Tamara Shaw on the 7 Steps of Highly Effective Salon & Spa Customer Journeys

[129] If you were asked to detail the seven crucial steps in a salon or spa's customer journey, would you be able to nail all of them down? Are you solely focused on the quality of your treatments and services? Taking clients through a journey enriches their relationships with your brand while providing a safe space for you and your clients to discuss their worries and come up with tailored solutions. Optimising this can often make the difference between your salon or spa and the one across the street.
Featuring Beaute Industrie's Founding Director & Community Creator Tamara Shaw, this week's episode explores what successful customer journeys are made of, other than being a planned combination of activities, preferences and paths a client can take within your business.
Links:
Beaute Industrie, Australia's first online support community for the professional beauty industry
Listen to the Beaute Industrie Podcast (new episode weekly)
Sign up for #SalonRetailWeek, a free 7-day challenge to help you boost your retail sales
Request a callback for tickets to the Salon Owners Summit 2020, the Flagship event in Dublin, Ireland
Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

The #SalonSummit Roadshow to Stop In Philly: Chats With Ashley Toliver-Williams & Sinead Carroll

[128] Earlier this year, the Salon Owners Summit Roadshow saw its official United States debut in Chicago, Illinois. Following its massive success, we are bringing the event back, only this time, in Philadelphia, Pennsylvania! To discuss the details and lineup, you'll first hear from regular contributor Sinead Carroll (PR & Events USA, Phorest Salon Software). Then joining Killian, Zoe and Sinead on the show, you'll be introduced to Ashley Toliver-Williams, salon owner, co-founder of Fuse Republic, Eufora International Business Team Chairman and speaker at the Salon Owners Summit Roadshow's second instalment. She'll discuss her topic, "Go For Broke! How to Eradicate Average, Set Your Team on FIRE, and Hit Industry-Defying Targets."
Tickets for the event are now on sale! Secure your spot and join us for a day of business, brand & personal growth on October 21st, 2019. Order your ticket before August 31st using the code "EARLYBIRD" and receive 15% OFF your ticket price!
Links:
Salon Owners Summit: The Roadshow, Philadelphia
Get your tickets for the Salon Owners Summit Roadshow (October 21st, 2019)
Check out Fuse Republic (@fuserepublic on Facebook and Instagram) and Eufora International online
Follow Fringe Salon and Color Bar on Instagram
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

July Monthly Round-up

[127] Did you miss an episode this month? Catch up on everything that's happened in July with Killian and Zoe's round-up. On the agenda: a look into the new Salon Branded Apps with Phorest Product Manager Enda Glacken, upcoming webinars you can join and snippets from previous interviews with David Linde & Gayle Fulbright, Rachel Ringwood and Billy Rickman.
Links:
Register for the UK/IRE Financial Success Webinar with award-winning accountant Gloria Murray
Register for the US Financial Fitness Webinar with business coach Steve Gomez
Register for the AUS Stock Management & Budget Webinar with Carl Keeley (Chumba Concepts Hair Salon)
Request a callback for Salon Owners Summit 2020 tickets!
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Billy Rickman on the Mindset of the New Age Salonpreneur

[126] You have two salon owners. One who works 40 hrs/week in the salon, servicing clients, trying to look after the team as well as all the other internal operations. She's tired, stressed & frustrated by the slow growth and always running flat out just to stay ahead. The other salon owner works 40 hrs/week on the business, but away from the salon. She is motivated each day by the results she is seeing from driving people into the business and having happy and motivated staff.
Fundamentally, why are their results so different? And more importantly, which one of the two types of owners are you? Featuring Australia-based business coach Billy Rickman, also the franchisor of XY Skin and Body Specialists and founder of SalonGrowthCon, this week’s episode explores the future of salon ownership. Be ready for a pinch of tough love and a shift in mindset.
Links:
Download 'The Dawn of the New Age Salonpreneur' ebook (free)
Listen to the Billy Rickman Show: Success Sessions (Podcast)
Book a free 15-30 minute consultation on The Salon Mentorship Hub 
Vote For Phorest FM At The Podcast Awards 2019
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Prof. Denise Baden on Sustainability & Motivating Eco-Friendly Behaviours in the Salon Industry

[125] With the damage to our environment and the increase of plastic waste an ever growing concern, becoming more knowledgeable about the products we use, our actions and habits is key in discovering how we can make friendlier choices for both the environment as well as for ourselves.
In 2012, Professor Denise Baden from the Southampton Business School was awarded funds from the ESRC (Economic and Social Research Council) to engage with hairdressers and their clients to establish more sustainable practices. Following the success of this project, she has since been working with awarding organisations to further embed sustainability into the industry’s practices. A couple of weeks out of Conscious Hair & Beauty taking place in London at which Professor Denise Baden will be speaking, this episode explores ways to motivate eco-friendly behaviours and sustainable solutions in the salon industry.
Links:
Eco Hair and Beauty: Get your eco salon or stylist certification here!
Watch Prof. Denise Baden's TEDxSouthamptonUniversity: "What Hairdressers Can Tell Us About Sustainability"
Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Rachel Ringwood on Breaking the Barrier of Mental, Physical & Spiritual Health as a Hairstylist

[124] According to Gary Vaynerchuk’s definition of the word, hustling is putting every minute and all your effort into achieving the goal at hand. Every minute needs to count. But what happens when you forget to take care of yourself? When you’re so caught up in the hustling, that you ignore the signs your body sends you?
Hairstylists are often so busy they tend to put their own health aside for their clients. Back to back bookings may prevent many from eating, hydrating or even stopping to stretch. Featuring Miami-based hairstylist, owner, entrepreneur and mental health advocate Rachel Ringwood, this week's episode brings to light her struggles with the hustling, how a traumatic brain injury made her reevaluate her health and lifestyle & what she’s now doing to raise awareness to the matter.
Links:
Get in touch with Rachel Ringwood via her website, or follow her on Instagram!
Get your tickets for the Conscious Hair & Beauty Event (London, August 18, 2019)
Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

David Linde & Gayle Fulbright on Online Reputation Management & Playing Nice With Yelp!

[123] Reviews on Facebook, Google and Yelp! can be your salon’s best friend or worst nightmare. Featuring guests Gayle Fulbright and David Linde from Headlines the Salon, this week's episode highlights their experiences with online reputation management while also outlining tips for attracting new clients and getting existing fans to leave more reviews.
Based out of Encinitas, California, Headlines The Salon was founded in 1986. David and Gayle are strong believers in two things, specifically: education & extraordinary experiences at every visit. Headlines The Salon has been ranked as one of the top 200 salons in America for 12 years.
Links:
Headlines, The Salon (Website)
Save your spot on the Online Reputation Management webinar (July 8, 2019 @ 10am US Eastern Time or 3pm UK/IRE Time)
Get your tickets for the Conscious Hair & Beauty Event (London, August 18, 2019)
Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge
Book a free 15-30 minute consultation on The Salon Mentorship Hub 
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

June Monthly Round-up

[122] Did you miss an episode this month? Catch up on everything that's happened in June with Killian and Zoe's round-up. On the agenda: Phorest Salon Software's product updates, highlights from recent online booking survey findings and snippets from previous interviews with Amanda Olusanya, Paul Kiersey, Will Hulihan, James Mulcahy & Denise Gill.
Links:
Your Customers Tell Us Exactly What They Want To See On A Salon or Spa Website
Get your tickets for the Conscious Hair & Beauty Event (London, August 18, 2019)
Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Workforce Ready: Defining Your Career Path

[121] When you're out of school and ready to tackle the world of employment, it can be hard to make sense of the path ahead. Eventually, things do fall into place, but it requires patience and hard work.
Featuring Phorest guests James Mulcahy (Software Engineer) and Denise Gill (Online Trainer), this week's episode is all about the post-graduation blur, navigating job interviews and defining your career path... everyone has to start somewhere!
Links:
Life after college: Transition from student to software developer (by James Mulcahy on Nothing Ventured)
Landing your first software developer job (by James Mulcahy on Nothing Ventured)
Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Switching Salon Software: Insider Tips for a Seamless Transition

[120] For many, opening a salon is a thrilling, yet scary experience. After a while though, once the wheels are in motion, habits start forming. After a couple years, the salon runs things a certain way, and the thought of changing that up by switching salon software, for instance, is likely to trigger some fear.
Fear for creating a short period of instability; that it won’t work out the way you imagined it would. Fear that you’ll lose data or that your staff won’t get it. Fear of leaving a comfort zone.
Our brains consider what is known to be far safer. The only way past this is to some research, plan things as best as you can and make educated decisions. Featuring Paul Kiersey (Phorest Onboarding Team Lead) and Will Hulihan (Phorest Brand Ambassador), this week’s episode focuses on insider tips for a seamless transition from one salon software company to another.
Links:
Switching Software, Salon Today Article
Phorest Studios, Salons Discuss Switching Software
Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Amanda Olusanya on Developing Individual Greatness & Retaining Top Performers

[119] Top performers: you can always count on them to get things done and exceed expectations. Unfortunately, they also tend to be the first to walk out the door. For salons and spas, the idea of losing them is terrifying.
However, there's a lot to be said about developing individual greatness. A lot of, no pun intended, great things to say. Sports, for instance, provide several key lessons on the matter. In episode 119, Aveda educator and salon owner Amanda Olusanya (Allen Ray Salon) discusses her research findings and ideas on the topic.
Links:
Amanda Olusanya: Don't Build Teams, Build Individuals
Click to download both the 80% and 20% Ad Copy
Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge
Book a free 15-30 minute consultation on The Salon Mentorship Hub 
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed.
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

May Monthly Round-up

[118] Did you miss an episode this month? Catch up on everything that's happened in May with Killian and Zoe's round-up. On the agenda: Phorest Salon Software's new and free 6-week Salon Management Course in collaboration with Business Strategist Valerie Delforge, highlights from popular articles published on the Phorest Blog and snippets from previous interviews with Charlotte Bradshaw & Leslie Healy, Jay Williams and Emma Simmons.
Links:
3 Tips That Will Make Your Salon Employee Bios Stand Out
The Beast Of Beauty: Diversifying Your Salon Service Offerings
Eat This Not That: Satisfied vs Loyal
Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Emma Simmons on Teamwork as a Key Factor for Success in Salon 54’s #30Days2Grow Results

[117] This week on the show, Killian and Zoe discuss the power of teamwork with Emma Simmons, owner of multi-award winning Salon 54 in Thirsk, North Yorkshire, UK. Taking part in the #30Days2Grow salon challenge both in 2018 and 2019, Emma was amazed by this year's increased results. This episode looks into the team's accomplishments, figures, success factors and key takeaways.
#30Days2Grow is a fun and unique challenge designed to help salons build team spirit and grow revenue. Every day for 30 days, starting on April 1st, participants were provided with impactful, yet easy-to-execute challenges that helped them put their brand at the forefront of their clients' minds. 
Links:
Salon 54, Website
Register today and take the #30Days2Grow Salon Challenge in your own time
Register for the 6-Week Salon Management Course hosted by Business Strategist Valerie Delforge
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Jay Williams on the Difference Between Satisfied & Loyal Clients, and Why It Matters

[116] When we frame an idea, a problem, or an opportunity, we are choosing our perspective. Look at a "glass as half-empty," and we start conserving and protecting. Seeing the same glass as "half-full" and opportunity and growth emerge. Our thinking shifts simply by how we choose to look at or "frame" something. Jay Williams's latest video series "Eat This, Not That… A Leader's List Of Ingredients To Create Better Communication" is essentially a guide to reframing our perspective on various concepts and situations.
Discussing a topic from his series, this week's episode focuses on satisfaction and loyalty: what makes both concepts different, why it matters and most importantly, what makes loyalty more valuable in the long run.
Links:
Jay Williams, Speaker, Author & Coach (Website)
Jay Williams, Leave Your Mark
Eat This Not That: Expectations vs Agreements
Eat This Not That: Courtesy vs Curiosity
Book a free 15-30 minute consultation on The Salon Mentorship Hub
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm 
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.

Charlotte Bradshaw & Leslie Healy on the Power of Networking

[115] Networking has long been recognised for its many benefits in the business world. It has the power to help you build awareness of your products or services, learn about people you might never have known otherwise and/or meet potential future employers or employees. Knowing more people is usually an advantage: it's easier to share information and when your network comes together, the power of influence of said group is redoubtable.
To discuss the power of networking in the hair and beauty industry specifically, this week's episode features two women with years of experience in the trade: Salonetwork founders Charlotte Bradshaw, who has worked in the industry for the past ten years and Leslie Healy, who hails from a twelve year background in the corporate world.
Links:
Salonetwork: a free social networking platform that connects professionals from the hair and beauty world with creative and likeminded people
This episode was edited and mixed by Audio Z: Great music makes great moments. Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. 
Tune in every Monday for a mix of interviews with industry thought-leaders, roundups of our most recent salon owners marketing tips & tricks, all the latest in and around Phorest and what upcoming webinars or events you can join. Feel free to let us know who or what topic you'd like to hear on the show!
Leave a Rating & Review: http://bit.ly/phorestfm
Read the transcript, or click here to request a personalised quote from Phorest Salon Software.