PhorestFM: Stories From the Salon Floor
The salon industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Being a business owner takes courage, but it can sometimes become an isolating, all-consuming reality. Amidst the daily whirlwind of tasks, there’s still the challenge of thinking ahead, of carving a path forward. The PhorestFM podcast celebrates innovative ideas, methods, and perspectives on business management and growth, marketing, leadership, and building great teams and cultures. Launched in 2017, it is hosted by Alex Bélisle-Springer (he/they), Global Education Content Lead at Phorest Salon Software. As of Season 9 (2025), new episodes air every second week, with occasional bonus drops on ”off” weeks.
Listen on:
Episodes
Tuesday Dec 12, 2017
Tuesday Dec 12, 2017
[055] This week on the show, Killian and Zoe invite industry expert Helen Devenney to discuss the frustration caused by no-shows at this time of the year and how to protect your business from them. Helen will also share her experience on ways to keep the highest customer service standards during the manic period. As usual, the show is topped off with the upcoming Phorest Academy Webinars!
Links:
5 Concrete Ways to ‘End It’ With Salon No-Shows
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday Dec 04, 2017
Monday Dec 04, 2017
[054] It's that time of the year again! Say hello to the first week of December and the final stretch for Christmas marketing. This week, Killian and Zoe welcome back Phorest Salon Software's content manager Chris Brennan on the show to discuss some festive ideas you can implement in your business this year.
Links:
The Ultimate Bundle Full Of Christmas Salon Marketing Ideas
David Barnett’s Proven To Work 3-Step Retail Selling Technique
And don't forget to join Jennie Lawson and her team at Mimosa Beauty in the 25 Days Of Gratitude email advent!
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Tuesday Nov 28, 2017
Tuesday Nov 28, 2017
[053] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened in the month of November. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.
Links:
Enter for a chance to win 1 of 2 Polaroid Snap Instant Digital Cameras! Click here for more details & entry form.
24 Key Client Notes For Delivering Memorable Customer Service
7 Concrete Salon Interview Techniques To Ensure You Hire The Best-Of-The-Best
The Ultimate Bundle Full Of Christmas Salon Marketing Ideas
Tried And Tested Salon Black Friday Campaigns You Can Steal
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday Nov 20, 2017
Monday Nov 20, 2017
[052] On this week's episode, Killian and Zoe welcome salon coach David Barnett of The High Performance Stylist to the show. Very passionate about growth and customer service, he strives to share his secrets to successfulness, inherently creating success and freedom for stylists and salon owners.
In this episode, he discusses his tried and tested three-step technique to selling retail, and suggests a few ideas to make sure you come out on top of the holiday season!
Links:
High Performance Stylist (Website)
High Performance Stylist (Facebook Page)
David Barnett was kind enough to open up his schedule for the next few weeks and is offering free 30-minute consultations for anyone looking for some advice or help with an aspect of their business. Pick a date and time that works for you - it's fast and easy: https://meetme.so/DavidBarnett
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday Nov 13, 2017
Monday Nov 13, 2017
[051] On this episode of Phorest FM, Killian and Zoe take their usual mid-month break from interviews to discuss recent Phorest Salon Software blogs.
Links:
Tried And Tested Salon Black Friday Campaigns You Can Steal
The Best Social Media Automation Tools For Salons & Spas
The Salon Insider’s Guide To Surviving A Tax Inspection
To join Gloria Murray's "Knowing Your Numbers" Facebook Group, click here.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Tuesday Nov 07, 2017
Tuesday Nov 07, 2017
[050] For the 50th episode of Phorest FM, Killian and Zoe welcome back to the show a regular Phorest Blog contributor who was also featured on the very first episode of the podcast. With her experience and knowledge in Employment Law, Michelle Bolger from ESA Consultants also works with Phorest Salon Software to provide HR blogs that are relevant and most importantly, helpful to the salon and spa industry.
On this episode, she discusses three topics with the co-hosting duo: the legalities around maternity leave, holiday entitlement and social media in the business. As always, we top off the show with our upcoming Phorest Academy Webinars!
Links:
ESA Consultants
Pregnant at Work Frequently Asked Questions (Health And Safety Authority)
Legal Rights for Pregnant Workers under U.S. Federal Law
Citizens Information (IE)
Workplace Relations Commission (IE)
Citizens Advice (UK)
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday Oct 30, 2017
Monday Oct 30, 2017
[049] Killian and Zoe dedicate this week's episode of Phorest FM to a round-up of everything that's happened in the month of October, while also taking the time to have a look back at the past year. From the most popular blogs to new contests and upcoming Phorest Academy Webinars, you're sure to get all the marketing advice you might have missed.
Links:
Enter for a chance to win a one-year industry magazine subscription! Click here for more details & entry form.
If We Had To Run A Salon Or Spa As Of Today, We Would…
There Are No Shortcuts To Building A Successful Salon Or Spa
Expanding With A Second Location: Is Your Salon Truly Ready?
100 Extra Salon Owners Summit 2018 Tickets Released!
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday Oct 23, 2017
Monday Oct 23, 2017
[048] This week on Phorest FM, Killian and Zoe interview salon owner Jennie Lawson from Mimosa Beauty, in Chelmsford, UK. Scuba diver on her days off, Jennie has committed herself to helping save the planet and our oceans from the plastic crisis we have happening all around us. In this episode, she discusses the idea of eco-innovation, why she holds the matter close to her heart and what it involves business-wise, apart from well... money, of course!
With her eco-friendly salon, Jennie Lawson is on a mission to help save this planet. What are you doing to help the environment?
Links:
[Free Download] Tiny Beautiful Moments: 5 Simple Self-Care Rituals for Beautiful Days eBook
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday Oct 16, 2017
Monday Oct 16, 2017
[047] On this episode of Phorest FM, Zoe takes over the hosting duty as Killian is off for the week. As it's a mid-month blog episode, she will tackle these three topics, all of them related to salon growth.
Links:
There Are No Shortcuts To Building A Successful Salon Or Spa
How Watching Netflix Can Help You Grow Your Salon Business
Expanding With A Second Location: Is Your Salon Truly Ready?
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
Monday Oct 09, 2017
Monday Oct 09, 2017
[046] On this week’s Phorest FM episode, Killian and Zoe interview salon owner Sam Pearce from The Potting Shed Spa in Batley, West Yorkshire. Sam shares her views on the causes behind the current recruitment crisis in the hair and beauty industry as well as how businesses and graduating students are affected by it, and discusses how she plans to work on changing this reality with a brand new training academy which will also be part of the big family that is The Potting Shed Spa.
Links:
Professional Beauty Guest Blog: Where have all the good therapists gone?
Interview with Lynda Tarpey in The Salon Owner's Ultimate Guide To Shaping a Retail Culture
Salon Growth Series: Get More Bookings & Work Less
Phorest Salon Software at Salon International ExCeL London
Phorest Academy: 'How To Manage Your Staff' w/Valerie Delforge
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.