PhorestFM: Building a Stronger Industry, Together
The professional hair, beauty, and medi-aesthetics industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Being a business owner takes courage, but it can sometimes become an isolating, all-consuming reality. Amidst the daily whirlwind of tasks, there’s still the challenge of thinking ahead, of carving a path forward.
The PhorestFM podcast celebrates innovative ideas, methods, and bold perspectives on business management and growth, marketing, leadership, and building great teams and cultures. Launched in 2017, it is hosted by Alex Bélisle-Springer (he/they), Global Education Content Lead at Phorest Salon Software. New episodes every second week, with occasional bonus drops on ”off” weeks.
Listen on:
Episodes
Monday Jun 08, 2020
Monday Jun 08, 2020
[167] Living beneath your means, paying off debt, defining long-term financial goals and saving money: just a few of the steps needed to achieve financial freedom. As author Robert Kiyosaki said in his influential book Rich Dad, Poor Dad: "Intelligence solves problems and produces money. Money without financial intelligence is money soon gone."
Featuring Michaella Blissett Williams, the visionary behind [salon]718 @salon718, this week's conversation explores some of her personal stories, financial literacy in the hair and beauty industry, the practice of setting goals and much more.
Links:
Visit salon[718]'s website: salon718.com/
Access the Back In Business, With Phorest information page at www.phorest.com/c19
Click here to subscribe to the weekly Phorest FM email newsletter
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.
Monday Jun 01, 2020
Monday Jun 01, 2020
[166] As the world turns to digital solutions to counter the impacts of COVID-19 lockdowns, people are coming to realise that posting ad hoc content no longer produces enough results and that there needs to be a proper understanding, intention and purpose behind their online activity.
Featuring professional beauty blogger & teacher Sinéad Kavanagh (@thebeauttruth), this week's conversation explores social media strategy and the importance of both authenticity and consistency.
Links:
Reach out to Sinéad on Facebook or by email: thebeautifultruthie@gmail.com
Access the Back In Business, With Phorest information page at www.phorest.com/c19
Click here to watch all the 'Reopening Strong' webinar replay on-demand
Click here to subscribe to the weekly Phorest FM email newsletter
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.
Monday May 25, 2020
Monday May 25, 2020
[165] Catch up on everything that's happened in May! This week's episode features an interview with Phorest Product Manager Aisling Scolard on salon reopening tools, blog recaps as well as snippets from previous interviews with Neil Ducoff (CEO & Founder of Strategies), Tom Chapman (award-winning UK-based barber & international educator) and Zane Hagy (PR and marketing professional).
Links:
Access the Back In Business, With Phorest information page at www.phorest.com/c19
Click here to watch all of Phorest Salon Software's webinar replays on-demand
Click here to subscribe to the weekly Phorest FM email newsletter
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.
Monday May 18, 2020
Monday May 18, 2020
[164] In times of uncertainty, our natural inclination is often to look for answers and validation in others to make sure we're doing things right. What we tend to forget, though, is that someone else's decision about their business might not be the right one for us (no matter how good the idea or action is). When it comes to your brand, your business, do what feels right for you. Learn from the past and others, only to then pave your very own way.
Featuring PR and marketing professional Zane Hagy, this week's conversation explores crisis communication, the concept of resilience and the power that lies in being a black sheep.
Links:
Visit Z11 Communications: https://bit.ly/3bDNpv7
Click to read 'Be a Black Sheep' (written by Zane Hagy)
Click to read 'Communicating in Times of Crisis' (written by Zane Hagy)
Take the Big Fat Global Hair & Beauty Quiz at your pace and on your own time
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.
Monday May 11, 2020
Monday May 11, 2020
[163] After losing a friend to suicide, award-winning UK-based barber & international educator Tom Chapman (@tomchapman_hair) decided to do something about the biggest killer of young men in the UK*. Through the Lions Barber Collective charity, he raises mental illness awareness and aims to prevent suicide by creating training that enables barbers to recognise, talk and listen out for symptoms of depression.
This week's conversation allows for an insight into Tom's journey and current projects, how his charity saw the light of day, and the importance of educating the next generation of barbers.
* In 2018, there were 6,507 suicides registered in the UK, an age-standardised rate of 11.2 deaths per 100,000 population. Globally, someone dies by suicide every 40 seconds
Links:
Watch The £1.7 Million Haircut documentary: https://bit.ly/2YSv2zX
Download the BarberTalk app on Android (https://bit.ly/2SStsug) or on the App Store (https://apple.co/2LlEgN3)
Register for the 30Days2Grow salon challenge, quaranTEAM edition
Watch all of Phorest Salon Software's webinar replays on-demand: https://bit.ly/3bkSpFe
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.
Monday May 04, 2020
Monday May 04, 2020
[162] With so many unknowns, building a monthly financial plan can be overwhelming. And like anything overwhelming to us, the best way to reduce stress is to break the task down into bite-size pieces.
In this episode, Neil Ducoff, CEO and founder of business training and coaching company Strategies discusses the current crisis' financial stressors & shares free tools to both set accurate reopening prices for salon services and map out a healthy cash flow recovery plan.
Links:
Find out more about the 13-Week Cash Flow Recovery Tool and access the registration page
Get a free coaching call with Strategies
Register for the 30Days2Grow salon challenge, quaranTEAM edition
Click here to watch all of Phorest Salon Software's webinar replays on-demand
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.
Monday Apr 27, 2020
Monday Apr 27, 2020
[161] Did the coronavirus-induced chaos make you miss an episode? Catch up on everything that's happened in April with Killian and Zoe's round-up.
This week's episode features an interview with Phorest Salon Software's Head of Product Patrick Monaghan, blog recaps, training and webinars you can put on your to-do list for upskilling as well as snippets from previous interviews with Joe Bolger (Managing Director at ESA Consultants), committee members of IHF & the Hair & Beauty Charity, and Dawn Bradley (podcaster, educator & hairstylist). Click here to subscribe to the weekly Phorest FM email newsletter!
Links:
Register for the 30Days2Grow salon challenge, quaranTEAM edition
Click here to watch all of Phorest Salon Software's webinar replays on-demand
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.
Monday Apr 20, 2020
Monday Apr 20, 2020
[160] "If you are a hairstylist, sleep now — because when this is all over you better have your doors open 24/7 for the amount of un-groomed, boxed hair dyed, home cut bangs you're going to have to fix." NO — that's a hard no. If you're too busy to take care of yourself, how do you expect to deliver the quality standards in customer service that you hold yourself accountable to?
Collectively, we're currently navigating financial instability, trauma, grief, fear of losing loved ones, etc. Individually, we all have different thresholds to dealing with every situation from that list. In the hair and beauty industry specifically, knowing what to do now to best prepare for the return to trading is stressing more than one. The day salons and spas reopen will come, and with that, work stress will follow — it's fine, it's inevitable. However, if you don't set healthy boundaries for yourself now, in the long run, you run the risk of burning out.
In this episode, podcaster, educator and hairstylist Dawn Bradley (@dawnbradleyhair) opens up about her scary tango with burnout, discusses scarcity mindset, how to set healthy boundaries and ultimately, how to avoid running yourself to the ground once lockdowns get lifted and there's an influx in demand.
Links:
Listen to the Anxious Creative Podcast
Download Dawn Bradley's Client Attraction Playbook
Access the Hair Painting Outside the Lines program
Register for the 30Days2Grow salon challenge, quaranTEAM edition
Click here to watch all of Phorest Salon Software's webinar replays on-demand
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.
Monday Apr 13, 2020
Monday Apr 13, 2020
[159] There’s a lot to be said about having a strong community and support system. In both business and in life, you need trusted people to rely on when things get tough. And along with friends and family, there are professionals and organisations who can help.
Featuring Danielle Kennedy (President, IHF), Lisa Eccles (Vice-President, IHF) and Samantha Grocutt (President, Hair and Beauty Charity), this week’s episode takes a look at the support to the industry the Irish Hairdressers Federation & the Hair and Beauty Charity are providing during this time of crisis.
Links:
Follow the IFH on Instagram and sign the industry petition to develop an inclusive Economic Recovery Package that supports domestic SMEs
Follow the Hair and Beauty Charity on Instagram and donate to the COVID-19 Relief Fund
Access the Phorest Coronavirus Best Practice resource page
Click here to watch all of Phorest Salon Software's webinar replays on-demand
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.
Monday Apr 06, 2020
Monday Apr 06, 2020
[158] Something to keep in mind about the COVID-19 crisis is that salons and spas are going to be really busy when it all ends. The biggest concern right now, however, is the sheer uncertainty of how long this is going to last. If your salon has been forced to close, what are you doing now to ensure you come out the other end of it all standing strong? Will your salon be ready to handle a busier period than what November and December usually look like?
Featuring founder and CEO of Phorest Salon Software, Ronan Perceval, this week's conversation explores ways you can cut costs immediately, successful avenues for generating revenue while you're closed and why you need to start planning for your business re-opening.
Links:
Access the HelpJuice Salon Closure Checklist
Access the Phorest Coronavirus Best Practice resource page
Click here to watch all of Phorest Salon Software's webinar replays on-demand
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.