PhorestFM: Stories From the Salon Floor
The salon industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Being a business owner takes courage, but it can sometimes become an isolating, all-consuming reality. Amidst the daily whirlwind of tasks, there’s still the challenge of thinking ahead, of carving a path forward. The PhorestFM podcast celebrates innovative ideas, methods, and perspectives on business management and growth, marketing, leadership, and building great teams and cultures. Launched in 2017, it is hosted by Alex Bélisle-Springer (he/they), Global Education Content Lead at Phorest Salon Software. As of Season 9 (2025), new episodes air every second week, with occasional bonus drops on ”off” weeks.
Listen on:
Episodes
Monday Aug 13, 2018
Monday Aug 13, 2018
[082] As with any form of advertising, businesses want to be seen everywhere to maximise every opportunity to reach their target market. Whether it be Facebook, Instagram, Twitter or LinkedIn, it has now become the norm for businesses to be on at the very least one channel. But how do you pick the good one to be on? And from there, how do you connect with your audience?
With 20 years in the beauty industry owning and managing salons on top of getting certified in digital marketing, Jennifer Swaine knows well about creating a brand narrative and promoting beauty services online. So much so that she's caught TV3 Xpose's attention in Dublin with her latest business venture Leeson Beauty Lounge, where she and her team provide high quality express beauty treatments (nails, brows, lashes) for busy women on the go!
This week on the show, Jennifer joins Killian and Zoe to discuss the role and the importance of social media in the hair and beauty industry.
Links:
Leeson Beauty Lounge, Facebook Page
Style Media, Website
Sign Up For #SalonRetailWeek! Starts August 20th, 2018
Social Media Today, Website
Social Media Examiner, Website
Digital Marketing Institute, Website
Buffer Blog, Website
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday Aug 06, 2018
Monday Aug 06, 2018
[081] Don't miss the industry event of the year! Phorest’s Salon Owner's Summit 2019 is Europe's largest and most prestigious milestone on that very adventure for salon owners who share one common purpose - to lead and evolve an industry that makes everyone feel and look like the superstars they were born to be.
In this episode of Phorest FM, Killian and Zoe are joined by Sinead Carroll to discuss the latest Salon Owners Summit 2019 announcements, as well as chat format, speakers and Inside Phorest.
Links:
Power Up For The 2019 Phorest Salon Owners Summit!
Salon Owners Summit 2019: Second Speaker Announcement!
Christina Kreitel To Speak At The Salon Owners Summit 2019!
Visit www.salonownersummit.com for more information or request a callback.
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday Jul 09, 2018
Monday Jul 09, 2018
[080] Ever wonder how some people end up where they are in their careers? So do we. This week on the show, Killian and Zoe welcome NYC-based hairstylist and global artist for R+Co, also represented by The Wall Group, Jerrod Roberts. Discover how he went from studying sports medicine to working in a salon and having a full book, to then working at Fashion Week events and landing a solo editorial cover shoot with Naomi Campbell. Get yourself a cup of tea or coffee, because you're in for a unique life story and an episode full of advice for anyone wanting to go down that same road.
Links:
Jerrod Roberts on Instagram
Jerrod Roberts Website
R+Co Official Website
The Wall Group
Watch The "I am redCHOCOLATE" Video
Phorest FM On Spotify & Nominated At The Podcast Awards People’s Choice 2018
Vote For Phorest FM At The Podcast Awards (Voting ends July 31st, 2018)
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday Jun 25, 2018
Monday Jun 25, 2018
[070] After another short podcasting month, Killian and Zoe dedicate this week's episode to a round-up of everything that's happened on the Phorest Blog and Phorest FM in June. From the most popular blogs to snippets from previous Phorest FM episodes and announcements in regards to upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.
Links:
Enter for a chance to win a Tabitha Wilde Weekly Planner Calendar + A Copy Of The Five-Minute Journal! Click here for more details & entry form.
Get Long Lost Clients Back With These SMS Message Templates
It’s Time To Celebrate The Client Experience Award 2018!
Behind The Scenes Of Modern Salon’s Artist Session ‘Influencer Series’
Power Up For The 2019 Phorest Salon Owners Summit!
Salon Owners Summit 2019: Second Speaker Announcement!
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday Jun 18, 2018
Monday Jun 18, 2018
[078] Recently a panelist on the Data-Driven Salon Summit's The Three Rs: Retention, Recruitment & Rental, Stefanie Fox Jackson joins Killian and Zoé on Phorest FM to further the discussion around understanding what today’s young stylists are looking for when searching for and deciding to stay with a salon. Put more simply, what are Millennials looking for in their work? Does it have an impact on recruitment and strategies owners would have used to retain staff? If so, how?
Links:
Canvas Salon & Skin Bar
Data-Driven Salon Summit
Phorest Academy's Salon Instagram Masterclass
Phorest Academy's Salon Reception Masterclass
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday Jun 18, 2018
Monday Jun 18, 2018
[077] If you looked into it deep enough, any business could come up with hundreds of performance indicators. How do you narrow them down to the certain few that positively impact your salon’s financial health? What makes a good KPI versus one that just takes up space and doesn’t require as much focus? On this week's episode, Killian & Zoé are joined by salon owner and Founder of PIP University, Heather Yurko to discuss how to determine the heath of a salon or spa business, KPIs and how to get staff onboard with the vision.
Links:
PIP University (Positively Impacting People) Facebook Page
PIP University Facebook Group
Neatbeat Salon
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday May 28, 2018
Monday May 28, 2018
[076] After a short podcasting month due to an Irish bank holiday, Killian and Zoe dedicate this week's episode to a round-up of everything that's happened on the Phorest Blog and Phorest FM in May. From the most popular blogs to snippets from previous Phorest FM episodes and announcements in regards to upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.
Links:
Enter for a chance to win an HP Sprocket Portable Printer! Click here for more details & entry form.
When Is It Time To Hire An Assistant Salon Manager?
New Feature: Introducing Phorest’s Digital Consultation Forms
Power Up For The 2019 Phorest Salon Owners Summit!
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday May 21, 2018
Monday May 21, 2018
[075] May 25th. For countries in the EU, this means GDPR has officially come into effect. As of today, mandatory for salons within the EU to collect, house and protect clients’ personal data and information securely, on top of being uber-transparent about how it was collected.
On this episode of Phorest FM, Killian and Zoe are joined by one of Phorest Salon Software's salon business advisors, Niamh Greaney, who will shed light on some last-minute best practices for GDPR compliance and examples of a few real-life "don't-do's."
Links:
Phorest Academy GPDR Webinar
The Salon Owner's Guide To Understanding And Preparing For GDPR (eBook)
Visit salongdpr.com and book an appointment with an advisor to talk about a GDPR compliant salon software solution.
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript here, or click here to request a personalised quote from Phorest Salon Software.
Monday May 14, 2018
Monday May 14, 2018
[074] On this week’s Phorest FM episode, Killian and Zoe interview #30Days2Grow participant and winner of the 'Share Your Experience' contest Katrina Sutherland, salon owner and founder of Katrina Sutherland Country Spa, opened in July 2007 and the first beauty spa north of Inverness.
Katrina, who hails from Occumster, Caithness, trained as a beauty therapist in 1988 at the Clydebank College in Dunbartonshire. During her time there she gained The Confederation of International Beauty Therapy and Cosmetology Diploma and The Public Institute Health and Hygiene in Beauty Therapy Certificate. She was also awarded prizes for Best Electrologist and Best Body Therapist for the year.
Links
Katrina Sutherland Country Spa, Website
Didn't take part in the #30Days2Grow salon challenge in April? Sign up for it here.
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday Apr 30, 2018
Monday Apr 30, 2018
[073] After a month of interviews with industry thought leaders on various topics, Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened during the #30Days2Grow salon challenge that took place in April.
Links
Enter for a chance to win 1 of 2 StarQ Wireless Phone Chargers! Click here for more details & entry form.
Download your free May salon marketing toolkit. Click here.
Sign up for the Phorest Academy Instagram Masterclass (May 21st, 3PM GMT). Click here.
Didn't take part in the #30Days2Grow salon challenge in April? Sign up for it here.
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.