian and Zoe interview #30Days2Grow participant and winner of the 'Share Your Experience' contest Lilac Miller, salon owner and managing director of Sleeping Beauty Salon, a family business founded in 1999, in Lerwick Shetland.

As usual, the show is topped off with the upcoming Phorest Academy Webinars!

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

August Monthly Round-Up

August Monthly Round-Up

August 28, 2017

[040] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened throughout the month. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed. As always, the show is made for you, so feel free to let us know what you'd like to hear in the next episodes!

Links:

Enter for a chance to win a bundle of business books including 'Get Sh*t Done' by Niall Harbison, 'The Customer Service Revolution' by John Di Julius and 'Good To Great' by Jim Collins: https://phorestsweepstakes.pgtb.me/M3k6QR

The Dark Truth Of Salon Marketplaces & Salon Directories

7 Daily Habits Of Happy And Successful Salon Owners

How To Charge A Premium Amount For Your Salon's Services

How To Build Trust As A Leader In The Salon And Spa Industry

Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!

Leave a Rating & Review: http://bit.ly/phorestfm 

Read the transcript, or click here to request a personalised quote from Phorest Salon Software.