[261]
Links:
Follow Frank on Instagram: @frankdilusso
Learn more about Frank Di Lusso Hair: https://www.frankdilusso.com/
Get your Salon Owners Summit 2024 tickets now: https://www.salonownersummit.com/tickets
Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1
Leave a rating & review: http://bit.ly/phorestfm 
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Geno Stampora — one of the most celebrated and awarded artists in beauty, an outstanding role model, industry expert and business guru — joins podcast host Zoé Bélisle-Springer for a remote interview on beauty beyond boundaries.
Get your Salon Owners Summit 2024 tickets now: https://www.salonownersummit.com/tickets
Get in touch with Geno Stampora: geno@genostampora.com
Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1
Leave a rating & review: http://bit.ly/phorestfm 
This "Live From..." bonus episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

Tom Chapman — inspirational speaker, author and founder of The Lions Barber Collective — joins podcast host Zoé Bélisle-Springer to discuss the Collective's projects and growth since he last was on PhorestFM in 2020. He also shares tips on active listening and spotting signs of behavioural changes, mental health problems and suicidal thoughts in salon clients.
Get your Salon Owners Summit 2024 tickets now: https://www.salonownersummit.com/tickets
Learn more about the Lions Barber Collective: https://www.thelionsbarbercollective.com/
Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1
Leave a rating & review: http://bit.ly/phorestfm 
This "Live From..." bonus episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

New episodes of the PhorestFM podcast are coming soon, and this season, we're getting personal!
We've been having inspiring conversations with some of the industry's most innovative industry professionals, and we can't wait for you to hear them!
Tune in for the seventh season of the show, launching Monday, March 6th, 2023. And just like the overlapping leaves that make the Phorest logo, every conversation on this show contributes to something larger than us, reminding us why we do what we do and why we love what we do. PhorestFM Season 7, brought to you by Phorest Salon Software.
Watch the video teaser: https://youtu.be/LzjEByxhO98
Subscribe to the Phorest FM email newsletter: http://bit.ly/2T2gUj1
This trailer was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

[257] Loyal clients are the people that bring in referrals, typically spend the most with you, help create an atmosphere in your salon, and build genuine connections with you and your team. But no matter how good your client retention strategies and numbers are, there are always people who will leave, voluntarily or not. That's why ensuring you attract a steady stream of new clients (however small) is important.
Featuring salon owner & educator Erin Raber (@theculturecurl) — and in a format ever so slightly different than usual — this episode will help you see how small but deliberate actions applied to a salon's marketing and retention strategies can reduce friction and yield better growth.
Links:
Learn more about Pin-Up Curls: https://www.pin-upcurls.com
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[256] Owner and leader Maggie DiFalco has invested over 25 years of her career to employing and mentoring young artists, giving back through charitable work and delivering outstanding guest experiences. When she retires, she'll be leaving big shoes to fill. But Maggie's not one to want to rush things. She wants to ensure the salon stays within the family and maintains its success well beyond her retirement. Hence, Jaclyn Gonzalez and Joe DiFalco have been steadily preparing themselves for the day their mother fully hands over the business ownership baton.
In a rare interview on the matter, hear all three family members describe their roles within Maggie's exit plan, share their opinion on the biggest threats to success, and discuss preserving relationships, letting go and stepping up.
Links:
Learn more about Maggie The Salon: https://maggiesalon.com
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[253] One of the most celebrated and awarded artists in beauty, an outstanding role model, industry expert and business guru, Geno Stampora is known for keeping the creative juices of beauty professionals flowing and bringing incredible value to every one of his contributions to the industry.
In this week's episode — consider it a Salon Owners Summit teaser — he offers his thoughts on a keynote presentation delivered by CEO of Phorest Ronan Perceval earlier this year, celebrates the industry's resilience and reflects on prompts related to leadership and responsibility. After two years of major disruptions at all levels, the pace of change isn't showing any signs of slowing down, and in Geno's own words: "If there's ever been or going to be a time to get things right in your salon, it's this year."
Links:
Get in touch with Geno Stampora: geno@genostampora.com
It's back! Secure your tickets for the Salon Owners Summit 2023: https://www.salonownersummit.com/get-tickets
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[251] In April 2022, a report commissioned by the National Hair & Beauty Federation (NHBF) from Pragmatix Advisory confirmed a skills crisis in the hair & beauty sector — sharing that "57% of hair & beauty businesses in the UK have unfilled vacancies." While the report identifies threats to the sector's future in the UK specifically, we're hearing salon owners globally also talking about the challenges they're running into when finding, hiring and retaining skilled staff.
In this week's conversation, multi-award-winning salon owner and entrepreneur Stefania Rossi (@stefaniarossirecruitment) shares her views and observations on the skills shortage, discusses the substantial financial implications bad hiring decisions can have on salon and spa businesses and shares red flags to look out for when speaking to potential candidates.
Links:
Learn more about Stefania Rossi Recruitment: https://www.stefaniarossi.co.uk
Learn more about Hidden Talent: https://wearehiddentalent.com
Read the "Careers at the cutting edge: tackling the skills shortage in the hair and beauty sector" report, commissioned by the NHBF from Pragmatix Advisory: https://www.nhbf.co.uk/documents/nhbf-skills-campaign-final-report-april-2022/nhbf-skills-campaign-final-report-april-2022.pdf
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[250] The exploratory path to self-acceptance can be challenging in a world that often pushes so many expectations and judgements. We are told and encouraged to be ourselves from a young age, but that often comes with a silent reservation: "Be yourself, but don't make others uncomfortable."
Workplaces aren't immune to society's deep conditioning and binary view of gender, and to quote gender deconstruction worker Dr Lisa Cravens-Brown, "socially constructed gender norms are — always limiting, often harmful." A better understanding of the multitudes of gender is essential for us to live in a more inclusive society. On a workplace scale, it is essential to start implementing gender-inclusive policies and practices to attract and retain employees and clients who fall outside the gender binary.
In this episode, you'll hear stories, experiences and advice from Noam Auger, entrepreneur and hair artist whose first hair studio —CallmeNoam— came to life in the spirit of celebrating self-acceptance and offering a safer environment to create and connect with his community.
Links:
Learn more about Noam's private studio, call me noAM: https://www.callmenoam.com
Follow Noam on Instagram: https://www.instagram.com/callmenoamm/
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[249] Every industry and even job comes with preconceived notions or stigmas. Still, when it comes to the hair and beauty industry, the most widely circulated ones cut deep and stick — often for far too long.
Tara Rose Kidd, Founder of Tara Rose Salons and Training Academy, a salon educator and global keynote speaker, self-describes as an entrepreneur outlier. After launching her career as a hairdresser in the UK, Tara found herself seeking greater direction and purpose. Her quest brought her to Abu Dhabi and, ultimately, to a modest villa where she launched the first Tara Rose Salon.
In addition to sharing some of Tara's career highlights and discussing her most recent business ventures, this conversation explores limiting beliefs, mindset training, breaking the mould and the value in doing the things that scare us most.
Links:
Learn more about Tara Rose Salons: https://www.tararosesalon.com
Learn more about Tara Rose Academy: https://tararoseacademy.com
Look for these titles at your local bookstore or library:
No Fears, No Excuses by Larry Smith
Mindset by Carol Dweck
Can't Hurt Me by David Goggins
Limitless by Jim Kwik
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[248] What is your default leadership style? How do you lead your team towards your shared definition of success? Are you a strategic, democratic leader? Are you more of a coach?
This week's conversation with salon owner and visionary leader Bonnie Conte (@avalonsalonspas, @vibesalonlakezurich) is an invitation to look at where your leadership style stems from and, more importantly, whether it's reflective of how you want to show up for your business and team. Tune in as Bonnie shares her definition of visionary leadership and what that looks like concretely for her teams, recalls some of Avalon's growth challenges being in business for 20+ years and tells us all about her latest Lake Zurich salon for the young and young at heart, VIBE.
Links:
Learn more about Avalon: https://avalonsalonspas.com
Learn more about VIBE: https://avalonsalonspas.com/vibe/ 
Become a member of the Professional Beauty Association (PBA): https://www.probeauty.org/join
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[247] There is vulnerability in sharing our experiences, strength in owning our identities and power in creating communities and work environments that feel safe.
In this week's conversation, Laura Graven (salon owner @tailoredsalon, stylist) and Brady Dahm (hair designer, founder of The Trans Experience @bradysbeautyy) talk inspired action, openly recount various stories and memories and allow us a close up look into the Tailored Salon's culture of inclusivity. As you'll hear, it's one thing to claim inclusivity, but a whole other one to walk the talk.
Links:Learn more about Tailored Salon: https://tailoredsalon.comRead Salon Today's feature on Tailored Salon: shorturl.at/CJLT2Listen to the "Queer Unfiltered" podcast, co-hosted by Brady Dahm & Antonio D'Acquisto: shorturl.at/dhp12Find out more about The Dresscode Project: https://www.dresscodeproject.comClick here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.Leave a Rating & Review: http://bit.ly/phorestfm Read the transcript, or click here to learn more about Phorest Salon Software.

[246] The pandemic may have briefly stalled in-person experiences, but salons are now dialling up the experiential factor, designing ultra-unique spaces to transport guests away from everyday life.
Designing a functional and attractive salon or spa that represents the brand and vision is one of the most exciting part of opening or growing a business. But for others, the whole experience can be pretty stressful. In this week's conversation, Something You Salon and Spa owner Amanda Baer (@somethingyousalon) shares her salon's increasingly growing pains, the decision-making process behind moving from a 1400 sq. ft location to more than double that, how the salon's culture plays into her interior design, renovation tips and more.
Links:
Watch the Something You Salon & Spa virtual tour: https://www.somethingyoubeauty.com
Read more about the two research pieces mentioned:
https://www.phorest.com/blog/inflation-the-experience-economy-new-data-insights/
https://www.phorest.com/blog/set-up-grow-successful-salon/
Find inspiration with these 17 salons that transformed their space into a unique destination: https://www.phorest.com/blog/17-salons-unique-destination/
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[244] Setting up a salon or spa business can be challenging and costly. On the other hand, buying an existing salon can reduce the setup costs. Still, there are other considerations. You're investing and inheriting equipment, branding, existing relationships, a team and clientele that might not fit your vision for the business' future.
In this week's conversation — and with much honesty, vulnerability and pride — multi-award-winning salon owner and entrepreneur Stefania Rossi (@stefaniarossirecruitment) reflects on the hardships and success stories that came with buying her London clinic, Utopia Beauty & Advanced Skincare. 
Links:
Learn more about Stefania Rossi Recruitment: https://www.stefaniarossi.co.uk
Learn more about Hidden Talent: https://wearehiddentalent.com
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[243] "It kind of never happens to get to choose how you can look, to that extent."
At Phorest, passion and ambition connect us with salon owners and staff all over the globe, helping you grow and celebrating every success. We say yes to equality and no to hierarchy, and we show up tirelessly every day.
Publishing a third rerun so soon after the last two wasn't part of the plan for May, but our host Zoé's vulnerability and willingness to share a bit of their story tied in perfectly with a conversation aired on the podcast last year.
In this episode from Phorest FM Season 5, we discuss the birth of Kristin Rankin's brainchild — The Dresscode Project — explore the ins and outs of creating safer spaces for all clients and chat with salon owner & educator Lauren Wilde on the importance, meaning and the day-to-day of a salon that's more inclusive of folks across the gender spectrum.
Links:
Learn more or become a part of The Dresscode Project Salon Alliance: https://www.dresscodeproject.com
Reach out to Kristin Rankin (they/them) @kristinrankinhair or on www.foxandjanesalon.com
Reach out to Lauren Wilde (she/her) @wildehairday, @frizz.and.fantasy or on www.roseandonyx.com
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.