PhorestFM: Stories From the Salon Floor

Ben Lifton on Becoming a Content Kween (And Why Your Salon Will Thank You for It)

[238] Returning and new customers are obsessing over brands like never before. But beauty and hair salon marketing can feel overwhelming both time and money-wise. Not to mention how somehow, you're just 'supposed' to know how to be a social media and content marketing master, even though those skills are rarely taught in school.
That's why this episode, featuring Founder and Director of Content Kweens Ben Lifton, is all about content marketing and how it's one of the best ways to convert your community into high ticket clients nowadays.
Links:
Sign up for the Content Creators Camp, by Content Kweens: https://www.contentkweens.com/content-creators-camp
Check your salon's Online Health Score: https://www.phorest.com/online-health-score/
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Shay Hoelscher on Entrepreneurship, Driving a Race Car & Creating a Lovemark

[237] International Women's Day (March 8) is a global day to recognize and celebrate women's and girls' social, economic, cultural, and political achievements. But also a time to raise awareness of the progress made towards achieving gender equality and the work remaining to be done.
In that spirit, this week's episode features a woman who literally lives her life at full throttle while also helping other women succeed and grow.
In this conversation, Shay Hoelscher (@shayhoelscher), race car driver, CEO and owner of hair care brand Privé (@privehair), recounts moments in her multifaceted journey, discusses purpose and giving back and explains the many ways her passion for both the beauty and motorsport industry have intersected throughout her life.
Links:
Learn more about Privé: https://priveproducts.com
Watch Shay Hoelscher's CEO Spotlight (video): https://youtu.be/__K46wIvtnI
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Hunter Donia on Building the Clientele of Your Dreams, Insights Gained From Adversity

[236] If you know a bit about stoïcism, you'll know that turning adversity to advantage is an ancient art:
"The impediment to action advances action.
What stands in the way becomes the way." (Marcus Aurelius)
Amongst many other things, overcoming setbacks requires changing our perception, practicing persistence and channeling our energy so we can put it to good use.
In this episode, hear industry and Eufora educator Hunter Donia (@hairbyhunty) tease his Eufora Global Connection business session by sharing his journey as a hairstylist, discussing the difficulties and lessons learned from rebuilding a clientele in a new city and how he now leverages social media to build an overflowing book of dream clients!
Links:
Register here for Eufora Global Connection on April 4-5, 2022 and enter the code FP200 at checkout for a $200 discount: https://www.eufora.pro/pages/global-connection-2022
Listen to The Modern Hairstylist, Hunter Donia's podcast: https://www.buzzsprout.com/1896666
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Sian Gray on Phorest’s Commitment to Helping Salons Reach Their Growth Potential

[235] In CEO Ronan Perceval’s words: “We have taken the next step in our growth journey with a brand new look, but it means nothing unless our salons are on that journey beside us.”
It’s what comes with our new look that matters most to us and this industry, our industry.
Introducing the Phorest Growth Fund: a new initiative announced by Phorest Salon Software and our commitment to helping salons worldwide reach their growth potential by providing a financial boost to their growth plans. In this episode, hear Sian Gray, Director of Global Marketing at Phorest, discuss the initiative's "why," share its exciting details and answer some of the most frequently asked questions!
Links:
Learn more about the Phorest Growth Fund at this link: https://www.phorest.com/resources/the-phorest-growth-fund/ or reach out by email at growthfund@phorest.com
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal’s cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Ronan Perceval on the Story of Phorest

[234] It’s 2004. Phorest’s Founder & CEO Ronan Perceval is hunched underneath the salon reception desk, troubleshooting a hardware issue in the first infant version of Phorest’s Software.
“I wondered if I would ever truly delight the salon owner waiting in front of me. I can barely remember what else happened that day, but I remember this very clearly. It was my goal to make sure that everything in her growing business was working smoothly and I knew if I got it right, together we could bring more revenue in through her door.”
Of course, we now know that he did. Fast forward to 2022, and Phorest has become a global success story with over 8,500 businesses using its products and services. With each new business that joins, Phorest is inspired to be better.
In this episode, hear Ronan Perceval on what makes the hair & beauty industry so unique, how a small idea grew to a global software company with salon professionals at the heart of it, the various lightbulb moments and key milestones that make the story of Phorest, and so much more.
Links:
Read the Story of Phorest: https://bit.ly/3HM4Nik
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal’s cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

S06 Launches on February 14th, 2022

The salon industry has a lot to be proud of. Phorest has always been in awe of it.
The energy. The camaraderie. The creativity.
Phorest FM celebrates fresh perspectives and ideas on topics such as business management, marketing, retaining and motivating teams and generating new revenue streams.
Tune in for the sixth season of the show, launching Monday, February 14th, 2022. Phorest FM episodes air weekly, sharing inspiring stories from the salon floor and amplifying community voices all over the globe.
In your salon, we’re at the heart of it.
Watch the video version of this trailer: https://youtu.be/B9hbS0MtEOo
This trailer was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

The Most Popular Phorest FM Episodes of 2021

[233] Season 5 is officially a wrap with over 1570 minutes of inspiring stories and conversations you can now catch up on! In this very last episode of the season, we give you the top ten most downloaded episodes of the year. Which one was your favourite?
Links:
Click here to subscribe to the weekly Phorest FM email newsletter
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Phorest’s 2021 Year in Retrospect With Ronan Perceval & Sylvie McDermott

[232] Another year, another retrospect! For the second to last episode of Phorest FM's fifth season, Phorest CEO Ronan Perceval and COO Sylvie McDermott recall and discuss 2021's highs, feature releases, and more!
Links:
Book your tickets for the Brave New World Gala Dinner:
IE — https://www.phorest.com/brave-new-world/
UK — https://www.phorest.com/gb/brave-new-world/
USA — https://www.phorest.com/us/gala-dinner-california/
CA — https://www.phorest.com/ca/gala-dinner-california/
Click here to subscribe to the weekly Phorest FM email newsletter
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Dr. Gillian Mandich on the Science of Happiness

[231] There is no secret to happiness, but there is a science to it. In this third to last episode of 2021, Dr. Gillian Mandich — top-rated speaker and founder of The International Happiness Institute — discusses happiness and health under the scope of practical, evidence-based solutions.
Links:
Learn more about The International Happiness Institute of Health Science Research: https://www.internationalhappinessinstitute.com
Learn more about Dr. Gillian Mandich: https://www.gillianmandich.com/about
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Neil Ducoff on Purposeful New Year Leadership & Financial Planning

[230] 'Tis the time of year we all start thinking: "What would have to happen to make next year matter?" Taking some time to step back, think and ask the hard questions allows space for change and growth. Challenges and failures are often what help us shift.
On this episode, hear Strategies' founder Neil Ducoff on purposeful planning advice for the new year, leadership resolutions and what he wishes to see more (and less) of in 2022 when it comes to salon management.
Links:
Learn more about Strategies and schedule a free coaching call: https://strategies.com
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.