Katrina Sutherland on Diary Management and Marketing for the Festive Season

[258] For salon and spa businesses alike, Black Friday, Cyber Monday and Christmas signal the busiest, most chaotic time of the year and can feel daunting to plan for. But it all comes down to keeping track of the year-on-year Ws and the Ls and getting your campaign ideas ready far enough in advance. Things start feeling much more manageable when you've got a plan and the right team to execute it.
Featuring Katrina Sutherland, founder and owner of The Country Spa (@thecountryspa), this episode will highlight various ways she and her team go about boosting the business' revenue while serving clients with enjoyable holiday season experiences.
Links:
Learn more about The Country Spa: www.thecountryspa.com/
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Erin Raber on Pin-Up Curls’ Transformative Journey From Slow to Flywheel Growth

[257] Loyal clients are the people that bring in referrals, typically spend the most with you, help create an atmosphere in your salon, and build genuine connections with you and your team. But no matter how good your client retention strategies and numbers are, there are always people who will leave, voluntarily or not. That's why ensuring you attract a steady stream of new clients (however small) is important.
Featuring salon owner & educator Erin Raber (@theculturecurl) — and in a format ever so slightly different than usual — this episode will help you see how small but deliberate actions applied to a salon's marketing and retention strategies can reduce friction and yield better growth.
Links:
Learn more about Pin-Up Curls: https://www.pin-upcurls.com
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Britt Seva on Balancing Vulnerability and Self-Disclosure on Social Media

[254] If "authenticity" was already on all social media trend reports in 2019, today, it's what is expected in exchange for connection and loyalty. Across digital and in-person interactions with brands, consumers are looking for real two-way dialogues and relationships. But what does that entail?
To find out, we must examine the "authenticity dilemma." In this episode, hear industry-renowned expert business coach Britt Seva's thoughts on professional vulnerability, the dangers of oversharing and her personal experience of finding the right balance with the Thrivers Society community.
Links:
Hear more of Britt Seva's thoughts on vulnerability and social media: https://thethrivingstylist.com/podcast/254
Learn more about Britt Seva's business-building strategies & educational offerings: https://thrivingstylist.com
Access the Thriving Stylist podcast's full directory: https://thethrivingstylist.com/full-podcast-episode-directory
Check out the Harvard Business Review's "When — and when not — to share" assessment: https://hbr.org/web/2013/09/assessment/when-and-when-not-to-share
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Jay Williams on the Difference Between Satisfied & Loyal Clients, and Why It Matters (Rerun)

[240] The second Phorest FM episode rerun picks up right where things left off last week: seeing things from a different perspective. When we frame an idea, a problem, or an opportunity, we choose a perspective. Look at a “glass as half-empty,” and we start conserving and protecting. See the same glass as “half-full”, and opportunity and growth emerge. Our thinking shifts simply by how we choose to look at or “frame” something.
From a conversation aired in 2019, this week’s rerun brings to light Jay Williams’ teachings on making better choices for your business, organisation and people.
As you listen to this classic from Season 3, consider this: are your clients and your staff loyal? Or are they satisfied? Whatever your retention rate is for both, your opportunity is to ask yourself where you need to build trust with those you aren't retaining.
Links:
Apply for the Phorest Growth Fund: https://www.phorest.com/resources/the-phorest-growth-fund/
Learn more about Jay William’s book, This vs That: Better Thinking, Better Choices, Better Leader: https://www.jaywilliamsco.com/the-book
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal’s cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

David Barnett on Inspired Leadership and Shaping the Dream Workplace (Rerun)

[239] Phorest Growth Fund applications for 2022 are now open! We decided to offer two episode reruns for the occasion, the first one being a conversation from 2018 with business coach, CEO of High Performance Stylist and now Phorest Growth Fund panellist David Barnett.
Managing a salon isn’t always the easiest thing to do, but salons and spas that find real success within the industry are the ones that run and function with clear confidence, commitment and communication. What if, like David proposes, “instead of marketing to new clients, we were able to build a business and become famous for being the best place to work? And marketing to the best stylists in your area. Because let’s face it, if you’ve got the best stylists in your area working for you, or they’re knocking on your door wanting jobs, and they’re fully booked, then your job is done. You have a highly successful business.”
As you listen to this classic from Season 2, consider this: how do you think about yourself as a leader, and where is there room for growth?
Links:
Apply for the Phorest Growth Fund: https://www.phorest.com/resources/the-phorest-growth-fund/
Learn more about David Barnett & HPS (High Performance Stylist): https://www.joinhps.com/main
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal’s cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Ben Lifton on Becoming a Content Kween (And Why Your Salon Will Thank You for It)

[238] Returning and new customers are obsessing over brands like never before. But beauty and hair salon marketing can feel overwhelming both time and money-wise. Not to mention how somehow, you're just 'supposed' to know how to be a social media and content marketing master, even though those skills are rarely taught in school.
That's why this episode, featuring Founder and Director of Content Kweens Ben Lifton, is all about content marketing and how it's one of the best ways to convert your community into high ticket clients nowadays.
Links:
Sign up for the Content Creators Camp, by Content Kweens: https://www.contentkweens.com/content-creators-camp
Check your salon's Online Health Score: https://www.phorest.com/online-health-score/
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Hunter Donia on Building the Clientele of Your Dreams, Insights Gained From Adversity

[236] If you know a bit about stoïcism, you'll know that turning adversity to advantage is an ancient art:
"The impediment to action advances action.
What stands in the way becomes the way." (Marcus Aurelius)
Amongst many other things, overcoming setbacks requires changing our perception, practicing persistence and channeling our energy so we can put it to good use.
In this episode, hear industry and Eufora educator Hunter Donia (@hairbyhunty) tease his Eufora Global Connection business session by sharing his journey as a hairstylist, discussing the difficulties and lessons learned from rebuilding a clientele in a new city and how he now leverages social media to build an overflowing book of dream clients!
Links:
Register here for Eufora Global Connection on April 4-5, 2022 and enter the code FP200 at checkout for a $200 discount: https://www.eufora.pro/pages/global-connection-2022
Listen to The Modern Hairstylist, Hunter Donia's podcast: https://www.buzzsprout.com/1896666
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Eric Seropyan on Leveraging the Power of Search Engine Optimisation

[227] For the less tech-savvy, learning about how to market a website can seem daunting and feel like another task on the endless to-do list that comes with running and managing a salon. But the higher you rank on search engines such as Google, the better (and more) traffic you'll get, which, of course, increases the possibilities for bookings. That, in turn, increases your chances of getting more reviews, which will bump you up higher again.
This week's episode features Eric Seropyan (@thisismysouthbay), SEO specialist and the President of LA-based digital marketing agency This Is My South Bay. Explore what SEO is, why it's essential to your marketing strategy, and how you can leverage its power to grow your salon business.
Links:
Get a free SEO reading of your website: https://www.thisismysouthbay.com
Book a consultation with Eric Seropyan: https://calendly.com/thisismysouthbay
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Christopher Aaron on Walking the Talk of Inclusion & Catering for All Types of Hair

[215] We often talk about creating and fostering welcoming salon spaces for all clients, but are we truly walking the talk if some clients have to travel outside of their neighbourhood to get even just a simple cut and style?
Featuring Christopher Aaron (@christopheraaronstudio on Instagram), Advanced Healing Artist for L'ANZA and Salon Centric influencer, this week's episode explores the relationship between hair and identity, the barriers to catering for all types of hair, and discusses fostering inclusion both from an individual and industry-wide perspective.
Offering an inclusive experience in your salon doesn't necessarily mean completely changing your setup or services. However, it at least means outgrowing our comfort zone as hairstylists, and to that, there are plenty of benefits.
Links:
Learn more about Christopher Aaron: https://www.christopheraaronstyling.com/christopher-aaron/
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Inside Phorest: Check Your Salon Online Health Score & Find New Avenues for Digital Growth

[201] The COVID-19 global pandemic has accelerated the need for all businesses to connect, sell and communicate online. Now more than ever, businesses that capitalise on social media, digital advertising and e-commerce not only survive, but thrive. If 2020 was the year of change, perhaps 2021 can become the year of opportunity: how well has your salon adapted to consumer behaviour changes?
This week, Head of Phorest Pay Europe Niamh Greaney joins the show to talk through how salons can get a personalised report on their business' Online Health Score and identify the triggers they can pull to up their game.
Links:
Watch this episode on YouTube: https://youtu.be/qYM8gIbIoTw
Check your salon's Online Health Score: https://bit.ly/2PGxEym
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Kate Lynch & Eimear Morris on How and Why You Should Do a Social Media Spring Clean

[199] Whether you're open for business or in the UK/Ireland and getting ready to reopen your salon, the first quarter of the year is always a good time to put on your spring cleaning outfit and have a closer look at your social media presence. In other words, a time to take stock of your accounts' strengths and weaknesses, make sure that you aren't missing opportunities, and are representing your brand appropriately.
Co-founders of The Creative Society (@thecreativesociety.ie) — a social media and branding agency — Kate Lynch & Eimear Morris are both passionate about empowering business owners to control their brand's online presence. Therefore, while this week's episode will discuss why it's so important to understand your salon's positioning within the social sphere, it will also cover practical tips and provide information on tools you can use to assess your current performance and improve your strategy.
Doing a social media self-audit is like doing a big house-cleaning project. It'll take some work, but by the time you're done, you'll be happier and get better results.
Links:
Get more information on The Creative Society's workshops: https://thecreativesociety.ie/events/
Get 4 free Social Media Weekly Planners (1 per week) to help reopen your salon: https://bit.ly/38MqUWf
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Richard Gibbons on Generating Substantial ROI With Paid Social Advertising

[197] With many people now working from home, there has been an accelerated need for all businesses to connect, sell and communicate online. This year onward, having a paid social media advertising strategy to work along the organic one will be a must for salons to attract clients & generate substantial ROI.
Founder of Boost My Customers, a UK-based company with a vision to help clinic owners get the freedom they want and make an impact in their local community, Richard Gibbons has worked with 50+ clinics, including some on the verge of closing — which he's helped turn around and become fully booked in just 45 days!
In this episode, we discuss how to scale profitably with no capital, ways to know if your social media advertising campaign will succeed before spending a penny on ads, how to craft the perfect online advertising offer and, of course, also share some success stories from owners who would have worked with Richard in the past!
Links:
Follow Richard Gibbons on Instagram: https://www.instagram.com/boostmycustomers
Learn more about Boost My Customers: www.boostmycustomers.com
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.
 

Beat 2020: Strategies for Salon Success in December & Beyond

[190] James Davis, Sara Cheeny, Hellen Ward, Gavin Hoare, Jen Baudier, James Alba, and Stefanie Fox Jackson know that sharing is caring and that there's nothing easy about building, owning, and growing a salon. Invited to feature in Phorest's most recent educational series on Facebook, they each shared some of their key strategies, tools, and tactics going into December.
Featuring highlights from the Beat 2020 conversations hosted over the past month, this week's episode aims to provide you with the inspiration and motivation to max out the last of this year's opportunities and start 2021 with a new mindset.
Links:
Watch the Beat 2020 UK/IE episodes in full: https://bit.ly/3ovpLYx
Watch the Beat 2020 US/CA episodes in full: https://bit.ly/3lXRiAi
Click here to subscribe to the weekly Phorest FM email newsletter
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Alison Alhamed on the Life-Changing Power of Community

[179] Suppose life longevity can be rooted in our level of connection to others. Would it be such a great leap to think that career longevity might have its roots in connection too? What if the story we made ourselves about successful people and success too often failed us; made us doubt our worth, skills, knowledge, experiences? What if support from like-minded people and professionals was at times all we needed to keep going?
Featuring Alison Alhamed, Vice President of Social Media & Community at R+Co, this week's episode takes a look into the meaning of "community," and discusses how brand-engineered ones can positively impact businesses, careers and lives altogether.
Links:
Learn more about R+Co: https://www.randco.com
Click here to subscribe to the weekly Phorest FM email newsletter: http://bit.ly/2T2gUj1
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Sinéad Kavanagh on Standing Out on Social Media, Starting With Authenticity

[166] As the world turns to digital solutions to counter the impacts of COVID-19 lockdowns, people are coming to realise that posting ad hoc content no longer produces enough results and that there needs to be a proper understanding, intention and purpose behind their online activity.
Featuring professional beauty blogger & teacher Sinéad Kavanagh (@thebeauttruth), this week's conversation explores social media strategy and the importance of both authenticity and consistency.
Links:
Reach out to Sinéad on Facebook or by email: thebeautifultruthie@gmail.com
Access the Back In Business, With Phorest information page at www.phorest.com/c19
Click here to watch all the 'Reopening Strong' webinar replay on-demand
Click here to subscribe to the weekly Phorest FM email newsletter
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.