PhorestFM: Building a Stronger Industry, Together
The professional hair, beauty, and medi-aesthetics industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Being a business owner takes courage, but it can sometimes become an isolating, all-consuming reality. Amidst the daily whirlwind of tasks, there’s still the challenge of thinking ahead, of carving a path forward.
The PhorestFM podcast celebrates innovative ideas, methods, and bold perspectives on business management and growth, marketing, leadership, and building great teams and cultures. Launched in 2017, it is hosted by Alex Bélisle-Springer (he/they), Global Education Content Lead at Phorest Salon Software. New episodes every second week, with occasional bonus drops on ”off” weeks.
Listen on:
Episodes
Monday Mar 11, 2019
Monday Mar 11, 2019
[107] As a coach, Steve Gomez supports salon professionals to create breakthrough results when it comes to growing their sales, client base and profits. To do this, he is committed to helping the industry recognise that how you view yourself and your business more often than not dictates personal and professional results. On this episode, he joins Killian and Zoe to discuss interdependent leadership and how to put emotions aside to coach based on data-backed decisions.
Links:
Steve Gomez, Salon/Spa Business Coaching, Trainings & Seminars
Interdependent Leadership To Improve Team Culture & Profits
Book a consultation on The Salon Mentorship Hub
Thrive Sessions Seattle, March 24-25, 2019
Salon Owners Summit: The Roadshow, April 15, 2019
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday Feb 25, 2019
Monday Feb 25, 2019
[106] Did you miss an episode this month? Catch up on everything that's happened in February with Killian and Zoe's round-up. Expect an exciting announcement about Phorest's channel on YouTube, discussions around the most popular articles published recently and snippets from Phorest FM episodes 103, 104 and 105!
Links:
The Phorest Salon Success Plan (Phorest Studios, YouTube series)
Book a consultation on The Salon Mentorship Hub
Making Charity & The Act Of Giving Your Salon Business Culture
Making Tax Digital: Important Informations For Salons & Spas
Making Tax Digital For UK Salons: Helping You Prepare
Save your spot on the Making Tax Digital Salon Masterclass, March 4, 2019
Thrive Sessions Seattle, March 24-25, 2019
Salon Owners Summit: The Roadshow, April 15, 2019
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday Feb 18, 2019
Monday Feb 18, 2019
[105] Rebooking has a massive impact on salons and spas’ client loyalty. Unfortunately, not every client is always ready to pencil in a new appointment while they're at the til. More even, it can be challenging to get your staff in the habit of asking people to rebook, and well maybe you don’t have a receptionist, so you’re relying on your team when they’re busy getting ready for their next client.
Phorest's new predictive rebooking SMS feature is geared towards clients who, based on their individual history with your salon, are due to come back to the salon soon. It's pre-emptive: you're offering these clients the chance to book maybe before they've even realised they need to. And from over 400 salons trialling this feature in February 2019, a total of €2,000 worth of rebooking SMS has been sent, resulting in over €93,000 salon revenue from the appointments booked as a result of those texts. Nearly a 50:1 return there, and on average an extra 6% clients retained against salons who hadn't been using the feature. On the show to discuss these findings and more, Killian and Zoe are joined by Phorest CEO, Ronan Perceval, and Product Data Analyst, Nuala Maguire!
Links:
Introducing The Predictive Rebooking SMS Feature
25 Reasons That Will Make You Value Rebooking Clients
Making Tax Digital Salon Masterclass, March 4, 2019
Salon Owners Summit: The Roadshow, Website
Thrive Sessions Seattle, March 24-25, 2019
If you have any questions or are a Phorest Salon Software client and would like help getting this feature set up on your system, send us an email at .
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday Feb 11, 2019
Monday Feb 11, 2019
[104] Known as one of the most prestigious and talked about events in the hair & beauty industry in Europe, the Salon Owners Summit will leave its home in Dublin this coming April to embark on its first roadshow... destination: Chicago! The objective? To bring salon owners and their teams together with the greatest minds in the world in business, customer service, marketing and management.
To discuss the reasons behind the tour, the logistics and lineup, you'll hear from regular contributor Sinead Carroll (PR & Events, Phorest Salon Software). Then, joining Killian, Zoe and Sinead on the show, you will be introduced to Jay Williams, a 25 year veteran of the Salon Industry, author, educator and speaker at the Salon Owners Summit Roadshow stop in Chicago.
Links:
Salon Owners Summit: The Roadshow, Website
Thrive Sessions Seattle, March 24-25, 2019
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday Feb 04, 2019
Monday Feb 04, 2019
[103] It was the year 2008 when Facebook introduced instant messaging. Today, 60 million businesses use Facebook Messenger to connect with their clients and potential clients in a much more personable way. In fact, it is said that monthly, 8 million messages are exchanged between users and businesses on the feature. How can salons take advantage of Messenger? Why is it now another business essential?
To discuss the topic, Killian & Zoe welcome back award-winning salon owner, industry mentor, speaker and author of The Hairy Book of Email Phil Jackson! Also, stay tuned as we have a few announcements you don't want to miss towards the end of the show.
Links:
Facebook Messenger Help
3 Ways To Stay Responsive To Salon Facebook Messages
Phorest presents... Salon Spark, a 7-week group coaching programme to put the SPARK back into your business! Strickly limited to 100 salon owners who are serious about growth in 2019. Sign up here!
Topics include:
Reducing overwhelm
Your 3-month marketing plan
Social media marketing
Salon recruitment in a tough recruitment market
Setting effective targets
... and MUCH more!
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday Jan 28, 2019
Monday Jan 28, 2019
[102] Did you miss an episode this month? Catch up on everything that's happened in January with Killian and Zoe's round-up. Expect exciting announcements, discussions around the most popular articles of the month and snippets from Phorest FM episodes 100 & 101!
Links:
Heather Yurko: Building A Great Salon Team Of Elite Performers
Melanie Icke: ‘Getting To Know You’ Workshop, Using The DiSC Method
Steve Gomez: Interdependent Leadership To Improve Team Culture & Profits
The Salon Mentorship Hub
Digital Media Awards: Best Podcast Finalist
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday Jan 21, 2019
Monday Jan 21, 2019
[101] After last year's hugely successful live recording of a Phorest FM episode at "Inside Phorest" (a Summit attendees exclusive event hosted at Phorest Salon Software HQ), Killian and Zoe are back in front of an audience, only this time to discuss lessons learned from over 20 years of salon marketing.
On this episode, the co-hosting duo is joined by Kristian Tognini (TOGNINI's Hair Skin Body, Brisbane), David Linde (Headlines The Salon, Encinitas), and last but not least, Connor Keppel (Phorest Salon Software VP of Marketing).
Links:
TOGNINI'S Hair Skin Body, Brisbane
Headlines The Salon, Encinitas
Salon Owners Summit Website
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday Jan 14, 2019
Monday Jan 14, 2019
[100] To quote Stacey Soble of Salon Today magazine, "approximately 600 salon owners and managers kicked off the New Year with a powerful day of business education at the 2019 Phorest Salon Owners Summit at the Convention Centre in Dublin, Ireland, on January 7."
Now in its fifth year, the Salon Owners Summit has become one of the most talked about event in the hair & beauty industry - in Europe and further afield. Tune in for this week's celebratory 100th episode as Killian and Zoe put on their journalistic hats to deliver exclusive interviews and vox pops!
Links:
Jo Fairley On Building A Beautiful Business: Top Insights
Ryan Holiday On Stoïcism & Working Through Obstacles: Top Insights
Christina Kreitel On Building A 'Personal' Brand: Top Insights
Albie X Cortes On The Future Of Retail In Salons: Top Insights
David Barnett On Salon Culture & Recruitment: Top Insights
Heather Yurko: Building A Great Salon Team Of Elite Performers
Melanie Icke: 'Getting To Know You' Workshop, Using The DiSC Method
Steve Gomez: Interdependent Leadership To Improve Team Culture & Profits
Salon Owners Summit Website
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday Dec 31, 2018
Monday Dec 31, 2018
[099] The year 2018, done & dusted! What a year full of surprises and good news. It started strong with the podcast getting nominated and winning Silver in the category ‘Best Podcast’ at the 2017 Digital Media Awards! Then, Phorest FM got shortlisted another two times throughout the year, at the Sockies Irish Social Media Awards and the Podcast Awards (supported by iTunes’ Podcast Connect).
All in all, Killian & Zoe produced about 18 hours of discussions, hosted live recordings, went out for interviews, had guests from all around the world connect and really refined the show’s mission statement. Based on what you’ve listened to this year, here’s the best of 2018: Phorest FM’s ten most popular and downloaded episodes of the year!
Links:
Phorest FM, The Salon Owners Podcast: The Best Of 2018
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday Dec 24, 2018
Monday Dec 24, 2018
[098] The Phorest Blog: your trusted resources for all the latest salon marketing & management tips, trends & best practices. This week on the show, Killian and Zoe discuss the top 10 most popular Phorest Blog articles published in 2018, based on how much traffic each post got over time. Cheers to another great year ahead!
Links:
The Most Popular Phorest Blog Articles Of 2018
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.