PhorestFM: Stories From the Salon Floor
The salon industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Being a business owner takes courage, but it can sometimes become an isolating, all-consuming reality. Amidst the daily whirlwind of tasks, there’s still the challenge of thinking ahead, of carving a path forward. The PhorestFM podcast celebrates innovative ideas, methods, and perspectives on business management and growth, marketing, leadership, and building great teams and cultures. Launched in 2017, it is hosted by Alex Bélisle-Springer (he/they), Global Education Content Lead at Phorest Salon Software. As of Season 9 (2025), new episodes air every second week, with occasional bonus drops on ”off” weeks.
Episodes

Monday Oct 02, 2017
Valerie Delforge on the Salon Manager Development Webinar Series
Monday Oct 02, 2017
Monday Oct 02, 2017
[045] This week on Phorest FM it's all about announcements, keeping you updated with the tradeshows Phorest Salon Software will be at, new releases, etc. We'll also introduce the new Salon Manager Development Series kicking off soon with Valerie Delforge in collaboration with Phorest Academy. Take notes! Loads of dates and things to remember in this episode.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday Sep 25, 2017
September Monthly Round-up
Monday Sep 25, 2017
Monday Sep 25, 2017
[044] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened in the month of September. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.
Links:
Enter for a chance to win 1 of 3 portable mini photo studios! Click here for more details & entry form.
The 7 Wonders Of The Perfect Salon Phone Manner
Top 2017 Design Trends And Inspiration For Your Salon Logo
15 Spa Quotes To Use In Your Salon Marketing And Displays
5 Ways To Get More Comfortable Giving Employee Feedback
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday Sep 18, 2017
Alan Stewart on the Importance of Online Bookings and Embracing Technology
Monday Sep 18, 2017
Monday Sep 18, 2017
[043] On this week’s Phorest FM episode, Killian and Zoe interview salon owner Alan Stewart, from Rainbow Room International; Scotland’s largest salon group of 12 branches. Alan talks about how to identify and grasp opportunities, why salon owners need to embrace innovation and technology, and how online bookings play an important part of his business.
N.B. Phorest Salon Software clients can activate their free online booking widget today by emailing .
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday Sep 11, 2017
Monday Sep 11, 2017
[042] This week on Phorest FM, Killian and Zoe take a mid-month break of interviews to discuss recent blog topics! They'll also announce Phorest Salon Software's most recent eBook release: The Salon Owner's Email Marketing Gameplan. As usual, the show is topped off with the upcoming Phorest Academy Webinars!
Links:
How To Save Money In 6 Key Areas Of Your Salon Or Spa
The 7 Wonders Of The Perfect Salon Phone Manner
5 Ways A Brand New Salon Or Spa Can Look Established
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Tuesday Sep 05, 2017
#30Days2Grow: Lilac Miller on Her Salon’s Experience & Results
Tuesday Sep 05, 2017
Tuesday Sep 05, 2017
[041] On this week’s Phorest FM episode, Killian and Zoe interview #30Days2Grow participant and winner of the 'Share Your Experience' contest Lilac Miller, salon owner and managing director of Sleeping Beauty Salon, a family business founded in 1999, in Lerwick Shetland.
As usual, the show is topped off with the upcoming Phorest Academy Webinars!
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday Aug 28, 2017
August Monthly Round-up
Monday Aug 28, 2017
Monday Aug 28, 2017
[040] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened throughout the month. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed. As always, the show is made for you, so feel free to let us know what you'd like to hear in the next episodes!
Links:
Enter for a chance to win a bundle of business books including 'Get Sh*t Done' by Niall Harbison, 'The Customer Service Revolution' by John Di Julius and 'Good To Great' by Jim Collins: https://phorestsweepstakes.pgtb.me/M3k6QR
The Dark Truth Of Salon Marketplaces & Salon Directories
7 Daily Habits Of Happy And Successful Salon Owners
How To Charge A Premium Amount For Your Salon's Services
How To Build Trust As A Leader In The Salon And Spa Industry
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday Aug 21, 2017
Richard McCabe on Building a Salon Culture & Systemising Business Operations
Monday Aug 21, 2017
Monday Aug 21, 2017
[039] On this week's Phorest FM episode, Killian and Zoe interview iSalon Coach Richard McCabe, a highly motivated salon business coach who has a proven track record in providing exemplary levels of service to salons. He has been a salon owner for over 25 years, and also built three salons from scratch in two different countries. His passion to deliver value-focused solutions whilst beating expectations is based on the idea of working smarter and leaving the harder for others. On this episode of Phorest FM, he discusses building a salon culture and systemising the operations.
Links:
Join the 'Tribe of Revolutionary Salon Owners' Facebook Group
Subscribe to the iSalon Coaching YouTube channel
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday Aug 14, 2017
Monday Aug 14, 2017
[038] This week on Phorest FM, Killian and Zoe take a mid-month break from interviews to discuss recent blog topics!
As usual, the show is topped off with the upcoming Phorest Academy Webinars.
Links:
7 Daily Habits Of Happy And Successful Salon Owners
The Phorest Salon Book Club: Show Your Work! by Austin Kleon
How To Charge A Premium Amount For Your Salon's Services
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Tuesday Aug 08, 2017
Frank Di Lusso on the Benefits of Having an Effective Salon Loyalty System
Tuesday Aug 08, 2017
Tuesday Aug 08, 2017
[037] On this week's Phorest FM episode, Killian and Zoe interview Frank Di Lusso of Frank Di Lusso Hair, a multi-award winning hair salon for creative styles and colour. Up for discussion? The importance of rewarding salon and spa clients by implementing an efficient salon loyalty system. As usual, the show is topped off with the upcoming Phorest Academy Webinars!
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday Jul 31, 2017
July Monthly Round-up
Monday Jul 31, 2017
Monday Jul 31, 2017
[036] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened throughout the course of the month. From the most popular blogs to new industry initiatives and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed. They'll also give a final update on the #30Days2Grow salon challenge that comes to an end today, July 31st, 2017.
Links:
Enter for a chance to win an hour-long salon social media consultation with Content Manager Chris Brennan: https://phorestsalonsoftware.pgtb.me/tsd0F0August Salon Promotional Ideas To Boost Online Bookings
Creating Your Salon Mission Statement
Top 10 Need-To-Know Tips For The First-Time Salon Manager
Tabatha Coffey Announced For The Salon Owners Summit 2018!
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.