PhorestFM: Building a Stronger Industry, Together

Nicola Sharp on GDPR and Delivering Standout Salon Experiences

[067] The closer in time we get to May 25th, the higher the chances that businesses will be facing a much more GDPR-concerned and ‘private’ customer. For a salon who prides itself on delivering a standout salon experience, could GDPR turn into an opportunity to build even more trust with existing and potential clients? And for salons based in the UK, also in the midst of dealing with Brexit, is GDPR taken just as seriously as it is within the EU? 
On this week's episode of Phorest FM, Killian and Zoe take the pulse of the situation as they are joined by Nicola Sharp, owner of award-winning salon Enhance Beauty & Spa, in Penicuik, and whose mission is all about providing the best salon experience.
Links:
Enhance Beauty & Spa, Website
4 Minute Intro, GDPR For Your Salon
Salon GDPR Explained With Emojis, In Under Three Minutes
How To Use GDPR To Build Trust And Show Clients You Care
The Salon Owner’s Guide To GDPR eBook (free download)
The Phorest Academy Salon GDPR Masterclass
Join The #30Days2Grow Salon Challenge (from April 1st to 30th, 2018)
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Salon Marketing & Design Tips: Lighting, Online Education and March Promos

[066] On this episode of Phorest FM, Killian and Zoe take their usual mid-month break from interviews to discuss recent Phorest Salon Software blogs.
Links:
Top Salon Lighting Tips To Complement Your Interior Design
10 Alternative Online Salon Courses That Will Help You Grow
Salon Marketing Opportunities To Avail Of This Coming March
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Aoife Kelly-Cooney & Elaine Heyes on Company Culture and Managing Conflict

[065] On this week's episode of Phorest FM, Killian and Zoe are joined by Phorest Salon Software's Culture Officer, Aoife Kelly-Cooney and Product Tester, Elaine Heyes, to get a better understanding of two different, yet somewhat intertwined topics: defining culture in the workplace and navigating conflict. Because let's face it, no matter how much you hire for a culture fit and work to keep it alive and well, wherever you have people with different needs and expectations, there is potential for conflict. The key therein lies in making teams understand why there is conflict and how to use it as a springboard for success.
Links:
7 Concrete Salon Interview Techniques To Ensure You Hire The Best-Of-The-Best
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

February Monthly Round-up

[064] After a month of podcast interviews on employee retention, GDPR and leadership in the salon, Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened on the Phorest Blog during the month of February. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.
Links:
Enter for a chance to win 1 of 3 Remax M9 Fabric Bluetooth Speakers! Click here for more details & entry form.
10 Salon Business Mistakes That Hurt Your Bottom Line
How To Get Your Salon Facebook Business Page To Rank High On Google
The True Costs Of Opening A Salon That Will Thrive
Traditional vs Digital Marketing: The Pros And Cons For Salons
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

David Barnett on Inspired Leadership and Shaping the Dream Workplace

[063] The concept of leadership has been around for generations. Today, leaders come in all shapes and sizes. But what are the universal principles behind what we deem as good leadership? How can we bridge the gap between generations and create the one business everyone wants to work for?
Stephen R. Covey once said, “To change ourselves effectively, we first had to change our perceptions.” And that’s precisely salon coach David Barnett of The High Performance Stylist's point of view on things as well. On the show this week, he joins Killian and Zoe to discuss inspired leadership and ways to shape the dream workplace.
Links:
High Performance Stylist (Website)
High Performance Stylist (Facebook Page)
David Barnett is offering free 30-minute consultations for anyone looking for some advice or help with an aspect of their business. Pick a date and time that works for you - it's fast and easy: https://meetme.so/DavidBarnett
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
* Apologies for the 'clicks' you may hear during this episode. We had a few technical difficulties recording overseas & are working on a fix for future episodes.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Connor Keppel on Understanding & Preparing for GDPR in the Hair & Beauty Industry

[062] By May 25th, 2018, it is going to be mandatory for salons within the EU to collect, house and protect clients’ personal data and information in a secure manner. But also, to be uber-transparent about how it was collected. Salons will be required to provide a clear audit trail as to how the information was collected. Failure to comply with this governmental requirement could cost your business thousands — or worse, you could lose it altogether.
On this episode of Phorest FM, Killian and Zoe are joined by Phorest Salon Software's Head of Marketing, Connor Keppel, to get a better understanding of what exactly is GDPR and how salon owners can prepare for it.
Links:
Phorest Academy GPDR Webinar
The Salon Owner's Guide To Understanding And Preparing For GDPR (eBook)
Visit salongdpr.com and book an appointment with an advisor to talk about a GDPR compliant salon software solution.
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.

Saad Aslam on Strategies for Retaining Employees and Minimising Turnover

[061] People quit their jobs for various reasons: some leave because of a work-life imbalance, others for lack of growth opportunities or for feeling undervalued. But for the sake of one's business and customer experience, the goal is to maintain consistency within staff teams and develop employees skilled beyond measure. On this week's episode, Killian and Zoe welcome to the show Saad Aslam, CEO of HC MedSpa, an award-winning chain of Luxury Beauty Clinics in North London and Hertfordshire.
Set out to raise standards and redefine the client experience, the ambitious entrepreneur discusses the cost of high staff turnover rates and shares some of the strategies he considers crucial to keeping those numbers at their lowest. 
Links:
HC MedSpa (Website)
HC MedSpa (Instagram)
Saad Aslam (Instagram)
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

January Monthly Round-up

[060] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened in the month of January. Also on the show today are Phorest's CEO, Ronan Perceval, and Product Director, Paddy Monaghan to discuss 2018 plans for the Phorest Salon Software product. And of course, from the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.
Links:
Enter for a chance to win 1 of 4 exclusive Salon Owners Summit 2018 Goodie Bags! Click here for more details & entry form.
7 Wellness Practices To Add To Your Salon Resolutions 
Keeping Staff Engagement High In An Operational Industry
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Reviewing Your Salon’s Business Strategy: From Reports to Results (Live Panel Discussion)

[059] For the very first time in Phorest FM’s history, today’s episode is a pre-recorded show which took place in front of a live audience on the day of Inside Phorest, a Summit attendees exclusive event hosted at Phorest Salon Software HQ.
The idea for this episode was to identify common areas of struggle when reviewing a past year’s business strategy, while also sharing knowledge on what industry experts know works.
To discuss this, Killian and Zoe were joined by Jennie Lawson (Mimosa Beauty, UK), who has successfully rebranded her business to be 100% eco-friendly, Paul Davey (Davey Davey & Hairdressing Live), reputed for his creative craft as well as his online training Academy, and last but not least, Sean O’Sullivan, from Phorest’s very own Customer Success Team for his expertise in business and data analytics.
Links:
Davey Davey, Dublin, Ireland
Hairdressing Live
Coffee For Lunch | Interview With Salon Co-Owner Paul Davey
Mimosa Beauty, Chelmsford, UK
Jennie Lawson On Building The UK’s First Eco-Innovative Salon
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

MJ Deziel on Building a Mobile B2B2C Business in the Hair & Beauty Industry

[058] On this week's episode, Killian and Zoe welcome Montreal-based hairstylist MJ Déziel to the show. Since graduating from "L'école des métiers des Faubourgs-de-Montréal" in 2012, MJ Déziel has been keeping herself very busy. They were recruited by the RedKen Canada Art Team, travelled the country to offer development classes, perfected her own training in London, Dublin, Tokyo and Las Vegas and has even launched their own business after spending some time working for other salon owners under commission-based business models.
In this episode, they discuss their business model for The Regulars, a company they co-founded in 2015, with their partner Philippe Bélanger, and which provides mobile B2B2C lifestyle and wellbeing services.
Links:
MJ Déziel (Instagram)
Redken (Instagram)
Redken Barbers And Brews (Instagram)
The Regulars (Website)
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.