PhorestFM: Building a Stronger Industry, Together

Shauna O’Halloran on Getting Your Profile And/or Work Noticed by Print & Digital Media Companies

[137] As kids, we're told to shoot for the moon. That should we miss, we'd land among the stars. This episode is exactly about that: finding out what it takes to elevate your profile as a salon owner, stylist, makeup artist, business owner and be among the industry's stars.
Featuring Content & Marketing Manager Shauna O’Halloran of Phorest Salon Software, this week’s conversation explores ways to engage your salon, yourself and/or your team in PR activities.Links:
Sign up and join us on October 24th, 2019 for the Salon Paperless Pledge
Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)
Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Angela Anderson on Connecting With Your Audience Using Social Media Storytelling

[136] You've captured the perfect angle, the background is clean, and the photo is ready to go up on social media. Now it's time to write your caption... what do you say?
Featuring licensed cosmetologist & business coach Angela Anderson of Beauty Social Breakthrough (@beautysocialbreakthrough on Instagram), this week's conversation is all about connection and engagement on social media: why it's important, how to best do it, four types of captions to use for every post & how storytelling can help you build a clientele and make more money.
Links:
Sign up and join us on October 24th, 2019 for the Salon Paperless Pledge
Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)
Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland
Book a free 15 to 30-minute consultation with Angela Anderson on the Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Joshua Howard & Andrew Best on Increasing Profitability and Making Every Drop of Color Count

[135] Running a successful hair colouring salon presents many challenges, and other than the normal day-to-day struggles, there are two well-known and fundamental challenges across the industry: hair color waste and not charging for all color services and treatments.
Featuring CEO Joshua Howard and COO Andrew Best of color management system Vish (@vishsalons on Instagram), this week's conversation explores how without effective systems, salon owners are left to manage their color business with estimates and manufacturer benchmarks, and what strategies can help eliminate waste, improve relationships, and increase profits.
Links:
Behind The Chair Feature: This One Easy Change Will Save You Money
Behind The Chair Feature: 3 Ways To Stop Wasting Hair Color (And Start Making More Money)
Read more about Vish on Salon Today Magazine
Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)
Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

September Monthly Round-up

[134] Did you miss an episode this month? Catch up on everything that's happened in September with Killian and Zoe's round-up. On the agenda: product updates, the latest on the Phorest Blog, upcoming webinars and events you can join, Phorest Academy's latest available courses as well as snippets from previous interviews with Jay Williams and Anthony Whitaker.
Links:
Download your free copy of the Salon Retail Success Playbook
Time Management Is A Killer: How To Make It Work In The Salon
Deliver A Custom Branded Experience With The New Salon Branded Apps
Watch the "How to Help your Staff Create Visual Content that Aligns with your Brand's Identity" webinar on-demand
Save your spot on Carla Jones's Salon "Success by Numbers" webinar (October 7th, 2019)
Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)
Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Antony Whitaker on Expanding Your Salon or Spa Business

[133] Opportunity often comes knocking at your door when you least expect it. Sometimes though, it's all about creating that right opportunity instead of waiting for it to come. Today, whether salon or spa owners are hairstylists or beauticians, they're primarily business people — and business people grow by expanding their business.
Featuring Antony Whitaker, multi-award-winning stylist-turned-educator, business coach and best-selling author, this week's conversation explores the world of salon business expansion. Is it the right time? Is your culture exportable? Do you have the right systems in place? Find out why opening a second location is often the hardest thing you'll do as an owner.
Links:
Antony Whitaker: Education, business coaching and seminars
Grow My Salon Business podcast with Antony Whitaker
Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)
Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Jay Williams on Emotional Intelligence as a Competitive Differentiator

[132] People weren't actively buying on Amazon ten years ago. We weren't streaming our movies at home, nor were we getting our groceries delivered. We're getting to a point where someone might have 1/40th of the human interaction they would have had 20,30 years ago. That creates a premium on the hair and beauty industry's craft. Robots and AI might be knocking at various industries' doors, but they'll only be replacing repetitive and monotonous jobs. According to the World Economic Forum, the ability to read, understand and adjust behaviour when facing various emotions will be one of the top ten skills businesses will be giving importance to in the coming years, especially when hiring staff.
Featuring business coach, speaker and author Jay Williams, this week's conversation picks up a concept left hanging in Phorest FM Episode 116: emotional intelligence.
Links:
Jay Williams, Speaker, Author & Coach (Website)
Jay Williams, Leave Your Mark (Get the book)
Save your spot on Amber Pope's salon retail webinar (September 16th, 2019)
Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)
Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

August Monthly Round-up

[131] Did you miss an episode this month? Catch up on everything that's happened in August with Killian and Zoe's round-up. On the agenda: new Phorest FM transcripts, Phorest Academy's full rollout to US-based clients, upcoming webinars and events you can join as well as snippets from previous interviews with Ashley Toliver-Williams, Tamara Shaw and Sean O'Sullivan.
Links:
Save your spot on David Barnett's three-step salon retail technique webinar (September 2nd, 2019)
Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)
Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Sean O’Sullivan on Setting & Managing Salon Staff Targets

[130] While some are born to take on challenges and go for gold at every given opportunity, most people will do their best to perform but need guidance and defined goals. Despite this well-known fact, staff targets get a bad rap: they don't work, or they're too much effort to manage. Even from the employee's perspective, there's often a pushback. A shift in how to approach them can solve all of that. If what you're saying to your staff looks anything like this: "I need you to do this and reach these numbers by x, without any support whatsoever," it's no wonder things aren't working.
Featuring Sean O'Sullivan (Phorest Education Manager), this week's episode focuses on all things staff targets: how to set and manage them, get employee buy-in as well as encourage team collaboration.
Links:
Sign up for #SalonRetailWeek, a free 7-day challenge to help you boost your retail sales
Save your spot on David Barnett's three-step salon retail technique webinar (September 2nd, 2019)
Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)
Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Tamara Shaw on the 7 Steps of Highly Effective Salon & Spa Customer Journeys

[129] If you were asked to detail the seven crucial steps in a salon or spa's customer journey, would you be able to nail all of them down? Are you solely focused on the quality of your treatments and services? Taking clients through a journey enriches their relationships with your brand while providing a safe space for you and your clients to discuss their worries and come up with tailored solutions. Optimising this can often make the difference between your salon or spa and the one across the street.
Featuring Beaute Industrie's Founding Director & Community Creator Tamara Shaw, this week's episode explores what successful customer journeys are made of, other than being a planned combination of activities, preferences and paths a client can take within your business.
Links:
Beaute Industrie, Australia's first online support community for the professional beauty industry
Listen to the Beaute Industrie Podcast (new episode weekly)
Sign up for #SalonRetailWeek, a free 7-day challenge to help you boost your retail sales
Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland
Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

The #SalonSummit Roadshow to Stop In Philly: Chats With Ashley Toliver-Williams & Sinead Carroll

[128] Earlier this year, the Salon Owners Summit Roadshow saw its official United States debut in Chicago, Illinois. Following its massive success, we are bringing the event back, only this time, in Philadelphia, Pennsylvania! To discuss the details and lineup, you'll first hear from regular contributor Sinead Carroll (PR & Events USA, Phorest Salon Software). Then joining Killian, Zoe and Sinead on the show, you'll be introduced to Ashley Toliver-Williams, salon owner, co-founder of Fuse Republic, Eufora International Business Team Chairman and speaker at the Salon Owners Summit Roadshow's second instalment. She'll discuss her topic, "Go For Broke! How to Eradicate Average, Set Your Team on FIRE, and Hit Industry-Defying Targets."
Tickets for the event are now on sale! Secure your spot and join us for a day of business, brand & personal growth on October 21st, 2019. Order your ticket before August 31st using the code "EARLYBIRD" and receive 15% OFF your ticket price!
Links:
Salon Owners Summit: The Roadshow, Philadelphia
Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)
Check out Fuse Republic (@fuserepublic on Facebook and Instagram) and Eufora International online
Follow Fringe Salon and Color Bar on Instagram
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.