PhorestFM: Building a Stronger Industry, Together
The professional hair, beauty, and medi-aesthetics industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Being a business owner takes courage, but it can sometimes become an isolating, all-consuming reality. Amidst the daily whirlwind of tasks, there’s still the challenge of thinking ahead, of carving a path forward.
The PhorestFM podcast celebrates innovative ideas, methods, and bold perspectives on business management and growth, marketing, leadership, and building great teams and cultures. Launched in 2017, it is hosted by Alex Bélisle-Springer (he/they), Global Education Content Lead at Phorest Salon Software. New episodes every second week, with occasional bonus drops on ”off” weeks.
The professional hair, beauty, and medi-aesthetics industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Being a business owner takes courage, but it can sometimes become an isolating, all-consuming reality. Amidst the daily whirlwind of tasks, there’s still the challenge of thinking ahead, of carving a path forward.
The PhorestFM podcast celebrates innovative ideas, methods, and bold perspectives on business management and growth, marketing, leadership, and building great teams and cultures. Launched in 2017, it is hosted by Alex Bélisle-Springer (he/they), Global Education Content Lead at Phorest Salon Software. New episodes every second week, with occasional bonus drops on ”off” weeks.
Episodes

Monday Aug 24, 2020
A Trip Down Memory Lane: Sarah Doyle on Two Decades of Phorest Features
Monday Aug 24, 2020
Monday Aug 24, 2020
[177] This week's conversation is more like a story, a trip down memory lane, as the title suggests. On the show, we welcome Sarah Doyle, owner of Templeogue Beauty Clinic (@templeoguebeauty) in Dublin — one of Phorest Salon Software's first clients, going back 17 years ago. We discuss her journey with Phorest, what it was like back in the days, the features she's adopted over time, and how from listening to clients, she's gained insights into what they look for in a salon; what's important to them.Links:Visit Templeogue Beauty Clinic's website: https://templeoguebeautyclinic.ie/index.htmlClick here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Leave a Rating & Review: http://bit.ly/phorestfm Read the transcript, or click here to learn more about Phorest Salon Software.

Monday Aug 17, 2020
Derek Anthony on Growing a Seven-Figure Business Using Mobile Technology
Monday Aug 17, 2020
Monday Aug 17, 2020
[176] Reaching the $1+ million in revenue mark in business doesn't mean everything is smooth sailing or running at its peak performance; growing pains are still very much part of the process. And while they can be challenging in the moment, overcoming them can create competitive advantage opportunities.
A little over a year ago, NYC-based salon D Anthony (@d_anthonyhair) underwent a culture reset led by entrepreneur, salon owner and master stylist Derek Anthony (@derek__anthony_), for which the central theme was modernization.
Featuring the man himself, this week's episode discusses what rethinking the D Anthony brand and its operations both required, as well as how communication and mobile technology usage — among other things — were vital pieces to the salon's next stage of business growth.
Links:
Visit the DAnthony salon website: http://danthony.com/
Schedule a complimentary call on Culture Curators: https://www.myculturecurators.com/bookings/
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.

Monday Aug 10, 2020
James Davis on Leading Through Change & Becoming a Community Linchpin
Monday Aug 10, 2020
Monday Aug 10, 2020
[175] When the coronavirus pandemic hit earlier this year, James Davis went back to digging deep, working 16-hour days, and thinking outside the box to figure out what he could do to keep his various business operations alive and lead positively through change and uncertainty.
Enabling his salon, Clay, to financially evolve while supporting the team with a new work platform as they returned, his 'thinking outside the box' mindset also led to a village togetherness featured in national newspapers and magazines. Inspired by the "Pay It Forward" mentality and determined to give back to the very people who had contributed to his entrepreneurial success over the years, James Davis pulled together volunteers from all fields and launched Oxshott Delivery.
In this episode, hear Phorest's CEO Ronan Perceval and entrepreneur James Davis discuss recent projects, what changes both lockdown and reopening have brought to his salon, and how leading positively through change positioned him and his local businesses as community linchpins.
Links:
Visit Clay Salon's website: https://clayhairsalon.com
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.

Monday Aug 03, 2020
#BackInBusiness: Irish Salons Share Their Reopening Experiences
Monday Aug 03, 2020
Monday Aug 03, 2020
[174] Life beyond COVID-19 is having salon owners around the world think differently about their business. From cleanliness procedures to staff rosters, booking appointments and selling retail, various processes are undergoing considerable changes. Featuring salon owner Greg Clarke (Collage Hair Group, Hairbrush.ie) and Operations Director John Hickey (The Green Room), this week's episode takes a look at what reopening has been like for Irish salons after weeks of lockdown.
Links:
Click here to subscribe to the weekly Phorest FM email newsletter
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.

Monday Jul 27, 2020
Inside Phorest: Prepare and Protect With Pre-send Consultation Forms
Monday Jul 27, 2020
Monday Jul 27, 2020
[173] Catch up on everything that's happened in July! This week's episode features recent blog and podcast recaps in addition to an interview with Product Designer Mikey Cannon on one of Phorest Salon Software's many features keeping your salon staff and clients safe: pre-send consultation forms.
Links:
[Blog] How To Maintain A Post-Lockdown, Top-Quality Salon Experience: https://bit.ly/304c0GU
[Blog] US Beauty Booking Habits Post-Lockdown: https://bit.ly/2CMO42h
Click here to subscribe to the weekly Phorest FM email newsletter
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.

Monday Jul 20, 2020
David Campbell on Growing Your Own Timber
Monday Jul 20, 2020
Monday Jul 20, 2020
[172] How many business owners do you know today that can proudly say their employees spend, on average, ten years within the organisation? Probably not many.
Welcome to House of Colour (@houseofcolour): the biggest award-winning salon group in Ireland, with six salons, one academy, and impressive staff retention statistics.
Featuring David Campbell, owner of House of Colour group and current President of the Irish Hairdressers Federation, this week's episode discusses apprenticeships' value. David is also an international educator, platform artist, business advisor, stage presenter, a two-time IHF Icon award winner, and an IHF Lifetime achievement award recipient.
Links:
Visit House of Colour's website: https://www.houseofcolour.ie/
Access the Back In Business, With Phorest information page at www.phorest.com/c19
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.

Monday Jul 13, 2020
Meabh Quoirin on Consumer Trends & Insights to Shape the Industry’s Future
Monday Jul 13, 2020
Monday Jul 13, 2020
[171] The industry is likely never to go back to the way it operated before COVID-19. As salons and spas progressively reopen, they are also shaping a new normal.
Before the pandemic, people conceived of beauty experiences in four main ways: convenience, skills, pampering and an indulgent experience, and finally, a sense of connection and community, visiting the same beautician every single time and being able to talk about personal and beauty-related issues. Will that remain true for years to come? That's what companies like Foresight Factory are in the business of predicting.
Featuring CEO and co-owner of Foresight Factory, Meabh Quoirin, this week's episode discusses consumer trends and insights that are changing the hair & beauty industry's foreseeable future.
Links:
Visit Foresight Factory's website: https://www.foresightfactory.co
Access the Back In Business, With Phorest information page at www.phorest.com/c19
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.

Monday Jul 06, 2020
Stacie Collier on the Inspiriting Aspect of the #30Day2Grow Challenge
Monday Jul 06, 2020
Monday Jul 06, 2020
[170] #30Days2Grow is a unique business growth challenge designed to help salons build both team spirit and revenue. This year's challenge launched on April 20th — about a month into lockdown for many countries around the world — making it a quaranTEAM edition focused on helping salon owners and their teams plan their reopening strategy and put their brand at the forefront of their clients' minds.
Featuring salon owner Stacie Collier of MANE Salon Basingstoke Ltd (@mane.salon.basingstoke), this week's episode revisits her first weeks of lockdown and discusses her thoughts on the challenge.
Links:
Visit MANE Salon Basingstoke Ltd's website: http://manesalonbasingstoke.co.uk
Access the Back In Business, With Phorest information page at www.phorest.com/c19
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.

Monday Jun 29, 2020
Inside Phorest: Support for Your Salon’s Reopening Strategy
Monday Jun 29, 2020
Monday Jun 29, 2020
[169] Catch up on everything that's happened in June! Featuring recent blog and podcast recaps as well as interviews with Phorest Salon Software CEO Ronan Perceval, Education Trainer Rachel McAdam and Product Designer Richard Cullen, this week's episode is all about supporting your reopening strategy.
Links:
[Blog] The 3 Marketing Emails You’ll Need for A Successful Salon Reopening: https://bit.ly/2YIuMmP
[Blog] Salons Reopening: Survey Reveals That Main Concern Is Safety Of Staff: https://bit.ly/2BaRxH3
Access the Back In Business, With Phorest information page at www.phorest.com/c19
Click here to download the Back In Business playbook
Click here to subscribe to the weekly Phorest FM email newsletter
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.

Monday Jun 22, 2020
#BackInBusiness: Salon Owners Share Their Reopening Experiences
Monday Jun 22, 2020
Monday Jun 22, 2020
[168] For the past few months, salons around the world closed their doors to help manage and contain the COVID-19 pandemic. We are now starting to see hair, beauty, barber and spa businesses in various countries getting back in business as restrictions are lifted across Europe and the US.
Featuring salon owners Amber Pope (Salon 27 in Arizona, USA) and Amanda Baer (Something You Salon & Spa in Illinois, USA), this week's episode sheds light on what getting back in business after weeks of lockdown really looks like.
Links:
Save your spot on Gloria Murray's UK/IE Salon Finance Recovery Plan webinar: https://bit.ly/3hO5WJv
Access the Back In Business, With Phorest information and downloadable resources at www.phorest.com/c19
Click here to subscribe to the weekly Phorest FM email newsletter
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to learn more about Phorest Salon Software.










