[243] "It kind of never happens to get to choose how you can look, to that extent."
At Phorest, passion and ambition connect us with salon owners and staff all over the globe, helping you grow and celebrating every success. We say yes to equality and no to hierarchy, and we show up tirelessly every day.
Publishing a third rerun so soon after the last two wasn't part of the plan for May, but our host Zoé's vulnerability and willingness to share a bit of their story tied in perfectly with a conversation aired on the podcast last year.
In this episode from Phorest FM Season 5, we discuss the birth of Kristin Rankin's brainchild — The Dresscode Project — explore the ins and outs of creating safer spaces for all clients and chat with salon owner & educator Lauren Wilde on the importance, meaning and the day-to-day of a salon that's more inclusive of folks across the gender spectrum.
Links:
Learn more or become a part of The Dresscode Project Salon Alliance: https://www.dresscodeproject.com
Reach out to Kristin Rankin (they/them) @kristinrankinhair or on www.foxandjanesalon.com
Reach out to Lauren Wilde (she/her) @wildehairday, @frizz.and.fantasy or on www.roseandonyx.com
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[242] Ideas come in all shapes and forms, but often, they originate from dialogues, experiences or observations. To create products or services that serve others — and more than that, make a difference in their lives — we must welcome new perspectives. Allowing our hunches to connect with other people's hunches typically leads to better results.
Featuring Phorest's Chief Product Officer Patrick "Paddy" Monaghan, this episode explores the concepts of product mindset, perspective, tunnel vision and stickiness whilst diving into Paddy's experience developing products and features within the hair and beauty industry.
Links:
Apply for the Phorest Growth Fund (Applications for 2022 close on May 1st): https://www.phorest.com/resources/the-phorest-growth-fund/
Learn more about The Tipping Point by Malcolm Gladwell: shorturl.at/aenvE
Learn more about Made To Stick by Chip & Dan Heath: shorturl.at/aAFT4
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[237] International Women's Day (March 8) is a global day to recognize and celebrate women's and girls' social, economic, cultural, and political achievements. But also a time to raise awareness of the progress made towards achieving gender equality and the work remaining to be done.
In that spirit, this week's episode features a woman who literally lives her life at full throttle while also helping other women succeed and grow.
In this conversation, Shay Hoelscher (@shayhoelscher), race car driver, CEO and owner of hair care brand Privé (@privehair), recounts moments in her multifaceted journey, discusses purpose and giving back and explains the many ways her passion for both the beauty and motorsport industry have intersected throughout her life.
Links:
Learn more about Privé: https://priveproducts.com
Watch Shay Hoelscher's CEO Spotlight (video): https://youtu.be/__K46wIvtnI
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[235] In CEO Ronan Perceval’s words: “We have taken the next step in our growth journey with a brand new look, but it means nothing unless our salons are on that journey beside us.”
It’s what comes with our new look that matters most to us and this industry, our industry.
Introducing the Phorest Growth Fund: a new initiative announced by Phorest Salon Software and our commitment to helping salons worldwide reach their growth potential by providing a financial boost to their growth plans. In this episode, hear Sian Gray, Director of Global Marketing at Phorest, discuss the initiative's "why," share its exciting details and answer some of the most frequently asked questions!
Links:
Learn more about the Phorest Growth Fund at this link: https://www.phorest.com/resources/the-phorest-growth-fund/ or reach out by email at growthfund@phorest.com
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal’s cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

The salon industry has a lot to be proud of. Phorest has always been in awe of it.
The energy. The camaraderie. The creativity.
Phorest FM celebrates fresh perspectives and ideas on topics such as business management, marketing, retaining and motivating teams and generating new revenue streams.
Tune in for the sixth season of the show, launching Monday, February 14th, 2022. Phorest FM episodes air weekly, sharing inspiring stories from the salon floor and amplifying community voices all over the globe.
In your salon, we’re at the heart of it.
Watch the video version of this trailer: https://youtu.be/B9hbS0MtEOo
This trailer was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

[233] Season 5 is officially a wrap with over 1570 minutes of inspiring stories and conversations you can now catch up on! In this very last episode of the season, we give you the top ten most downloaded episodes of the year. Which one was your favourite?
Links:
Click here to subscribe to the weekly Phorest FM email newsletter
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[232] Another year, another retrospect! For the second to last episode of Phorest FM's fifth season, Phorest CEO Ronan Perceval and COO Sylvie McDermott recall and discuss 2021's highs, feature releases, and more!
Links:
Book your tickets for the Brave New World Gala Dinner:
IE — https://www.phorest.com/brave-new-world/
UK — https://www.phorest.com/gb/brave-new-world/
USA — https://www.phorest.com/us/gala-dinner-california/
CA — https://www.phorest.com/ca/gala-dinner-california/
Click here to subscribe to the weekly Phorest FM email newsletter
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[228] Running a successful salon or spa business involves way more than just providing a service: creating an excellent customer experience is an art. From forming personal connections with guests to keeping your environment clean and inviting, many factors make up the total package. And no matter how many industry awards you win, nothing tops what your clients have to say about you.
That's why in early November, we shun a light on the profound impact that hair and beauty professionals can have on people's lives with a week of celebration and storytelling. In this episode, hear stories from clients and staff that encapsulate what makes this industry unique. 
Links:
Learn more about Salon Appreciation Week: https://bit.ly/3oTdaS7
Watch Bernadette & Tara's story: https://bit.ly/31Puxe4
Watch Christian & Julie's story: https://bit.ly/3dWJxZH
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[222] There is always room for us to grow and strengthen the way we go about operating our businesses. Pivoting isn't an easy feat and sometimes implies reinventing the wheel. But often, it doesn't. Many times, it's just about finding solutions to meet customers where they are and make sure you give added value for the long-term.
This week on the show, we welcome salon owner and business coach Peter Ciardulli (@p_eter_c_iardulli) to recount his story of pivoting during COVID-19 and discuss the importance he put on nurturing close connections with clients — especially after the second lockdown, which in his area, lasted seven-plus months.
Links:
Learn more about Salon Smartz & book a consultation call: https://www.salonsmartz.com/pricing
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[218] As an entrepreneur, you have beliefs about the things you don't always have precise answers for. For example, whether the launch of a new product line or an online store will succeed or if your customers will react positively when you go from one way of operating to another. However, if you're not paying attention to your staff, customers, or even your market as a whole — if you're not ready to change said beliefs when things aren't working the way they should, you risk undermining the growth and prosperity of your salon business.
Pivoting isn't an easy feat, but the more you do it, the more comfortable you become with innovating and navigating uncertainty, all the while developing your staff into a seasoned team.
Featuring Haus of Heir leaders Ramiro Corrales (@ramirocorrales) and Cameron Kepford (@cameronkepford), this week's episode explores their deep desire to create long-term value. More specifically, we talk about their experience with embracing change, their strategies to mitigate risk, and address how you don't always need a crisis to pivot (not to say you shouldn't take advantage of one).
Links:
Learn more about Haus of Heir (@hausofheir): https://hausofheir.com
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[217] Following up on our recent conversation with Advanced Healing Artist for L'ANZA and Salon Centric influencer Christopher Aaron, we turn our eyes to the UK, where, in a long-overdue change, the National Occupational Standards (NOS) for Hairdressing have now been updated to include mandatory training in cutting and styling of afro and textured hair.
Featuring haircare specialist and co-founder of Cognito Hair in London, this week's episode explores Shareefa Jennings' journey in the salon industry, her thoughts on the announcement of the new standards, as well as what she deems necessary for growth both as a hairdresser and salon owner, inclusiveness and exceptional client care.
Links:
Learn more about Cognito Hair: https://cognitohair.co.uk/about-us/
Learn more about the British Beauty Council and/or become a member: https://britishbeautycouncil.com
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[213] Are you on the fence about taking on the 30Days2Grow salon challenge, Thrive Edition? In this week's episode, hear from Alena Brown, the proud owner of both the St.Albert and Windermere Eye Candy Lash Extensions salons (@eye_candy_lash_extensions_yeg), as we explore the idea of embracing new opportunities as they come, the impacts of the challenge on her business, and more!
It's not too late to join! You can take the Thrive Edition of the challenge at your own pace. Every day for 30 days, we'll deliver easy daily tasks that will help you to supercharge your marketing, boost your team's performance, improve your salon's digital presence and put your self-care at the centre of your success.
Links:
Take the 30Days2Grow challenge at your own pace: http://www.phorest.com/30days2grow
Learn more about Alena Brown & Eye Candy Las Extensions: https://www.eyecandylashextensions.com/our-story
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[209] Just weeks after announcing the major appointment of former Davines CEO Paolo Braguzzi to its board of directors, Phorest has proudly revealed that the beauty powerhouse Janna Ronert, CEO and Founder of IMAGE Skincare, is also joining the board, bringing further expertise and kudos to the brand.
Speaking of her newest undertaking, sitting on the board at Phorest, she shares her intention of putting her industry expertise to good use to help salon owners thrive and discusses the need for the industry to embrace technology.
Links:
Follow Janna on Instagram: https://www.instagram.com/jannaronert/
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[207] After 17 years as CEO of the Davines Group, fearless pioneer and compassionate leader Paolo Braguzzi brings his expertise and leadership to Phorest's Board of Directors.
This week on the show, we celebrate Paolo's recent appointment by sharing his devotion to the hair and beauty industry. Join us in welcoming him to Phorest as we discuss the importance of sharing knowledge, building a strong brand and reflect on significant industry challenges such as the recruitment crisis and the reduced frequency of visits salons have been and still are currently experiencing.
Links:
Read more about Paolo Braguzzi's appointment: https://bit.ly/3vPenuf
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[206] With more than 20 years of industry experience, knowledge and professional beauty expertise, Alain Audet — former executive director of the Allied Beauty Association (ABA Canada) & director of salon development for L'Oréal Canada Professional Products Division — joins Phorest as the newly appointed General Manager for Canada. In his new position with Phorest, Audet will support the company's organic growth within the market and develop it with a more Canadian focus.
In this week’s episode, we first take some time to discuss overcoming self-doubt and using transferable knowledge and creativity to overcome challenges. Then, we discuss Alain’s deep appreciation for the professional salon industry, his thoughts on what its biggest challenges are as well as his hopes for the future. Join us in welcoming Alain to Phorest, and let us know what you appreciate most about being a part of the industry!
Links:
Read the news on Salon Magazine: shorturl.at/bekEH
Follow Alain on Instagram: https://www.instagram.com/alainaudet
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.