PhorestFM: Building a Stronger Industry, Together
The professional hair, beauty, and medi-aesthetics industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Being a business owner takes courage, but it can sometimes become an isolating, all-consuming reality. Amidst the daily whirlwind of tasks, there’s still the challenge of thinking ahead, of carving a path forward.
The PhorestFM podcast celebrates innovative ideas, methods, and bold perspectives on business management and growth, marketing, leadership, and building great teams and cultures. Launched in 2017, it is hosted by Alex Bélisle-Springer (he/they), Global Education Content Lead at Phorest Salon Software. New episodes every second week, with occasional bonus drops on ”off” weeks.
The professional hair, beauty, and medi-aesthetics industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Being a business owner takes courage, but it can sometimes become an isolating, all-consuming reality. Amidst the daily whirlwind of tasks, there’s still the challenge of thinking ahead, of carving a path forward.
The PhorestFM podcast celebrates innovative ideas, methods, and bold perspectives on business management and growth, marketing, leadership, and building great teams and cultures. Launched in 2017, it is hosted by Alex Bélisle-Springer (he/they), Global Education Content Lead at Phorest Salon Software. New episodes every second week, with occasional bonus drops on ”off” weeks.
Episodes

Monday Jan 20, 2020
Llewelyn & Samuel Thomas-Wood on Scaling Your Business With Retail Ecommerce
Monday Jan 20, 2020
Monday Jan 20, 2020
[147] With the right formula, retail is a scalable and profitable way to add revenue to your business without needing to hire more employees. Featuring The Buddha Beauty Company co-owners Llewelyn and Sam Thomas-Wood, this week's episode takes a look into what it's like — the wins and the challenges — to own a salon while also getting into the business of salon retail ecommerce, developing products and white labelling.
The Buddha Beauty Company has the roots of its philosophy in the simple idea of “feeling good” and was born after more than a decade of voyaging the globe. Since its conception, the Company has developed an elegant range of skincare products and home fragrances that are natural and authentic, effectual and delectably appealing. Learn more about the Buddha Beauty Company, and click here for wholesale enquiries.
Links:
Salon Owners Summit 2020, flagship event in Dublin
Get your copy of the free "Salon Retail Success Playbook"
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.

Monday Jan 13, 2020
Monday Jan 13, 2020
[146] Phorest’s Salon Owner's Summit 2020 is Europe's largest and most prestigious milestone on that very adventure for salon owners who share one common purpose - to lead and evolve an industry that makes everyone feel and look like the superstars they were born to be. The aim of the summit is simple: to host an event with education, networking and festivities that brings salon owners and managers together with the greatest minds in the world in business, customer service, marketing and management.
Featuring entrepreneur/star of 'The Apprentice' Pamela Laird, salon industry educator Jamie Dana and Ken Picton, President of the Fellowship for British Hairdressing, this week's episode discusses lessons learned through life and career experiences, overcoming imposter syndrome, settings goals for a new year and developing strong relationships within your community.
Links:
Salon Owners Summit: Creating a 2020 vision for your salon
Pamela Laird: beauty expert, brand owner and entrepreneur
Jamie Dana: get your free 'Ultimate New Year Guidebook' and plan out your 2020 year
Ken Picton: the Fellowship for British Hairdressing
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.

Monday Dec 23, 2019
The Most Popular Phorest FM Episodes of 2019
Monday Dec 23, 2019
Monday Dec 23, 2019
[145] The year 2019, done & dusted! We're talking over 30 hours of building a community through educational and inspiring stories and conversations, with guests from all around the world giving their take on topics that can help the industry shine and grow. In this very last episode of Phorest FM's third season, we give you the top ten most downloaded episodes of the year!
Support Closing Days:
USA: 25th December and 1st January
IRE/GER/UK/AUS: 25th, 26th December and 1st January
Finland: 24th, 25th, 26th December the 1st & 6th of January
Links:
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday Dec 16, 2019
The Most Popular Phorest Blog Articles of 2019
Monday Dec 16, 2019
Monday Dec 16, 2019
[144] The Phorest Blog: your trusted resources for all the latest salon marketing & management tips, trends & best practices. In this episode, Killian and Zoe discuss the top 10 most popular Phorest Blog articles published in 2019, based on how much traffic each post got over time. Cheers to another great year ahead!
Support Closing Days:
USA: 25th December and 1st January
IRE/GER/UK/AUS: 25th, 26th December and 1st January
Finland: 24th, 25th, 26th December the 1st & 6th of January
Links:
The Most Popular Phorest Blog Articles Of 2019
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday Dec 09, 2019
Monday Dec 09, 2019
[143] Another year essentially done and dusted! In this episode, Killian and Zoe welcome back to the show Phorest Salon Software CEO, Ronan Perceval, and General Manager USA & Global Head of Sales, Barry Quinn, to discuss the past 12 months, what new features were released and more importantly, what’s in store for the company and product in 2020.
Links:
Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday Dec 02, 2019
Monday Dec 02, 2019
[142] We rarely stop to think about where traditions and professions come from. Be that as it may, history can help us discover how some human experiences aren't always so foreign to those lived centuries ago.
In history, the hairdresser is an artistic and self-made character. Featuring Dr Seán Williams, lecturer in German and European Cultural History at the University of Sheffield, this week's conversation connects the past and its legacy to the present, and celebrates hairdressing and its cultural history from the 18th century onwards.
Links:
Get in touch with Dr Seán Williams on Twitter!
New Generation Thinker interview with Dr Seán Williams
Read some of the research "E.T.A. Hoffmann and the Hairdresser around 1800"
Watch the YouTube video "The Hairdresser in History: Around 1800"
Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday Nov 25, 2019
November Monthly Round-up
Monday Nov 25, 2019
Monday Nov 25, 2019
[141] Did you miss an episode this month? Catch up on everything that's happened in November with Killian and Zoe's round-up. On the agenda: the usual product and blog updates, upcoming webinars and events you can join, Phorest Academy's latest available courses as well as snippets from previous interviews with Olivia Smalley and Ronit Enos.
Links:
Sign up & receive the Phorest Content Round-Up 2019
Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday Nov 18, 2019
Ronit Enos on Financial Literacy & Changing Salons’ Money Stories
Monday Nov 18, 2019
Monday Nov 18, 2019
[140] Money is great, right? Making lots of money is even better, right? But let's ask ourselves why. Why do we want more money? Like it or not, money brings shame and confusion. It's intimidating, and we make up stories about money that aren't true.
What's your money story? Maybe you grew up with too little? Too much? Perhaps you were taught that it was wrong to want more? To ignore the money because it just caused too many problems? We bring all those stories into adult life and our businesses. Numbers and finances can be overwhelming and can paralyse you if you let them. But you don't have to.
Featuring Ronit Enos, salon and spa business coach and the creator of SalonCadence.com, this week’s conversation is all about changing your money story.
Links:
Get in touch with Ronit through her website, Facebook page or Instagram profile!
Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday Nov 04, 2019
Live From the #SalonSummit Roadshow: Engineering Tomorrow’s Growth, Today
Monday Nov 04, 2019
Monday Nov 04, 2019
[139] After a first successful stop in Chicago earlier in the year, the Salon Owners Summit Roadshow has made its second stop in Philadelphia, home to Phorest Salon Software's USA office.
Straight from The Lucy in the City of Brotherly Love, this week's episode gives you a taste of what it was like to be at the Salon Owners Summit Roadshow on the day. On the agenda: discussions with your co-hosts Killian and Zoe, vox pops, snippets from the speakers' talks and an interview with Cosmoprof Artistic Team Member, keynote speaker and social savvy stylist Olivia Smalley (@omgartistry on Instagram)!
Links:
Salon Owners Summit Roadshow, Philadelphia
Visit Olivia Smalley's website to access the OMGArtistry podcast, blogs, videos & more!
Book a free 15 to 30-minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Monday Oct 28, 2019
October Monthly Round-up
Monday Oct 28, 2019
Monday Oct 28, 2019
[138] Did you miss an episode this month? Catch up on everything that's happened in October with Killian and Zoe's round-up. On the agenda: product updates, the latest on the Phorest Blog, upcoming webinars and events you can join, Phorest Academy's latest available courses as well as snippets from previous interviews with Andrew Best, Joshua Howard, Angela Anderson and Shauna O'Halloran.
Links:
Salon Business Management: Working On The Right Things
Save your spot on the "Visual Content X Brand Identity" webinar (November 11th, 2019)
Save your spot on the "Marketing To Millennials" webinar (November 18th, 2019)
Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.










