Zane Hagy on Resilience, Crisis Communication & Paving Your Own Way

[164] In times of uncertainty, our natural inclination is often to look for answers and validation in others to make sure we're doing things right. What we tend to forget, though, is that someone else's decision about their business might not be the right one for us (no matter how good the idea or action is). When it comes to your brand, your business, do what feels right for you. Learn from the past and others, only to then pave your very own way.
Featuring PR and marketing professional Zane Hagy, this week's conversation explores crisis communication, the concept of resilience and the power that lies in being a black sheep.
Links:
Visit Z11 Communications: https://bit.ly/3bDNpv7
Click to read 'Be a Black Sheep' (written by Zane Hagy)
Click to read 'Communicating in Times of Crisis' (written by Zane Hagy)
Take the Big Fat Global Hair & Beauty Quiz at your pace and on your own time
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Millie Kendall MBE on Future-Proofing Your Brand Through Reputation, Education & Innovation

[156] With every new decade comes new challenges, and to discuss some of the beauty industry’s — gig economy, inclusivity, diversity, etc. — was the initial idea for this episode. However, adding another layer to the existing industry-related challenges is now the current coronavirus (COVID-19) worldwide crisis.
Businesses who thrive during uncertain times and economic downturns often have strong brands. But what does it take, really, to future-proof your brand in this industry? Is the way of the future all about listening to the consumer's voice? Featuring retail maven, brand creator & CEO of the British Beauty Council Millie Kendall MBE, this week’s episode explores three essential aspects of strong brand building, and how to best prepare for some of the challenges the industry is currently facing.
Disclaimer: As new governmental measures to flatten the COVID-19 curve get announced daily, more and more country leaders have required all non-essential businesses — including salons & spas — to close. With the pace at which the crisis is evolving, we will be working on reducing the elapsed time between recording and publishing of upcoming episodes. However, please bear in mind that this conversation was recorded about 1.5 weeks ago, at a time where salons and spas around the world were only starting to see cancellations creeping into their diaries. We thank you for your understanding.
Links:
The British Beauty Council, a non-profit, inclusive organisation that aims to support a successful, innovative, and inclusive British beauty industry. Click here to learn more and get involved.
Access the HelpJuice Salon Closure Checklist
Access the Phorest Coronavirus Best Practice resource page
Click here to watch all of our webinar replays on-demand
Register for Nina Tulio's free "Facts vs Fear" webinar, March 25 (1:00 pm EST)
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to learn more about Phorest Salon Software.

Shauna O’Halloran on Getting Your Profile And/or Work Noticed by Print & Digital Media Companies

[137] As kids, we're told to shoot for the moon. That should we miss, we'd land among the stars. This episode is exactly about that: finding out what it takes to elevate your profile as a salon owner, stylist, makeup artist, business owner and be among the industry's stars.
Featuring Content & Marketing Manager Shauna O’Halloran of Phorest Salon Software, this week’s conversation explores ways to engage your salon, yourself and/or your team in PR activities.Links:
Sign up and join us on October 24th, 2019 for the Salon Paperless Pledge
Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)
Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Angela Anderson on Connecting With Your Audience Using Social Media Storytelling

[136] You've captured the perfect angle, the background is clean, and the photo is ready to go up on social media. Now it's time to write your caption... what do you say?
Featuring licensed cosmetologist & business coach Angela Anderson of Beauty Social Breakthrough (@beautysocialbreakthrough on Instagram), this week's conversation is all about connection and engagement on social media: why it's important, how to best do it, four types of captions to use for every post & how storytelling can help you build a clientele and make more money.
Links:
Sign up and join us on October 24th, 2019 for the Salon Paperless Pledge
Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)
Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland
Book a free 15 to 30-minute consultation with Angela Anderson on the Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

David Linde & Gayle Fulbright on Online Reputation Management & Playing Nice With Yelp!

[123] Reviews on Facebook, Google and Yelp! can be your salon’s best friend or worst nightmare. Featuring guests Gayle Fulbright and David Linde from Headlines the Salon, this week's episode highlights their experiences with online reputation management while also outlining tips for attracting new clients and getting existing fans to leave more reviews.
Based out of Encinitas, California, Headlines The Salon was founded in 1986. David and Gayle are strong believers in two things, specifically: education & extraordinary experiences at every visit. Headlines The Salon has been ranked as one of the top 200 salons in America for 12 years.
Links:
Headlines, The Salon (Website)
Save your spot on the Online Reputation Management webinar (July 8, 2019 @ 10am US Eastern Time or 3pm UK/IRE Time)
Get your tickets for the Conscious Hair & Beauty Event (London, August 18, 2019)
Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge
Book a free 15-30 minute consultation on The Salon Mentorship Hub 
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Charlotte Bradshaw & Leslie Healy on the Power of Networking

[115] Networking has long been recognised for its many benefits in the business world. It has the power to help you build awareness of your products or services, learn about people you might never have known otherwise and/or meet potential future employers or employees. Knowing more people is usually an advantage: it's easier to share information and when your network comes together, the power of influence of said group is redoubtable.
To discuss the power of networking in the hair and beauty industry specifically, this week's episode features two women with years of experience in the trade: Salonetwork founders Charlotte Bradshaw, who has worked in the industry for the past ten years and Leslie Healy, who hails from a twelve year background in the corporate world.
Links:
Salonetwork: a free social networking platform that connects professionals from the hair and beauty world with creative and likeminded people
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Kati Whitledge on Creating Digital Sales Funnels to Drive New Clients to Your Salon

[111] Companies outside of the beauty industry are spending millions of dollars on digital sales funnel processes to capture new leads that will turn into lifelong clients. Who is doing this for the beauty industry? This week, entrepreneur, speaker, author, and podcaster Kati Whitledge joins Phorest FM's co-hosting duo to share insights on how to create salon digital sales funnels without increasing your marketing spend! They'll discuss what sales funnels involve, why they're the most effective digital marketing strategy, how to create them and will give real examples of some that you can use right away for your salon.
Kati is the Creator and CEO of the Beyond The Technique podcast, the award-winning marketing tool, Meet Your Stylist, and award-winning Be Inspired Salon, located in Madison, Wisconsin. She was recently named one of Madison’s “40 under 40” professionals and is eager to move the industry in a positive, progressive direction. Her mission is to equip salon owners and their teams with the most innovative business and marketing strategies.
Links:
Book a free 15 to 30-minute consultation on The Salon Mentorship Hub
Salon Owners Summit: The Roadshow, April 15, 2019
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Ryan Power on Using the Blurred Lines Between Personal & Business Personas as a Marketing Advantage

[108] Just as the world wide web celebrates its 30th birthday, we, as users, are becoming more aware of online privacy. We're also increasingly wary of the impact that social media can have on our professional lives. But the reality is, the lines between online personal and professional personas have never been so blurred, which is causing a lot of headaches in the entrepreneurial world. As a small business owner, can you use those blurred lines to your advantage?
To discuss the matter and some specific Facebook salon/spa marketing tactics, Killian and Zoe have a sit down with UK-based coach, speaker, author and co-founder of Salonology, Ryan Power.
Links:
Salonology - Coaching For Beauty Businesses
Book a consultation on The Salon Mentorship Hub
Thrive Sessions Seattle, March 24-25, 2019
Salon Owners Summit: The Roadshow, April 15, 2019
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Ronan Perceval & Nuala Maguire on How Rebooking SMS Prompts Help Retain an Extra 6% Clients

[105] Rebooking has a massive impact on salons and spas’ client loyalty. Unfortunately, not every client is always ready to pencil in a new appointment while they're at the til. More even, it can be challenging to get your staff in the habit of asking people to rebook, and well maybe you don’t have a receptionist, so you’re relying on your team when they’re busy getting ready for their next client.
Phorest's new predictive rebooking SMS feature is geared towards clients who, based on their individual history with your salon, are due to come back to the salon soon. It's pre-emptive: you're offering these clients the chance to book maybe before they've even realised they need to. And from over 400 salons trialling this feature in February 2019, a total of €2,000 worth of rebooking SMS has been sent, resulting in over €93,000 salon revenue from the appointments booked as a result of those texts. Nearly a 50:1 return there, and on average an extra 6% clients retained against salons who hadn't been using the feature. On the show to discuss these findings and more, Killian and Zoe are joined by Phorest CEO, Ronan Perceval, and Product Data Analyst, Nuala Maguire!
Links:
Introducing The Predictive Rebooking SMS Feature
25 Reasons That Will Make You Value Rebooking Clients
Making Tax Digital Salon Masterclass, March 4, 2019
Salon Owners Summit: The Roadshow, Website
Thrive Sessions Seattle, March 24-25, 2019
If you have any questions or are a Phorest Salon Software client and would like help getting this feature set up on your system, send us an email at .
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Phil Jackson on Using Facebook Messenger to Drive Conversations With Salon Clients

[103] It was the year 2008 when Facebook introduced instant messaging. Today, 60 million businesses use Facebook Messenger to connect with their clients and potential clients in a much more personable way. In fact, it is said that monthly, 8 million messages are exchanged between users and businesses on the feature. How can salons take advantage of Messenger? Why is it now another business essential?
To discuss the topic, Killian & Zoe welcome back award-winning salon owner, industry mentor, speaker and author of The Hairy Book of Email Phil Jackson! Also, stay tuned as we have a few announcements you don't want to miss towards the end of the show.
Links:
Facebook Messenger Help
3 Ways To Stay Responsive To Salon Facebook Messages
Phorest presents... Salon Spark, a 7-week group coaching programme to put the SPARK back into your business! Strickly limited to 100 salon owners who are serious about growth in 2019. Sign up here!
Topics include:
Reducing overwhelm
Your 3-month marketing plan
Social media marketing
Salon recruitment in a tough recruitment market
Setting effective targets
... and MUCH more!
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Louis Grenier on Using Customer Feedback as an Opportunity for Growth

[096] "At the heart of receiving feedback is a clash of two core human needs. We’re wired to enjoy learning and growing [...] but human beings also need to feel accepted, respected, and safe -- just the way we are now. And that’s why feedback is such a conundrum." - Douglas Stone and Sheila Heen, Q&A on Feedback
You might remember Louis Grenier from past Phorest FM episodes "The Art Of Effective Marketing Focus" and "Humanising Your Brand Through Marketing." Back on the show for episode 96, Louis discusses customer feedback: how to get it, use it, but more importantly, what to ask and not to ask. TL;DR, you cannot afford not asking for feedback. The more the feedback, the better the client experience.
Louis Grenier also hosts a podcast of his own, Everyone Hates Marketers, which you can check out here.
Links:
Survey questions 101: the ultimate guide with 50+ survey question examples for you
The beginner’s guide to website feedback with 10 practical use cases
Customer experience guide: trends, strategies and examples for improving your customer experience in 2019
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Katt Philipps on Being Booked 12 Months in Advance With a 600$ Yearly Marketing Budget

[091] Wouldn't it be great to wake up one morning and know exactly what your appointment book looks like 12 months in advance? Having clients fly across borders to get 90-minute facials?
On Phorest FM this week, Killian and Zoe welcome Katt Philipps, owner of Grafin Skin & Beauty, to talk about turning unmanageable appointment books into more than manageable - with little to no marketing budget.
Links:
Grafin Skin & Beauty (Website)
Technicians, owners! Get off the hamster wheel: build a velvet rope beauty business that advertises itself, build and manage an overflowing appointment book that is stress-free, and live the life you love. Sign up to Beta Test thebeautyeducator.com
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Luke Doolin & Helen Devenney on Reaching 68% More of Your Client Marketing Database

[088] The facts: a lot of clients don't have an email address on file, emails take on average 48 hours to be opened/read, and their open rate is around 23%. The truth? Chances are you're missing out on marketing to at least 68% of your client database. Not to say that you shouldn't be doing email marketing. You should. But what if there was a way to get a hold of all those clients who didn't have an email on file?
If aligned with existing email campaigns, SMS marketing becomes a direct and invaluable tool to get your clients back in salons and spas more often. To discuss this whole 'SMS in support of Email' concept, Killian and Zoe welcome back two Phorest in-house guests to the show: Luke Doolin and Helen Devenney, from the Grow and Education teams respectively. For this episode of Phorest FM, expect some in-depth explanations about what works best for the hair and beauty industry, some laughs and a few announcements!
Links:
Get Your Copy: The Salon Owner’s Email Marketing eBook
 
Get Your Copy: The Ultimate SMS Marketing Gameplan eBook
PHOREST CLIENTS ONLY - Automated SMS Online Training
PHOREST CLIENTS ONLY - Money-Back SMS Marketing Campaign
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Pamela Laird on Ditching Your Betty & Finding Your Bernie

[083] For anyone running a salon or spa, one of your main objectives is figuring out how to build your client base. Obviously, I mean more clients means more business. But what if it wasn’t just about building a client base, but more about building the right client base?
In this episode of Phorest FM, salon owner, hairdresser & speaker Pamela Laird discusses the getting rid of the Bettys and attracting more of the Bernies. She explains: "We all have a Betty. You know the type – she’s booked for a full cut and colour, the last time she was in she was 25 minutes late, and the time before that she didn’t turn up. She never listens and always moans about her colour fading. But what does she expect? She’s using some crappy store-bought products that you wouldn’t use on your daughter’s dolls. The pain of working with these clients is not worth the return – instead, working with the right clients will bring you joy, motivation and it will grow your business."
If your salon/spa is struggling with attracting the right type of clients, then this episode is for you!
Links:
Fin & Co. | Website
Fin & Co. | Instagram
Fin & Co. | Facebook
Pamela Laird | Instagram
Content Marketing Academy
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Jennifer Swaine on the Importance of Social Media in the Salon Industry

[082] As with any form of advertising, businesses want to be seen everywhere to maximise every opportunity to reach their target market. Whether it be Facebook, Instagram, Twitter or LinkedIn, it has now become the norm for businesses to be on at the very least one channel. But how do you pick the good one to be on? And from there, how do you connect with your audience?
With 20 years in the beauty industry owning and managing salons on top of getting certified in digital marketing, Jennifer Swaine knows well about creating a brand narrative and promoting beauty services online. So much so that she's caught TV3 Xpose's attention in Dublin with her latest business venture Leeson Beauty Lounge, where she and her team provide high quality express beauty treatments (nails, brows, lashes) for busy women on the go! 
This week on the show, Jennifer joins Killian and Zoe to discuss the role and the importance of social media in the hair and beauty industry.
Links:
Leeson Beauty Lounge, Facebook Page
Style Media, Website
Sign Up For #SalonRetailWeek! Starts August 20th, 2018
Social Media Today, Website
Social Media Examiner, Website
Digital Marketing Institute, Website
Buffer Blog, Website
Tune in weekly for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars you can join. Phorest FM is produced every Monday morning for your enjoyment with a cup of coffee on your day off. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.