PhorestFM: Building a Stronger Industry, Together

Phorest’s 2018 Year in Retrospect: A Discussion With Ronan Perceval & Rob Norton

[097] Another year essentially done and dusted! It feels like 2018 has come and gone in the blink of an eye. What a year it's been. In this episode, Killian and Zoe welcome Phorest Salon Software CEO, Ronan Perceval, and Head of Operations, Rob Norton, to discuss what has gone on in and around the company, what new features were released and more importantly, what’s in store for the company and product in 2019.
Links:
Phorest Salon Software, Software Updates
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Louis Grenier on Using Customer Feedback as an Opportunity for Growth

[096] "At the heart of receiving feedback is a clash of two core human needs. We’re wired to enjoy learning and growing [...] but human beings also need to feel accepted, respected, and safe -- just the way we are now. And that’s why feedback is such a conundrum." - Douglas Stone and Sheila Heen, Q&A on Feedback
You might remember Louis Grenier from past Phorest FM episodes "The Art Of Effective Marketing Focus" and "Humanising Your Brand Through Marketing." Back on the show for episode 96, Louis discusses customer feedback: how to get it, use it, but more importantly, what to ask and not to ask. TL;DR, you cannot afford not asking for feedback. The more the feedback, the better the client experience.
Louis Grenier also hosts a podcast of his own, Everyone Hates Marketers, which you can check out here.
Links:
Survey questions 101: the ultimate guide with 50+ survey question examples for you
The beginner’s guide to website feedback with 10 practical use cases
Customer experience guide: trends, strategies and examples for improving your customer experience in 2019
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Bríd O’ Meara on the Importance of Workplace Wellbeing

[095] More than 450,000 people in Ireland experience depression (1 in 10) at any one time but many hide their condition and never get help. Aware’s message is one of hope: recovery is possible. Early intervention, as well as ongoing support, are very important.
Recently, a few employees in Phorest arranged for a speaker from Irish charity AWARE to walk the company through the importance of looking after your wellbeing in work. Off the back of that, this episode features AWARE Director of Services, Bríd O' Meara, to discuss the topic of mental health and wellbeing in the workplace, but also, in life in general.
Links:
Aware.ie
F.E.S.T.I.V.A.L Acronym (Depression Information)
Aware Adult Programmes
About Aware
Aware (Support)
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

John Doran on Understanding Software Outages & Managing the Downtime

[094] Just because everything we know is taking a digital turn, it doesn’t mean that technology is infallible. Sometimes, outages happen. As a consumer, it’s important to know what causes these disruptions and what you can do to protect your business when a system you rely on temporarily fails.
This week on the show, Killian and Zoe sit down with John Doran, Director of Engineering at Phorest Salon Software. You'll get a better understanding of what outages are, their possible causes and what happens behind the scenes when a system goes down.
Links:
Phorest Salon Software, The leading appointment and CRM software company according to Forbes
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

November Monthly Round-up

[093] This week's episode discusses everything that's happened on the Phorest Blog and Phorest FM over the previous 30 days. From the most popular blogs to snippets from previous Phorest FM episodes and announcements in regards to Phorest's Salon Owners Summit, you're sure to get all the marketing advice you might have missed.
Links:
Introducing Phorest’s Email Marketing Editor Complete Redesign
Failing Salons: 5 Warning Signs & Fixes For Continued Success
7 Tips To Increase Profits In Your Salon Or Spa This Winter
Salon Owners Summit (Website)
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Nadine Quinn & Carla McQuillan on How Salon Culture Drives Success

[092] A few months ago, Phorest Salon Software's CEO, Ronan Perceval, and Director of Product, Paddy Monaghan, spent a day working in The Space salon in Dublin, co-owned Nadine Quinn and Carla McQuillan. This week on the show, Killian and Zoe welcome both Nadine and Carla to discuss salon culture.
The Space hosts regular soulful events like yoga workshops, art classes, poetry reading, movie nights and all things good for the soul. With their wealth of experience from the industry, Nadine & Carla have been leveraging their salon culture to elevate their staff and create a positive work environment. Building a strong company culture isn't an easy feat though. So the question is, should we be investing more time into developing a ‘salon culture’? What impacts can it have on a salon or spa?
Links:
The Space, Dublin (Website)
Register for the SMS Money-Back Campaign Here (Phorest Clients Only)
Contact Phorest's Grow Team at
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Katt Philipps on Being Booked 12 Months in Advance With a 600$ Yearly Marketing Budget

[091] Wouldn't it be great to wake up one morning and know exactly what your appointment book looks like 12 months in advance? Having clients fly across borders to get 90-minute facials?
On Phorest FM this week, Killian and Zoe welcome Katt Philipps, owner of Grafin Skin & Beauty, to talk about turning unmanageable appointment books into more than manageable - with little to no marketing budget.
Links:
Grafin Skin & Beauty (Website)
Technicians, owners! Get off the hamster wheel: build a velvet rope beauty business that advertises itself, build and manage an overflowing appointment book that is stress-free, and live the life you love. Sign up to Beta Test thebeautyeducator.com
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

October Monthly Round-up

[090] This week's episode discusses everything that's happened on the Phorest Blog and Phorest FM over the previous 30 days. From the most popular blogs to snippets from previous Phorest FM episodes, announcements in regards to Modern Salon's Salon Digital Summit and Phorest's Salon Owners Summit, you're sure to get all the marketing advice you might have missed.
Links:
3 Tips To Strengthen Your Salon Retail Sales Rep Relationship
Get Your Copy: The Salon Owner's Ultimate Guide To Instagram eBook 
Increased Retail Sales of 78% in One Week? #SalonRetailWeek Proves It Can Be Done
How Much Salon Retail Products Should You Stock
What You Need To Know About Salon Mystery Shopping Visits
Salon Digital Summit (Registration)
Salon Digital Summit, Advanced Education Session w/ Ronan Perceval & Paddy Monaghan (Registration)
Salon Owners Summit (Website)
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Retain the 9%: The Impacts of the Irish Government VAT Increase on Hairdressing

[089] Unwelcome news in the Irish hairdressing industry this month. On October 9th, 2018, the Irish Minister for Finance announced a VAT (Value Added Tax) increase for hairdressing services along with a rise in National Minimum Wage and employers PRSI contribution, resulting in an industry call-to-action held on October 23rd, 2018.
To take the pulse on the matter, Killian and Zoe are bringing you straight into the action of the Hairdressing Council of Ireland's Protest March to gather clips from the protest, interviews featuring Bridget Haren and Sean Taaffe, President and Vice President of the Hairdressing Council of Ireland as well as a discussion with Phorest's very own Declan Kehoe and Lisa O'Brien.
Disclaimer: VAT & Beauty Salons
Phorest Salon Software's stance: Beauty salons have always been on the 13.5% VAT rate. However, we strongly believe VAT rates for both should be reduced to 9%, given as both types of salons face similar challenges. Read more in CEO Ronan Perceval's letter to the industry here.
Links:
Hairdressing Council of Ireland (Protest March)
Register for the Salon Digital Summit, Los Angeles (Nov. 4-6, 2018)
Register for Phorest's Advanced Education Session at the Salon Digital Summit (Take Your Instagram To The Next Level)
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Luke Doolin & Helen Devenney on Reaching 68% More of Your Client Marketing Database

[088] The facts: a lot of clients don't have an email address on file, emails take on average 48 hours to be opened/read, and their open rate is around 23%. The truth? Chances are you're missing out on marketing to at least 68% of your client database. Not to say that you shouldn't be doing email marketing. You should. But what if there was a way to get a hold of all those clients who didn't have an email on file?
If aligned with existing email campaigns, SMS marketing becomes a direct and invaluable tool to get your clients back in salons and spas more often. To discuss this whole 'SMS in support of Email' concept, Killian and Zoe welcome back two Phorest in-house guests to the show: Luke Doolin and Helen Devenney, from the Grow and Education teams respectively. For this episode of Phorest FM, expect some in-depth explanations about what works best for the hair and beauty industry, some laughs and a few announcements!
Links:
Get Your Copy: The Salon Owner’s Email Marketing eBook
 
Get Your Copy: The Ultimate SMS Marketing Gameplan eBook
PHOREST CLIENTS ONLY - Automated SMS Online Training
PHOREST CLIENTS ONLY - Money-Back SMS Marketing Campaign
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.