Kelly Shaw on Leading Staff Up the “Team Esteem Staircase”

[219] In her recently published book "How To Make Your Salon Work, So You Don't Have To," salon owner, coach, and author Kelly Shaw (@kellyshawme) shares the journey she underwent to get her salon to a space where everyone — her team, her clients and herself — felt happy and appreciated.
This week's episode explores one of the many processes she relies on to create an emotionally secure environment for her team to thrive in: the Team Esteem Ladder. More specifically, we talk about the four specific steps it involves, the role of a leader, hyacinths and the importance of clear communication.
Links:
Learn more about Kelly's coaching services: https://www.kellyshaw.me
Shop her book, "How To Make Your Salon Work, So You Don't Have To": https://www.kellyshaw.me/shop
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Ramiro Corrales & Cameron Kepford on Pivoting to Enhance Growth and Value

[218] As an entrepreneur, you have beliefs about the things you don't always have precise answers for. For example, whether the launch of a new product line or an online store will succeed or if your customers will react positively when you go from one way of operating to another. However, if you're not paying attention to your staff, customers, or even your market as a whole — if you're not ready to change said beliefs when things aren't working the way they should, you risk undermining the growth and prosperity of your salon business.
Pivoting isn't an easy feat, but the more you do it, the more comfortable you become with innovating and navigating uncertainty, all the while developing your staff into a seasoned team.
Featuring Haus of Heir leaders Ramiro Corrales (@ramirocorrales) and Cameron Kepford (@cameronkepford), this week's episode explores their deep desire to create long-term value. More specifically, we talk about their experience with embracing change, their strategies to mitigate risk, and address how you don't always need a crisis to pivot (not to say you shouldn't take advantage of one).
Links:
Learn more about Haus of Heir (@hausofheir): https://hausofheir.com
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Shareefa Jennings on Continuous Learning & the UK’s New Hairdressing Training Guidelines

[217] Following up on our recent conversation with Advanced Healing Artist for L'ANZA and Salon Centric influencer Christopher Aaron, we turn our eyes to the UK, where, in a long-overdue change, the National Occupational Standards (NOS) for Hairdressing have now been updated to include mandatory training in cutting and styling of afro and textured hair.
Featuring haircare specialist and co-founder of Cognito Hair in London, this week's episode explores Shareefa Jennings' journey in the salon industry, her thoughts on the announcement of the new standards, as well as what she deems necessary for growth both as a hairdresser and salon owner, inclusiveness and exceptional client care.
Links:
Learn more about Cognito Hair: https://cognitohair.co.uk/about-us/
Learn more about the British Beauty Council and/or become a member: https://britishbeautycouncil.com
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Inside Phorest: A Revamped Reporting Suite to Help You Make Sharper Business Decisions

[216] Being a business owner can be an all-consuming reality. Along with the mental load of your daily to-do lists, you have to keep the big picture in the back of your mind. And while following your intuition is important (no one knows more about your business than you do), actively monitoring your salon's data will help you drive better informed decisions. Ready to turn insights into action?
To discuss Phorest's work on revamping its suite of salon reports, this week's episode features one of our own: Sean O'Sullivan, Associate Product Manager. You can also listen to Sean's take on setting and managing staff targets.
Links:
Watch this episode on YouTube: https://youtu.be/JNRXmVXxp2g
Take the Online Health Score assessment for free: https://bit.ly/2X3pB2t
Watch the "Master Your Booking Process" Australian webinar: https://bit.ly/3rVZGVs
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Christopher Aaron on Walking the Talk of Inclusion & Catering for All Types of Hair

[215] We often talk about creating and fostering welcoming salon spaces for all clients, but are we truly walking the talk if some clients have to travel outside of their neighbourhood to get even just a simple cut and style?
Featuring Christopher Aaron (@christopheraaronstudio on Instagram), Advanced Healing Artist for L'ANZA and Salon Centric influencer, this week's episode explores the relationship between hair and identity, the barriers to catering for all types of hair, and discusses fostering inclusion both from an individual and industry-wide perspective.
Offering an inclusive experience in your salon doesn't necessarily mean completely changing your setup or services. However, it at least means outgrowing our comfort zone as hairstylists, and to that, there are plenty of benefits.
Links:
Learn more about Christopher Aaron: https://www.christopheraaronstyling.com/christopher-aaron/
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Inside Phorest: Dedicated to Your Salon’s Growth and Success

[214] Leading with innovation and bringing teams together to drive business success, Phorest Salon Software is used by 100,000+ salon and spa professionals worldwide.
Founded as a technology company, today, it represents a dedication to being the partner that helps salon owners achieve their dreams. In 2021, Phorest empowers salons, spas, and aesthetic businesses to manage, market, and grow their business through innovation in technology, personal growth, mentoring and support. 
And this week on the show, USA Key Salon Success Manager Siobhan McCaffrey joins us to discuss how the Success Manager role in Phorest is different to one of a Support role, and how it is there every step of the way to help salons strategically grow over time.
Links:
Watch this episode on YouTube: https://www.youtube.com/watch?v=LGAlsIHhEEs
Take the 30Days2Grow challenge, Thrive Edition for free, at your own pace: https://bit.ly/36hNdBO
Take the Online Health Score assessment for free: https://bit.ly/3xoS5kh
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Alena Brown on Embracing the Opportunities That Can Help You Grow

[213] Are you on the fence about taking on the 30Days2Grow salon challenge, Thrive Edition? In this week's episode, hear from Alena Brown, the proud owner of both the St.Albert and Windermere Eye Candy Lash Extensions salons (@eye_candy_lash_extensions_yeg), as we explore the idea of embracing new opportunities as they come, the impacts of the challenge on her business, and more!
It's not too late to join! You can take the Thrive Edition of the challenge at your own pace. Every day for 30 days, we'll deliver easy daily tasks that will help you to supercharge your marketing, boost your team's performance, improve your salon's digital presence and put your self-care at the centre of your success.
Links:
Take the 30Days2Grow challenge at your own pace: http://www.phorest.com/30days2grow
Learn more about Alena Brown & Eye Candy Las Extensions: https://www.eyecandylashextensions.com/our-story
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

30Days2Grow: Insights to Help You Thrive (Second Half of the Challenge)

[212] Still working your way through this year's edition of the 30Days2Grow challenge? The Thrive Edition officially kicked off on June 1st, but registration remains open at www.phorest.com/30days2grow. Bringing together all aspects of running a salon business, the free 30-day challenge is now in its fifth year and has built momentum from a small campaign to a much anticipated global digital challenge for thousands of salons taking part every year.
In this week's episode, we once again dig out key insights from the archives — past Phorest FM conversations — and present them in a way that helps you work on, review or prepare for the second half of the challenge.
Links:
Access the Post-Lockdown Revenue Calculator: https://www.phorest.com/salon-calculator/
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

30Days2Grow: Insights To Help You Thrive (First Half Of The Challenge)

[211] How are you getting on with this year's edition of the 30Days2Grow challenge? The Thrive Edition officially kicked off on June 1st, but registration remains open at www.phorest.com/30days2grow. Bringing together all aspects of running a salon business, the free 30-day challenge is now in its fifth year and has built momentum from a small campaign to a much anticipated global digital challenge for thousands of salons taking part every year.
In this week's episode, we dig out key insights from the archives — past Phorest FM conversations — and present them in a way that helps you work on, review or prepare for the first half of the challenge.
Links:
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Inside Phorest: 30Days2Grow Is Back With a New Upbeat Spin for the Summer

[210] Building on the success of last year’s 30Days2Grow QuaranTEAM Edition which saw thousands of salons globally take part in daily tasks, this year’s challenge has been reimagined for the new era as the Thrive Edition! With a distinct lack of Covid-related tasks or pandemic talk, the theme is centred around positivity, wellness and brings together all aspects of running a salon business in a free 30-day challenge.
On the show with us this week to discuss the ins and outs of the challenge is no other than Shauna O'Halloran, Head of Brand & Global Content at Phorest, who you might remember from Episode 137.
30Days2Grow is now in its fourth year and has built momentum from a small campaign to a much anticipated global digital challenge for thousands of salons taking part every year. The Thrive Edition will officially be kicking off on Tuesday, June 1st, with registration now open and free to all at www.phorest.com/30days2grow.
Links:
Watch this episode on YouTube: https://youtu.be/Bcc5J8QiuXg
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Janna Ronert on the Need to Embrace Digital Innovation

[209] Just weeks after announcing the major appointment of former Davines CEO Paolo Braguzzi to its board of directors, Phorest has proudly revealed that the beauty powerhouse Janna Ronert, CEO and Founder of IMAGE Skincare, is also joining the board, bringing further expertise and kudos to the brand.
Speaking of her newest undertaking, sitting on the board at Phorest, she shares her intention of putting her industry expertise to good use to help salon owners thrive and discusses the need for the industry to embrace technology.
Links:
Follow Janna on Instagram: https://www.instagram.com/jannaronert/
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Richard Kavanagh on Using Visual Communication to Enhance the Salon Experience

[208] Communication can make or break a salon's customer experience. Yet, words often fail even the best of us. For the hair & beauty industry, making people feel good about themselves can come quite naturally. Selling products and additional treatments, not so much. Why?
Praised by Tabatha Coffey and described by Global President l'Oréal Professional Products Nathalie Boos as "a great way to help 'Amazon proof' the salon business," the multi-dimensional experience and magic mirror that is Piiq Digital all started with a salon client wondering why he couldn't buy his regular product from his regular stylist. The goal? To create a way for salon professionals to showcase their superpowers and hit their KPIs without having to sell. But also, to create a way for a salon's customers to feel more seen, heard, understood than ever before. 
Featuring Richard Kavanagh, co-founder of Piiq Digital, 5x Australian Session Stylist of the year, and Redken Global Artist, this week's episode explores the "why" by examining the communication gaps within the salon client experience. Also up for discussion, of course, how augmented reality and artificial intelligence can help plug those gaps and the impacts of the Amazon Salon on the industry.
Links:
Follow Richard Kavanagh on Instagram: https://www.instagram.com/richardkavanagh/
Piiq Digital creates advanced visual tools that improve the communication between hair professionals and their clients. Learn more: https://www.piiqdigital.com/
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Paolo Braguzzi on Servicing & Supporting the Professional Salon Industry

[207] After 17 years as CEO of the Davines Group, fearless pioneer and compassionate leader Paolo Braguzzi brings his expertise and leadership to Phorest's Board of Directors.
This week on the show, we celebrate Paolo's recent appointment by sharing his devotion to the hair and beauty industry. Join us in welcoming him to Phorest as we discuss the importance of sharing knowledge, building a strong brand and reflect on significant industry challenges such as the recruitment crisis and the reduced frequency of visits salons have been and still are currently experiencing.
Links:
Read more about Paolo Braguzzi's appointment: https://bit.ly/3vPenuf
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Alain Audet on Appreciating the Salon Industry’s Authenticity, Creativity & Resilience

[206] With more than 20 years of industry experience, knowledge and professional beauty expertise, Alain Audet — former executive director of the Allied Beauty Association (ABA Canada) & director of salon development for L'Oréal Canada Professional Products Division — joins Phorest as the newly appointed General Manager for Canada. In his new position with Phorest, Audet will support the company's organic growth within the market and develop it with a more Canadian focus.
In this week’s episode, we first take some time to discuss overcoming self-doubt and using transferable knowledge and creativity to overcome challenges. Then, we discuss Alain’s deep appreciation for the professional salon industry, his thoughts on what its biggest challenges are as well as his hopes for the future. Join us in welcoming Alain to Phorest, and let us know what you appreciate most about being a part of the industry!
Links:
Read the news on Salon Magazine: shorturl.at/bekEH
Follow Alain on Instagram: https://www.instagram.com/alainaudet
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Inside Phorest: Committed Clients Every Time, With Online Deposits

[205] With social distancing and capacity restrictions still in place, cutting down on no-shows has never been more important. Online Deposits allow salons to take an upfront deposit from clients when they make their online booking, guaranteeing a better commitment from clients.
This week, Head of Phorest Pay Europe Niamh Greaney joins the show to discuss how Online Deposits can help your salon and simple steps to set them up in Phorest.
Links:
Watch this episode on YouTube: https://youtu.be/t2wG_Yyr7LI
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.