[240] The second Phorest FM episode rerun picks up right where things left off last week: seeing things from a different perspective. When we frame an idea, a problem, or an opportunity, we choose a perspective. Look at a “glass as half-empty,” and we start conserving and protecting. See the same glass as “half-full”, and opportunity and growth emerge. Our thinking shifts simply by how we choose to look at or “frame” something.
From a conversation aired in 2019, this week’s rerun brings to light Jay Williams’ teachings on making better choices for your business, organisation and people.
As you listen to this classic from Season 3, consider this: are your clients and your staff loyal? Or are they satisfied? Whatever your retention rate is for both, your opportunity is to ask yourself where you need to build trust with those you aren't retaining.
Links:
Apply for the Phorest Growth Fund: https://www.phorest.com/resources/the-phorest-growth-fund/
Learn more about Jay William’s book, This vs That: Better Thinking, Better Choices, Better Leader: https://www.jaywilliamsco.com/the-book
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal’s cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[239] Phorest Growth Fund applications for 2022 are now open! We decided to offer two episode reruns for the occasion, the first one being a conversation from 2018 with business coach, CEO of High Performance Stylist and now Phorest Growth Fund panellist David Barnett.
Managing a salon isn’t always the easiest thing to do, but salons and spas that find real success within the industry are the ones that run and function with clear confidence, commitment and communication. What if, like David proposes, “instead of marketing to new clients, we were able to build a business and become famous for being the best place to work? And marketing to the best stylists in your area. Because let’s face it, if you’ve got the best stylists in your area working for you, or they’re knocking on your door wanting jobs, and they’re fully booked, then your job is done. You have a highly successful business.”
As you listen to this classic from Season 2, consider this: how do you think about yourself as a leader, and where is there room for growth?
Links:
Apply for the Phorest Growth Fund: https://www.phorest.com/resources/the-phorest-growth-fund/
Learn more about David Barnett & HPS (High Performance Stylist): https://www.joinhps.com/main
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal’s cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[238] Returning and new customers are obsessing over brands like never before. But beauty and hair salon marketing can feel overwhelming both time and money-wise. Not to mention how somehow, you're just 'supposed' to know how to be a social media and content marketing master, even though those skills are rarely taught in school.
That's why this episode, featuring Founder and Director of Content Kweens Ben Lifton, is all about content marketing and how it's one of the best ways to convert your community into high ticket clients nowadays.
Links:
Sign up for the Content Creators Camp, by Content Kweens: https://www.contentkweens.com/content-creators-camp
Check your salon's Online Health Score: https://www.phorest.com/online-health-score/
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[237] International Women's Day (March 8) is a global day to recognize and celebrate women's and girls' social, economic, cultural, and political achievements. But also a time to raise awareness of the progress made towards achieving gender equality and the work remaining to be done.
In that spirit, this week's episode features a woman who literally lives her life at full throttle while also helping other women succeed and grow.
In this conversation, Shay Hoelscher (@shayhoelscher), race car driver, CEO and owner of hair care brand Privé (@privehair), recounts moments in her multifaceted journey, discusses purpose and giving back and explains the many ways her passion for both the beauty and motorsport industry have intersected throughout her life.
Links:
Learn more about Privé: https://priveproducts.com
Watch Shay Hoelscher's CEO Spotlight (video): https://youtu.be/__K46wIvtnI
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[236] If you know a bit about stoïcism, you'll know that turning adversity to advantage is an ancient art:
"The impediment to action advances action.
What stands in the way becomes the way." (Marcus Aurelius)
Amongst many other things, overcoming setbacks requires changing our perception, practicing persistence and channeling our energy so we can put it to good use.
In this episode, hear industry and Eufora educator Hunter Donia (@hairbyhunty) tease his Eufora Global Connection business session by sharing his journey as a hairstylist, discussing the difficulties and lessons learned from rebuilding a clientele in a new city and how he now leverages social media to build an overflowing book of dream clients!
Links:
Register here for Eufora Global Connection on April 4-5, 2022 and enter the code FP200 at checkout for a $200 discount: https://www.eufora.pro/pages/global-connection-2022
Listen to The Modern Hairstylist, Hunter Donia's podcast: https://www.buzzsprout.com/1896666
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[235] In CEO Ronan Perceval’s words: “We have taken the next step in our growth journey with a brand new look, but it means nothing unless our salons are on that journey beside us.”
It’s what comes with our new look that matters most to us and this industry, our industry.
Introducing the Phorest Growth Fund: a new initiative announced by Phorest Salon Software and our commitment to helping salons worldwide reach their growth potential by providing a financial boost to their growth plans. In this episode, hear Sian Gray, Director of Global Marketing at Phorest, discuss the initiative's "why," share its exciting details and answer some of the most frequently asked questions!
Links:
Learn more about the Phorest Growth Fund at this link: https://www.phorest.com/resources/the-phorest-growth-fund/ or reach out by email at growthfund@phorest.com
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal’s cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[234] It’s 2004. Phorest’s Founder & CEO Ronan Perceval is hunched underneath the salon reception desk, troubleshooting a hardware issue in the first infant version of Phorest’s Software.
“I wondered if I would ever truly delight the salon owner waiting in front of me. I can barely remember what else happened that day, but I remember this very clearly. It was my goal to make sure that everything in her growing business was working smoothly and I knew if I got it right, together we could bring more revenue in through her door.”
Of course, we now know that he did. Fast forward to 2022, and Phorest has become a global success story with over 8,500 businesses using its products and services. With each new business that joins, Phorest is inspired to be better.
In this episode, hear Ronan Perceval on what makes the hair & beauty industry so unique, how a small idea grew to a global software company with salon professionals at the heart of it, the various lightbulb moments and key milestones that make the story of Phorest, and so much more.
Links:
Read the Story of Phorest: https://bit.ly/3HM4Nik
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal’s cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

The salon industry has a lot to be proud of. Phorest has always been in awe of it.
The energy. The camaraderie. The creativity.
Phorest FM celebrates fresh perspectives and ideas on topics such as business management, marketing, retaining and motivating teams and generating new revenue streams.
Tune in for the sixth season of the show, launching Monday, February 14th, 2022. Phorest FM episodes air weekly, sharing inspiring stories from the salon floor and amplifying community voices all over the globe.
In your salon, we’re at the heart of it.
Watch the video version of this trailer: https://youtu.be/B9hbS0MtEOo
This trailer was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.

[233] Season 5 is officially a wrap with over 1570 minutes of inspiring stories and conversations you can now catch up on! In this very last episode of the season, we give you the top ten most downloaded episodes of the year. Which one was your favourite?
Links:
Click here to subscribe to the weekly Phorest FM email newsletter
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[232] Another year, another retrospect! For the second to last episode of Phorest FM's fifth season, Phorest CEO Ronan Perceval and COO Sylvie McDermott recall and discuss 2021's highs, feature releases, and more!
Links:
Book your tickets for the Brave New World Gala Dinner:
IE — https://www.phorest.com/brave-new-world/
UK — https://www.phorest.com/gb/brave-new-world/
USA — https://www.phorest.com/us/gala-dinner-california/
CA — https://www.phorest.com/ca/gala-dinner-california/
Click here to subscribe to the weekly Phorest FM email newsletter
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[231] There is no secret to happiness, but there is a science to it. In this third to last episode of 2021, Dr. Gillian Mandich — top-rated speaker and founder of The International Happiness Institute — discusses happiness and health under the scope of practical, evidence-based solutions.
Links:
Learn more about The International Happiness Institute of Health Science Research: https://www.internationalhappinessinstitute.com
Learn more about Dr. Gillian Mandich: https://www.gillianmandich.com/about
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[230] 'Tis the time of year we all start thinking: "What would have to happen to make next year matter?" Taking some time to step back, think and ask the hard questions allows space for change and growth. Challenges and failures are often what help us shift.
On this episode, hear Strategies' founder Neil Ducoff on purposeful planning advice for the new year, leadership resolutions and what he wishes to see more (and less) of in 2022 when it comes to salon management.
Links:
Learn more about Strategies and schedule a free coaching call: https://strategies.com
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[229] The salon industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Salons play a vital role in communities.
Unfortunately, even with the best intentions, the typical salon is often a recycling nightmare, where most of the waste ultimately ends up in landfills. Discover Green Salon Collective's circular solutions for salon waste with co-founder and GM Fry Taylor and become a more ethical business today!
Links:
Learn more about Green Salon Collective: https://www.greensaloncollective.com
Learn more about the partnership between Phorest & Green Salon Collective: https://bit.ly/30t6lxi
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[228] Running a successful salon or spa business involves way more than just providing a service: creating an excellent customer experience is an art. From forming personal connections with guests to keeping your environment clean and inviting, many factors make up the total package. And no matter how many industry awards you win, nothing tops what your clients have to say about you.
That's why in early November, we shun a light on the profound impact that hair and beauty professionals can have on people's lives with a week of celebration and storytelling. In this episode, hear stories from clients and staff that encapsulate what makes this industry unique. 
Links:
Learn more about Salon Appreciation Week: https://bit.ly/3oTdaS7
Watch Bernadette & Tara's story: https://bit.ly/31Puxe4
Watch Christian & Julie's story: https://bit.ly/3dWJxZH
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

[227] For the less tech-savvy, learning about how to market a website can seem daunting and feel like another task on the endless to-do list that comes with running and managing a salon. But the higher you rank on search engines such as Google, the better (and more) traffic you'll get, which, of course, increases the possibilities for bookings. That, in turn, increases your chances of getting more reviews, which will bump you up higher again.
This week's episode features Eric Seropyan (@thisismysouthbay), SEO specialist and the President of LA-based digital marketing agency This Is My South Bay. Explore what SEO is, why it's essential to your marketing strategy, and how you can leverage its power to grow your salon business.
Links:
Get a free SEO reading of your website: https://www.thisismysouthbay.com
Book a consultation with Eric Seropyan: https://calendly.com/thisismysouthbay
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.