PhorestFM: Stories From the Salon Floor

John Doran on Understanding Software Outages & Managing the Downtime

[094] Just because everything we know is taking a digital turn, it doesn’t mean that technology is infallible. Sometimes, outages happen. As a consumer, it’s important to know what causes these disruptions and what you can do to protect your business when a system you rely on temporarily fails.
This week on the show, Killian and Zoe sit down with John Doran, Director of Engineering at Phorest Salon Software. You'll get a better understanding of what outages are, their possible causes and what happens behind the scenes when a system goes down.
Links:
Phorest Salon Software, The leading appointment and CRM software company according to Forbes
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

November Monthly Round-up

[093] This week's episode discusses everything that's happened on the Phorest Blog and Phorest FM over the previous 30 days. From the most popular blogs to snippets from previous Phorest FM episodes and announcements in regards to Phorest's Salon Owners Summit, you're sure to get all the marketing advice you might have missed.
Links:
Introducing Phorest’s Email Marketing Editor Complete Redesign
Failing Salons: 5 Warning Signs & Fixes For Continued Success
7 Tips To Increase Profits In Your Salon Or Spa This Winter
Salon Owners Summit (Website)
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Nadine Quinn & Carla McQuillan on How Salon Culture Drives Success

[092] A few months ago, Phorest Salon Software's CEO, Ronan Perceval, and Director of Product, Paddy Monaghan, spent a day working in The Space salon in Dublin, co-owned Nadine Quinn and Carla McQuillan. This week on the show, Killian and Zoe welcome both Nadine and Carla to discuss salon culture.
The Space hosts regular soulful events like yoga workshops, art classes, poetry reading, movie nights and all things good for the soul. With their wealth of experience from the industry, Nadine & Carla have been leveraging their salon culture to elevate their staff and create a positive work environment. Building a strong company culture isn't an easy feat though. So the question is, should we be investing more time into developing a ‘salon culture’? What impacts can it have on a salon or spa?
Links:
The Space, Dublin (Website)
Register for the SMS Money-Back Campaign Here (Phorest Clients Only)
Contact Phorest's Grow Team at
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Katt Philipps on Being Booked 12 Months in Advance With a 600$ Yearly Marketing Budget

[091] Wouldn't it be great to wake up one morning and know exactly what your appointment book looks like 12 months in advance? Having clients fly across borders to get 90-minute facials?
On Phorest FM this week, Killian and Zoe welcome Katt Philipps, owner of Grafin Skin & Beauty, to talk about turning unmanageable appointment books into more than manageable - with little to no marketing budget.
Links:
Grafin Skin & Beauty (Website)
Technicians, owners! Get off the hamster wheel: build a velvet rope beauty business that advertises itself, build and manage an overflowing appointment book that is stress-free, and live the life you love. Sign up to Beta Test thebeautyeducator.com
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

October Monthly Round-up

[090] This week's episode discusses everything that's happened on the Phorest Blog and Phorest FM over the previous 30 days. From the most popular blogs to snippets from previous Phorest FM episodes, announcements in regards to Modern Salon's Salon Digital Summit and Phorest's Salon Owners Summit, you're sure to get all the marketing advice you might have missed.
Links:
3 Tips To Strengthen Your Salon Retail Sales Rep Relationship
Get Your Copy: The Salon Owner's Ultimate Guide To Instagram eBook 
Increased Retail Sales of 78% in One Week? #SalonRetailWeek Proves It Can Be Done
How Much Salon Retail Products Should You Stock
What You Need To Know About Salon Mystery Shopping Visits
Salon Digital Summit (Registration)
Salon Digital Summit, Advanced Education Session w/ Ronan Perceval & Paddy Monaghan (Registration)
Salon Owners Summit (Website)
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Retain the 9%: The Impacts of the Irish Government VAT Increase on Hairdressing

[089] Unwelcome news in the Irish hairdressing industry this month. On October 9th, 2018, the Irish Minister for Finance announced a VAT (Value Added Tax) increase for hairdressing services along with a rise in National Minimum Wage and employers PRSI contribution, resulting in an industry call-to-action held on October 23rd, 2018.
To take the pulse on the matter, Killian and Zoe are bringing you straight into the action of the Hairdressing Council of Ireland's Protest March to gather clips from the protest, interviews featuring Bridget Haren and Sean Taaffe, President and Vice President of the Hairdressing Council of Ireland as well as a discussion with Phorest's very own Declan Kehoe and Lisa O'Brien.
Disclaimer: VAT & Beauty Salons
Phorest Salon Software's stance: Beauty salons have always been on the 13.5% VAT rate. However, we strongly believe VAT rates for both should be reduced to 9%, given as both types of salons face similar challenges. Read more in CEO Ronan Perceval's letter to the industry here.
Links:
Hairdressing Council of Ireland (Protest March)
Register for the Salon Digital Summit, Los Angeles (Nov. 4-6, 2018)
Register for Phorest's Advanced Education Session at the Salon Digital Summit (Take Your Instagram To The Next Level)
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Luke Doolin & Helen Devenney on Reaching 68% More of Your Client Marketing Database

[088] The facts: a lot of clients don't have an email address on file, emails take on average 48 hours to be opened/read, and their open rate is around 23%. The truth? Chances are you're missing out on marketing to at least 68% of your client database. Not to say that you shouldn't be doing email marketing. You should. But what if there was a way to get a hold of all those clients who didn't have an email on file?
If aligned with existing email campaigns, SMS marketing becomes a direct and invaluable tool to get your clients back in salons and spas more often. To discuss this whole 'SMS in support of Email' concept, Killian and Zoe welcome back two Phorest in-house guests to the show: Luke Doolin and Helen Devenney, from the Grow and Education teams respectively. For this episode of Phorest FM, expect some in-depth explanations about what works best for the hair and beauty industry, some laughs and a few announcements!
Links:
Get Your Copy: The Salon Owner’s Email Marketing eBook
 
Get Your Copy: The Ultimate SMS Marketing Gameplan eBook
PHOREST CLIENTS ONLY - Automated SMS Online Training
PHOREST CLIENTS ONLY - Money-Back SMS Marketing Campaign
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

September Monthly Round-up

[087] September: back-to-school, warm winds from the last bits of summer. Another month, another round-up. This week's episode discusses everything that's happened on the Phorest Blog and Phorest FM over the previous 30 days. From the most popular blogs to snippets from previous Phorest FM episodes, announcements in regards to the Salon Owners Summit as well as upcoming Phorest Academy Webinars and trade shows, you're sure to get all the marketing advice you might have missed.
Links:
Get Your Copy: The Salon Owner's Ultimate Guide To Instagram eBook 
Increased Retail Sales of 78% in One Week? #SalonRetailWeek Proves It Can Be Done
Behind The Scenes Of The Thrive Sessions Denver Workshop
How To Stop A Salon Employee From Always “Getting Away With It”
The Importance & Benefits Of Having A Salon/Spa Business Plan
Salon Email Masterclass, October 15th at 3:00pm UK/IRE Time or 10:00am US Eastern Time
Phorest Salon Software at Olympia Beauty, Sept. 30/Oct.1 (RSVP)
Phorest Salon Software at Professional Beauty Ireland, Oct.7-8 (RSVP)
Phorest Salon Software at Salon International, Oct. 13-15 (RSVP)
Phorest Salon Software at Professional Beauty North, Oct. 21-22 (RSVP)
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Melanie Icke on DiSC, Communication Styles & Buying Behaviours

[086] We all have our go-to ways of doing and saying things in the salon, but what if everyone wasn’t the same? What if they had a secret profile that described how they behaved, reacted, communicated?
In the spirit of the upcoming Salon Owners Summit 2019, Killian & Zoe welcome Melanie Icke to the show to get some insights on the workshop she'll be leading, "Getting To Know You," a session on DiSC, buying behaviours and how you can influence people based on their communication styles. Melanie Icke is the Head of People & Education at Phorest Salon Software, has over 25 years experience in the Beauty Business and specialises in the design and delivery of bespoke development workshops and materials.
Links:
“Getting To Know You,” A #SalonSummit Workshop By Melanie Icke
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

James Parnell on Managing Your Energy & Getting Stuff Done

[085] There are two types of people in the world: those who never seem to have enough time on their hands, and those who always seem to achieve so much more than everyone else in the space of the same 24 hours.
In which category do you fit? Are you the type to think: "Wouldn't it be amazing if I could get an extra hour or two a day?"
You're not alone. A whole lot of people feel the same way.
This week on Phorest FM, Killian & Zoe are joined by James Parnell, Founder and Lead Coach at The WellBeing Gym. James is known to create sustainable performance improvements and increase creativity, clarity of thinking and decision making. Time management is merely a new concept. But this episode isn't just about time. It's about energy, daily routines, timeboxing, efficiency versus productivity, and so much more.
Ready to find those 1-2 extra hours in your day?
Links:
The WellBeing Gym
This One Question Decides Everything + Free Goal Planner
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.