[082] As with any form of advertising, businesses want to be seen everywhere to maximise every opportunity to reach their target market. Whether it be Facebook, Instagram, Twitter or LinkedIn, it has now become the norm for businesses to be on at the very least one channel. But how do you pick the good one to be on? And from there, how do you connect with your audience?
With 20 years in the beauty industry owning and managing salons on top of getting certified in digital marketing, Jennifer Swaine knows well about creating a brand narrative and promoting beauty services online. So much so that she's caught TV3 Xpose's attention in Dublin with her latest business venture Leeson Beauty Lounge, where she and her team provide high quality express beauty treatments (nails, brows, lashes) for busy women on the go! 
This week on the show, Jennifer joins Killian and Zoe to discuss the role and the importance of social media in the hair and beauty industry.
Links:
Leeson Beauty Lounge, Facebook Page
Style Media, Website
Sign Up For #SalonRetailWeek! Starts August 20th, 2018
Social Media Today, Website
Social Media Examiner, Website
Digital Marketing Institute, Website
Buffer Blog, Website
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[054] It's that time of the year again! Say hello to the first week of December and the final stretch for Christmas marketing. This week, Killian and Zoe welcome back Phorest Salon Software's content manager Chris Brennan on the show to discuss some festive ideas you can implement in your business this year.
Links:
The Ultimate Bundle Full Of Christmas Salon Marketing Ideas
David Barnett’s Proven To Work 3-Step Retail Selling Technique
And don't forget to join Jennie Lawson and her team at Mimosa Beauty in the 25 Days Of Gratitude email advent! 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software. 

[052] On this week's episode, Killian and Zoe welcome salon coach David Barnett of The High Performance Stylist to the show. Very passionate about growth and customer service, he strives to share his secrets to successfulness, inherently creating success and freedom for stylists and salon owners.
In this episode, he discusses his tried and tested three-step technique to selling retail, and suggests a few ideas to make sure you come out on top of the holiday season!
Links:
High Performance Stylist (Website)
High Performance Stylist (Facebook Page)
David Barnett was kind enough to open up his schedule for the next few weeks and is offering free 30-minute consultations for anyone looking for some advice or help with an aspect of their business. Pick a date and time that works for you - it's fast and easy: https://meetme.so/DavidBarnett
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[051] On this episode of Phorest FM, Killian and Zoe take their usual mid-month break from interviews to discuss recent Phorest Salon Software blogs.
Links:
Tried And Tested Salon Black Friday Campaigns You Can Steal
The Best Social Media Automation Tools For Salons & Spas
The Salon Insider’s Guide To Surviving A Tax Inspection
To join Gloria Murray's "Knowing Your Numbers" Facebook Group, click here.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[043] On this week’s Phorest FM episode, Killian and Zoe interview salon owner Alan Stewart, from Rainbow Room International; Scotland’s largest salon group of 12 branches. Alan talks about how to identify and grasp opportunities, why salon owners need to embrace innovation and technology, and how online bookings play an important part of his business.
N.B. Phorest Salon Software clients can activate their free online booking widget today by emailing .
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[037] On this week's Phorest FM episode, Killian and Zoe interview Frank Di Lusso of Frank Di Lusso Hair, a multi-award winning hair salon for creative styles and colour. Up for discussion? The importance of rewarding salon and spa clients by implementing an efficient salon loyalty system. As usual, the show is topped off with the upcoming Phorest Academy Webinars!
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[033] This week's episode of Phorest FM is all about giving back to your community. Killian and Zoe are joined by the Phorest Salon Software’s Charity Team Leads - Sarah McEvoy & Aoife Kelly-Cooney and will discuss this year's initiative, and more. As usual, the show is topped off with the upcoming Phorest Academy Webinars!
Links:
3 Messaging Tools To Improve Internal Salon Communication
Keynote Speaker Announcement For The Salon Owners Summit 2018
Top Tips for Creating Your Salon Mission Statement.
Support The Friends Of The Elderly (Donation Link)
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.
 

[030] On this week's Phorest FM episode, Killian and Zoe once again welcome Louis Grenier, who was also on the show for episode 24. Louis Grenier is a digital marketing consultant and podcaster in chief for EveryoneHatesMarketers.com and today, he's going to discuss humanising brands through marketing.
As usual, the show is topped off with the upcoming Phorest Academy Webinars!
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[026] On this week's Phorest FM episode, Killian and Zoe interview Phil Jackson, an award-winning salon owner, industry mentor, speaker and author of The Hairy Book of Email to get some insight on using email marketing in the hair, beauty and spa industry.
As usual, the show is topped off with the upcoming Phorest Academy Webinars!
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[025] This week on Phorest FM, Killian and Zoe take a mid-month break from interviews to discuss a few blog topics. As usual, the show is topped off with the upcoming Phorest Academy Webinars!
Links:
7 Ways To Help Your Clients Spend More, More Often
How To Handle Salon Layoff Rumours And Avoid A Catastrophe
What Types Of Salon Loyalty Programs Actually Add Value?
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[024] New format! Based on recent recommendations, Phorest FM is now going to focus on interviewing different personalities every week and keep the blog chats for the Monthly Round-Up episodes. This week, Killian and Zoe welcome Louis Grenier, a digital marketing consultant and podcaster in chief for EveryoneHatesMarketers.com, to get some insight on cutting through the noise and focusing on only a certain few marketing channels.
As usual, the show is topped off with the upcoming Phorest Academy Webinars!
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[019] This week on the show, Zoe improvises herself as host while Killian enjoys the beautiful city of Brussels. For the occasion, Phorest subscriber mail is read out and engaging April marketing ideas are shared.
As always, the show is topped off with our upcoming Phorest Academy Webinars.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[018] On Phorest FM this week, your co-hosting duo has prepared a shorter episode. Zoe chats about 10 ways to boost social engagement on Instagram while Killian introduces Phorest's brand new eBook: the Salon Owner's SMS Marketing Gameplan!
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[013] This week on your Phorest FM, Killian and Zoe kick off the show with some hair removal marketing campaign ideas. Then, the duo invites Barry Quinn, Phorest's Head of Grow Team, to talk about how to build a successful loyalty program in your business, and Luke Doolin, SMS Advisor, to discuss some Valentine's Day marketing ideas for your salon or spa.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

[010] This week on Phorest FM, Killian and Zoe discuss the ins and outs of monitoring and managing your salon's online reputation. The show is topped off with the listing of upcoming Phorest Academy Webinars, as per usual.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.