Episodes

Marketing

Dec 16, 2016

41 min

[008] For 2016's last episode, Killian and Zoe go through this week's blogs, starting off with how to 'Add Fizz To Your Marketing With A Festive Salon Drinks Menu', followed by 'How To Go About Grooming Policies In Your Salon or Spa'.
This week’s special guest is a pre-recorded interview with Search Engine Optimisation experts Wolfgang Digital. They’ll be giving out some tips and tricks to get you ranked higher on Google. Finally, the podcast gets a special Christmas sign off from our Phorest Salon Software CEO - Ronan Perceval.
*** Disclaimer: Licensing laws differ from city to city, and from a country another. For instance, according to the documentation provided by the National Hairdressers’ Federation, you would need two different licenses in the UK, while in the US, laws and licenses can vary from state to state. It’s your responsibility to get in contact with your local, city or state council if you’re thinking about pampering your clients with a fancy glass of prosecco or mulled wine.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Dec 6, 2016

16 min


[004] This week's episode covers the latest Phorest Salon Software SMS Updates with SMS advisors Niamh Greaney & Luke Doolin, and looks at a few more recent blogs in the run up to Christmas.
Links:
Demystifying SMS Salon Advertising & Transactional Texts
The Beauty Habits of New Yorkers
12 Jolly Christmas Salon Decor Ideas To Create Moments of Magic
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Dec 6, 2016

27 min

[003] With Black Friday just around the corner, this week's episode features Phorest Salon Software VP of Marketing Connor Keppel to discuss common salon marketing mistakes and how to avoid them.
Links:
5 Common Salon Marketing Mistakes Every Salon Owner Can Avoid
Fun Marketing Ideas To Boost Black Friday Retail Sales
Tried And Tested Salon Black Friday Campaigns You Can Steal
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Dec 5, 2016

25 min

[002] Phorest's Attitude of Gratitude loyalty scheme is back and to discuss it more detail, this week's episode features Loyalty Manager, Justin Fiddy. More, Killian and Zoe will also be discussing the golden rules to stand out with visual marketing and effective salon press release writing tips.
Links:
The 'Attitude Of Gratitude' Phorest Loyalty Scheme Is Back!
Salon Visual Marketing: The Golden Rules To Stand Out
How To Write Irresistible And Simple Salon Press Releases
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Dec 5, 2016

34 min

[001] Welcome to Phorest FM, the Salon Owner's Podcast! We're so glad you're here for the start of this show. To kick things off, this week's episode features Employment Law Consultant Michelle Bolger, who also works with Phorest Salon Software to provide HR blogs that are relevant and helpful to the hair and beauty industry.
Links:
How To Handle (And Prevent) Salon Employee Theft
ESA Consultants Ltd.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

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