Terra Harvell on the Lessons and Mindset Shifts That Drive Salon Success and Build Wealth (w/ Ronan Perceval)

[308] In this episode, Terra Harvell (@theterraharvell) shares her entrepreneurial journey and the crucial role mindset, determination, and having the right people around you play in turning aspirations into reality. Co-hosted by Phorest Founder & CEO Ronan Perceval, this conversation dives into the lucrative world of hair extensions, why having a clear vision is essential for business growth, and how grit and bold goal-setting can help beauty professionals create opportunities for themselves and others, build wealth and create a lasting legacy.
Terra is an 8-figure entrepreneur — CEO/Founder of Harper Ellis Hair Co. and Harper Ellis Salon — with a 7-figure real estate portfolio, and a business mentor to thousands of stylists worldwide. You can find out more about Harper Ellis Hair Co. and their education offerings here.
Enjoyed the episode? Leave a rating and review on Apple Podcasts!
Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software.
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Live From the Salon Owners Summit 2025 With Ryan Power

Ryan Power — UK-based award-winning salon coach and mentor — joins podcast host Alex Bélisle-Springer after his workshop at the Salon Owners Summit 2025 for a 5-year catch-up highlighting the vital role of connection, community and solidarity in the industry.
Get your tickets to the next Salon Owners Summit now: https://www.salonownersummit.com/tickets
Learn more about Ryan Power: https://salonology.uk/
@itsryanpower on Instagram
Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Ross Loveland on Why Many Salons Make Money but Still Struggle to Survive

[307] In an episode packed with both insights & anecdotal examples, Ross Loveland (@trueprofitsalons) shares what true financial transformation looks like (hint: there's a 5-pillar framework for it), dispels common financial myths that hold salon owners back and speaks to the mindset shifts required to unlocking sustainable growth and success.
Ross is a salon financial strategist and the founder of True Profit Salons, providing financial coaching and bookkeeping services to salons and spas, helping them become more profitable, take home more money, and achieve financial freedom.
Find out more about True Profit Salons here, and book your Financial Clarity Assessment at 50% off with the code "PhorestFM"
Enjoyed the episode? Leave a rating and review on Apple Podcasts!
Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software.
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Live From the Salon Owners Summit 2025 With Daniel Mason-Jones

Daniel Mason-Jones — Celebrity Stylist and Motivational Speaker — joins podcast host Alex Bélisle-Springer after his keynote at the Salon Owners Summit 2025. They discuss overcoming insecurity, the intrinsic link between authenticity and stepping into your power, belonging and uplifting others. Plus, exclusive moments from the event!
Get your tickets to the next Salon Owners Summit now: https://www.salonownersummit.com/tickets
Learn more about Daniel Mason-Jones: https://www.danielmasonjones.com/
@danielmasonjones on Instagram
Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Breaking Barriers: Black Beauty & Redefining Excellence (Live Panel Discussion)

[306] In 2022, a report by McKinsey & Company estimated addressing racial inequity in the beauty industry to be a $2.6 billion opportunity. Two years later, despite a more-than-welcome surge in conversations around diversity, equity and inclusion, Black hair and beauty professionals, entrepreneurs and consumers still face significant barriers.
Breaking these barriers will require us to redefine excellence and unlearn ingrained practices fueled by a commitment to serving all communities—especially those historically underrepresented.
This conversation — recorded live at the Salon Owners Summit 2025 — draws on the experiences and success stories of leaders and panelists Winnie Awa, Dija Ayodele, Tendai Moyo, and Keya Neal. It challenges the current white-centric standards of the beauty industry, explores the influence of Black culture within this sector, and emphasizes the urgent need for inclusivity, innovation, ethical practices, and investment in Black communities.
Panelists:
Winnie Awa (@winnieawa on Instagram), Founder/CEO of Carra
Dija Ayodele (@dija_ayodele on Instagram), Founder of West Room Aesthetics & Black Skin Directory
Tendai Moyo (@vtmoyo on Instagram), Founder/CEO of Ruka Hair
Keya Neal (@keyaartistically on Instagram), Founder of Kolour Kulture & Texture VS Race, Color Educator, DEI Consultant
Access the 'Breaking Barriers' worksheet and all the other links mentioned throughout the episode.
Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Click here to learn more about Phorest Salon Software!

Live From the Salon Owners Summit 2025 With Ken Hughes

Ken Hughes — Leading Consumer Behaviouralist, The King of Customer Experience — joins podcast host Alex Bélisle-Springer after his keynote at the Salon Owners Summit 2025 to further discuss how focusing on authenticity, connection and relationship building in your salon, spa, or clinic business can give you a clear advantage over your competitors. Plus, exclusive moments from the event!
Get your tickets to the next Salon Owners Summit now: https://www.salonownersummit.com/tickets
Learn more about Ken Hughes: https://www.kenhughes.info/
@kenhughesie
Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Keya Neal on the Power Authenticity Holds for Growth & Fulfillment

[305] PhorestFM Season 9 is officially underway!
This first episode of 2025, featuring Keya Neal (@keyaartistically), is a rich tapestry of wisdom that underscores the multifaceted nature of authenticity, its power for growth and fulfillment, and the inevitable costs associated with honoring the full spectrum of our identities amidst societal expectations. If you ever needed a reminder that everything you need is within, this is it.
Keya is the Founder of Kolour Kulture and Texture VS Race, a Color Educator and DEI Consultant. Find out more about Texture VS Race here.
Enjoyed the episode? Leave a rating and review on Apple Podcasts!
Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software.
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

S09 Launches on February 3rd, 2025

We asked Phorest salons their priorities for 2025, and "GROWTH" was the number one response globally. So, after rerunning many important conversations, reaching 300 episodes, and doing a lot of shadow work last year, we decided it was time for the podcast to, once more, grow with you.
In Season 9, get ready for all the same insightful interviews you love, but then also expect case studies, episodes with special guest co-hosts, live content, and bonus drops sourced directly from the community!
Regardless of your role in the industry, if you consider yourself someone who enjoys learning, there will be something for you in this year’s Stories from the Salon Floor. We hope you join us.
Subscribe to the Phorest FM email newsletter to be in the know of our casting calls & more fun stuff, and follow both Phorest Salon Software (@phorestsalonsoftware) & Alex Bélisle-Springer (@a.belspring) on Instagram for video clips and BTS content!
This trailer was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Kati Whitledge on Entrepreneurship, Innovation and Solving the New Client Retention Problem

[304] Kati Whitledge (@katiwhitledge on Instagram), speaker, podcaster, and the Founder and CEO of mya, is a marketing guru for the beauty and wellness industry who equips owners with no-fluff business and marketing strategies.
She’s here to change how you are supported in your business with, among many things, mya, a client recruitment and marketing software for the beauty industry, and this episode serves as a reflection on innovation, on founding and running a business, as well as added depth and context to both Kati’s keynote and her why.
Links:
Learn more about mya, follow the brand on Instagram
Listen to Kati's podcast, Beyond The Technique
Learn more about the Salon Owners Summit
Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Peigín Crowley on Transformative Wellness, Connecting Inwards and the Birth of GROUND

[303] In the second to last episode of the PhorestFM podcast's eight season, Peigín Crowley, celebrated founder of GROUND Wellbeing, recounts the early days of her business and shares her vision for making transformative wellness accessible. Sharing her personal journey throughout the conversation, we explore the profound impact of self-care rituals, the power of inner connection, community-driven wellness, and everything in between.
Links:
Learn more about GROUND Wellbeing
Learn more about the Salon Owners Summit
Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Stories & Smiles Across Miles: Hand-Delivering The Client Experience Awards 2024 (Part 2)

[302] The Client Experience Award is an annual celebration of salons, clinics, and spas that consistently go above and beyond to deliver exceptional services and unforgettable experiences. More precisely, it recognizes the Phorest salons that have reached and maintained a specific criteria for ratings and reviews from their clients.
This year—and for the first time—the Phorest team hit the road to personally celebrate with these award-winning salons in Ireland, the UK, USA, Canada, Australia, Finland, Germany, and beyond. We were honored to share these special moments and proud to celebrate their dedication to client care.
To us, it was more than handing over an award. It was about connecting with our community, hearing their stories, and even offering ad-hoc support where needed!
Featured in this episode: Ronan Perceval, Sarah Russell, Sian Gray, Helen Devenney, Rich Cullen, Abba Studio & Hair Boutique, The Curly Red Head
Links:
Learn more about the Client Experience Awards 2024: https://shorturl.at/iw0vA
Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Stories & Smiles Across Miles: Hand-Delivering The Client Experience Awards 2024 (Part 1)

[301] The Client Experience Award is an annual celebration of salons, clinics, and spas that consistently go above and beyond to deliver exceptional services and unforgettable experiences. More precisely, it recognizes the Phorest salons that have reached and maintained a specific criteria for ratings and reviews from their clients.
This year—and for the first time—the Phorest team hit the road to personally celebrate with these award-winning salons in Ireland, the UK, USA, Canada, Australia, Finland, Germany, and beyond. We were honored to share these special moments and proud to celebrate their dedication to client care.
To us, it was more than handing over an award. It was about connecting with our community, hearing their stories, and even offering ad-hoc support where needed!
Featured in this episode: Ronan Perceval, Shauna Grace, Hairtech Coiffure, You Derma Ltd, Salon Bliss
Links:
Learn more about the Client Experience Awards 2024: https://shorturl.at/iw0vA
Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Chill for a Cause: Making a Splash to End Chemo-Induced Hair Loss

[300] For many, hair loss due to chemotherapy is one of the most feared and traumatic side effects. Shockingly, according to HairToStay, 8% of women will decline potentially life-saving chemotherapy because of their fear of losing their hair.
HairToStay is dedicated to changing that. As the first and only national (US) nonprofit organization dedicated to helping low-income cancer patients afford scalp cooling as well as subsidizing the treatment, HairToStay helps raise awareness, offer information and support patients considering the use of scalp cooling to prevent chemo-induced hair loss. And now, they’re turning up the volume on awareness with a series of exciting events for their scalp cooling subsidy program. From salons and haircare brands to everyday supporters, they’re counting on the entire community to rally behind this life-changing cause.
Guests: Sydney Berry, Stacey Soble, Gayle Fulbright, Bethany Hornthal, Noah Warren, Sheri Rearick
Links:
Learn more about HairToStay: https://hairtostay.org/
Learn more about Gayle Fulbright and Headlines the Salon: https://www.headlinesthesalon.com/
Salon Today, Business Ideas for Salon Owners & Managers: https://www.salontoday.com/
Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Chris Moody on Energizing Education and Empowering Educators (Rerun)

[299] If teaching is a skill, then teaching can be taught. And that's exactly what teacher training specialist Chris Moody (@chrismoodyhair) explores on this episode rerun. Sharing his passion for creating relevant, meaningful, and energizing learning experiences, we discuss the vital role educators play in shaping minds, how we can and need to move beyond traditional teaching methods when it comes to adult education and how to create learning experiences that truly inspire and help learners thrive.
This conversation was originally released in March 2020 as part of Season 4.
Links:
Learn more about Chris Moody and his teaching offerings: https://www.chrismoody.co.uk/
Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Valerie Delforge on Breaking Free From Micromanagement (Rerun, Part 2)

[298] Ever wondered which leadership style best matches your personality? Or how to lead effectively without formal management training? In the second part of the conversation with Valerie Delforge (International Business Strategy Consultant & Author), we shift our focus to the consequences and solutions to micromanagement.
More specifically, through sharing anecdotes from our own default leadership styles, we unpack the strengths and challenges associated with six main leadership profiles, explore the softer skills that build resilient leaders and provide actionable strategies to create healthier, more efficient business environments.
Parts of this conversation were originally released in December 2016 and October 2017 as part of Season 1.
Links:
Learn more about The Delforge Group
Purchase Valerie Delforge's Book, "I'd Rather Do It Myself: From Micromanagement to Leadership"
Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.