PhorestFM: Building a Stronger Industry, Together

September Monthly Round-up

[087] September: back-to-school, warm winds from the last bits of summer. Another month, another round-up. This week's episode discusses everything that's happened on the Phorest Blog and Phorest FM over the previous 30 days. From the most popular blogs to snippets from previous Phorest FM episodes, announcements in regards to the Salon Owners Summit as well as upcoming Phorest Academy Webinars and trade shows, you're sure to get all the marketing advice you might have missed.
Links:
Get Your Copy: The Salon Owner's Ultimate Guide To Instagram eBook 
Increased Retail Sales of 78% in One Week? #SalonRetailWeek Proves It Can Be Done
Behind The Scenes Of The Thrive Sessions Denver Workshop
How To Stop A Salon Employee From Always “Getting Away With It”
The Importance & Benefits Of Having A Salon/Spa Business Plan
Salon Email Masterclass, October 15th at 3:00pm UK/IRE Time or 10:00am US Eastern Time
Phorest Salon Software at Olympia Beauty, Sept. 30/Oct.1 (RSVP)
Phorest Salon Software at Professional Beauty Ireland, Oct.7-8 (RSVP)
Phorest Salon Software at Salon International, Oct. 13-15 (RSVP)
Phorest Salon Software at Professional Beauty North, Oct. 21-22 (RSVP)
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Melanie Icke on DiSC, Communication Styles & Buying Behaviours

[086] We all have our go-to ways of doing and saying things in the salon, but what if everyone wasn’t the same? What if they had a secret profile that described how they behaved, reacted, communicated?
In the spirit of the upcoming Salon Owners Summit 2019, Killian & Zoe welcome Melanie Icke to the show to get some insights on the workshop she'll be leading, "Getting To Know You," a session on DiSC, buying behaviours and how you can influence people based on their communication styles. Melanie Icke is the Head of People & Education at Phorest Salon Software, has over 25 years experience in the Beauty Business and specialises in the design and delivery of bespoke development workshops and materials.
Links:
“Getting To Know You,” A #SalonSummit Workshop By Melanie Icke
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

James Parnell on Managing Your Energy & Getting Stuff Done

[085] There are two types of people in the world: those who never seem to have enough time on their hands, and those who always seem to achieve so much more than everyone else in the space of the same 24 hours.
In which category do you fit? Are you the type to think: "Wouldn't it be amazing if I could get an extra hour or two a day?"
You're not alone. A whole lot of people feel the same way.
This week on Phorest FM, Killian & Zoe are joined by James Parnell, Founder and Lead Coach at The WellBeing Gym. James is known to create sustainable performance improvements and increase creativity, clarity of thinking and decision making. Time management is merely a new concept. But this episode isn't just about time. It's about energy, daily routines, timeboxing, efficiency versus productivity, and so much more.
Ready to find those 1-2 extra hours in your day?
Links:
The WellBeing Gym
This One Question Decides Everything + Free Goal Planner
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

August Monthly Round-up

[084] End of August. End of the #SalonRetailWeek. Killian and Zoe dedicate this week's episode to a round-up of everything that's happened on the Phorest Blog and Phorest FM in August. From the most popular blogs to snippets from previous podcast episodes and announcements in regards to upcoming webinars, trade shows we're going to be at and more, you're sure to get all the marketing advice you might have missed.
Links:
Top 3 Reasons Why Salons And Spas Should Adopt Tiered Pricing
Everything Your Salon Needs To Know About Instagram’s IGTV App
The Hedgehog Concept: What Will Your Salon Be Known For?
Enter To Win Our Latest Phorest Blog Sweepstakes Bundle! (Ends September 6th, 2018)
Save Your Spot: Phorest Academy Salon Email Masterclass (September 17th, 2018)
Phorest Salon Software at Olympia Beauty (September 30th, October 1st, 2018)
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Pamela Laird on Ditching Your Betty & Finding Your Bernie

[083] For anyone running a salon or spa, one of your main objectives is figuring out how to build your client base. Obviously, I mean more clients means more business. But what if it wasn’t just about building a client base, but more about building the right client base?
In this episode of Phorest FM, salon owner, hairdresser & speaker Pamela Laird discusses the getting rid of the Bettys and attracting more of the Bernies. She explains: "We all have a Betty. You know the type – she’s booked for a full cut and colour, the last time she was in she was 25 minutes late, and the time before that she didn’t turn up. She never listens and always moans about her colour fading. But what does she expect? She’s using some crappy store-bought products that you wouldn’t use on your daughter’s dolls. The pain of working with these clients is not worth the return – instead, working with the right clients will bring you joy, motivation and it will grow your business."
If your salon/spa is struggling with attracting the right type of clients, then this episode is for you!
Links:
Fin & Co. | Website
Fin & Co. | Instagram
Fin & Co. | Facebook
Pamela Laird | Instagram
Content Marketing Academy
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Jennifer Swaine on the Importance of Social Media in the Salon Industry

[082] As with any form of advertising, businesses want to be seen everywhere to maximise every opportunity to reach their target market. Whether it be Facebook, Instagram, Twitter or LinkedIn, it has now become the norm for businesses to be on at the very least one channel. But how do you pick the good one to be on? And from there, how do you connect with your audience?
With 20 years in the beauty industry owning and managing salons on top of getting certified in digital marketing, Jennifer Swaine knows well about creating a brand narrative and promoting beauty services online. So much so that she's caught TV3 Xpose's attention in Dublin with her latest business venture Leeson Beauty Lounge, where she and her team provide high quality express beauty treatments (nails, brows, lashes) for busy women on the go! 
This week on the show, Jennifer joins Killian and Zoe to discuss the role and the importance of social media in the hair and beauty industry.
Links:
Leeson Beauty Lounge, Facebook Page
Style Media, Website
Sign Up For #SalonRetailWeek! Starts August 20th, 2018
Social Media Today, Website
Social Media Examiner, Website
Digital Marketing Institute, Website
Buffer Blog, Website
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Sinead Carroll on the Latest Salon Owners Summit 2019 Announcements

[081] Don't miss the industry event of the year! Phorest’s Salon Owner's Summit 2019 is Europe's largest and most prestigious milestone on that very adventure for salon owners who share one common purpose - to lead and evolve an industry that makes everyone feel and look like the superstars they were born to be.
In this episode of Phorest FM, Killian and Zoe are joined by Sinead Carroll to discuss the latest Salon Owners Summit 2019 announcements, as well as chat format, speakers and Inside Phorest.
Links:
Power Up For The 2019 Phorest Salon Owners Summit!
Salon Owners Summit 2019: Second Speaker Announcement!
Christina Kreitel To Speak At The Salon Owners Summit 2019!
Visit www.salonownersummit.com for more information or request a callback.
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Jerrod Roberts on His Journey as a Hairstylist & Working at Fashion Week Events

[080] Ever wonder how some people end up where they are in their careers? So do we. This week on the show, Killian and Zoe welcome NYC-based hairstylist and global artist for R+Co, also represented by The Wall Group, Jerrod Roberts. Discover how he went from studying sports medicine to working in a salon and having a full book, to then working at Fashion Week events and landing a solo editorial cover shoot with Naomi Campbell. Get yourself a cup of tea or coffee, because you're in for a unique life story and an episode full of advice for anyone wanting to go down that same road.
Links:
Jerrod Roberts on Instagram
Jerrod Roberts Website
R+Co Official Website
The Wall Group
Watch The "I am redCHOCOLATE" Video
Phorest FM On Spotify & Nominated At The Podcast Awards People’s Choice 2018
Vote For Phorest FM At The Podcast Awards (Voting ends July 31st, 2018)
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

June Monthly Round-up

[070] After another short podcasting month, Killian and Zoe dedicate this week's episode to a round-up of everything that's happened on the Phorest Blog and Phorest FM in June. From the most popular blogs to snippets from previous Phorest FM episodes and announcements in regards to upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.
Links:
Enter for a chance to win a Tabitha Wilde Weekly Planner Calendar + A Copy Of The Five-Minute Journal! Click here for more details & entry form.
Get Long Lost Clients Back With These SMS Message Templates
It’s Time To Celebrate The Client Experience Award 2018!
Behind The Scenes Of Modern Salon’s Artist Session ‘Influencer Series’
Power Up For The 2019 Phorest Salon Owners Summit!
Salon Owners Summit 2019: Second Speaker Announcement!
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Stefanie Fox Jackson on Millennials and Salon Compensation & Benefits

[078] Recently a panelist on the Data-Driven Salon Summit's The Three Rs: Retention, Recruitment & Rental, Stefanie Fox Jackson joins Killian and Zoé on Phorest FM to further the discussion around understanding what today’s young stylists are looking for when searching for and deciding to stay with a salon. Put more simply, what are Millennials looking for in their work? Does it have an impact on recruitment and strategies owners would have used to retain staff? If so, how? 
Links:
Canvas Salon & Skin Bar
Data-Driven Salon Summit
Phorest Academy's Salon Instagram Masterclass
Phorest Academy's Salon Reception Masterclass
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.